DeNova Detect
DeNova Detect, the US brand of Japan's New Cosmos Electric, manufactures battery-powered residential natural gas alarms using proprietary MEMS sensor technology, serving homeowners, utilities, and property managers through retail, direct e-commerce, and enterprise channels.
- Company typePrivate
- Founded1964
- HeadquartersLisle, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What DeNova Detect does
DeNova Detect is the US consumer-facing brand of New Cosmos USA, Inc., a wholly-owned subsidiary of Japan's New Cosmos Electric Co., Ltd., specializing in battery-powered residential natural gas alarms. The company traces its category origin to 1964, when its parent developed the world's first residential natural gas alarm, and has subsequently sold more than 75 million gas alarms globally. Its current US product line comprises three SKUs built on proprietary MEMS (Micro-Electro-Mechanical Systems) sensor technology: the DD620NV 10-year battery-powered natural gas alarm at $98.95, the DD623NCV 10-year combination carbon monoxide and natural gas alarm at $109.95, and the legacy ML-310ES 6-year natural gas alarm at $89.95. The line is differentiated by a 10% LEL detection threshold (vs. a 25% LEL industry standard), which the company positions as delivering approximately 11 minutes of additional warning time, and by GTI-validated false-alarm discrimination against 20+ chemicals. All units are ETL-listed to UL 1484 (UL 2075 for the combination unit), FCC-certified, and CSFM-listed.
The business model is hardware-only with no subscription or recurring component. Three go-to-market channels are active: direct-to-consumer e-commerce through a Shopify storefront (denovadetectstore.com); retail distribution via Lowe's across nine US states and HD Supply for multifamily property managers; and direct enterprise sales to gas utilities for large-scale residential deployment programs. The flagship Con Edison partnership has driven 200,000+ unit deployments and targets 400,000+ units across New York residences by 2025; additional utility relationships exist through NYSEG and RG&E (Avangrid). Pricing is MSRP-led at $89.95-$109.95, with utility-direct and wholesale pricing likely at lower realized rates.
Customer segments span homeowners and renters (horizontal retail/DTC), gas utilities (vertical enterprise), property managers and owners preparing for NYC Local Law 157 compliance (deadline January 1, 2027), and senior/at-risk populations reached via community donations. Sales is supported by content marketing, social media, an interactive combustible fuel explosion incident map, and category advocacy through the Citizens for Natural Gas Safety (CCNGS) initiative. The company is privately held with no external funding rounds disclosed, operating as a US subsidiary of New Cosmos Electric Co., Ltd., and does not separately disclose US-segment revenue.
DeNova Detect firmographics
Firmographics- Name
- DeNova Detect
- Legal name
- Denova Detect Inc.
- Website
- https://denovadetect.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DeNova Detect, the US brand of Japan's New Cosmos Electric, manufactures battery-powered residential natural gas alarms using proprietary MEMS sensor technology, serving homeowners, utilities, and property managers through retail, direct e-commerce, and enterprise channels.
- Ownership category
- akta.pro rank
DeNova Detect industry classification
Industry- Product category
- Residential Gas Safety Detectors
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Gas Leak Detection (Natural Gas/Propane) & Combustible Gas Alarms (HSAHAGAI)
- akta.pro secondary industries
- Carbon Monoxide (CO) Alarm Systems (HSAHAFAB), Environmental Sensors (Temperature/Humidity/Gas/Air Quality) (HDAHALAD)
Keywords
Where DeNova Detect is headquartered
LocationHeadquarters
- HQ city
- Lisle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DeNova Detect business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Sales - Natural Gas Alarms: One-time purchase of battery-powered natural gas alarm devices. Products include 6-year and 10-year battery-powered models, as well as combination Natural Gas + Carbon Monoxide alarms. No ongoing subscription required.
- Consumer Direct Sales: Direct-to-consumer sales through owned e-commerce storefront (denovadetectstore.com) and through retail partner Lowe's stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 10-Year Battery-Powered Carbon Monoxide + Natural Gas Combo Alarm (DD623NCV) |
| One time/ perpetual license | Pay-as-you-go | 10-Year Battery-Powered Natural Gas Alarm (DD620NV) |
| One time/ perpetual license | Pay-as-you-go | 6-Year Battery-Powered Natural Gas Alarm (ML-310ES) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
DeNova Detect product offering
Product offeringCore offering
DeNova Detect manufactures and sells battery-powered residential natural gas alarms featuring proprietary MEMS (Micro-Electro-Mechanical System) sensor technology. Its product line includes a 10-year natural gas alarm (DD620NV), a 10-year combination carbon monoxide + natural gas alarm (DD623NCV), and a 6-year natural gas alarm (ML-310ES). The company sells directly to consumers via its e-commerce site and Lowe's retail, and deploys large-scale alarm installations in partnership with utility companies such as Con Edison.
Product overview
DeNova Detect offers a portfolio of battery-powered natural gas alarms and combination detectors. The product line includes three core models: the 10-Year Battery-Powered Natural Gas Alarm (DD620NV) with the longest battery life, the 10-Year Battery-Powered Carbon Monoxide + Natural Gas Alarm (DD623NCV) combining dual-hazard detection, and the 6-Year Battery-Powered Natural Gas Alarm (ML-310ES) with a shorter service life. All products feature proprietary MEMS (Micro-ElectroMechanical System) sensor technology, voice alerts in English and Spanish, and a 10% LEL alarm threshold that provides 11 minutes faster detection than competitors using traditional 25% LEL sensors. The portfolio serves consumer, utility, and contractor segments across residential applications.
Differentiator
Problem solved
Functional benefit
Brands
- DeNova Detect: Primary brand for residential natural gas and carbon monoxide alarms in the United States market, featuring MEMS sensor technology.
Products and services
- 10-Year Battery-Powered Natural Gas Alarm (DD620NV) Battery-powered natural gas alarm with 10-year battery and product service life for residential use. Features patented MEMS sensor technology, voice alerts in English and Spanish, and a 10% LEL threshold that detects leaks 11 minutes faster than traditional 25% LEL detectors. ETL Listed to UL 1484.
- 10-Year Battery-Powered Carbon Monoxide + Natural Gas Alarm (DD623NCV) Combination detector that senses both natural gas leaks and carbon monoxide with a 10-year sealed battery and product service life. Features bilingual voice alerts and MEMS sensor technology for dual-hazard residential protection.
- 6-Year Battery-Powered Natural Gas Alarm (ML-310ES) Residential natural gas alarm with 6-year battery and product service life. Uses MEMS sensor technology for accurate methane detection, includes voice alerts and a 10% LEL threshold, and is validated by GTI to virtually eliminate nuisance alarms from 20+ common household chemicals.
Quantifiable outcome
- 11 minutes faster gas leak detection compared to 25% LEL competitors, providing earlier warning for evacuation
- +4 more outcomes
Companies that use DeNova Detect
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
DeNova Detect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DeNova Detect partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, flagship and core.
- West Reading, Pennsylvania CommunityminorNew Cosmos donated $25,000 in Natural Gas Alarm products to support the West Reading, Pennsylvania community after a major gas explosion. The donation helped support the devastated community and promoted gas safety awareness.
- Con EdisonflagshipCon Edison, one of New York City's largest electricity, gas, and steam providers, partnered with DeNova Detect to be the first utility company in the United States to deploy over 200,000 natural gas alarms in residences across Manhattan and Westchester County. Shared goal is to install over 400,000 DeNova Detect natural gas alarms in New York residences by 2025. This partnership also sparked the creation of the Natural Gas Safety Innovator Award.
- Chicago Fire Department / Survive Alive HousecoreDeNova Detect donated $15,000 worth of natural gas alarms to Chicago's Survive Alive House for at-risk seniors. The facility is operated by the Chicago Fire Department and welcomes over 25,000 people annually for emergency safety education. Partnership included participation in first renovations since the house opened in 1989.
- Iredell County Fire Marshal's OfficeminorAfter a natural gas leak explosion took the life of Tennessee Titans cornerback Caleb Farley's father, DeNova Detect donated 100 natural gas alarms to Iredell County Fire Marshal's Office to jumpstart an initiative to equip local homes with proper gas detection technology. State senators for North Carolina have pending legislation to require natural gas alarms in residences.
- HD SupplycoreHD Supply is a leading distributor of more than 100,000 products serving property managers, hospitality providers, healthcare systems, and government facilities. HD Supply honored DeNova Detect with its Excellence in Innovation award at HD Supply Connect 2026. HD Supply distributes DeNova Detect products to their customer base.
- LowescoreDeNova Detect products are available for in-store purchase in select Lowe's locations across New York, New Jersey, Illinois, Pennsylvania, Michigan, Tennessee, Massachusetts, Maine, and California. Lowe's is a major home improvement retailer providing consumer access to DeNova Detect products.
- Citizens for Natural Gas Safety (CCNGS)coreCCNGS is a public awareness initiative dedicated to promoting education, advancing safety standards, and encouraging practical solutions to reduce risks associated with natural gas in residential environments. Works to inform property owners, policymakers, and the public about best practices in detection, prevention, and response. CCNGS advocates for Local Law 157 compliance in NYC.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
DeNova Detect competitors and assessment
Company assessmentDirect peers
- Google Nest (Nest Protect): Nest Protect is a smart smoke and CO alarm sold through Google's retail channels, combining connected features with residential hazard detection. Comparable as a premium connected CO/smoke alarm competing for the same household safety shelf space, though focused on smoke/CO rather than natural gas.
- Siterwell Electronics: Siterwell is a Chinese manufacturer of residential gas, smoke, CO, and water leak detectors sold globally through e-commerce and retail. Comparable as a direct competitor focused on natural gas and CO detection at lower price points.
- First Alert / BRK Electronics: First Alert (BRK Electronics) is one of the most recognized US residential smoke and CO alarm brands with deep retail presence at Lowe's, Home Depot, and Walmart. Comparable as a residential safety alarm competitor with overlapping gas/smoke/CO detection products.
- Kidde: Kidde (a Carrier company) is the leading US residential fire, CO, and combination safety alarm brand, selling through mass retail and home improvement channels. Directly comparable as a residential gas/CO alarm competitor with broader product breadth and significantly larger marketing budget.
- Universal Security Instruments: Universal Security Instruments manufactures and distributes residential smoke, CO, and combination alarms under multiple brands (USI, Universal). Comparable as a smaller-scale direct peer in residential hazard detection with similar retail and wholesale distribution strategy.
Emerging players
- Netatmo (Legrand): Netatmo (owned by Legrand) offers a smart CO alarm (and other connected safety products) as part of its broader smart home portfolio. Comparable as an emerging connected-home safety player targeting consumers willing to pay a premium for app-integrated detection.
- X-Sense: X-Sense is a consumer safety alarm brand offering interconnected smoke, CO, and combination detectors targeted at the smart home market. Comparable as an emerging player competing on price and connected features in the same retail channels as DeNova Detect.
Regional players
- Ei Electronics: Ei Electronics is the leading European residential CO and smoke alarm manufacturer, with UL/EN-certified products and strong utility/municipal channels. Comparable in product technology (CO and gas detection) but primarily serves European markets.
Others
- Leeo: Leeo (acquired by Anthem/Apple ecosystem partner) developed smart home safety monitoring that integrates with existing detectors. Comparable as an adjacent smart home safety player, though it focuses on monitoring services rather than standalone alarm hardware.
Broad incumbents
- Honeywell Home: Honeywell's home division offers a broad portfolio of residential safety products including CO alarms, smoke detectors, and connected home devices. Comparable as a broad incumbent in residential safety with deeper R&D and distribution scale, but natural gas alarms are not its core focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DeNova Detect social profiles
Digital presenceDeNova Detect compliance and trust
Trust signalCompliance5 records
DeNova Detect financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeNova Detect leadership team
Management profileNumber of profiles
DeNova Detect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeNova Detect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeNova Detect
What does DeNova Detect do?
DeNova Detect manufactures and sells battery-powered residential natural gas alarms featuring proprietary MEMS (Micro-Electro-Mechanical System) sensor technology. Its product line includes a 10-year natural gas alarm (DD620NV), a 10-year combination carbon monoxide + natural gas alarm (DD623NCV), and a 6-year natural gas alarm (ML-310ES). The company sells directly to consumers via its e-commerce site and Lowe's retail, and deploys large-scale alarm installations in partnership with utility companies such as Con Edison.
Is DeNova Detect a public or private company?
DeNova Detect is a private company. It is classified as corporate owned and is currently operating.
When was DeNova Detect founded?
DeNova Detect was founded in 1964. It employs 501 to 1,000 people.
Where is DeNova Detect based?
DeNova Detect is headquartered in Lisle, United States, in the North America region.
How does DeNova Detect make money?
Two revenue lines are on record. Hardware Sales - Natural Gas Alarms are the primary driver. The others are consumer Direct Sales.
Who are DeNova Detect's main competitors?
Direct peers on record are Google Nest (Nest Protect), Siterwell Electronics, First Alert / BRK Electronics, Kidde and Universal Security Instruments. Emerging players are Netatmo (Legrand) and X-Sense. Ei Electronics is listed as a regional player. Leeo is listed as an others. Honeywell Home is listed as a broad incumbent.
Does DeNova Detect have an API?
No public API is recorded for DeNova Detect.
What industry is DeNova Detect in?
DeNova Detect's product category is Residential Gas Safety Detectors. Its primary akta.pro industry code is HSAHAGAI, Gas Leak Detection (Natural Gas/Propane) & Combustible Gas Alarms, with a secondary code of HSAHAFAB, Carbon Monoxide (CO) Alarm Systems. Its NAICS code is 334512 and its SIC code is 3823.