VICTA

Name

VICTA

Legal name

VICTA Children Ltd

Website

https://victa.org.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vision Impairment Charity Services

NAICS

Educational Support Services (611710), Child and Youth Services (624110), Other Individual and Family Services (624190), Voluntary Health Organizations (813212)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assistive Technology & AAC for Young Children (EDACAFAL)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Accessibility & Assistive Learning Tools for Early Childhood (AAC, sensory supports) (EDACANAL), Overnight Sleep Coaching & Night-Weaning Support (Non-Clinical) (HSAAADAI)

Keywords

• Vision impairment support
• Disability youth services
• Assistive equipment grants
• Charitable activities programmes
• Parent support services

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: VICTA receives donations from individuals through its Enthuse donation page, PayPal, Direct Debit, phone, cheque, and bank transfer.
2. London Marathon Fundraising: Runners raise minimum sponsorship of £2,200 for new runners or £1,900 for returning runners, with registration fees of £100 (UK) or £375 (overseas).
3. One Lottery: Weekly lottery tickets at £1 each, with 50% of ticket proceeds going to VICTA and weekly cash prizes of 24% of lottery proceeds for VICTA supporters.
4. Corporate Partnerships: Corporate partners provide financial support, volunteering time, and expertise. The Corporate Challenge involves seed funding of up to £500 with a target of raising at least £5,000 over six months.
5. Corporate Sponsorship: Companies like Highfield provide long-term partnership support, having raised over £100,000 since 2013. They also provide in-kind support including promotional videos and office facilities.
6. Grants Programme: VICTA makes grants available for accessible equipment such as iPads, braillers, computers and magnification software for children and young adults aged 0-29.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

VICTA is a UK registered charity that supports children and young adults aged 0-29 affected by vision impairment through a nationwide portfolio of activities, grants, and support services. It delivers age-segmented programmes (Early Years, Pre-teens, Youth, Young Adults, Parents/Carers), equipment grants for accessible technology, specialist services such as the Sleep Service and sensory discovery packs, recognition awards, podcasts, and family/community networks, all provided free of charge to beneficiaries and funded by donations and corporate partnerships.

Product overview

VICTA is a national UK charity that operates as a service-based organization rather than a product company. The organization provides a comprehensive suite of support services for children and young adults (aged 0-29) who are blind or partially sighted. The core offerings include an Activity Calendar with diverse programmes spanning family activities, pre-teen (10-13), youth (14-17), and young adult (18-29) services; a Grants Programme for assistive equipment; the VICTA Parent Portal and Parent Network for family support; Duke of Edinburgh's Award delivery; VICTA Sport activities; and specialist services including a Sleep Service and Early Years Sensory Discovery Packs. Digital offerings include the VICTA Vault digital passport, Student Portal, and two podcasts (See it our way and VICTA Parent Voice). Fundraising services encompass London Marathon team participation, Corporate Challenge programmes, and One Lottery. These services interconnect through a lifecycle approach—from early years support through educational transitions to employability programmes and alumni networks—unified by VICTA's mission to empower independence and build confidence.

Differentiator

Problem solved

Functional benefit

Brands

• See it our way: the VICTA podcast: A podcast created and led by the VICTA Changemakers, a group of blind and partially sighted young adults exploring day-to-day challenges, misconceptions and shared experiences.
• VICTA Parent Voice
• VICTA Changemakers
• STRiVE

Products and services

• VICTA Activity Calendar Online calendar listing the full range of VICTA activities available to blind and partially sighted children, young adults, and families across the UK.
• VICTA Grants Programme Grants scheme providing assistive and accessible equipment (e.g., sensory, accessibility, and assistive technology items) to blind and partially sighted children and young adults in the UK.
• VICTA Parent Network National peer-support network connecting parents and carers of blind and partially sighted children and young adults across the UK.
• Duke of Edinburgh's Award Programme Duke of Edinburgh's Award programme operated by VICTA as a DofE Centre of Excellence for blind and partially sighted young people, requiring participants to pay a small upfront fee for enrolment.
• VICTA Sport Sport-focused activities and events for blind and partially sighted children and young adults.
• VICTA Young Achievers Award Recognition award celebrating the achievements of blind and partially sighted young people.
• VICTA Specialist Sleep Service Specialist sleep support service for families of blind and partially sighted children, delivered by VICTA's support team.
• VICTA Early Years Sensory Discovery Packs Physical sensory discovery packs provided to early-years children with vision impairment and their families to support sensory development.
• VICTA Book Club Reading-focused book club for VICTA beneficiaries, scheduled to run from March to August 2026.
• VICTA Alumni Alumni community for former VICTA beneficiaries and programme participants, supporting continued engagement and peer connection.
• STRiVE Young Ambassadors Programme Young ambassadors programme developing leadership and advocacy skills among blind and partially sighted young people.
• VICTA Parent Workshops Workshops delivered for parents and carers of blind and partially sighted children and young adults, covering topics such as sleep support.
• VICTA Changemakers Advocacy-focused group of blind and partially sighted young people driving change within and beyond VICTA.
• VICTA Science Fair Science-focused engagement event/programme for VICTA beneficiaries with vision impairment.
• VICTA Exhibitions

Quantifiable outcome

• Over £100,000 raised by corporate partner Highfield since 2013
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Duke of Edinburgh's AwardcoreStrategic or Co-development PartnerVICTA has worked with the Duke of Edinburgh's Award to develop and deliver Bronze and Silver DofE Award programmes specifically adapted for young people who are vision impaired. VICTA is now a DofE Centre of Excellence for this purpose.
• John Muir TrustminorStrategic or Co-development PartnerPartnership to provide opportunities for adventure, friendship and personal growth through environmental activities and the John Muir Environmental Award.
• British Exploring SocietyminorStrategic or Co-development PartnerProvides international adventure expeditions for vision impaired young people as part of VICTA's programme offerings.
• Jubilee Sailing TrustminorStrategic or Co-development PartnerPartnership providing sailing experiences for vision impaired young people as part of inclusive adventure activities.
• One Lottery / Gatherwell LtdcoreGTM or Marketing PartnerOne Lottery is an umbrella lottery platform managed by Gatherwell Ltd, providing weekly lottery tickets at £1 each with 50% of proceeds going to VICTA. Gatherwell is a leading lottery provider for good causes in the UK, supporting 6,000+ causes and winner of 'Lottery Operator of the Year'.
• TAVIP (Technology Association of Visually Impaired People)coreStrategic or Co-development PartnerVICTA teamed up with TAVIP to deliver parent workshops themed around technology and skills for VI young people, including sessions during Global Accessibility Awareness Week 2024.
• British Science AssociationminorStrategic or Co-development PartnerPartnership to develop the VICTA Science Fair, making STEM engaging and fun for VI young people through bite-size resources, challenges, and Q&As with STEM professionals.
• UCAN ProductionsminorStrategic or Co-development PartnerDelivered self-advocacy course for 14-17 year olds, using performing and creative arts to develop confidence and self-advocacy skills, led by UCAN Leaders with vision impairment.
• Sight VillageminorStrategic or Co-development PartnerVICTA attends Sight Village exhibitions and conferences related to sight loss throughout the year to share information and connect with the community.
• Stargardt's ConnectedminorStrategic or Co-development PartnerCollaboration for family days and events specifically for families affected by Stargardt's disease.
• Great Ormond Street Hospital (GOSH)minorStrategic or Co-development PartnerGOSH experts delivered parent workshops on neurodiversity and vision impairment as part of VICTA's Parent Workshop Programme.
• London Institute of PhotographyminorImplementation/ SI/ Consulting PartnerPartnership to deliver photography courses for 18+ VI young adults, with participants receiving a Discovery Arts Award.
• ExtantminorStrategic or Co-development PartnerPerforming arts group that delivered creative workshops for VI young people as part of VICTA's expanded arts programme.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Royal National Institute of Blind People (RNIB): The largest UK charity for people with sight loss across all ages; overlaps with VICTA's beneficiary base but operates at much greater scale and across the full age range.
• Guide Dogs for the Blind Association: Major UK VI charity focused on mobility services and guide dog provision; comparable in beneficiary population but distinct in service mix and much larger in scale.
• Sense: UK charity supporting people who are deafblind or have complex disabilities including vision impairment; comparable in disability youth services and UK footprint but with broader scope.

Others

• Together for Short Lives: UK charity supporting children with life-limiting conditions and their families; comparable as a UK children's-services charity operating a similar family support and grants model, but in a different condition area.

Emerging players

• Blind Veterans UK: UK charity for vision-impaired military veterans; overlapping VI mission and UK base, but with a narrow veteran demographic rather than children/young adults.
• Nystagmus Network: UK charity supporting people affected by nystagmus; shares VICTA's VI focus and UK geography but is narrower in condition scope and smaller in scale.

Direct peers

• Whizz-Kidz: UK charity providing mobility equipment and youth services for disabled children; directly comparable in mission (assistive equipment grants, youth empowerment) and beneficiary age range (children/young people).
• Retina UK: UK charity focused on inherited sight loss and supporting those affected by retinal conditions; comparable in VI-specific mission but more research-focused and serves all ages.
• Look (formerly Look UK / National Blind Children's Society): UK charity supporting visually impaired children and young people—the closest direct comparable to VICTA in mission (VI youth) and geography (UK), though with a different operational emphasis.
• SeeAbility: UK charity supporting people with learning disabilities, autism, and sight loss; directly comparable in serving VI children/young adults with co-occurring needs, similar service-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VICTAUK
• YouTubeyoutube.com/channel/UC2kw-UUV5qrF4dSyiNArIog
• Facebookfacebook.com/VICTAUK
• Instagraminstagram.com/victauk
• LinkedInlinkedin.com/company/victauk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VICTA