Lumen and Forge

What Lumen and Forge does

Lumen and Forge, LLC is a Las Vegas, Nevada-based experiential production company founded in 2018 that specializes in large-scale projection mapping, event design, animation, and dome projection for enterprise clients. Operating with a team of 11-50 employees, the firm has built a portfolio of high-visibility projects including a 63-projector installation on the Stratosphere Tower for Don Julio's Super Bowl LVIII activation, a 47,397 square-foot world-record display at Tropicana, three geodesic domes for Travis Scott's ComplexCon 2024, and projection work on the McLaren/Mastercard Las Vegas Grand Prix activation.

The company's technical stack is anchored by proprietary tools including the FORGE ANVIL media server and an AI-driven projector auto-alignment system, supported by a substantial owned inventory of high-powered Barco, Panasonic, and Optoma projectors. Service scope spans creative conception, content production, hardware fabrication (including geodesic domes), and on-site execution, with adjacent offerings in 4D FX systems. The customer base spans luxury spirits, automotive, payments, sports and entertainment, defense, public-sector tourism, and cryptocurrency — indicating deliberate vertical diversification rather than reliance on any single category.

Revenue is generated primarily through project-based commercial contracts with enterprise clients and brand activation budgets, supplemented by hardware sale and rental of dome systems. Go-to-market combines direct enterprise sales into brand and event marketing teams, agency partnerships, and government procurement channels. Long-tenured accounts (Jeep multi-year, US Marines 4+ years) suggest an emerging base of recurring revenue alongside the episodic flagship activations.

Name

Lumen and Forge

Legal name

Lumen and Forge, LLC

Website

https://lumenandforge.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumen and Forge is a Las Vegas-based experiential production firm specializing in large-scale projection mapping, event design, animation, and dome installations for enterprise clients across consumer brands, government, hospitality, and entertainment.

Ownership category

akta.pro rank

Product category

Immersive Technology Services

NAICS

Graphic Design Services (54143), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Lighting Design & Rental (MPAGAKAB)

akta.pro secondary industries

Event Design, Decor & Styling (HSACAAAB), Decor Props & Themed Set Rentals (HSACAFAK), Lighting Design Services (BPAHAKAJ)

Keywords

• Projection mapping services
• Immersive dome installations
• 360-degree projection systems
• Event design visualization
• Immersive visual experiences

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Projection Mapping Services: Custom projection mapping services for buildings, objects, rooms, and structures. Revenue is project-based with pricing determined by scope, scale, equipment requirements, and content complexity. Includes planning, content creation, equipment rental/purchase, installation, and show running.
2. Dome Projection Venues: Rental and purchase of geodesic and inflatable projection domes. Domed venues are available in various sizes from 10ft to 300ft. Includes turnkey solutions with hardware, infrastructure, content, and technical support.
3. Animation and Visual Storytelling: Custom 3D animation, AR/VR content, dome master content, and projection mapping visuals created by in-house creative team. Revenue from content production services.
4. Event and Project Design Services: 3D rendering, technical drawings, event design visualization, and project design services using CAD, 3D modeling tools (Cinema 4D, Octane Render, Rhino, AutoCAD, Solidworks).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Lumen and Forge designs and delivers custom projection mapping installations, 360-degree geodesic and inflatable dome experiences, 3D event and project design, and in-house animation and visual storytelling for enterprise clients. Each engagement is project-based and turnkey, covering planning, content creation, equipment rental or purchase, on-site installation, and show running for brand activations, corporate events, trade shows, and entertainment venues.

Product overview

Lumen and Forge is a multi-disciplined company specializing in immersive technology experiences, offering a portfolio of interconnected services centered around projection mapping and dome projection. The core offerings include Dome Projection Services (geodesic and inflatable domes ranging 10FT-300FT), Projection Mapping Services (interactive, building, object, and 3D mapping), Event & Project Design (3D rendering and visualization), and Animation & Visual Storytelling (full-service 3D animation and AR/VR content). These services are supported by 4D Immersive Theater FX for multi-sensory experiences and comprehensive hardware/infrastructure solutions. The company provides both rental and purchase options for domes with turn-key deployment capabilities across North America and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Dome Projection Services Geodesic and inflatable projection domes designed for immersive 360-degree experiences. Geodesic domes range from 10FT to 90FT with steel frame construction; inflatable domes range from 100FT to 300FT using air pressure technology. Services span hardware, infrastructure, content, and technical support.
• Projection Mapping Services 3D projection mapping that transforms objects, rooms, buildings, and structures into dynamic visual displays. Includes interactive projection, projection rooms, object mapping, building projection, 3D projection mapping, and projection murals for brands, venues, and events.
• Event & Project Design Comprehensive event and project design services using CAD, 3D modeling, and rendering tools such as Cinema 4D, Octane Render, Rhino, AutoCAD, and Solidworks. Includes photorealistic images, 3D video renders, technical drawings, render compositing, event design, and project visualization.
• Animation & Visual Storytelling Full-service 3D animation studio creating immersive content for domes, projection mapping, interactive experiences, AR, VR, and dome master content using Unreal Engine, Notch, and TouchDesigner. Delivered as custom content production services.

Quantifiable outcome

• World's largest video game screen: 47,397 square feet at Tropicana Las Vegas
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GraficocoreStrategic or Co-development Partner · 1 January 2024Partner agency for Travis Scott's CactusCon at ComplexCon 2024. Grafico contributed creative direction for the three-dome geodesic installation featuring the 60-foot centerpiece dome.
• Game SevencoreStrategic or Co-development Partner · 1 January 2024Partner agency for Travis Scott's CactusCon at ComplexCon 2024, working alongside Lumen and Forge to create the immersive fan journey experience with projection-mapped domes.
• BESTAgencyminorGTM or Marketing Partner · 1 January 2024Creative agency partner for The Venetian Holiday Show projection mapping project. BESTAgency coordinated the Christmas spectacular featuring the Streetmosphere musical group at The Venetian Resort.
• Inspira MarketingcoreStrategic or Co-development Partner · 1 January 2024Creative agency partner for National Geographic's 'Beneath the Blue' immersive exhibit at D23 Expo. Inspira Marketing coordinated with Lumen and Forge for the virtual underwater world experience.
• FreemanminorImplementation/ SI/ Consulting Partner · 1 January 2024Trade show heavyweight partner for National Geographic exhibit at D23. Freeman provided trade show logistics and installation support following their planning requirements.
• Zephyr TentsminorChannel Partner/ Reseller/ Distributor · 1 January 2024Tenting partner for Big Sur private dome event. Zephyr Tents provided tenting infrastructure while Lumen and Forge supplied dome and projection services.
• Pacific DomesminorChannel Partner/ Reseller/ Distributor · 1 January 2024Dome manufacturer partner for Big Sur private event. Pacific Domes manufactured the geodesic domes that Lumen and Forge equipped with projection systems.
• MELT InteractivecoreStrategic or Co-development Partner · 1 January 2024Creative partner for Samuel Adams Air & Apres event at Sugarloaf Mountain Resort. MELT Interactive collaborated with Lumen and Forge to craft and execute projection mapping content on ski slopes.
• Elite Media Inc.coreStrategic or Co-development Partner · 1 January 2023Collaboration partner for the Nike Air Jordan projection mapping project at the 2023 NBA All-Star Game in Salt Lake City. Elite Media Inc. provided strategic media planning and execution support for the 40,000 sq ft building projection.
• JeepcoreStrategic or Co-development Partner · 1 January 2018Multi-year partner for Winter X-Games 2018-2019, featuring 4D immersive dome experiences with custom rigs, 4K UHD spherical screens, and multi-sensory effects including scent and wind FX.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LumenandForge
• Facebookfacebook.com/lumenandforge
• LinkedInlinkedin.com/company/lumen-and-forge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumen and Forge