Hay Dairies
Hay Dairies is Singapore's only licensed goat farm since 1988, producing and selling fresh pasteurized goat milk through farm-direct, home delivery, retail (Cold Storage, Market Place, Prime), and online channels, serving health-conscious consumers, families, and MOE-registered schools.
- Company typePrivate
- Founded1988
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hay Dairies does
Hay Dairies Pte Ltd is a Singapore-incorporated, family-owned dairy business operating the country's only goat farm since 22 December 1988, located at 250 Neo Tiew Crescent in the Lim Chu Kang agricultural zone. Founded by Mr. Hay Yak Tang, whose family transitioned from pig farming to goat farming with government support when pig farming was phased out in Singapore in the early 1980s, the farm maintains more than 800 crossbred goats of Alpine, Nubian, Toggenburg, and Saanen heritage originally imported from Minnesota, USA. Daily milking yields approximately 3 liters per goat, processed through low-temperature pasteurization at 75°C for 15 seconds followed by rapid cooling to 4°C, producing fresh goat milk in 200ml and 800ml bottles in original and chocolate flavors, with no preservatives added and an average 10-day shelf life.
The company's revenue is generated across five streams: (1) direct farm purchase at the Neo Tiew farm, (2) island-wide home delivery within mainland Singapore using temperature-controlled chiller trucks with a minimum 1,600ml order and a recurring subscription option, (3) retail distribution through Cold Storage, Market Place by Jasons, and Prime Supermarket chains across Singapore plus online listings on RedMart and Cold Storage Online, (4) chargeable educational farm tours targeting MOE-registered schools and groups (Morning S$18.00+GST, Afternoon S$15.00+GST, Sustainability Education S$28.50+GST), and (5) ancillary merchandise including Alfalfa Hay, cooler boxes, and souvenirs. Customer segments are health-conscious consumers (lactose-intolerant, eczema, asthma, milk-allergy sufferers), infants and young children, schools and educational groups, and families/tourists visiting the farm.
Hay Dairies is regulated by the Singapore Food Agency (SFA) and the National Environment Agency (NEA), independently audited by SGS (Singapore) for food safety and animal welfare, and has held consecutive AVA Certificates from 2007 through 2015. The technology stack is limited to a WordPress-based website, Omise and HitPay payment gateways, and the Dot Digital email marketing platform, with no AI/ML capabilities, no mobile app, and no external funding or institutional ownership. The company's competitive position rests on its regulatory exclusivity as Singapore's sole licensed goat farm, 35+ years of brand equity, and a multi-channel distribution footprint.
Hay Dairies firmographics
Firmographics- Name
- Hay Dairies
- Legal name
- Hay Dairies Pte Ltd
- Website
- https://haydairies.sg
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hay Dairies is Singapore's only licensed goat farm since 1988, producing and selling fresh pasteurized goat milk through farm-direct, home delivery, retail (Cold Storage, Market Place, Prime), and online channels, serving health-conscious consumers, families, and MOE-registered schools.
- Ownership category
- akta.pro rank
Hay Dairies industry classification
Industry- Product category
- Dairy Products
- NAICS
- Goat Farming (11242), Goat Farming (112420)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020)
- akta.pro primary industry
- Dairy Goat Farming (Milk Production) (AFAEAFAC)
- akta.pro secondary industry
- Milk Collection & On-Farm Handling (Sheep/Goat) (AFAEAFAJ)
Keywords
Where Hay Dairies is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Hay Dairies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Goat Milk Product Sales: Direct sale of fresh goat milk in 200ml and 800ml bottles, in original and chocolate flavors. Sold through farm direct purchase, home delivery, and retail stores.
- Home Delivery Subscription: Recurring home delivery orders for farm fresh goat milk delivered to doorstep. Minimum order of 1600ml required.
- Educational Farm Tours: Chargeable educational farm tours for groups of 10 or more people. Packages include Morning Package (S$18.00+GST), Afternoon Package (S$15.00+GST), and Sustainability Education Package (S$28.50+GST).
- Merchandise and Souvenirs: Sale of Alfalfa Hay (SGD 6.00 per packet) for goat feeding, souvenirs including cotton shopping bags, drawstring bags, handmade goat soap, and cooler boxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Farm Direct Purchase - 200ml |
| Unit Pricing | Pay-as-you-go | Farm Direct Purchase - 800ml |
| Unit Pricing | Pay-as-you-go | Home Delivery - 200ml |
| Unit Pricing | Pay-as-you-go | Home Delivery - 800ml |
| Unit Pricing | Pay-as-you-go | Educational Farm Tour - Morning Package |
| Unit Pricing | Pay-as-you-go | Educational Farm Tour - Afternoon Package |
| Unit Pricing | Pay-as-you-go | Sustainability Education Package |
| Unit Pricing | Pay-as-you-go | Alfalfa Hay |
| Unit Pricing | Pay-as-you-go | Cooler Boxes |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Hay Dairies product offering
Product offeringCore offering
Hay Dairies is the only goat farm in Singapore, operating since 1988 with more than 800 mixed-breed goats. The company produces and sells fresh pasteurized goat milk in 200ml and 800ml bottles (original and chocolate flavors), distributed through direct farm purchase, island-wide home delivery, and supermarket retail. The farm also offers educational farm tours and sustainability education packages for groups and schools.
Product overview
Hay Dairies is Singapore's only goat farm since 1988, operating as a vertically integrated dairy operation. The core product is Fresh Goat Milk (200ml and 800ml in original and chocolate flavors), sold through three channels: Direct Farm Purchase, Home Delivery Service, and Retail Store Distribution (Cold Storage, Market Place, Prime Supermarket, and online via RedMart/Cold Storage online). Add-on offerings include farm visits (Free & Easy Tours and chargeable Educational Farm Tours with Morning, Afternoon, and Sustainability Education packages), Alfalfa Hay for goat feeding, Cooler Boxes for milk transport, Souvenir Products, and a Recurring Order subscription service. The farm houses over 800 mixed-breed goats and is independently audited by SGS for quality assurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Goat Milk Fresh pasteurized goat milk produced locally at Hay Dairies Singapore farm. Available in two sizes (200ml and 800ml) and two flavors (original and chocolate). Pasteurized at 75 degrees Celsius for 15 seconds with no preservatives added. Sold to individual consumers, families, and health-conscious buyers.
- Home Delivery Service
Quantifiable outcome
- Goat milk is closer to human milk than cow milk due to protein structure (absence of alpha-s1 casein, higher proportion of beta-casein)
- +3 more outcomes
Companies that use Hay Dairies
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Hay Dairies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Hay Dairies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Sembawang Corp Recycling DivisionminorLong-term working relationship for recycling all used plastic bottles at the farm. Part of Hay Dairies' sustainability practices.
- Singapore Food Agency (SFA)coreRegulatory body governing food safety, animal welfare, and farm operations. Previously known as AVA and PPD. Oversees compliance with food safety standards.
- National Environment Agency (NEA)coreRegulatory body overseeing environmental protection standards for farm operations.
- SGS (Singapore)coreIndependent third-party auditor ensuring Hay Dairies maintains top quality supply of fresh goat milk and complies with food safety standards.
- RedMart (Lazada)minorThird-party online marketplace distributing Hay Dairies goat milk products to consumers in Singapore.
- Cold Storage OnlineminorOnline delivery channel for Cold Storage supermarket, offering Hay Dairies goat milk products for home delivery.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hay Dairies competitors and assessment
Company assessmentDirect peers
- St. Helen's Farm: UK-based goat dairy producing fresh and UHT goat milk, butter, cheese and yogurt. Comparable as a specialty goat dairy with on-farm heritage, retail distribution, and a focus on digestibility and hypoallergenic positioning similar to Hay Dairies' marketing.
- Meyenberg Goat Milk Products: Long-established US goat milk brand offering fluid, evaporated and powdered goat milk. Closely comparable business model: vertically integrated goat dairy producing multiple formats of pasteurized goat milk for health-conscious consumers.
- Caprilac: Australian goat milk producer and brand selling UHT and powdered goat milk products. Directly comparable as a pure-play goat milk company targeting lactose-intolerant and health-conscious consumers through specialty retail and online channels.
- Delamere Dairy: UK goat and sheep milk producer with fluid milk, cheese and yogurt ranges. Comparable as a multi-product goat dairy selling into retail with health-and-wellness positioning aimed at consumers with cow-milk intolerance.
Emerging players
- Vitaco Holdings: Australia/NZ health and wellness nutrition company producing dairy, sports and supplement products. Comparable as a growing specialty nutrition peer pursuing health-positioned dairy categories, including alternative milks.
Broad incumbents
- Emmi Group: Swiss dairy giant with broad portfolio including specialty goat and organic dairy lines. Comparable as a large incumbent that has expanded into premium and goat-milk niches, demonstrating how a small specialty dairy can be outcompeted by an incumbent's distribution and R&D scale.
- Mengniu Dairy: China's largest dairy companies with extensive chilled, UHT and premium product ranges. Comparable as an Asia-region incumbent with strong cold-chain retail distribution and capacity to launch specialty goat or premium milk products.
- FrieslandCampina: Global Dutch dairy cooperative with a wide portfolio of branded fluid milks, infant nutrition and specialty dairy. Comparable as a multinational incumbent that could enter Singapore's specialty goat segment with greater distribution leverage than Hay Dairies.
Regional players
- Marigold (Malaysia Dairy Industries): Singapore-market leading fluid and UHT milk brand (Malaysia Dairy Industries). Comparable as the dominant local alternative dairy brand competing for the same Singapore shelf space and consumer occasion that Hay Dairies targets with its 200ml/800ml bottles.
Others
- Holle Baby Food: Swiss-based organic infant formula and baby food brand using goat and cow milk. Comparable as an adjacent player leveraging goat milk's hypoallergenic positioning for infant nutrition — the same use case Hay Dairies targets in its 'next best thing to mother's milk' messaging.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hay Dairies social profiles
Digital presenceHay Dairies compliance and trust
Trust signalCompliance2 records
Hay Dairies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hay Dairies leadership team
Management profileNumber of profiles
Hay Dairies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hay Dairies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hay Dairies
What does Hay Dairies do?
Hay Dairies is the only goat farm in Singapore, operating since 1988 with more than 800 mixed-breed goats. The company produces and sells fresh pasteurized goat milk in 200ml and 800ml bottles (original and chocolate flavors), distributed through direct farm purchase, island-wide home delivery, and supermarket retail. The farm also offers educational farm tours and sustainability education packages for groups and schools.
Is Hay Dairies a public or private company?
Hay Dairies is a private company. It is classified as family owned and is currently operating.
When was Hay Dairies founded?
Hay Dairies was founded in 1988. It employs 11 to 50 people.
Where is Hay Dairies based?
Hay Dairies is headquartered in Singapore, Singapore, in the Asia region.
How does Hay Dairies make money?
Four revenue lines are on record. Goat Milk Product Sales are the primary driver. The others are home Delivery Subscription, educational Farm Tours and merchandise and Souvenirs.
Who are Hay Dairies's main competitors?
Direct peers on record are St. Helen's Farm, Meyenberg Goat Milk Products, Caprilac and Delamere Dairy. Vitaco Holdings is listed as an emerging player. Broad incumbents are Emmi Group, Mengniu Dairy and FrieslandCampina. Marigold (Malaysia Dairy Industries) is listed as a regional player. Holle Baby Food is listed as an others.
Does Hay Dairies have an API?
No public API is recorded for Hay Dairies.
What industry is Hay Dairies in?
Hay Dairies's product category is Dairy Products. Its primary akta.pro industry code is AFAEAFAC, Dairy Goat Farming (Milk Production), with a secondary code of AFAEAFAJ, Milk Collection & On-Farm Handling (Sheep/Goat). Its NAICS code is 11242 and its SIC code is 200.