Tri-Ag Products

What Tri-Ag Products does

Tri-Ag Products is a fourth-generation, family-owned independent agricultural retailer headquartered in London, Ohio, founded in 1979 by Jack Moore and his father Royce Moore and now led by brothers Todd and Thad Moore. The company sells seed, crop protection products, and proprietary nutritional/adjuvant products to Midwest row-crop farmers across Ohio, Indiana, Michigan, Illinois, and North Carolina, delivering direct-to-farm through its own CDL-licensed drivers and a team of Sales Agronomists who provide scouting, fertility planning, and in-season nutrition support.

Tri-Ag's product portfolio spans three layers: (1) Beck's Hybrids seed (corn, soybeans, wheat, specialty crops) accessed through a strategic partnership with Beck's Practical Farm Research; (2) proprietary Yield Innovations nutritional and adjuvant products, including the NanoBond nanoparticle nutrient line (KA potassium acetate, B boron, Mn manganese, Zn zinc), CobSafe 1Q APE-free adjuvant, NANO pHLOW water conditioner, KernelFiller, and a broader starter/sidedress/foliar nutritional range; and (3) crop protection chemistry from leading manufacturers (Syngenta, BASF, Corteva, Bayer, AMVAC, Valent, FMC) together with the company's own adjuvant line. Yield Innovations operates as a wholly-owned subsidiary developing branded, small-rate nutrient and nanotechnology products.

The business makes money through one-time product sales (seed, crop protection, nutritional/adjuvant inputs) plus transaction-fee-adjacent financing programs brokered through John Deere Financial, Rabo AgriFinance, and TruChoice. The go-to-market is enterprise-style field sales: a dedicated team of Sales Agronomists (Ryan Faulconer, Walker Heard, Chuck Grau, Nick LaRue, Derrick LeBeau, Josh Myles) build personalized farm-by-farm agronomic systems, supported by on-farm delivery and a customer portal at portal.triagproducts.com. The company is privately held by the Moore family with no external investors, no public ticker, and employee count of 11-50.

Name

Tri-Ag Products

Legal name

Tri-Ag

Website

https://triagproducts.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Tri-Ag Products is a fourth-generation, family-owned independent agricultural retailer in London, Ohio, selling seed, crop protection, and proprietary Yield Innovations nutritional/adjuvant products to Midwest row-crop farmers across five states via field-sales agronomists and direct on-farm delivery.

Ownership category

akta.pro rank

Product category

Agricultural Retail

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industries

Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Seed & Hybrid/Variety Selection Consulting (AFACABAK)

Keywords

• Agricultural retail
• Crop protection products
• Seed sales
• Agronomy services
• Crop nutritionals

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seed Sales: Sale of agricultural seeds including Beck's corn, soybeans, wheat, and specialty options with local support and data-driven recommendations
2. Crop Protection Products: Sale of crop protection products including herbicides, fungicides, insecticides, and adjuvants from major brands like Syngenta, BASF, Corteva, Bayer, AMVAC, Valent, and FMC
3. Nutritionals: Sale of nutritional products including Yield Innovations line, adjuvants, and fertility products for various crop stages and applications
4. Agricultural Financing Services: Financing programs through partnerships with John Deere Financial, Rabo AgriFinance, and TruChoice to help farmers manage cash flow for seasonal operating needs and larger purchases

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tri-Ag Products is a family-owned agricultural retailer that sells seed (including Beck's Seed), crop protection chemicals, and a proprietary line of Yield Innovations Nutritionals and NanoBond foliar/humic products to row-crop farmers across the Midwest. The company pairs its product catalog with agronomy services delivered by Sales Agronomists, drift/deposition and pH-management adjuvants, and financing partnerships, serving farmers in Ohio and surrounding Midwestern states from its London, Ohio headquarters.

Product overview

Tri-Ag Products is a fourth-generation, family-owned agricultural retailer offering a comprehensive agronomy-first portfolio of products and services. The core offering consists of three main categories: (1) Seed products through Beck's Hybrids partnership including corn, soybeans, wheat, and specialty options; (2) Nutritionals from Yield Innovations including nanoparticle products (NanoBond line with KA, B, Mn, Zn formulations), tank-mix nutrients (KernelFiller, Vitaliz Bronze, KickStart Plus, Elevate Plus, Flourish Gold Plus, Podfiller, SideAgVantage Max, SugarKick, Revive, HumiBond), and YieldStarters/YieldBuilder foliars; (3) Crop Protection from major brands including Syngenta, BASF, Corteva, Bayer, AMVAC, Valent, and FMC, plus adjuvants (CobSafe 1Q, NANO pHLOW, LeafLock, Inferno, DriftLock, TargetLock). The company also offers agronomy services (scouting, fertility planning, in-season nutrition support), flexible financing programs, and a customer portal. The integrated system approach combines seed selection, nutrition, and crop protection working together as one system, with proprietary products developed in collaboration with manufacturing partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Beck's Seed Corn and soybean seed sold under the Beck's Hybrids brand, distributed by Tri-Ag Products to Midwest row-crop farmers.
• Yield Innovations Nutritionals line Proprietary foliar and soil-applied crop nutritional products sold under the Yield Innovations Nutritionals brand to Midwestern row-crop farmers.
• NanoBond fertilizer line Nanoparticle-based fertilizer products sold under the NanoBond brand as part of Tri-Ag's proprietary crop-nutrition offering.
• CobSafe 1Q APE-free, corn-oil-based crop protection adjuvant sold by Tri-Ag Products for use in spray tank mixes with crop protection chemicals.
• NANO pHLOW Water-conditioner/pH-management adjuvant sold to growers to adjust spray-tank pH for crop protection applications.
• LeafLock Adjuvant product designed to improve coverage and adhesion of spray applications on leaf surfaces.
• Inferno Adjuvant in the Tri-Ag portfolio supporting spray-mix pH management and tank-mix performance.
• DriftLock Drift-reduction adjuvant sold to growers to reduce spray drift during crop protection applications.
• TargetLock Deposition adjuvant sold to growers to improve target-site deposition of crop protection sprays.
• Crop Protection Chemicals Herbicides, fungicides, and insecticides retailed by Tri-Ag Products to Midwest row-crop farmers as part of its core input offering.
• Agronomy Services Field agronomy consultation and crop-planning services delivered by Sales Agronomists to Midwest farmers, bundled with seed, crop protection, and nutritional input purchases.
• Customer Financing Program Input-financing program offered to Tri-Ag customers in partnership with Ag Resource Management (ARM) to fund seasonal seed, crop protection, and nutritional purchases.
• MyPortal Online customer portal that provides Tri-Ag customers with access to account information and product ordering tools.

Quantifiable outcome

• Multiple customers reported record-breaking yields over consecutive years
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Beck's HybridscoreStrategic or Co-development PartnerTri-Ag is proud to offer Beck's seed backed by Practical Farm Research and proven genetics for their region. Beck's is the largest family-owned seed company and third largest seed brand, offering corn, soybeans, wheat, and specialty options. Tri-Ag provides dedicated local support, precise placement, and data-driven recommendations.
• Yield InnovationscoreStrategic or Co-development PartnerYield Innovations is a company founded by Tri-Ag leadership (Todd Moore) providing proven tools, programs, and small-rate technologies supporting stronger nutrient efficiency, better stand establishment, and more consistent yield. Tri-Ag serves as a Yield Innovations Consultant and offers their full product line.
• SyngentamajorChannel Partner/ Reseller/ DistributorTri-Ag offers a full portfolio of crop protection from Syngenta including herbicides, fungicides, insecticides, and adjuvants, supported by local agronomy and real-world placement guidance.
• BASFmajorChannel Partner/ Reseller/ DistributorTri-Ag offers BASF crop protection products as part of their full portfolio of farm chemicals, supported by local agronomy and real-world placement.
• Corteva AgrisciencemajorChannel Partner/ Reseller/ DistributorTri-Ag offers Corteva crop protection products as part of their comprehensive portfolio of herbicides, fungicides, and insecticides for resistance-smart programs.
• BayermajorChannel Partner/ Reseller/ DistributorTri-Ag carries Bayer's crop protection products including the new Stryax herbicide for 2026 season. Bayer products are part of comprehensive crop protection offerings.
• AMVACminorChannel Partner/ Reseller/ DistributorTri-Ag offers AMVAC crop protection products as part of their full portfolio of farm chemicals.
• FMCminorChannel Partner/ Reseller/ DistributorTri-Ag offers FMC crop protection products as part of their comprehensive herbicide, fungicide, and insecticide offerings.
• ValentminorChannel Partner/ Reseller/ DistributorTri-Ag offers Valent crop protection products as part of their full portfolio of farm chemicals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nutrien Ag Solutions: The largest agricultural retailer in North America, offering seed, crop protection, fertilizer, and digital agronomy to row-crop farmers across the U.S. Directly comparable to Tri-Ag in product mix (seed, chemistry, nutrition) and customer segment (Midwest grain farmers), but operates at national scale.
• CHS Inc. Largest U.S. agricultural cooperative, operating extensive crop input retail and grain handling across the Midwest and Plains states. Comparable in serving grain farmers with full seed/chemistry/fertilizer portfolios, though at cooperative scale vastly larger than Tri-Ag.
• Wilbur-Ellis Agribusiness: Western U.S. focused agricultural retailer providing seed, crop protection, fertilizer, and nutrition products. Comparable product mix and retailer model, though primarily serving Western specialty and row-crop markets rather than the Eastern Corn Belt.
• WinField United (Land O'Lakes): Crop inputs and agronomy arm of Land O'Lakes cooperative, offering seed (Croplan), crop protection, and the Answer Plot / ATLAS decision-ag platform. Comparable in row-crop retail and proprietary digital agronomy, but at national cooperative scale.
• Simplot Grower Solutions: Ag retail division of J.R. Simplot offering crop protection, fertilizer, seed, and proprietary nutritional products to row-crop farmers in the Western U.S. Comparable full-service ag retailer model, with overlap in proprietary adjuvants and nutritional products similar to Yield Innovations.

Others

• Beck's Hybrids: Largest family-owned seed company and Tri-Ag's core seed partner. Comparable in family-owned Midwest values and Practical Farm Research-driven positioning; included as a strategic supplier partner rather than direct competitor, but relevant for assessing channel dependency.

Direct peers

• Helena Agri-Enterprises: National agricultural retailer specializing in crop protection, fertilizer, and proprietary adjuvant/nutritional products (e.g., Helena Brands). Closely comparable in offering both third-party chemistry and a proprietary product line, and in selling to Midwest corn and soybean producers.
• Growmark: Midwest farmer-owned cooperative providing seed, crop protection, fertilizer, and agronomy services across Illinois, Iowa, Wisconsin, and surrounding states. Comparable in serving row-crop farmers with a full-service retailer model, though structured as a cooperative rather than family-owned.
• The Andersons: Ohio-based ag retailer and grain handler serving Midwest row-crop farmers with crop protection, seed, fertilizer, and agronomy services. Highly comparable geography (overlap in Ohio and Indiana) and similar full-portfolio independent retailer model — Nick LaRue joined Tri-Ag from The Andersons in 2024.

Regional players

• Sunrise Cooperative: Ohio-based agricultural cooperative providing crop inputs, grain marketing, and agronomy services to farmers in northern and central Ohio. Direct geographic overlap with Tri-Ag's London, Ohio home base and same customer segment of Midwest grain farmers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/triagproducts
• LinkedInlinkedin.com/company/tri-ag-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri-Ag Products