X-Sense
X-Sense is a private US smart home safety company selling smoke, CO, water-leak, heat, and radon detectors through a D2C website and Amazon. Its SBS50 base-station ecosystem links up to 50 devices, with optional Protect+ and AI Smart Alerts subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What X-Sense does
X-Sense is a privately-held smart home safety company that designs, manufactures, and sells a broad portfolio of residential fire and environmental safety devices, including photoelectric smoke alarms, electrochemical carbon monoxide (CO) detectors, combination smoke/CO units, hardwired interconnected alarms, smart heat alarms, water leak sensors, radon detectors, and thermometer/hygrometers. Founded in 2014 and headquartered in Wilmington, Delaware, with 101–250 employees, the company organizes its catalog around the SBS50 base-station platform—supporting up to 50 connected devices per household via RF and Wi-Fi—and offers direct-Wi-Fi variants that bypass the hub. Core technology centers on proprietary Link+/Link+ Pro wireless interconnection (up to 1,700 ft open-air range, 24-device RF mesh, 50-device base-station network), voice-location alerts, 10-year sealed-battery sensors, and the X-Sense Home Security iOS/Android app for remote monitoring, multi-user sharing, alarm testing/silencing, and integration with Home Assistant and Amazon Alexa. Products carry ETL certification to UL 217 and UL 2034 (and EN 14604/EN 50291 for European SKUs).
X-Sense firmographics
Firmographics- Name
- X-Sense
- Legal name
- X-Sense
- Website
- https://x-sense.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- X-Sense is a private US smart home safety company selling smoke, CO, water-leak, heat, and radon detectors through a D2C website and Amazon. Its SBS50 base-station ecosystem links up to 50 devices, with optional Protect+ and AI Smart Alerts subscriptions.
- Ownership category
- akta.pro rank
X-Sense industry classification
Industry- Product category
- Home Safety Devices
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electric Housewares & Fans (3634), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Combination Smoke/CO Alarm Systems (HSAHAFAC)
- akta.pro secondary industries
- Wireless/Smart Connected Fire & CO Detection (App Alerts, Smart Integration) (HSAHAFAH), Smoke Alarm Systems (Battery, Hardwired & Interconnected) (HSAHAFAA), Carbon Monoxide & Smoke Detection Monitoring Services (HSAHAAAJ), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL), Commercial Fire & CO Detection Systems (Small Business/Light Commercial) (HSAHAFAI)
Keywords
Where X-Sense is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
X-Sense business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue stream from selling smoke detectors, CO alarms, combination alarms, heat alarms, water leak detectors, and environmental monitoring devices. Products sold in various pack configurations (1-pack through 12-pack) at price points ranging from approximately $14.99 to $369.99 per unit/pack.
- Subscription Services (Protect+ and AI Smart Alerts): Optional recurring subscription services including 24/7 professional fire dispatch (Protect+ Plan) and AI-powered smart call alerts for emergency notification when hazards are detected.
- Base Station and Accessories: Sale of SBS50 base stations and accessory devices required for smart/app-connected functionality of alarm systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standalone Smoke Alarms |
| One time/ perpetual license | Pay-as-you-go | Standalone CO Alarms |
| One time/ perpetual license | Pay-as-you-go | Combination Smoke & CO Alarms |
| One time/ perpetual license | Pay-as-you-go | Wireless Interconnected Alarms |
| One time/ perpetual license | Pay-as-you-go | Smart/Wi-Fi Connected Alarms |
| One time/ perpetual license | Pay-as-you-go | Base Station Interconnected Systems |
| One time/ perpetual license | Pay-as-you-go | Hardwired Alarms |
| One time/ perpetual license | Pay-as-you-go | Home Environment Monitors |
| Subscription | Monthly | AI Smart Alerts Subscription |
| Subscription | Monthly | Protect+ Fire Dispatch Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
X-Sense product offering
Product offeringCore offering
X-Sense designs and sells smart home safety devices including interconnected smoke detectors, carbon monoxide alarms, combination smoke/CO alarms, heat alarms, water leak sensors, radon detectors, and thermometer-hygrometers, sold in standalone, wireless-interconnected, smart Wi-Fi, and hardwired variants. The product ecosystem is anchored by the SBS50 base station that links up to 50 devices and integrates with the X-Sense Home Security mobile app for remote alerts, multi-user sharing, and optional subscription services (Protect+ fire dispatch and AI Smart Alerts). Pricing spans entry-level standalone units around $14.99 to multi-pack smart ecosystem bundles up to $369.99.
Product overview
X-Sense is a smart home safety company offering a comprehensive portfolio of interconnected fire and environmental safety products. The product line is organized around four main categories: Combination Smoke and CO Alarms (SC07, SC01, SC06 series with smart, wireless, and hardwired variants), Smoke Alarms (SD19, SD20, XS01, XS0B series), Carbon Monoxide Alarms (XC0C, XC01, XC0M series), and Home Alarms (water leak detectors SWS0A/SWS51, heat alarms XH02-M, radon detectors XR0A/XR0B, and thermometer hygrometers STH0A/STH0B/STH51). The ecosystem is anchored by the SBS50 Base Station platform which connects up to 50 devices for unified app control, with select products featuring direct Wi-Fi connectivity or RF wireless interconnection. Premium subscription services include Protect+ (24/7 fire dispatch via NOONLIGHT) and AI Smart Alerts (automated emergency calling). The portfolio spans standalone basic units to advanced smart devices with voice location alerts, app control, and AI-powered automation.
Differentiator
Problem solved
Functional benefit
Products and services
- SC07-MR Interconnected Smart Smoke and CO Alarm 2-in-1 smoke and CO detector that pairs with the SBS50 base station for app control, real-time alerts, multi-user sharing, and optional NOONLIGHT-powered fire dispatch.
- XP0A-MR Interconnected Smart Smoke and CO Alarm with Voice Alerts Wi-Fi-enabled combination alarm with LCD display and voice location alerts, paired with the base station.
- SC01-W Wireless Interconnected Smoke and CO Alarm Compact wireless interconnected 2-in-1 smoke and CO alarm with 10-year sealed lithium battery and Link+ interconnection.
- SC06-W Wireless Interconnected Smoke and CO Alarm 10-year battery wireless interconnected 2-in-1 smoke and CO alarm with insect-proof design and UL certification.
- SC07-WX Smart Smoke and CO Alarm Wi-Fi smart combination smoke and CO alarm that connects directly to the app without a base station.
- XP0A-iR Smart Smoke and CO Detector with Voice Alerts Direct Wi-Fi combination alarm with voice location alerts and on-device LCD CO display.
- SC06 Standalone Smoke and CO Alarm Standalone 2-in-1 smoke and CO detector with 10-year sealed battery and minimal false alarm design.
- SC01 Standalone Smoke and CO Alarm Slim standalone combination alarm with 10-year sealed battery and self-testing sensors.
- SC07 Standalone Smoke and CO Alarm Basic standalone combination smoke and CO detector with 10-year non-replaceable battery and UL certification.
- XP0A-SR Standalone Smoke and CO Alarm with Voice Alerts Standalone combination alarm with voice alerts, replaceable battery, and frequent air sampling for fewer false alarms.
- XP02-AR Hardwired Smoke and CO Alarm with Voice Alerts 120V AC hardwired combination alarm with voice location alerts and backup battery.
- XP04 Hardwired Smoke and CO Alarm Hardwired interconnected combination detector with dual sensors and 9V battery backup.
- XP0J-iA Smart Hardwired Smoke and CO Alarm with Voice Alerts Smart hardwired combination alarm with Wi-Fi app control, voice location alerts, and family sharing.
- XP0J-SA Hardwired Smoke and CO Alarm with Voice Alerts Hardwired combination alarm with voice location alerts and 18-unit wired interconnection.
- XS0B-MR Interconnected Smart Smoke Alarm with Voice Alerts Base station-interconnected smart smoke detector with voice location alerts and night mode.
- XS01-M Interconnected Smart Smoke Alarm Base station-interconnected smart smoke alarm with app control and real-time alerts.
- SD19-MN Interconnected Smart Smoke Alarm First 10-year smart-interconnected smoke alarm system with SBS50 base station connectivity.
- SD19-W Wireless Interconnected Smoke Alarm Wireless interconnected smoke alarm with 10-year sealed battery and anti-insect design.
- XS01-WR Wireless Interconnected Smoke Alarm Compact wireless interconnected smoke alarm with replaceable battery and mesh network.
- SD20-W Wireless Interconnected Smoke Alarm RF interconnected photoelectric smoke alarm with 10-year sealed battery and remote silence.
- XS01-WX Wi-Fi Smart Smoke Alarm Wi-Fi smart smoke alarm that connects directly to the X-Sense app without a base station.
- XS0B-iR Smart Smoke Alarm with Voice Alerts Wi-Fi smart smoke detector with voice alerts, night mode, and app push alerts with location.
- SD2J0AX Standalone Smoke Alarm Basic standalone photoelectric smoke detector with 10-year sealed lithium battery.
- XC0C-MR Interconnected Smart Carbon Monoxide Alarm Base station-interconnected CO detector with LCD display and Figaro electrochemical sensor.
- XC01-M Interconnected Smart Carbon Monoxide Alarm Base station-connected CO alarm with LCD display and multi-device interconnection.
- XC01-WR Wireless Interconnected Carbon Monoxide Alarm RF wireless interconnected CO detector with replaceable battery and Advanced Figaro sensor.
- XC0C-iA Plug-in Smart Carbon Monoxide Alarm AC plug-in smart CO detector with battery backup and Wi-Fi app control.
- XC0M-iR Smart Carbon Monoxide Alarm with Voice Alerts Wi-Fi CO alarm with voice alerts and 3-in-1 CO/temperature/humidity monitoring.
- XC01-R Standalone Carbon Monoxide Alarm Basic standalone CO detector with Advanced Figaro sensor and LCD display.
- XC0C-SR Standalone Carbon Monoxide Alarm Portable standalone CO detector with replaceable AAA batteries and digital display.
- XC0M-SR Standalone Carbon Monoxide Alarm Standalone CO detector with 3-in-1 CO/temperature/humidity monitoring.
- SWS51 Smart Water Leak Alarm Smart water leak sensor with base station alarm, IP66 waterproofing, and 1,640 ft wireless range.
- SWS0A Ultra-thin Smart Water Leak Alarm Ultra-thin Wi-Fi water leak detector with base station and real-time app alerts.
- XH02-M Interconnected Smart Heat Alarm Smart heat alarm with NTC thermistor, base station interconnection, and Home Assistant compatibility.
- STH0B Smart Thermometer Hygrometer Smart temperature and humidity sensor with dew point and VPD monitoring.
- STH0A Smart Thermometer Hygrometer Smart thermometer hygrometer with Alexa compatibility and base station connectivity.
- STH51 Smart Thermometer Hygrometer Smart temperature and humidity monitor with Alexa compatibility and base station app connectivity.
- XR0A-SR Radon Detector Radon detection device with short and long-term average display.
- XR0B-SR Radon Detector Radon detector with sound and light alerts and integrated temperature/humidity display.
- SBS50 Base Station Central hub enabling unified app control and Wi-Fi/RF interconnection for up to 50 X-Sense devices.
- RC01 Pro Remote Controller Remote control accessory for testing, muting alarms, and locating the alarm source.
- Protect+ Fire Dispatch Service Subscription-based 24/7 fire dispatch service that coordinates emergency response when X-Sense devices detect hazards.
- AI Smart Alerts AI-powered automated emergency call subscription for hazard detection and outreach.
Quantifiable outcome
- Up to 10 years of continuous protection with sealed battery models
- +3 more outcomes
Companies that use X-Sense
Customer profileSegments3 records
Ideal customer profiles2 records
X-Sense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
X-Sense partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NOONLIGHTcoreNOONLIGHT powers the Protect+ 24/7 fire dispatch subscription service, providing professional emergency response coordination when X-Sense smart alarms detect fire or CO hazards. This partnership enables the company's premium subscription tier with direct emergency services connection.
- Blaulicht-MagazinminorGerman fire safety publication featured X-Sense smart safety system, providing editorial coverage and credibility endorsement in European market.
- BlaulichtkanalminorFire safety news channel featured X-Sense products, providing coverage and early warning system demonstrations for German audience.
- Berufsfeuerwehr CottbusminorGerman professional fire department partnership for fire prevention education, demonstrating X-Sense's commitment to fire safety community engagement.
- Markesan Fire DepartmentminorWisconsin fire department received X-Sense detector donation, demonstrating community outreach and corporate social responsibility.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
X-Sense competitors and assessment
Company assessmentDirect peers
- Google Nest Protect: Google's flagship smart smoke and CO alarm with smartphone alerts, voice alerts, and integration with the Google Home ecosystem. Direct competitor in the smart/Wi-Fi connected smoke detector category that X-Sense operates in, with overlapping target customers (homeowners, renters) and overlapping feature set (app alerts, interconnectivity).
- First Alert: One of the largest US smoke and CO alarm brands, offering both traditional and smart/Wi-Fi-connected detectors (Onelink series) with homeKit/Alexa integration. Comparable to X-Sense across standalone, combination, hardwired, and interconnected product lines targeting the same residential and small-commercial segments.
- Kidde: Major US smoke and CO alarm manufacturer owned by Carrier, with a broad portfolio spanning combination alarms, hardwired interconnected detectors, and emerging smart/Wi-Fi models. Directly competes with X-Sense in residential and small-commercial safety categories and serves the same mass-market retail and e-commerce channels.
- Siterwell Electronics: Chinese smart home safety manufacturer with comparable product range across smoke, CO, combination, and Wi-Fi connected detectors, plus interconnection and app control features. Direct competitor in the value and mid-tier smart smoke/CO alarm category globally.
- Heiman: Smart home safety product manufacturer offering smoke detectors, CO alarms, gas detectors, and water leak sensors with Zigbee/Wi-Fi connectivity. Comparable to X-Sense across the multi-hazard residential smart safety product line and similar international distribution footprint.
- Netatmo: Legrand-owned smart home brand offering smart smoke alarms and indoor air quality monitors with HomeKit integration. Directly comparable in the premium smart/connected smoke detector segment and overlapping consumer base of tech-forward homeowners in Europe and North America.
Broad incumbents
- SimpliSafe: Home security system provider with bundled smoke/CO detectors and 24/7 professional monitoring subscriptions. Comparable to X-Sense's subscription/monitoring overlay (Protect+ fire dispatch) and overlapping smart-home safety positioning, though SimpliSafe's core competency is intruder security rather than fire safety hardware.
- Ring (Amazon): Amazon-owned smart home security brand with smoke/CO listener accessories and broader security ecosystem. While Ring's core is video doorbells and intruder security, its parent ownership creates marketplace and ecosystem overlap with X-Sense's Amazon-anchored distribution model.
- ADT: Professional home security and monitoring provider with bundled smoke/CO detection and 24/7 monitoring services. Comparable to X-Sense's subscription/monitoring model (Protect+) and overall home safety positioning, though ADT's offering is professionally installed rather than DIY.
Regional players
- Ei Electronics: Ireland-based European leader in residential smoke and CO alarms with strong regulatory footprint (EN 14604, EN 50291) and brand recognition across UK, Ireland, and continental Europe. Comparable to X-Sense's EU-certified product lines and serves as a regional incumbent X-Sense must displace in European expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
X-Sense social profiles
Digital presenceX-Sense compliance and trust
Trust signalCompliance8 records
X-Sense financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-Sense leadership team
Management profileNumber of profiles
X-Sense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-Sense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-Sense
What does X-Sense do?
X-Sense designs and sells smart home safety devices including interconnected smoke detectors, carbon monoxide alarms, combination smoke/CO alarms, heat alarms, water leak sensors, radon detectors, and thermometer-hygrometers, sold in standalone, wireless-interconnected, smart Wi-Fi, and hardwired variants. The product ecosystem is anchored by the SBS50 base station that links up to 50 devices and integrates with the X-Sense Home Security mobile app for remote alerts, multi-user sharing, and optional subscription services (Protect+ fire dispatch and AI Smart Alerts). Pricing spans entry-level standalone units around $14.99 to multi-pack smart ecosystem bundles up to $369.99.
Is X-Sense a public or private company?
X-Sense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was X-Sense founded?
X-Sense was founded in 2014. It employs 101 to 250 people.
Where is X-Sense based?
X-Sense is headquartered in Wilmington, United States, in the North America region.
How does X-Sense make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are subscription Services (Protect+ and AI Smart Alerts) and base Station and Accessories.
Who are X-Sense's main competitors?
Direct peers on record are Google Nest Protect, First Alert, Kidde, Siterwell Electronics, Heiman and Netatmo. Broad incumbents are SimpliSafe, Ring (Amazon) and ADT. Ei Electronics is listed as a regional player.
Does X-Sense have an API?
No public API is recorded for X-Sense.
What industry is X-Sense in?
X-Sense's product category is Home Safety Devices. Its primary akta.pro industry code is HSAHAFAC, Combination Smoke/CO Alarm Systems, with a secondary code of HSAHAFAH, Wireless/Smart Connected Fire & CO Detection (App Alerts, Smart Integration). Its NAICS code is 334512 and its SIC code is 3634.