Millrock Capital
- Company typePrivate
- Founded2001
- HeadquartersHolladay, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Millrock Capital firmographics
Firmographics- Name
- Millrock Capital
- Legal name
- Millrock Capital
- Website
- https://millrock.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Millrock Capital industry classification
Industry- Product category
- Commercial Real Estate Development
- NAICS
- Real Estate Property Managers (53131), Portfolio Management and Investment Advice (52394)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Real Estate Funds — Opportunistic / Development (FSANAEAI)
Keywords
Where Millrock Capital is headquartered
LocationHeadquarters
- HQ city
- Holladay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Millrock Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Real Estate Development and Investment: Millrock Capital generates revenue through the development, ownership, and operation of commercial real estate properties. The company specializes in planned commercial properties including office towers, mixed-use developments, and multi-family residential projects. Revenue is derived from property development fees, long-term asset ownership, and property management operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Millrock Capital product offering
Product offeringCore offering
Millrock Capital develops, owns, and operates Class A commercial office properties and multi-family residential / mixed-use real estate projects. The company acts as a value investor and developer of long-term commercial real estate investments, providing development, ownership, and property management services to municipalities, tenants, and residential occupants. Its portfolio spans 480,000 SF Class A office space, multi-family residential developments, and master-planned mixed-use communities in Utah, Texas, and Georgia.
Product overview
Millrock Capital is a commercial and investment real estate development firm founded in 2001. The company operates as a value investor and developer in long-term real estate investments, with a portfolio of office and multi-family residential properties primarily in Utah, Texas, and Georgia. The product portfolio includes class A office properties (Millrock Park, SoJo Station/SoJo Stack, Sandy Towers) and multi-family residential developments (Holladay Hills, Regency at Lookout Canyon, Montage Apartments, Artesian on Westheimer).
Differentiator
Problem solved
Functional benefit
Products and services
- Millrock Park 480,000 SF of Class A office space located on 22 acres in the City of Holladay, Utah, developed and operated by Millrock Capital for commercial tenants.
- SoJo Station (SoJo Stack) Two 6-story, 180,000 square foot Class A office towers with highly efficient 30,000 SF floor plates, developed by Millrock Capital for commercial tenants.
- Sandy Towers Over 300,000 SF of buildings situated between State Street and the UTA light rail in Sandy, Utah, developed by Millrock Capital for commercial tenants.
- Holladay Hills Multi-phase mixed-use development project in Holladay, Utah, including Block D (The Grandeur) with 216 condo units for sell/rent and Block E commercial components, developed by Millrock Capital.
- Regency at Lookout Canyon Multi-family residential project located in Utah, developed by Millrock Capital for residential tenants and buyers.
- Montage Apartments Multi-family residential project located in Atlanta, Georgia, developed by Millrock Capital for residential tenants.
- Artesian on Westheimer Multi-family residential project located in Houston, Texas, developed by Millrock Capital for residential tenants.
Companies that use Millrock Capital
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Millrock Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Millrock Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Holladay Hills ProjectcoreMajor multi-phase development project including Block D (The Grandeur) with 216 condo units, Block E, and multiple commercial components. This represents Millrock's flagship mixed-use development in Holladay, Utah.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Millrock Capital competitors and assessment
Company assessmentBroad incumbents
- CBRE: Largest global commercial real estate services and investment firm providing brokerage, property management, valuation, and advisory across all major asset classes including office, multifamily, and mixed-use, broadly encompassing Millrock's operating activities.
- Howard Hughes Holdings: Master-planned community and mixed-use real estate developer creating large-scale, long-duration developments, comparable in mixed-use execution and long-term ownership thesis to Millrock's Holladay Hills master development approach.
- JLL: Global commercial real estate services and investment firm offering brokerage, property management, and capital markets advisory that overlaps with the property management and capital deployment activities Millrock performs in-house.
- Brookfield Property Group: Global owner, operator, and developer of Class A office, multifamily, retail, and mixed-use real estate, representing the scaled institutional incumbent whose long-term ownership and development strategy resembles Millrock's value-investor approach at far greater scale.
Direct peers
- Wasatch Premier Communities: Utah-focused multifamily investment and management firm developing and operating apartment communities in the Mountain West, comparable to Millrock's multi-family expansion in Utah and broader Sun Belt.
- PEG Companies: Utah-based real estate development and investment firm pursuing mixed-use, multifamily, and commercial projects, offering a directly comparable regional peer with overlapping product types and development focus.
- The Boyer Company: Utah-based commercial real estate developer and property manager with a multi-decade track record of Class A office, mixed-use, and industrial projects in the Salt Lake City market, closely mirroring Millrock's regional Utah focus and development-plus-management operating model.
- Bridge Investment Group: Salt Lake City-headquartered real estate investment manager operating across multifamily, office, seniors housing, and other commercial real estate sectors; comparable in active asset management and value-oriented investment style, though at materially larger scale.
- Woodbury Corporation: Long-standing Utah-based real estate investment and development firm operating office, industrial, retail, and multi-family assets, providing a directly comparable regional peer with overlapping geography and long-term hold strategy.
- KBS Realty Advisors: Class A commercial real estate investment manager focused on institutional-quality office assets, directly comparable to Millrock's tilt toward long-term Class A office ownership and active asset management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Millrock Capital social profiles
Digital presenceMillrock Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Millrock Capital leadership team
Management profileNumber of profiles
Profiles3 records
Millrock Capital subsidiaries and ownership
Company hierarchySubsidiaries2 records
Millrock Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Millrock Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Millrock Capital
What does Millrock Capital do?
Millrock Capital develops, owns, and operates Class A commercial office properties and multi-family residential / mixed-use real estate projects. The company acts as a value investor and developer of long-term commercial real estate investments, providing development, ownership, and property management services to municipalities, tenants, and residential occupants. Its portfolio spans 480,000 SF Class A office space, multi-family residential developments, and master-planned mixed-use communities in Utah, Texas, and Georgia.
Is Millrock Capital a public or private company?
Millrock Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Millrock Capital founded?
Millrock Capital was founded in 2001. It employs 1 to 10 people.
Where is Millrock Capital based?
Millrock Capital is headquartered in Holladay, United States, in the North America region.
How does Millrock Capital make money?
One revenue line is on record: real Estate Development and Investment.
Who are Millrock Capital's main competitors?
Broad incumbents on record are CBRE, Howard Hughes Holdings, JLL and Brookfield Property Group. Direct peers are Wasatch Premier Communities, PEG Companies, The Boyer Company, Bridge Investment Group, Woodbury Corporation and KBS Realty Advisors.
Does Millrock Capital have an API?
No public API is recorded for Millrock Capital.
What industry is Millrock Capital in?
Millrock Capital's product category is Commercial Real Estate Development. Its primary akta.pro industry code is FSANAEAI, Real Estate Funds — Opportunistic / Development. Its NAICS code is 53131 and its SIC code is 6532.