Libyana Mobile Phone

What Libyana Mobile Phone does

Libyana Mobile Phone is a privately held Libyan mobile telecommunications operator founded in September 2004 and headquartered in Tripoli. It is the largest mobile operator in Libya by subscriber count, serving over 6.3 million prepaid subscribers (representing approximately 116% population penetration, indicative of multi-SIM ownership) through a 2G/3G/4G LTE network. The company operates 34 owned service centers across all major Libyan cities — Tripoli, Benghazi, Misrata, Sabha, Ajdabiya, Derna, Tobruk, Sirte, Al Khums, Zuwara, Gharyan, and others — supplemented by an authorized agent and distributor network (including Al-Badil Electronics franchise, Tawasol Libya, Al-Riyada Group, and Foton Digital), mobile sales teams covering the Southern, Eastern, Northern, and Central regions, the MyLibyana mobile app, and USSD self-service menus. International roaming services are available in Tunisia, Turkey, and Egypt via partnerships with Tunisie Telecom, Turkcell, and Vodafone Egypt, respectively.

The company's core products include prepaid phone lines (physical SIM at 5 LYD and eSIM at 10 LYD activation), dedicated data SIM cards (Net+), and recharge cards in denominations up to 100 LYD with validity extending to 365 days. The data portfolio spans multiple branded tiers: Net Lelkol (daily through monthly packages from 250 MB / 1 LYD up to 50 GB / 50 LYD), Net Extra (social and streaming add-ons), Familia and Familia Net (shared family plans for up to 5 members), Off-Peak (3 AM–10 AM heavy-use packages), and Unlimited (1–160 LYD). Subscriber-facing services include the Niqati loyalty program (1 point per dinar), Fatlekha customizable packages, the Netwasel line for deaf and hard-of-hearing sign-language users, the Khalis electricity-bill payment service, the Qasstha device-installment program bundling ZTE and Samsung handsets with data packages, the Tour eSIM international data service, and value-added services (Shahid VIP, Anghami, Game Code, Halabyana ringtones, international vouchers). On the technology side, Libyana offers eSIM (up to 10 profiles per device), VoLTE voice, M2M connectivity for IoT/tracking/POS applications, and free visitor SIMs distributed at land and air entry points.

Libyana's revenue is generated predominantly through prepaid airtime credit sales and data package subscriptions (usage-based and recurring tiers), complemented by B2B enterprise services (group plans, M2M, tracking, POS), promotional SMS advertising sold to corporate and government clients (0.015–0.030 LYD per SMS with volume tiers and a 50% government discount), device sales through the Qasstha installment program, value-added subscription services billed via direct carrier billing, utility-payment transaction fees through Khalis and partner integrations (Sanad, Shubbak Pay, RunPay, etc.), and one-time fees for special-number selection (75–6,000 LYD). The company monetizes its distribution network both directly (own service centers and mobile sales) and through authorized agents, and it positions the MyLibyana app as the central self-service and loyalty platform for the subscriber base.

Name

Libyana Mobile Phone

Legal name

Libyana Mobile Phone

Website

https://libyana.ly

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Libyana Mobile Phone is Libya's largest prepaid mobile network operator, serving 6.3+ million subscribers across Libya through 2G/3G/4G LTE via 34 service centers, an authorized distributor network, and the MyLibyana app, offering voice, data, eSIM, B2B/M2M, and value-added services.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

akta.pro secondary industries

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE), Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF)

Keywords

• Mobile telecommunications services
• Prepaid mobile voice SMS
• Mobile data internet packages
• Enterprise M2M connectivity
• International roaming eSIM

Headquarters

HQ city

Tripoli

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Prepaid Airtime Credit Sales: Libyana's primary revenue stream comes from prepaid SIM card sales and airtime credit top-ups. Subscribers purchase recharge cards (in denominations of 3, 5, 10, 20, 30, 50, 100, 350, 500 LYD) which extend line validity and provide credit for calls, SMS, and data usage. The company serves as Libya's largest mobile operator with over 6.3 million subscribers.
2. Internet Data Packages: Revenue from internet data packages including daily, weekly, half-monthly, and monthly packages across various tiers (Net for All, Net Extra, Off-Peak, Familia, Unlimited). Family and group sharing packages (Familia, Familia Net) provide additional upsell opportunities.
3. B2B Enterprise Services: Business packages for companies including group closed-user plans, M2M connectivity, tracking device packages, and POS terminal services. Revenues come from monthly subscriptions and per-connection fees.
4. Promotional SMS Advertising: Corporate clients pay per-message fees to send bulk promotional SMS campaigns to Libyana subscribers. Pricing tiers based on volume (100,000–4+ million subscribers). Government entities receive 50% discount.
5. Value-Added Services (VAS): VAS revenue includes Shahid VIP (20.99 LYD/month), Anghami (daily/weekly/monthly), Game Code, international vouchers, Halabyana ringback tones, and direct carrier billing (DCB). These services generate recurring subscription and transaction-based revenue.
6. Device Sales (Installment): Revenue from device sales (ZTE Blade A35 at 422 LYD, Samsung A16 at 1,076 LYD) bundled with 6-month packages through the Qasstha installment service, in partnership with Al-Badil Electronics and National Commercial Bank.
7. Tour eSIM International Packages: International data eSIM packages sold to travelers for use in specific countries or regions, payable via Libyana balance. Revenue generated per package purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

Libyana Mobile Phone is Libya's largest prepaid mobile network operator, providing mobile voice, SMS, and 2G/3G/4G LTE data services to over 6.3 million subscribers through 34 service centers nationwide. Its core offering includes prepaid SIM lines and eSIM profiles, a broad portfolio of branded internet packages (Net Lelkol, Familia, Familia Net, Unlimited, Off-Peak, Extra Social, Extra Stream), international roaming data, B2B enterprise plans with M2M/IoT connectivity, value-added services such as Shahid VIP and Anghami, a loyalty program (Neqaty), device installment purchases (Qasstha), and utility bill payment (Khalis), all accessible via the MyLibyana app, USSD menus, service centers, and authorized distributors.

Product overview

Libyana Mobile Phone is a Libyan telecommunications company offering a comprehensive mobile services portfolio consisting of core connectivity products, data packages, and value-added services. The core products include Prepaid Phone Lines (traditional SIM and eSIM) and dedicated Data SIM cards (Net+). The internet service portfolio encompasses multiple branded packages: Net Lelkol (daily/weekly/monthly), Familia and Familia Net (shared family packages), Unlimited packages, Roaming packages, and Tour eSIM for international travelers. The company also provides accessibility-focused services like Netwasel for hearing-impaired users. MyLibyana serves as the central digital platform for account management, package design, and service access. Value-added services span entertainment (Shahid VIP, Anghami), gaming (Game Code), and utility services (Khalis bill payment, International Vouchers). Business solutions include B2B packages, promotional SMS, M2M connectivity, and an account management system. The service also offers financial accessibility through Qasstha installment plans and emergency credit services.

Differentiator

Problem solved

Functional benefit

Brands

• Neqaty (نقاطي): Loyalty program allowing subscribers to collect points and redeem them for free voice minutes, SMS, and internet packages.
• MyLibyana (أريحلك)
• Netwasel (نتواصل)
• Qasstha (قسطها)
• eSIM
• Fatlekha (فتلكها)
• Familia Net (فاميليا نت)
• Familia (فاميليا)
• Khalis (خالص)
• Tour eSIM

Products and services

• Prepaid Phone Line Prepaid mobile phone line allowing subscribers to obtain a phone number and recharge credit for calls, SMS, and internet without monthly fixed bills. Standard line costs 5 LYD; recharge cards available in 5, 10, 20, 30, 50, 100, 350, and 500 LYD denominations with varying validity periods.
• eSIM Electronic SIM card enabling subscribers to switch between personal and business numbers on the same device without physically replacing the SIM card. eSIM activation costs 10 LYD, with Plus and Max plans including internet, minutes, and SMS bundles.
• Net+ Data SIM Dedicated data SIM card for internet package subscription and management with large quotas and high speeds through a web portal. Targeted at data-only users.
• Visitors and Foreigners Line Free SIM card with integrated starter bundle of minutes, SMS, and internet data for visitors arriving in Libya, distributed at land and air entry points. Includes 1 GB internet + 50 on-net minutes + free SMS, valid 7 days from registration.
• Tour eSIM International electronic SIM enabling travelers to purchase data roaming packages for single or multiple countries, activated via QR code and payable via Libyana balance from within Libya.
• Net Lelkol Internet Packages Branded internet data packages with daily, weekly, half-monthly, and monthly options ranging from 250 MB to 50 GB at 1–50 LYD, with 4G speed on higher tiers.
• Familia Net Packages Shared internet packages allowing subscribers to share monthly internet quotas with up to 5 additional members. Tiers range from 40 GB at 50 LYD/month to 350 GB at 250 LYD/month.
• Familia Packages Family packages including voice minutes, SMS, and internet data shared among family members with management via MyLibyana app.
• Unlimited Internet Packages Unlimited internet packages available in daily, weekly, and monthly options (1 LYD daily; 45 LYD weekly; 160 LYD monthly with 4G speed) with no data caps.
• Net lelkol Off-Peak Packages High-volume internet packages (30–500 GB) available during off-peak hours from 03:00 to 10:00 AM at discounted rates of 30–40 LYD per month.
• Net Lelkol Extra Packages Additional internet add-ons including Extra Social (1 GB/day to 30 GB/month at 1–15 LYD for social apps) and Extra Stream (5 GB/day to 200 GB/month at 20–80 LYD for video streaming).
• Roaming Internet Packages International roaming data packages for Libyana subscribers traveling in Tunisia, Turkey, and Egypt, ranging from 500 MB/3 days at 20 LYD to 10 GB/30 days at 325 LYD on H+ speed.
• Netwasel Line Specialized internet service for deaf and hard-of-hearing sign-language users offering 15–100 GB packages at 17 LYD and above, optimized for video-calling apps (WhatsApp, Messenger, FaceTime, Viber, Telegram) with 20 free SMS per subscription.
• Business Services B2B Enterprise communication services including group closed-user packages, account management system, and M2M connectivity for businesses. Business plan at 150 LYD/month offers 1500 minutes + unlimited on-net + 50 SMS + 35 GB data; M2M packages from 500 MB to 3 GB at 50–95 LYD.
• Promotional SMS Bulk SMS advertising service enabling corporate clients to send promotional campaigns to Libyana subscribers, with tiered volume pricing from 0.030 LYD per SMS (100K–500K) down to 0.015 LYD (3M+) and 50% government discount.
• Khalis Service Electricity meter charging service allowing subscribers to pay electricity bills directly from their Libyana balance via USSD code or MyLibyana app, in partnership with the General Electricity Company of Libya.
• Qasstha Installment Service Phone installment service enabling subscribers to obtain devices (ZTE Blade A35 at 422 LYD or Samsung A16 at 1,076 LYD) bundled with 6-month packages on installment payments, facilitated through Masarat Technology Financial Company and National Commercial Bank.
• Neqaty Loyalty Program Points-based loyalty program where subscribers earn 1 point per 1 LYD spent, redeemable for free packages of minutes, SMS, and internet data.
• MyLibyana App Mobile application for managing all Libyana services including balance inquiry, recharge, internet package subscription, custom package design (Fatlekha), SIM replacement, and daily rewards. Available on iOS, Android, and Huawei AppGallery; new users receive 1 GB free upon download.
• Fatlekha Custom Packages Customizable package service allowing subscribers to design their own 2-month prepaid packages with configurable internet and minutes quotas through the MyLibyana app.
• Recharge Cards Prepaid recharge cards available in denominations of 5, 10, 20, 30, 50, 100, 350, and 500 LYD with validity periods of 30–365 days, including special numbers (Standard 75 LYD, Bronze 500 LYD, Silver 2,500 LYD, Gold 6,000 LYD).
• Shahid VIP Video streaming subscription service providing ad-free access to MBC Group content including series, movies, and shows, billed at 20.99 LYD/month via Libyana balance with auto-renewal.
• Anghami Service Music streaming and download service with daily (0.750 LYD), weekly, or monthly subscription options, billed via Libyana balance with SMS subscription via 10700. Provided through Zain Libya.
• Game Code PUBG UC recharge and redemption voucher purchase service directly from Libyana balance, provided through the Rubicon gamecode.ly platform.
• International Voucher Store Digital store for purchasing international platform cards including Apple Store, PlayStation, and PUBG using Libyana balance.

Quantifiable outcome

• Over 6.3 million subscribers served across Libya
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Masarat Technology Financial Company (شركة مسارات لتقنية المالية)coreStrategic or Co-development PartnerMasarat provides the Qasstha (قسطها) installment payment service in partnership with Libyana and Al-Badil Electronics, enabling subscribers to purchase devices on installment plans with bundled 6-month packages through bank financing.
• Al-Badil Electronics Company (شركة البديل للهاتف المحمول)coreChannel Partner/ Reseller/ DistributorAl-Badil Electronics is the primary authorized franchise distributor for Libyana, operating branches across Libya. Offers SIM card sales, recharge, package subscriptions, SIM replacement, unfreezing, number selection, electronic recharge, internet packages, and special numbers.
• Tawasol Libya Electronics Company (شركة تواصل ليبيا للأجهزة الإلكترونية)majorChannel Partner/ Reseller/ DistributorAuthorized distributor offering Libyana services including SIM purchase, recharge, package subscriptions, SIM replacement, unfreezing, number selection, electronic recharge, internet packages, and special numbers through their branch network.
• Foton Digital Company (شركة الفوتون الرقمي)majorChannel Partner/ Reseller/ DistributorFranchise partner offering Libyana services including SIM purchase, recharge, package subscriptions, SIM replacement, unfreezing, number selection, electronic recharge, internet packages, and special numbers.
• Al-Riyada Group (مجموعة الريادة)majorChannel Partner/ Reseller/ DistributorAuthorized distributor offering Libyana services including SIM purchase, recharge, package subscriptions, SIM replacement, unfreezing, number selection, electronic recharge, internet packages, and special numbers.
• General Electricity Company (الشركة العامة للكهرباء)minorStrategic or Co-development PartnerThe General Electricity Company is the utility provider whose meters can be recharged through Libyana's Khalis service, enabling subscribers to pay electricity bills directly from their Libyana balance.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• STC (Saudi Telecom Company): STC is the largest telecom group in the MENA region with mobile, fiber, cloud, and digital financial services. Comparable as a broad incumbent relevant for benchmarking Libyana's enterprise/M2M roadmap and prepaid-to-digital-services transition.
• Etisalat (e&): Etisalat (now e&) is a large, diversified MENA telecom incumbent operating mobile, fixed, and digital services across multiple geographies. Comparable as a broader benchmark for prepaid + VAS + M2M/IoT strategy and a regional leader on 5G and digital financial services.

Regional players

• Orange Egypt: Orange Egypt is a major MENA mobile operator offering prepaid, postpaid, data, and M2M services across a North African regulatory environment comparable to Libyana's. It is a regional comparable for prepaid-centric ARPU dynamics, multi-tier distribution, and government-discount promotional SMS economics.
• Maroc Telecom (IAM): Maroc Telecom is Morocco's incumbent mobile carrier with similar prepaid/Maghreb positioning, family plans, and B2B/M2M services. Comparable as a North African mobile operator navigating similar regulatory and FX dynamics.
• Turkcell: Turkcell is Turkey's leading mobile operator with prepaid, postpaid, and digital services; it is one of Libyana's roaming partners. Comparable on cross-border roaming economics and a regional benchmark for mobile financial services / DCB integration.
• Vodafone Egypt: Vodafone Egypt operates as a leading North African mobile carrier serving tens of millions of subscribers with prepaid, data, IoT, and VAS offerings. It is one of Libyana's stated roaming partners and a regional benchmark for retail distribution and digital self-serve adoption.
• Tunisie Telecom: Tunisie Telecom is Tunisia's incumbent mobile/fixed operator and a roaming partner of Libyana. It shares the Maghreb prepaid + family package + B2B/M2M profile and serves as a useful North African comparable for ARPU and roaming economics.

Direct peers

• Al Madar Telecom: Al Madar is Libyana's only direct competitor in the Libyan mobile market, operating a parallel GSM/3G/4G network with prepaid services, distribution centers, and consumer + enterprise offerings. It is the closest functional mirror of Libyana's business model in the same regulatory and geographic environment.
• Zain Libya: Zain Libya is a competing mobile operator in the same Libyan duopoly, offering prepaid/postpaid voice, data, and value-added services. Notably, Zain Libya is also the service provider behind Libyana's Anghami VAS offering, demonstrating intertwined market dynamics with Libyana.

Others

• Libyana Mobile Phone (parent: Green Dreams): Self-reference omitted in favor of including broader North African mobile peers; covered above.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Libyana
• Facebookfacebook.com/Libyana.Mobile.Phone
• LinkedInlinkedin.com/company/libyana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libyana Mobile Phone