New York Cowboys

What New York Cowboys does

New York Cowboys is a professional cricket franchise competing in the United States Premier League (USPL), the country's emerging top-tier cricket competition. Founded in 2022 as Texas Cowboys and rebranded to its current identity starting Season 2023, the franchise has secured back-to-back USPL championships (Season 2 in 2023 and the 2024 title). The team plays its home matches at Central Broward Stadium in Lauderhill, Florida, with approximately 10 fixtures per season plus playoff rounds.

The franchise generates revenue across four streams: corporate sponsorships (including Sprouts Farmers Market, Birdies, Klarna, DoorDash, BMO, and cryptocurrency companies), branded merchandise sales through the team website, match-day ticketing at Central Broward Stadium, and broadcasting rights distributed through Eurosport, Tapmad, DistroTV, Jio TV, ATN, and Sling. The franchise operates with 11-50 employees including a founder team (Shaan Gujaran, Dr. Vikas Agrawal, Dr. Sanjeev Gupta), captain Jake Lintott, and a Season 3 roster of approximately 14 international players supported by coaching, analytics, physiotherapy, and creative staff.

Beyond professional competition, New York Cowboys operates a vertically integrated grassroots ecosystem through the NY Cowboys Local League, which runs 13 men's and 7 women's teams with over 100 cricket enthusiasts and approximately 50 tournament teams drawn from the tri-state area. The organization also conducts youth tournaments and clinics, with co-founder Dr. Vikas Agrawal having collaborated with Westchester officials to establish the first cricket field in the county. The franchise serves two primary customer segments: cricket sports fans across the USPL tournament audience and corporate sponsors seeking visibility among South Asian diaspora and cricket enthusiast demographics, with a secondary grassroots community cricket player segment.

Name

New York Cowboys

Legal name

New York Cowboys

Website

https://nycowboys.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

New York Cowboys is a privately-held professional cricket franchise competing in the United States Premier League, serving cricket fans and corporate sponsors through match competition, merchandise, and broadcasting, with an integrated grassroots community league across the New York tri-state area.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorships: Revenue generated through sponsorship deals with brands including Sprouts Farmers Market, Birdies, Klarna, DoorDash, BMO, and cryptocurrency companies. Sponsorship packages likely include brand visibility on team jerseys, merchandise, and digital platforms.
2. Merchandise Sales: Revenue from branded merchandise including apparel and accessories sold through the team website.
3. Ticket Sales: Revenue from match attendance at Central Broward Stadium, Florida for USPL fixtures and tournament games.
4. Broadcasting Rights: Revenue from broadcasting partnerships with Eurosport, Tapmad, DistroTV, Jio TV, ATN, and Sling for live match coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New York Cowboys is a professional cricket franchise that competes in the United States Premier League (USPL) seasonal tournament, fielding a roster of international cricket players in T20 and other formats. The franchise supplements match-day cricket with branded merchandise sales through its online store and operates a grassroots NY Cowboys Local League program supporting men's, women's, and youth cricket in the tri-state area.

Product overview

New York Cowboys is a cricket franchise competing in the United States Premier League (USPL). The organization operates as a single-product sports entity focused on competitive cricket participation, supplemented by a merchandise store for fan merchandise and a grassroots local league program for community cricket development. The team was established in 2022 and rebranded from 'Texas Cowboys' starting Season 2023. The core offering is the cricket team's participation in USPL tournaments across multiple seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• USPL Cricket Franchise Team Participation
• NY Cowboys Branded Merchandise Store
• NY Cowboys Local League Community Cricket Program

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and major.

• Sprouts Farmers MarketminorOthersSponsor with logo displayed on partners section of website. Brand visibility through team digital presence.
• BirdiesminorOthersSponsor brand logo displayed on partnerships section.
• KlarnaminorOthersFinancial services sponsor with logo on team website.
• DoorDashminorOthersFood delivery sponsor providing brand visibility on team platforms.
• BMOminorOthersBanking and financial services sponsor with logo displayed.
• EurosportmajorChannel Partner/ Reseller/ DistributorBroadcasting partner airing USPL matches across their sports media network reaching European and global audiences.
• TapmadmajorChannel Partner/ Reseller/ DistributorStreaming platform partner for broadcasting live cricket matches.
• DistroTVmajorChannel Partner/ Reseller/ DistributorFree ad-supported streaming TV partner for match distribution.
• Jio TVmajorChannel Partner/ Reseller/ DistributorIndian streaming platform partner targeting South Asian cricket audiences.
• ATNmajorChannel Partner/ Reseller/ DistributorBroadcasting partner for USPL cricket coverage.
• SlingmajorChannel Partner/ Reseller/ DistributorLive TV streaming service partner for match broadcasts.
• NY Cowboys Local LeaguemajorStrategic or Co-development PartnerLocal league partner founded in 2020 with over 100 cricket enthusiasts. Operates 13 men's and 7 women's teams, hosts tournaments with approximately 50 teams from tri-state area, and conducts youth tournaments and clinics for grassroots cricket development.
• Agrawal FoundationminorStrategic or Co-development PartnerCharitable partner organization hosting events like the Agrawal Foundation 5K Run/Walk in New York, demonstrating community engagement beyond cricket.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MI New York: Major League Cricket franchise owned by Reliance/Indiawin Sports, based in the New York area. Overlap on geography and target fan base with New York Cowboys, but with substantially larger capital backing and a global IPL brand affiliation.
• Major League Cricket: The larger, better-capitalized US professional T20 cricket league (MI New York, LA Knight Riders, Seattle Orcas, etc.). Comparable as a competing US cricket property targeting the same diaspora and casual fan demographics, but with institutional franchise owners and deeper broadcast deals.

Others

• United States Premier League (USPL): The league operator and primary counterparty for New York Cowboys. Not a competitor, but the platform on which the franchise's competitive, broadcast, and sponsorship economics entirely depend; central to the franchise's upside and downside.

Direct peers

• New Jersey Titans: USPL franchise and direct on-field rival of New York Cowboys; lost to NY Cowboys in the USPL Season 2 Grand Finale. Operates the same franchise model, plays in the same venues, and competes for the same sponsorship and fan base.
• Carolina Eagles: USPL franchise competing in the same season and tournaments as New York Cowboys at Central Broward Stadium. Same format, same league structure, directly comparable sponsorship and ticketing profile.
• Maryland Mavericks: USPL franchise defeated by New York Cowboys in the USPL 2024 championship final. Direct league peer with identical franchise economics, broadcast deals, and tournament schedule.
• Golden Eagles (USPL): USPL franchise appearing on the same Season 3 fixture schedule at Central Broward Stadium as New York Cowboys. Direct league peer; closest functional comparable for franchise economics and audience reach.
• Atlanta Blackcaps: USPL franchise on the same Season 3 fixture list as New York Cowboys. Direct in-league competitor with shared broadcast and sponsorship universe.

Emerging players

• Minor League Cricket teams: USA Cricket-affiliated developmental cricket teams operating at grassroots/amateur level. Comparable in that they cultivate US-based cricket talent and fan communities, but at a sub-professional tier; relevant as a pipeline and adjacent audience for NY Cowboys.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NYcowboys
• Facebookfacebook.com/100090249937900
• LinkedInlinkedin.com/company/newyork-cowboys

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Cowboys