New England Convenience Store and Energy Marketers Association

What New England Convenience Store and Energy Marketers Association does

New England Convenience Store and Energy Marketers Association (NECSEMA) is a private trade association representing over 7,000 convenience stores and energy marketers across the six New England states. Founded in 2015 and headquartered in Stoughton, Massachusetts, the organization provides legislative and regulatory advocacy, member education, networking, and member-benefit programs. Its core advocacy focus spans tobacco and nicotine regulation (flavor bans, Nicotine-Free Generation policies), credit card swipe fees, lottery and sports wagering, EV infrastructure, and labor issues, with retained lobbying firms in each New England state and federal alignment through partners NACS and the Energy Marketers of America (EMA). Day-to-day operations are led by Executive Director Peter Brennan, supported by a small staff (1-10 employees) and approximately 130 committee volunteers.

NECSEMA's product surface is a portfolio of member services rather than a unified technology platform. Member-facing assets include the MemberZone online membership database and portal, the MemberPlus mobile application (iOS and Android), the NECSEMA Energy digital magazine, the Member-to-Member Deals marketplace, We Card compliance training (offered at a 25% member discount), and the NECSEMA Healthcare program delivered in partnership with MyHealthily. Additional vendor partnerships (PDI Technologies for cybersecurity, AGI for EV charging assessments, Apter Industries and American Energy Management for member deals) extend the benefit ecosystem. There are no proprietary AI/ML or technology products; the technology layer is third-party or partnered.

The association's revenue model is built on three streams: annual recurring membership dues across five tiers (Retailer, Wholesale Energy Marketer, Affiliate, Associate, Ambassador), event-related revenue from the annual NECSEMA Expo, golf tournaments, Store Operator of the Year Awards, and opening reception tickets ($50 per person), and advertising revenue from the NECSEMA Energy digital magazine. Pricing is non-public and requires application through the member portal. The go-to-market motion is event-driven and community-led, leveraging advocacy wins, the annual expo, weekly newsletter updates, radio/media appearances, and member referrals to acquire and retain members across New England.

Name

New England Convenience Store and Energy Marketers Association

Legal name

New England Convenience Store and Energy Marketers Association

Website

https://necsema.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

NECSEMA is a New England trade association representing over 7,000 convenience stores and energy marketers, providing state and federal regulatory advocacy, member education, networking events, and member-benefit programs including a healthcare platform and compliance training.

Ownership category

akta.pro rank

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership dues from five categories: Retailer Members (convenience store operators), Wholesale Energy Marketer Members (motor fuel wholesalers), Affiliate Members (integrated oil companies), Associate Members (suppliers of products/services), and Ambassador Members (retired industry professionals).
2. Event Registrations and Sponsorships: Revenue from NECSEMA Expo annual conference, golf tournaments, store operator awards programs, and associated sponsorship packages. Opening reception tickets at $50 per person.
3. Digital Magazine and Advertising: NECSEMA Energy digital magazine serves as an advertising platform for members to broadcast products and services to the convenience and transportation fueling industries throughout New England.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NECSEMA is a regional trade association that provides legislative advocacy, regulatory representation, networking events, and member benefits to convenience store operators and motor fuel wholesalers across New England. It collects annual membership dues across five tiers and supplements revenue through the annual NECSEMA Expo, digital magazine advertising, and partner programs including healthcare, compliance training, and technology discounts.

Product overview

NECSEMA is a trade association representing over 7,000 New England convenience stores and energy marketers. Rather than a unified technology platform, it offers a portfolio of member services including MemberZone (online membership database and portal), the MemberPlus mobile application, healthcare benefits through a MyHealthily partnership, We Card compliance training, and the NECSEMA Energy digital magazine. The organization primarily serves its members through advocacy, events, education, and member-to-member business networking tools.

Differentiator

Problem solved

Functional benefit

Products and services

• NECSEMA Membership (Retailer, Wholesale Energy Marketer, Affiliate, Associate, Ambassador Tiers) Annual membership program providing New England convenience store operators, fuel wholesalers, integrated oil companies, industry suppliers, and retirees with advocacy, networking, and benefits including the MemberZone portal, MemberPlus app, healthcare program, and We Card training.
• NECSEMA Expo (Annual Conference & Trade Show) Annual conference and trade show bringing together convenience store operators, fuel distributors, and vendors for educational sessions, keynote speakers, vendor exhibitions, and networking at Bally's Twin River Resort & Casino in Lincoln, RI.
• NECSEMA Energy Digital Magazine Quarterly digital advertising magazine allowing members to broadcast products and services to the convenience and transportation fueling industries throughout New England.
• NECSEMA Healthcare Program (via MyHealthily) Healthcare benefits platform offered in partnership with MyHealthily providing NECSEMA members, employees, and families access to traditional and alternative insurance plans, free business consultations, simplified enrollment, and a Prosper Benefits bundle including Telehealth, Work/Life Care Balance, Health Advocacy, Medical Bill Saver, and prescription savings.
• We Card Training Program Compliance training program offered at 25% discount for NECSEMA members, providing age-restricted product retailer training, refresher courses, manager training, in-store signage, and eLearning Center access for responsible retailing of age-restricted products.
• Legislative Advocacy & Government Relations Services Government relations and legislative advocacy service providing direct lobbying representation across all six New England states and federal advocacy through partnerships with NACS (National Association of Convenience Stores) and EMA (Energy Marketers of America).

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MyHealthilycoreStrategic or Co-development PartnerNECSEMA has partnered with MyHealthily to provide healthcare coverage options to members, their employees, and families. The NECSEMA Healthcare program enables members to save on healthcare costs with access to traditional and alternative insurance options. Benefits include free business consultations, simplified enrollment, and Prosper Benefits bundle with Telehealth, Work/Life Care Balance, Health Advocacy, Medical Bill Saver, and prescription savings.
• We CardminorGTM or Marketing PartnerWe Card is a national non-profit focused on ensuring age-restricted product retailers are trained to identify and deny underage purchase attempts. NECSEMA members receive 25% off We Card Training through discount code NECSEMA25. The partnership provides in-store materials, signage, and eLearning Center access for employee training.
• Apter IndustriesminorChannel Partner/ Reseller/ DistributorProvider of Sunny Boy Spritz dish washing product. Member-to-member deal available through MemberZone offering special pricing and free samples to NECSEMA members.
• National Association of Convenience Stores (NACS)coreStrategic or Co-development PartnerNational partner for federal advocacy. NECSEMA works with NACS on legislative issues affecting the convenience store industry nationally. Supports Credit Card Competition Act and other federal legislation.
• Energy Marketers of America (EMA)coreStrategic or Co-development PartnerNational partner for energy marketing advocacy. NECSEMA participates in EMA's Day on the Hill advocacy events and aligns on federal energy policy positions including EPA regulations and EV infrastructure.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• American Petroleum Institute (API):
• National Association of Convenience Stores (NACS):
• Energy Marketers of America (EMA):
• Society of Independent Gasoline Marketers of America (SIGMA):

Regional players

• Massachusetts Food Association:
• New Hampshire Grocers Association:
• New York Association of Convenience Stores & Petroleum Marketers:
• California Independent Oil Marketers Association (CIOMA):
• Virginia Petroleum, Convenience and Marketers Association (VPCMA):
• Pennsylvania Food Merchants Association:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/necsema
• Facebookfacebook.com/NECSEMA
• LinkedInlinkedin.com/company/necsema

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Convenience Store and Energy Marketers Association