True the Vote
True the Vote is a Texas-based 501(c)(3) nonprofit that builds free civic transparency tools — including IV3 voter roll software, LegiTrack, and Scan. Check. Protect. — and mobilizes U.S. citizen volunteers for election integrity, legislative monitoring, and open records advocacy, funded entirely by charitable donations.
- Company typePrivate
- Founded2011
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What True the Vote does
True the Vote, Inc. is a Texas-incorporated 501(c)(3) nonprofit organization (Federal Tax ID 27-2860095) headquartered in Houston, founded by Catherine Engelbrecht to advance U.S. election integrity through citizen-led programs. The organization operates a suite of free, publicly accessible software tools — most prominently IV3 Software (a voter roll review platform integrating Google Maps API for location-based data presentation), Scan. Check. Protect. (a voter registration verification portal), LegiTrack (a 50-state election legislation tracker), and The 611 Project (a non-citizen voting advocacy campaign). Supporting infrastructure includes an Election Integrity Helpline (with Spanish-language support), state-specific Toolkits, DIY Poll Reference Guides, an Open Records Request template library, and the EO 14248 Open Records Request tracking system covering all 50 states and 200 counties. The TTV Now community platform layers membership-based engagement (live events on Rumble, devotionals, trainings, grassroots coordination) on top of the free tools.
True the Vote monetizes exclusively through charitable contributions, accepting donations via credit card, crypto/DAF/stock, check, wire transfer, estate/legacy giving, and international channels. The go-to-market is community-led: volunteers are recruited as IV3 election workers, local ambassadors, and community leads, and engaged through weekly newsletters, weekly TTVN Live broadcasts on Rumble, and active accounts on X, Truth Social, and YouTube. Merchandise is fulfilled through a partnership with Rise Attire, providing a turnkey e-commerce channel without in-house inventory. The target customer base is individual U.S. citizens concerned with election transparency; there are no enterprise customers, commercial pricing tiers, or paid subscriptions beyond the optional TTV Now membership. The organization maintains a deliberate non-commercial stance: IV3 Software terms prohibit scraping, automated bots, and commercial exploitation, and no public or partner-facing API is offered.
Operationally, True the Vote is founder-led by Catherine Engelbrecht, with no disclosed parent company, institutional investors, or funding rounds (consistent with its nonprofit status). The organization has launched multiple recent strategic initiatives — the EO 14248 Open Records Request campaign, The 611 Project, and The Way Forward 10 Point Plan — alongside the TTV Now membership platform, signaling an expansion from a single-purpose voter roll tool into a broader civic transparency and policy advocacy operation. No revenue, headcount, or financial disclosures are available in the source material, and there is no evidence of AI/ML capabilities within the product portfolio.
True the Vote firmographics
Firmographics- Name
- True the Vote
- Legal name
- True the Vote, Inc.
- Website
- https://truethevote.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- True the Vote is a Texas-based 501(c)(3) nonprofit that builds free civic transparency tools — including IV3 voter roll software, LegiTrack, and Scan. Check. Protect. — and mobilizes U.S. citizen volunteers for election integrity, legislative monitoring, and open records advocacy, funded entirely by charitable donations.
- Ownership category
- akta.pro rank
True the Vote industry classification
Industry- Product category
- Election Integrity Software
- akta.pro primary industry
- Electoral Support & Election Observation (BPADAGAA)
- akta.pro secondary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
Keywords
Where True the Vote is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True the Vote business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Charitable Donations: True the Vote is a 501(c)(3) nonprofit organization. The primary revenue stream is charitable contributions from individual donors. Donations are tax-deductible for federal income tax purposes (Federal Tax ID: 27-2860095). Donors can contribute via credit card/bank, crypto/DAF/stock, check by mail, wire transfer, estate/legacy giving, and international options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free non-commercial use of IV3 Software for registered individual citizens |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
True the Vote product offering
Product offeringCore offering
True the Vote develops and distributes free, citizen-facing election integrity software and structured action programs. Its core offerings include the IV3 voter roll management platform, the Scan. Check. Protect. voter registration verification program, the LegiTrack legislative tracking platform, The 611 Project grassroots organizing campaign, and an Election Integrity Helpline that supports citizens across all 50 states and 200+ counties. The organization provides these tools and educational resources at no cost to individual U.S. voters who seek to verify voter rolls, monitor elections, and submit open records requests.
Product overview
True the Vote operates as a unified election integrity platform offering multiple interconnected tools and services. The core product portfolio centers on IV3 Software for voter roll management, paired with Scan. Check. Protect. for individual voter registration verification, LegiTrack for legislative monitoring, and The 611 Project for non-citizen voting advocacy. Supporting features include TTVN Live events, an Election Integrity Helpline for fraud reporting, state-specific Toolkits with training materials, an Open Records Request system for FOIA submissions, and the TTV Now membership community. The platform enables citizens to engage in election monitoring, voter roll cleanup, legislation tracking, and election fraud reporting through both web-based tools and mobile applications.
Differentiator
Problem solved
Functional benefit
Brands
- LegiTrack: Election legislation tracking tool for monitoring bills across all 50 states
- IV3
- The 611 Project
- Scan. Check. Protect.
- TTVN
- TTV Now
Products and services
- IV3 Software Proprietary voter roll management and analysis platform that enables individual citizens to access, review, and verify voter registration data across U.S. jurisdictions. Built for U.S. voters and citizen volunteers engaged in election integrity work.
Companies that use True the Vote
Customer profileSegments1 record
Ideal customer profiles1 record
True the Vote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
True the Vote partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rise AttireminorRise Attire is an e-commerce partner that fulfills True the Vote's online merchandise store. All store orders are processed and fulfilled by Rise Attire, with proceeds supporting True the Vote's election integrity mission. The partnership provides True the Vote with a turnkey retail channel without requiring the organization to manage inventory or shipping.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
True the Vote competitors and assessment
Company assessmentEmerging players
- Ballotpedia: A nonprofit civic-information platform that provides comprehensive data on candidates, elections, and ballot measures across all U.S. jurisdictions. Comparable in building a national civic-data platform, though Ballotpedia is a broader information utility rather than an advocacy organization.
- Rock the Vote: A civic-engagement nonprofit focused on voter registration and mobilization, with a digital-first platform (online voter registration tools) directly comparable to True the Vote's Scan.Check.Protect. product category.
Direct peers
- Verified Voting: A nonprofit that researches, advocates, and publishes data on voting equipment, election security, and election administration. Shares the citizen-election-integrity focus and the research-driven approach, though with a different policy stance.
- iVoterGuide: A conservative-aligned voter-information platform that provides candidate ratings, election information, and voter education tools. Comparable in mission (informing conservative voters), nonprofit structure, and digital-tool delivery model.
- Common Cause: A long-established nonpartisan democracy reform nonprofit focused on voting rights, election administration, and government accountability. Comparable mission around citizen election engagement, though ideologically opposite to TTV on many election-integrity policies.
- Public Interest Legal Foundation: A nonprofit that litigates and conducts research on election integrity, with overlapping focus on voter roll cleanup, non-citizen registration, and open records requests related to election administration. Directly comparable mission, tools (data-driven investigations), and policy posture.
- Election Integrity Project: A volunteer-led nonprofit focused on citizen-driven election observation, voter roll review, and election integrity advocacy. Closely comparable GTM motion (community-led, grassroots volunteers) and overlapping product concepts (citizen access to voter roll data).
- Protect Democracy: A nonpartisan nonprofit focused on safeguarding democratic institutions through research, litigation, and civic engagement. Comparable in mission around democratic resilience, though more institutional-policy focused than TTV's grassroots election-integrity approach.
Broad incumbents
- League of Women Voters: A historic nonpartisan civic nonprofit that runs voter registration, voter education, and get-out-the-vote programs nationally. Operates in the same voter-engagement and election-administration space with a comparable community/volunteer-led GTM.
- Heritage Foundation (Election Reform Initiative): A major conservative think tank that conducts policy research and advocacy on election reform, including voter ID, voter roll maintenance, and federal-state election policy. Broader in scope than TTV but a significant player in the same ideological and policy space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
True the Vote social profiles
Digital presenceTrue the Vote compliance and trust
Trust signalCompliance1 record
True the Vote financial estimates
Financial estimateRevenue estimate
Valuation estimate
True the Vote leadership team
Management profileNumber of profiles
Profiles1 record
True the Vote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True the Vote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True the Vote
What does True the Vote do?
True the Vote develops and distributes free, citizen-facing election integrity software and structured action programs. Its core offerings include the IV3 voter roll management platform, the Scan. Check. Protect. voter registration verification program, the LegiTrack legislative tracking platform, The 611 Project grassroots organizing campaign, and an Election Integrity Helpline that supports citizens across all 50 states and 200+ counties. The organization provides these tools and educational resources at no cost to individual U.S. voters who seek to verify voter rolls, monitor elections, and submit open records requests.
Is True the Vote a public or private company?
True the Vote is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was True the Vote founded?
True the Vote was founded in 2011. It employs 1 to 10 people.
Where is True the Vote based?
True the Vote is headquartered in Houston, United States, in the North America region.
How does True the Vote make money?
One revenue line is on record: charitable Donations.
Who are True the Vote's main competitors?
Emerging players on record are Ballotpedia and Rock the Vote. Direct peers are Verified Voting, iVoterGuide, Common Cause, Public Interest Legal Foundation, Election Integrity Project and Protect Democracy. Broad incumbents are League of Women Voters and Heritage Foundation (Election Reform Initiative).
Does True the Vote have an API?
No public API is recorded for True the Vote.
What industry is True the Vote in?
True the Vote's product category is Election Integrity Software. Its primary akta.pro industry code is BPADAGAA, Electoral Support & Election Observation, with a secondary code of BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy.