What Build4Performance does

Build4Performance B.V. is a privately held Dutch company, founded in 2020 and headquartered in Hoogeveen, Netherlands, that designs, assembles, and supplies professional racing simulators for both B2B and B2C customers. The company sells three core hardware lines — the B4P Formule Simulator, B4P GT Simulator, and B4P Kart Simulator — each offered in three performance tiers (Stage 1/Soft static, Stage 2/Medium, and Stage 3/Hard with full motion), priced from approximately €10,649 to €50,559 per unit. Underlying technology centers on in-house engineered motion platforms with 150mm actuator travel, ~2ms hardware response latency, silent actuator design, carbon fiber racing seats with five-point harnesses, and direct-drive steering systems (Simucube, Fanatec, Heusinkveld). A proprietary Traction Loss add-on (1-3 actuator stages, €7,449-€9,299) simulates rear/front vehicle dynamics and is combinable with motion platforms.

The business generates revenue through five streams: one-time capital hardware sales (primary), per-event simulator rentals (€389-€2,449 per half-day, including a 6-unit mobile race trailer), SimSchool driver training programs (€699-€1,249 per person per day), recurring SLA/warranty subscriptions, and the Race Center Concept turnkey franchise for commercial entertainment venues (2-180 simulators per location). Go-to-market is consultative direct sales via a quote-request funnel, supported by a Hoogeveen showroom, the 402 Automotive event partnership across the Netherlands and Middle East, broadcast exposure on Ziggo Sport's F1 Café, and an ambassador program anchored by former F1 driver Robert Doornbos. Customers span commercial entertainment venues (Racesquare, E-SIM Middelburg, The Basement, Adventure Eefde, De Boshoek), automotive retail and brand activation (Porsche Centrum Rotterdam, Toyota van Gent, Apollo Vredestein), corporate clients (BluePrint Automation, Allinq, Nestr), and motorsport teams (Van Amersfoort Racing). The company ships internationally to the UAE, USA (Florida), and Curaçao, and is owner-operated by founder Martijn van der Woord with a team of 1-10 employees and no disclosed external funding.

Name

Build4Performance

Legal name

Build4Performance B.V.

Website

https://build4performance.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Racing Simulators

NAICS

Sporting and Athletic Goods Manufacturing (33992), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)

akta.pro secondary industries

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Racing simulator hardware
• Motion simulation systems
• Simracing equipment
• Commercial racing simulators
• Professional racing training

Headquarters

HQ city

Hoogeveen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Racing Simulator Hardware Sales: Sale of professional-grade racing simulators across Formula, GT, Kart, and Traction Loss product lines. Products sold in tiers/stages (Stage 1-3, Soft/Medium/Hard) at price points from ~€10,000 to ~€50,000+. Both static and motion configurations. One-time capital purchase model targeting enterprises, race centers, and wealthy individuals.
2. Software Licensing & Configuration: Simulators include software licenses for racing titles (Assetto Corsa, rFactor2, iRacing, DiRT, F1 games). Some software licenses are issued periodically or for a limited period, requiring renewal. Custom in-game branding and liveries generate additional revenue.
3. Extended Service Level Agreement (SLA): Extended warranty and premium support services offered as annual subscriptions for both private and commercial users, providing higher levels of support beyond standard warranty.
4. Simulator Rental for Events: Rental of simulators (static, motion, or full race trailer with 6 units) for corporate events, festivals, trade shows, and private functions. Pricing from €389 per half-day for static F1 simulator, up to €2,449 per half-day for race trailer package. Includes on-site setup, marshalling, and breakdown.
5. SimSchool Training Programs: Professional training programs for simracers and motorsport drivers, including half-day (€699), full-day (€1,249), group, and multi-day coaching packages. Includes data analysis, simulator tuning, racecraft coaching, and mental performance. Delivered by B4P ambassadors and Rudy van Buren as sim coach.
6. Race Center Concept (Commercial Venue Partnerships): Build-out of turnkey race center concepts for entrepreneurs and entertainment venue operators. From 2 to 180 simulators per location. Includes custom hardware, software, audiovisual spectacle, in-game marketing, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Build4Performance designs, assembles, and supplies professional-grade racing simulators across three core product lines — B4P Formule, B4P GT, and B4P Kart — each available in static and motion configurations. The company complements its hardware with simulator rental services, the SimSchool driver training program, the Race Center Concept for commercial entertainment venues, and SLA-style support subscriptions. Customers include race centers, entertainment venues, auto showrooms, corporate clients, and high-net-worth racing enthusiasts worldwide.

Product overview

Build4Performance is a Dutch company (founded 2020) that designs, manufactures, and sells professional racing simulators. The core product portfolio consists of three main simulator lines: the B4P Formule Simulator (Formula racing), B4P GT Simulator (grand touring racing), and B4P Kart Simulator (karting). Each simulator line is available in three performance tiers: Stage 1/Soft (static, entry-level), Stage 2/Medium (mid-range), and Stage 3/Hard (full motion platform). The company also offers the B4P Traction Loss add-on system for advanced handling training. Complementing the hardware, Build4Performance provides simulator rental services (static, motion, and mobile race trailer), SimSchool training programs with professional coaching, and a Race Center Concept for commercial entertainment venues. The simulators support multiple racing game platforms (Assetto Corsa, rFactor2, iRacing, DiRT) and integrate with major hardware brands (Fanatec, Heusinkveld, Simucube, Rexing, Zen's Simwheels). The company serves both private enthusiasts and commercial clients, with notable media presence through Ziggo Sport F1 Café broadcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• B4P Formule Simulator Professional Formula racing simulator designed with input from former F1 driver Robert Doornbos. Available in three performance tiers (Stage 1 Static, Stage 2 Medium, Stage 3 Motion) with carbon-fiber seat, five-point harness, motion platform with 150mm actuator travel, and a total weight of approximately 200kg. For race centers, commercial venues, and HNW racing enthusiasts.
• B4P GT Simulator GT racing simulator optimized for grand touring car racing. Available in three tiers (GT Soft, GT Medium, GT Hard) featuring deep bucket seat, adjustable pedal and steering positions, and compatibility with motion platforms. Integrates Fanatec ClubSport Wheel Base V2.5, Fanatec Steering Wheel Formula Carbon, and Fanatec ClubSport Pedals V3 in the flagship Hard tier.
• B4P Kart Simulator Karting-specific racing simulator designed for kart racing simulation experiences. Targets karting venues, amateur karteurs, and training academies seeking a dedicated kart simulator configuration.
• B4P Traction Loss System Proprietary traction loss training platform that simulates oversteer, understeer, acceleration, and braking on independently moving platforms. Available in three stages: Stage 1 (single actuator, two independent platforms), Stage 2 (adds pitch simulation), Stage 3 (adds understeer). Functions as a standalone upgrade or as an add-on to existing B4P Formula/GT/Kart simulators.
• Custom Hardware & Software Configuration Custom-built hardware and software configurations for B4P simulators, including steering wheels, pedal sets, wheelbases, and frames. Compatible with major brands (Fanatec, Heusinkveld, Simucube, Rexing, Zen's Simwheels), with custom colors, branding, and in-game liveries. Supports Assetto Corsa, rFactor2, iRacing, DiRT, and F1 titles plus VR headset integration.
• Simulator Rental Services Rental of static F1 simulators, motion simulators, and a purpose-built Race Trailer (6 static F1 simulators + 65\" live-feed monitor) for corporate events, festivals, trade shows, and private functions. Delivered with on-site setup, marshalling, and breakdown. Static package from €389 per half-day, motion package from €1,399 per half-day, race trailer from €2,449 per half-day.
• SimSchool Training Program Professional simracing and motorsport training program offering half-day (€699) and full-day (€1,249) coaching, plus group and multi-day packages. Includes prepared B4P simulator, data analysis, simulator tuning, racecraft coaching, and mental performance training. Coaching delivered by B4P ambassadors including Rudy van Buren. Focus areas: driving technique, consistency, overtaking, tire management, racecraft, mental performance.
• Race Center Concept Turnkey commercial solution for entrepreneurs wanting to open racing entertainment centers. Includes personalized simulators, configuration options from 2 to 180 simulators per location, full audiovisual systems, in-game marketing, worry-free setup, and grand opening support with Robert Doornbos. B4P self-describes 5 years as the market leader in this segment.
• Service Level Agreement (SLA) Subscription Annual subscription providing extended warranty and premium support services for B4P simulator owners, available for both private and commercial users. Delivers higher levels of service beyond the standard warranty terms.

Quantifiable outcome

• Professional drivers use B4P simulators for pre-race track preparation and report high fidelity to real-world driving
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Ethara (Abu Dhabi Grand Prix Hospitality)minorGTM or Marketing Partner · 1 November 2023Ethara is the Events & Hospitality organiser for the Abu Dhabi Grand Prix. B4P provided 4 simulators (2 static, 2 motion) in hospitality suites at the 2023 Abu Dhabi Grand Prix, demonstrating B4P's presence at premier international motorsport events.
• Robert DoornboscoreStrategic or Co-development PartnerFormer Formula 1 driver Robert Doornbos is a key ambassador and co-developer of B4P simulators. He validated and promoted the product starting in 2020 and has opened race lounges (e.g., Recreatiepark De Boshoek). His involvement provides authentic professional racing credibility.
• Rudy van BurencoreStrategic or Co-development PartnerRudy van Buren (World's Fastest Gamer, F1 sim and test driver) is a multi-year partner and sim coach. He co-developed the 'Build4Performance X FLOW' exclusive simulator for professional and esports markets. He provides simulator testing, development feedback, and coaching services.
• Van Amersfoort RacingcoreStrategic or Co-development PartnerDutch racing team active in Formula 2, Formula 3, and Formula 4. B4P co-develops simulators in the monocoque of real Formula cars with Van Amersfoort Racing, providing authentic cockpit replication for training purposes.
• Richard VerschoorminorStrategic or Co-development PartnerDutch Formula 2 driver and B4P ambassador. Brings racing insights and uses B4P simulators for training. Featured in JEX 'Road to F1' events where participants compete to win a real F4 driving experience.
• JEXminorGTM or Marketing PartnerJEX is a fast-growing Dutch tech company in the staffing/HR sector. B4P provides simulators for JEX 'Road to F1' events and large-scale corporate events. JEX-branded in-game content and physical branding on simulators. Partnership involves cross-promotion and event collaboration.
• 402 Automotive (402 Events)coreGTM or Marketing Partner402 Automotive is the market leader in auto shows across the Netherlands and Middle East for over 27 years. B4P's purpose-built race trailer with 6 simulators is a staple feature at 402 events, appearing at dozens of events annually. Joint marketing and event presence.
• Ziggo SportcoreGTM or Marketing PartnerB4P is the official supplier of simulators for the F1 Café broadcast on Ziggo Sport. Simulators appear live on television during Dutch F1 race previews, providing significant national broadcast exposure.
• Sem van der HeijdenminorStrategic or Co-development PartnerInternational karting talent and FIA Team Netherlands representative. B4P ambassador since May 2026, using simulators for training and providing feedback for product development.
• Annabelle BrianminorStrategic or Co-development PartnerFormula 4 driver (FFSA French Championship), IAME Ladies Cup 2024 winner. B4P ambassador since April 2026. Uses simulators for pre-race preparation and provides professional feedback for simulator development.
• Wouter JansenminorStrategic or Co-development PartnerDutch racing driver, 2025 Netherlands champion in Mazda MAX5, competes in Mazda MX-5 Cup Benelux. B4P ambassador since December 2025. Uses simulators for training and provides driver insights for product improvement.
• Senn LindemanminorStrategic or Co-development PartnerDutch karting talent, FIA Team Netherlands representative, Dutch champion. B4P ambassador since October 2025. Uses simulators for circuit familiarisation and setup testing.
• Juste MulderminorStrategic or Co-development PartnerDouble Dutch champion, Benelux champion, competes in top international karting (2025). Youngest B4P ambassador (~14 years old as of 2025). Uses simulators for pre-race training and GT/formula car familiarisation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• D-BOX: Canadian motion-platform technology provider (TSX-listed) supplying haptic systems to racing sims, home theaters, and commercial venues. Comparable to B4P's proprietary motion actuators and Traction Loss pitch/heave dynamics, addressing overlapping enterprise and high-end prosumer customers.
• SimXperience: US-based manufacturer of professional motion simulator platforms (Stage Series) and motion cueing software. Comparable in motion-platform engineering and in serving both pro driver training and commercial entertainment venues.
• Vesaro: UK-based manufacturer of high-end racing simulators (Level 1-5 systems) with proprietary motion platforms and direct-drive setups. Closely comparable tier and product architecture to B4P's Formule and GT stages for both enthusiast and commercial venue buyers.
• Cramer Simulators: German manufacturer of professional motion simulators with EU-based assembly and showroom operations. Direct competitor in the high-end European racing sim market, including commercial entertainment and training deployments.
• Trak Racer: Australia-based racing simulator chassis and full-rig manufacturer with a global retail footprint. Competes in the same enthusiast and commercial racing-sim segment, including modular aluminum frames and complete sim packages.
• Prodigo Racing: Finnish manufacturer of bespoke high-end racing simulators (Formula and GT configurations) with proprietary motion systems. Comparable niche premium positioning and customization-led business model for enthusiast and pro-driver customers.

Broad incumbents

• Heusinkveld Engineering: Dutch manufacturer of high-end sim racing pedals (and increasingly full simulator solutions) integrated into B4P's flagship Formule Stage 3. A premium component specialist whose product line partially overlaps with B4P's pedal and brake-force positioning.
• Simucube: Finnish manufacturer of premium direct-drive steering wheelbases used in B4P Formule Stage 3. A specialized incumbent whose components are embedded in high-end rigs like B4P's while also enabling competitors' builds.
• Thrustmaster (Guillemot Corporation): French mass-market sim racing hardware maker (under Guillemot Corporation) with broad consumer distribution. Defines the lower bound of the racing-sim hardware market and constrains the addressable B2C base for premium players like B4P.
• Fanatec (Endor AG): Germany-based mass-market sim racing peripheral maker (steering wheels, wheelbases, pedals) owned by Endor AG. Both a B4P component supplier and a broad incumbent whose complete-rig bundles compete at lower price points against B4P's mid-tier offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Build4PerformanceNL
• LinkedInlinkedin.com/company/build4performance
• Instagraminstagram.com/build4performancenl
• Xx.com/b4pnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Build4Performance