Woodbury Corporation

What Woodbury Corporation does

Woodbury Corporation is a privately-held, family-owned commercial real estate development firm founded in 1919 and headquartered in Salt Lake City, Utah, operating as a full-service platform across multiple real estate verticals including retail, office, hotel, multi-family, senior living, student housing, mixed-use, and research/life sciences. The company develops, owns, and manages over 14 million square feet of property across 16 states, with a flagship 120-acre mixed-use asset, University Place in Orem, UT; a 550-acre aerospace research park, Falcon Hill at Hill AFB; and an active $850M mixed-use project, The Crossroads, in Omaha, NE. In-house capabilities span development, private equity fund management, property management, hotel management, sales and leasing, architecture and design, legal, and accounting, enabling vertical control across the asset lifecycle.

The firm generates revenue from a diversified mix of recurring and transactional streams: long-term property management contracts on nearly 200 properties, hotel management and franchise fee participation through Marriott and Hilton partnerships, leasing and sales commissions, private equity fund management fees and investment returns via Woodbury Strategic Partners, Woodbury Capital Funds, Woodbury Opportunity Zone Funds, and Woodbury Capital Legacy Fund, and development profits from build-to-suit and mixed-use projects. Customers include national retailers (Walmart, Home Depot, Kohl's, Trader Joe's, Cinemark), hotel brands (Marriott, Hilton), technology tenants (Domo, Dish Network, Mastercard, T-Mobile), research institutions (University of Utah, US Air Force, Northrop Grumman, Myriad Genetics), and senior living operators (Abbington Senior Living).

Notable structural advantages include the largest Enhanced Use Lease in the US Air Force (Falcon Hill), deep institutional relationships that span multiple generations, and a fully integrated legal team of nine in-house counsel capable of executing complex public-private partnerships. Recent strategic emphasis is on adapting legacy mall sites into mixed-use hubs (Holladay Hills on the former Cottonwood Mall), expanding the hotel portfolio into Nebraska, and growing the specialized research park vertical through university and government partnerships.

Name

Woodbury Corporation

Legal name

Woodbury Corporation

Website

https://woodburycorp.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Woodbury Corporation is a privately-held, Salt Lake City-based commercial real estate developer founded in 1919, owning and managing over 14 million square feet across 16 states. It develops, leases, and operates retail, office, hotel, multifamily, senior living, student housing, mixed-use, and research park properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Real Estate Development and Property Sales: Developing commercial properties for sale or long-term ownership. Properties include retail centers, office buildings, hotels, multi-family, senior living, student housing, and mixed-use developments.
2. Property Management: Managing nearly 200 diverse commercial and residential properties across Utah and Intermountain West. Long-term property management contracts generating recurring revenue.
3. Hotel Management: In-house hotel development and management capabilities. Partners with Marriott and Hilton brands for hotel operations.
4. Sales and Leasing Commissions: In-house and third-party brokerage teams have successfully closed thousands of retail and office transactions. Revenue from leasing commissions and sales transactions.
5. Private Equity Fund Management: Manages private equity funds including Woodbury Strategic Partners, Woodbury Capital Funds, and Woodbury Opportunity Zone Funds. Investment returns and management fees from fund operations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Woodbury Corporation is a full-service commercial real estate development company that develops, owns, and manages a diversified portfolio of retail centers, office buildings, hotels (under Marriott and Hilton brands), multi-family housing, senior living communities, student housing, mixed-use developments, and research/life sciences parks across Utah and the broader Intermountain West. The company supplements its real estate operations with in-house property management, sales and leasing brokerage, architecture and design, legal, and accounting services, and manages private equity funds for opportunistic commercial real estate investments.

Product overview

Woodbury Corporation is a full-service commercial real estate development company offering a comprehensive portfolio of property types and services. The company operates as a unified platform across multiple real estate verticals: Retail Properties (shopping centers, regional malls), Office Properties (Class A buildings, business parks), Hotel Development & Management (Marriott and Hilton branded properties), Multi-Family Housing, Senior Living (assisted living facilities in partnership with Abbington Senior Living), Student Housing, Mixed-Use Developments (University Place, Holladay Hills, The Crossroads), and Research Parks & Life Sciences (research/lab facilities). Supporting services include Property Management, Sales & Leasing, Architecture & Design, Legal, Accounting, and Private Equity Funds (Woodbury Strategic Partners, Woodbury Capital Funds, Opportunity Zone Funds). The company owns and manages over 14 million square feet across 16 states, headquartered in Salt Lake City, Utah.

Differentiator

Problem solved

Functional benefit

Brands

• Woodbury Strategic Partners: Cash-flow focused commercial real estate fund acquiring and developing assets throughout the western region of the United States
• Woodbury Capital Funds
• Woodbury Opportunity Zone Funds
• Woodbury Capital Legacy Fund

Products and services

• Retail Properties Shopping centers, regional malls, power retail centers, and retail pad developments serving communities across Utah and the Intermountain West. Anchor tenants include Walmart, Home Depot, Kohl's, Cinemark, Best Buy, Ross, Bed Bath & Beyond, Traeger Grills, Spitz, and Barebones Living.
• Office Properties Premier commercial office spaces including Class A office buildings, flexible workspaces, coworking spaces, and corporate centers. Key tenants include Domo, Dish Network, Wells Fargo, eLearning Brothers, Mastercard, T-Mobile, Intuit, and Penn Mutual.
• Hotel Development and Management Full-service hotel development and operations providing in-house development, design, ownership, and operations under Marriott (Residence Inn, Courtyard, SpringHill Suites, TownePlace Suites) and Hilton (Hampton Inn, Hilton Garden Inn, Tru by Hilton) franchise brands.
• Senior Living Properties High-quality senior living communities including assisted living, independent living, and memory care facilities developed in partnership with Abbington Senior Living. Locations include Holladay, Mapleton, Murray, Gilbert, Layton, and St. George.
• Multi-Family Housing Vibrant multi-family communities including luxury apartments, corporate apartments, and market-rate housing designed for young professionals, empty nesters, and those seeking walkable mixed-use living environments.
• Student Housing Student-focused housing communities developed in partnership with universities and cities, providing quality accommodations adjacent to campus.
• Mixed-Use Developments Dynamic mixed-use projects combining retail, residential, office, hospitality, and entertainment spaces designed to create walkable communities. Flagship projects include University Place (Orem), Holladay Hills (Holladay), and The Crossroads (Omaha).
• Research Parks and Life Sciences Real Estate Specialized research and laboratory facilities developed in partnership with premier research institutions including University of Utah, US Air Force (Hill AFB Falcon Hill), Northrop Grumman, Recursion, and Myriad Genetics. Includes Utah State University Innovation Campus, University of Nebraska Innovation Campus, and University of Kentucky Coldstream Research Campus.
• Property Management Services Professional property management services managing nearly 200 commercial and residential assets with long-term owner perspective ensuring sustained asset value across Utah and the Intermountain West.
• Sales and Leasing Brokerage Comprehensive brokerage services with thousands of completed retail and office transactions, establishing deep relationships and broad skill set for leasing and sales across the portfolio.
• Architecture and Design Services Award-winning in-house architectural services including architecture, interior design, landscape architecture, civil engineering, planning, and construction management. IIDA Best Interior Design 2022 recognition for Abbington Murray.
• Legal Services In-house legal team handling complex legal activities including public-private partnerships, commercial transactions, leases, and joint ventures.
• Accounting Services Certified public accountants and accounting professionals with over 200 years combined experience across 15 U.S. states covering tax, hotel, construction, property, and entity accounting.
• Private Equity Funds Real estate private equity funds including Woodbury Strategic Partners (cash-flow focused commercial real estate), Woodbury Capital Funds (high growth markets with diversification), Woodbury Opportunity Zone Funds (Mountain West opportunity zone development), and Woodbury Capital Legacy Fund (senior housing investments).

Quantifiable outcome

• University Place creates 4,010 jobs throughout Orem and infuses more than $412 million into the local economy
• +2 more outcomes

Named customers34 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor and core.

• Savory FundminorGTM or Marketing Partner · 1 January 2026Restaurant brand investor that has invested in concepts including The Sicilian Butcher at Holladay Hills. Savory Fund invests in restaurant brands including Swig, Mo' Bettahs, and Via 313 Pizzeria.
• PlayJoy x Ellis AmusementminorChannel Partner/ Reseller/ Distributor · 1 January 2020Family entertainment tenant opening at Magic Valley Mall in Twin Falls, Idaho. Modern arcade concept featuring advanced technology and Player Card system.
• EPC Real Estate GroupcoreStrategic or Co-development Partner · 1 January 2015Partner with Woodbury Corporation on Avenue 80 mixed-use development in Overland Park, KS. Acquired land together in 2015 and developed the 198,846 SF project.
• Millrock Capital, LLCcoreStrategic or Co-development PartnerJoint venture partner with Woodbury Corporation on Holladay Hills mixed-use development project located at the former Cottonwood Mall site in Holladay, UT.
• Ball VenturescoreStrategic or Co-development PartnerJoint venture partner with Woodbury Corporation on Holladay Hills mixed-use development project in Holladay, UT.
• WPI EnterprisesminorStrategic or Co-development PartnerDevelopment partner on The Meadows shopping center in American Fork, UT.
• Abbington Senior LivingcoreStrategic or Co-development PartnerLong-standing partnership for developing assisted living communities. Multiple projects including Abbington Holladay, Abbington Mapleton, Abbington St. George, Abbington Gilbert, Abbington Murray, and Abbington Layton.
• ICOminorStrategic or Co-development PartnerPartners with ICO on residential components of University Place development in Orem, UT.
• Colmena GroupminorStrategic or Co-development PartnerDevelopment partner on Wilmington Gardens and USU Innovation Campus projects.
• Sunset Ridge Development PartnerscoreStrategic or Co-development PartnerPartner in Falcon Hill Aerospace Research Park public-private partnership with the US Air Force.
• Hunt CompaniesminorStrategic or Co-development PartnerPartner in Falcon Hill Aerospace Research Park development.
• United States Air ForcecoreOthersPublic-private partnership through Enhanced Use Lease (EUL) for Falcon Hill Aerospace Research Park. Largest EUL in the Air Force, allowing commercial development on Air Force-owned land.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorFranchise partner for hotel brands including Residence Inn, Courtyard, SpringHill Suites, TownePlace Suites at various Woodbury properties.
• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorFranchise partner for hotel brands including Hampton Inn, Hilton Garden Inn, and Tru by Hilton at various Woodbury properties.
• PEG CompaniescoreStrategic or Co-development PartnerJoint venture partner on The Green student housing project at Utah Valley University, including donation and construction of pedestrian tunnel for campus access.
• WRK Real EstatecoreStrategic or Co-development PartnerPartner on The Crossroads mixed-use development in Omaha, NE (over $850 million project).
• Dee's Inc.minorStrategic or Co-development PartnerDevelopment partner on Wilmington Gardens project in Salt Lake City.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• The Howard Hughes Corporation: Master-planned community and large-scale mixed-use real estate developer with significant land bank and operating portfolio. Highly comparable to Woodbury's long-duration, mixed-use development model spanning office, retail, multifamily, and hotel.
• Forest City Realty Trust: Diversified owner, developer, and operator of mixed-use real estate including office, retail, and multifamily. Closely matches Woodbury's vertically integrated development, ownership, and property management approach (was acquired by Brookfield Asset Management).
• Federal Realty Investment Trust: Public REIT specializing in open-air, mixed-use shopping centers and street-front retail. Comparable to Woodbury's retail-anchored, mixed-use strategy and long-term ownership orientation.
• Brookfield Property Group: One of the world's largest commercial real estate owners, developers, and operators with a vertically integrated platform across office, retail, multifamily, and hospitality. Matches Woodbury's full-service, fund-driven, mixed-use platform at much larger scale.

Direct peers

• CenterCal Properties: Western U.S.-focused mixed-use and retail center developer. Overlaps with Woodbury's regional Intermountain West footprint, mixed-use product (retail-anchored centers with office, dining, entertainment), and developer/owner/manager model.
• RED Development: Mixed-use retail and lifestyle center developer focused on the western and southwestern U.S. Compares to Woodbury on mixed-use, retail-anchored, and entertainment-driven development at scale.
• Hunt Companies: Diversified real estate developer and investment manager with public-private partnership experience, including defense and large mixed-use assets. Woodbury is a JV partner with Hunt on Falcon Hill, making it a directly comparable peer in defense-adjacent, institutional real estate.

Emerging players

• Welltower: Public REIT focused on senior living and healthcare real estate. Directly comparable to Woodbury's Abbington Senior Living development portfolio of assisted living, independent living, and memory care properties.
• American Campus Communities: Largest publicly traded student housing owner, developer, and manager. Highly comparable to Woodbury's student housing segment, including the 1,604-bed The Green at Utah Valley University and the 296-unit Rexburg Student Housing project.
• Pebblebrook Hotel Trust: Public lodging REIT focused on urban and resort hotels. Comparable to Woodbury's owned-and-operated Marriott and Hilton-branded hotel portfolio across the Intermountain West.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/woodburycorp
• LinkedInlinkedin.com/company/woodbury-corporation
• Facebookfacebook.com/woodbury-corporation-1402662840004528

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodbury Corporation