What Freedom Grow does

Freedom Grow is an all-volunteer 501(c)(3) nonprofit organization headquartered in Puyallup, Washington, that supports individuals incarcerated in the United States for nonviolent cannabis offenses. Founded in 2015 by Stephanie Landa — who served five years in federal prison for cannabis and previously ran the Landa Prison Outreach Program (LPOP) while incarcerated — the organization provides direct services to cannabis prisoners including commissary funds, books, magazines, birthday and holiday recognition, family outreach, clemency-application support, and post-release reentry assistance (bus passes, phones, clothing, housing support). Its flagship program, "The Wish Program," allows prisoners to request specific items or needs that the organization then attempts to fulfill. Secondary programs include a Pen Pal correspondence initiative, an annual Holiday Drive, a School Supplies drive for children of incarcerated parents, and Court Support / advocacy letter campaigns (over 25,000 letters sent to judges, the President, and the Pardon Office). The organization is governed by a board including founder Stephanie Landa, former life-sentence exoneree Randy Lanier, Executive Director Kristin Flor, and a CEO/CFO/COO/Coordinator team, with a 2025 leadership transition bringing in Bill Levers (Beard Bros Pharms) as CEO.

Freedom Grow's operations are grassroots and event-driven, with no proprietary technology platform. Programs are delivered through volunteer coordination, direct mail, in-person visits, and digital channels (website, newsletter, social media, and e-commerce merchandise store). The organization maintains a coalition of strategic partners across the cannabis-justice ecosystem, including Last Prisoner Project, Cando Foundation, Mission Green / The Weldon Project, AYR Wellness (largest single donor at $25,000), Beard Bros Pharms, Fat Nugs Magazine, 40 Tons, Students for Sensible Drug Policy, and the CannaBus educational tour.

The business model is donation- and sponsorship-funded, not commercial. Revenue streams are individual donations, corporate sponsorships (tracked by year: 2024, 2025, 2026), and merchandise sales (t-shirts priced $16–$33, trucker caps at $19). The organization states that "every dollar raised" flows directly to prisoner support programs, and it maintains no paid staff. The customer base is bifurcated: beneficiaries are the 75+ cannabis prisoners in active care plus their families, and "customers" in the revenue sense are individual donors and a small set of recurring cannabis-industry corporate sponsors. Geographic reach is the United States, with national awareness activities spanning 36 states through the CannaBus partnership.

Name

Freedom Grow

Legal name

Freedom Grow

Website

https://freedomgrow.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Freedom Grow is an all-volunteer 501(c)(3) nonprofit that supports individuals incarcerated for nonviolent cannabis offenses through commissary funds, family outreach, clemency assistance, pen pal programs, and reentry support across the United States.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy Services

NAICS

Human Rights Organizations (813311)

akta.pro primary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• Cannabis prisoner advocacy
• Inmate support services
• Clemency assistance
• Reentry support
• Nonprofit fundraising

Headquarters

HQ city

Puyallup

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Revenue model

1. Donations and Sponsorships: Primary revenue stream from individual donations and corporate sponsorships. Every dollar raised goes directly to supporting cannabis prisoners through commissary funds, books, magazines, family outreach, clemency assistance, and the Wish Program.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, trucker caps, and other apparel items. Products are sold through the organization's online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Freedom Grow is an all-volunteer 501(c)(3) nonprofit organization that supports individuals incarcerated for nonviolent cannabis offenses through The Wish Program. It delivers direct commissary funds, books, magazines, holiday and school drives, pen pal correspondence, clemency advocacy, and reentry assistance, and supplements these services with branded merchandise sales and donations-driven fundraising.

Product overview

Freedom Grow is an all-volunteer non-profit 501(c)(3) organization that operates The Wish Program as its core offering—a comprehensive initiative providing commissary support, family outreach, advocacy campaigns, clemency assistance, and reentry support to cannabis prisoners. Additional programs include the Pen Pal Program for correspondence, Holiday and School Drives for children of prisoners, Court Support campaigns, and branded merchandise through its shop. The organization does not operate as a technology platform but rather as a grassroots advocacy and direct-support organization.

Differentiator

Problem solved

Functional benefit

Brands

• The Wish Program: A comprehensive prisoner support initiative providing commissary money, books, magazines, family outreach, and public education

Products and services

• The Wish Program Comprehensive support initiative for cannabis prisoners providing commissary money, books, magazines, family outreach, emergency funds, birthday recognition, and advocacy support.
• Commissary Support Program Provides commissary funds to cannabis prisoners including emergency commissary funds and a rotating commissary program for regular support.
• Pen Pal Program Correspondence program connecting volunteers with cannabis prisoners to provide emotional support and connection through letter writing.
• Holiday Drive Annual program providing gift cards, commissary funds, and special gifts to families of cannabis prisoners during the holiday season.
• School Drive Program providing essential school supplies to children of cannabis prisoners to help them succeed academically.
• Court Support & Advocacy Campaigns Organizes letter drives for judges, advocacy campaigns, and collects signatures to send to judges, the President, and the Pardon Office.
• Clemency Support Assists cannabis prisoners seeking clemency by submitting letters of support and helping with filing applications.
• Reentry Support Provides funds for essential resources like bus passes, cell phones, and clothing to help individuals transition after prison.
• Freedom Grow Merchandise Branded merchandise including t-shirts, trucker caps, and apparel sold to support the organization's mission.
• Freedom Grow Newsletter Handmade newsletters crafted by the Executive Director, providing prisoners with community connection, updates, and hope.

Quantifiable outcome

• Over 75 prisoners currently receiving support through outreach programs
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Last Prisoner ProjectcoreStrategic or Co-development PartnerStrategic partnership for cannabis justice advocacy. Last Prisoner Project is a cannabis criminal justice reform organization focused on freeing prisoners, clearing records, and reparative justice. Freedom Grow collaborates with them on shared goals.
• Cando FoundationcoreStrategic or Co-development PartnerCAN-DO Foundation advocates for Clemency for All Non-violent Drug Offenders. Freedom Grow works with them on clemency applications and advocacy campaigns.
• Beard Bros PharmscoreGTM or Marketing PartnerLegacy cannabis brand and media outlet that actively promotes Freedom Grow's mission. Bill Levers, co-founder, was appointed CEO of Freedom Grow in 2025.
• Fat Nugs MagazinecoreGTM or Marketing PartnerCollaboration to spotlight cannabis prisoner stories through a Prisoners Edition, raising awareness and funds for Freedom Grow.
• 40 TonssecondaryGTM or Marketing PartnerBrand founded by Anthony and Corvain Cooper (who received clemency) focused on restorative justice. Collaborated on career fairs and events.
• Mission Green: The Weldon ProjectcoreStrategic or Co-development PartnerFounded by Weldon Angelos, a former cannabis prisoner who served over 13 years. Works to liberate cannabis prisoners using celebrity voices and advocacy.
• Students for Sensible Drug PolicysecondaryStrategic or Co-development PartnerSSDP is a student-led organization working to reform drug policies. Listed as a community partner for cannabis justice advocacy.
• CannaBussecondaryGTM or Marketing Partner1988 GMC school bus converted into an educational vehicle that travels the country educating on cannabis benefits, drug war truths, and the need to end prohibition.
• Canna Sense CampaignsecondaryStrategic or Co-development PartnerNonprofit focused on ending cannabis prohibition and freeing plant prisoners. Co-founded by Stacey Theis, Freedom Grow board member.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Drug Policy Alliance: The largest U.S. nonprofit working to advance drug-policy reform. Operates a much broader mandate than Freedom Grow but overlaps heavily on cannabis decriminalization, criminal-justice reform, and clemency advocacy.
• The Sentencing Project: National research and advocacy organization focused on criminal-justice reform, including drug-sentencing reform. Operates at a broader, more institutional level than Freedom Grow but addresses overlapping policy and prisoner-advocacy issues.
• NORML: Long-standing national cannabis-law-reform organization. While broader in scope than Freedom Grow, NORML engages in prisoner advocacy and policy reform that intersects with Freedom Grow's clemency and reentry work.

Direct peers

• CannaSense Campaign: Nonprofit focused on ending cannabis prohibition and freeing plant prisoners. Co-founded by a Freedom Grow board member, it shares Freedom Grow's prisoner-advocacy and education mandate and serves as a sister organization in the coalition.
• Last Prisoner Project: Cannabis criminal-justice reform nonprofit focused on freeing incarcerated prisoners, clearing records, and reparative justice. Listed as a core strategic partner of Freedom Grow, with overlapping beneficiary population (cannabis prisoners) and shared clemency-advocacy mission.
• Mission Green: The Weldon Project: Founded by Weldon Angelos, a former cannabis prisoner who served over 13 years. Uses celebrity voices and advocacy to liberate cannabis prisoners, putting it in nearly identical functional scope to Freedom Grow.
• CAN-DO Foundation: Advocates for Clemency for All Non-violent Drug Offenders. Directly collaborates with Freedom Grow on clemency applications and advocacy campaigns, serving the same prisoner population with overlapping reentry and sentencing-reduction programs.
• The Human Solution International: Predecessor/peer organization whose former board members founded Freedom Grow. Shares the cannabis-prisoner advocacy focus and represents an adjacent node in the same grassroots coalition.

Emerging players

• Students for Sensible Drug Policy: Student-led organization working to reform drug policies, listed as a community partner of Freedom Grow. Shares the policy-reform orientation but operates through youth networks rather than direct prisoner services.
• 40 Tons: Cannabis brand founded by Anthony and Corvain Cooper (clemency recipient) with a restorative-justice mission. Collaborates with Freedom Grow on career fairs and events, with overlapping prisoner-reentry and equity focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FreedomGrowForever
• LinkedInlinkedin.com/company/freedomgrow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Grow