40 Tons
40 Tons is a woman and minority-owned cannabis brand that sells gummies and merchandise to fund restorative justice, while running career conferences connecting BIPOC and justice-impacted job seekers with cannabis employers across multiple U.S. states.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What 40 Tons does
40 Tons is a woman and minority-owned cannabis brand and social impact enterprise based in Los Angeles, California, co-founded by Loriel Alegrete (CEO) and Anthony Alegrete (Operations Director). The company operates two interconnected lines of business: (1) a cannabis consumer products line consisting of cannabis-infused gummies and branded apparel, with a portion of proceeds directed to cannabis prisoner advocacy and restorative justice programs; and (2) a career services platform anchored by the Level Up Career Conference and Canna Get A Second Chance events, which connect BIPOC and justice-impacted job seekers with cannabis industry employers through hiring fairs, resume and LinkedIn clinics, expungement services, and educational workshops. The brand identity is built around Brand Ambassador Corvain Cooper, who received presidential clemency on January 20, 2021 after a life sentence for a non-violent cannabis offense.
Monetization is event-driven and multi-stream: corporate sponsorship tiers range from $500 (tote bag inserts) to $8,000 (expungement clinic underwriter); exhibitor booths for conferences are priced $2,000-$10,000 (the C-Suite tier has sold out); VIP job-seeker tickets are priced at $40; and direct-to-consumer product sales (gummies and apparel starting at $25) flow through the company's e-commerce storefront with a stated intent to expand into dispensary retail ("Coming Soon to a Dispensary Near You"). A November 2025 strategic partnership with Canopy HR Solutions adds an HR services workflow component targeted at cannabis employers. The company also operates a wholly-owned subsidiary, the 40 Tons Foundation, which runs the Impact Row activation at MJBizCon.
The company has no proprietary technology platform beyond the third-party Adams Independent Testing lab verification, Eventbrite-powered conference registration, and standard e-commerce infrastructure. Headcount is reported at 1-10 employees. The company is privately held with no disclosed institutional funding rounds, and has scaled geographically across California, Minnesota, and New York with past conference operations in Illinois (Chicago, 2023), New Jersey (Trenton), and additional California events (Hawthorne 2022, Oakland). Reported operational metrics include 3,020+ registrations and 1,500+ attendees at major conferences, 100+ hires on the spot, 88 cannabis vendor participants, and 5M+ media impressions per conference market.
40 Tons firmographics
Firmographics- Name
- 40 Tons
- Legal name
- Forty Tons
- Website
- https://40tons.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 40 Tons is a woman and minority-owned cannabis brand that sells gummies and merchandise to fund restorative justice, while running career conferences connecting BIPOC and justice-impacted job seekers with cannabis employers across multiple U.S. states.
- Ownership category
- akta.pro rank
40 Tons industry classification
Industry- Product category
- Cannabis Consumer Products
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
- akta.pro secondary industry
- Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)
Keywords
Where 40 Tons is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
40 Tons business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Operations, Supply Chain, Personnel, Others
Revenue model
- Cannabis Product Sales: Sale of proprietary cannabis gummy products and branded merchandise (apparel). A portion of merchandise proceeds directly fund cannabis prisoner advocacy and support.
- Conference & Event Revenue: Career conference ticket sales with tiered pricing (Free for job seekers, $40 for EVP access), exhibitor booth fees ($2,000-$10,000), and sponsorship packages. Revenue supports operational costs and social impact initiatives.
- Corporate Sponsorships: Corporate sponsorships from cannabis brands and employers seeking diverse BIPOC talent pipeline. Sponsorship tiers range from $500 (tote bag inserts) to $8,000 (expungement clinic underwriter), providing brand exposure and DEI alignment.
- HR Services Partnership Revenue: Partnership with Canopy HR Solutions for workforce development services, suggesting potential referral or co-service revenue from connecting cannabis businesses with HR compliance and benefits solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Job Seeker - Free admission to career expo and resource vendors |
| Subscription | Pay-as-you-go | EVP (Executive VIP) - $40 enhanced career coaching package |
| Freemium | Pay-as-you-go | Canna Get A Second Chance - Free expungement-focused registration |
| Unit Pricing | Pay-as-you-go | Entry Level Exhibitor Booth - $2,000 |
| Unit Pricing | Pay-as-you-go | Level Up Max Exhibitor - $2,500 |
| Unit Pricing | Pay-as-you-go | C-Suite Level Exhibitor - $10,000 (SOLD OUT) |
| Unit Pricing | Pay-as-you-go | Merchandise - Apparel starting at $25 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
40 Tons product offering
Product offeringCore offering
40 Tons sells proprietary cannabis gummy products and branded apparel merchandise, with proceeds funding cannabis prisoner advocacy and restorative justice programs. The company also hosts in-person career conferences (Level Up Career Conference and Canna Get A Second Chance) that combine career fairs, resume reviews, expungement clinics, and professional development workshops to connect BIPOC and justice-impacted job seekers with cannabis industry employers.
Product overview
40 Tons is a multistate social impact cannabis brand offering two distinct product lines: (1) Cannabis consumer products including gummies and branded merchandise, where proceeds fund restorative justice initiatives; and (2) A career services platform hosting in-person career conferences (Level Up Career Conference and Canna Get A Second Chance) that connect BIPOC and justice-impacted individuals with cannabis industry employment opportunities, along with the Impact Row initiative for entrepreneur visibility at industry events.
Differentiator
Problem solved
Functional benefit
Products and services
- 40 Tons Gummies Proprietary cannabis gummy products sold under the 40 Tons brand, third-party lab-tested by Adams Independent Testing, with a portion of proceeds funding restorative justice initiatives for cannabis prisoners. Sold direct-to-consumer online with planned dispensary distribution.
- 40 Tons Merch Branded apparel and merchandise such as the 'No One Should Be In Prison For Cannabis' T-shirt, priced from $25, sold direct-to-consumer with proceeds supporting cannabis prisoner advocacy.
- 40 Tons Level Up Career Conference & Business Expo In-person career fair and networking event connecting BIPOC job seekers and justice-impacted individuals with cannabis employers. Includes free job-seeker admission with resume reviews, LinkedIn optimization, complimentary headshots, and educational classes, plus tiered paid VIP packages and employer exhibitor booths ($2,000-$10,000).
- Canna Get A Second Chance Conference Specialized cannabis career conference focused on employment opportunities and expungement services for individuals with past non-violent cannabis convictions, offering free admission for consumers with prior cannabis convictions plus wraparound services such as complimentary haircuts.
- 40 Tons Impact Row Annual activation at MJBizCon (Las Vegas Convention Center) operated under the 40 Tons Foundation, providing justice-impacted cannabis entrepreneurs with booth visibility, networking, and direct access to investors and buyers.
Quantifiable outcome
- 3,020+ registrations and 1,500+ attendees across career conferences
- +5 more outcomes
Companies that use 40 Tons
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
40 Tons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
40 Tons partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Canopy HR SolutionscoreStrategic partnership where Canopy HR Solutions provides dedicated HR services for the cannabis industry and partners with 40 Tons to advance equitable hiring and workforce development initiatives. The partnership supports 40 Tons' mission by providing compliant benefits programs, payroll, onboarding, and compliance navigation for cannabis businesses, with focus on serving justice-impacted employees.
- Cova SoftwarecoreTitle sponsor for 40 Tons Foundation's Impact Row at MJBizCon 2025 (December 2-5, Las Vegas Convention Center). Cova Software, a cannabis compliance and POS software provider, sponsors the activation that provides visibility, networking, and direct access to investors/buyers for justice-impacted cannabis entrepreneurs.
- Adams Independent TestingcoreAccredited third-party lab testing partner for 40 Tons cannabis products. Located at 4150 98th Ave S Fargo, ND. Provides safety and accuracy testing with Certificates of Analysis available on the 40 Tons website.
- Good GreenflagshipTitle sponsor of the 40 Tons Level Up Career Conference. Good Green provides funding and branding support for the June 19, 2023 (Juneteenth) conference at Malcolm X College, Chicago. Represents alignment of mission-driven brands in cannabis space.
- Cannabis Equity Illinois CoalitioncoreCollaborative partner for expungement clinic operations at 40 Tons career conferences in Illinois. Provides expertise and resources for assisting individuals with non-violent cannabis convictions to get records cleared.
- Oaksterdam UniversitycoreEducational partner providing social equity scholarships for cannabis industry education. 40 Tons has partnered with Oaksterdam to bring cannabis education to underserved communities, with scholarships awarded at each career conference.
- The Shyne GroupflagshipTitle sponsor of the 'Canna Get A Second Chance' Cannabis Career Conference in Hawthorne, CA (February 2022). Major cannabis industry business providing sponsorship support and employer participation.
- BrandResumescoreStrategic partner for resume development and LinkedIn optimization services at career conferences. Co-host of Canna Get A Second Chance events, providing professional development resources valued at $300 per resume.
- StiiizycoreMajor cannabis brand participating as employer at 40 Tons career fairs. DeRon Waller, Senior Manager of Community Giving, expressed commitment to bridging opportunity gaps in underserved communities. Hired candidates including Jerry Winchell at Blazed Delivery.
- Last Prisoner ProjectcoreNonprofit advocacy partner focused on cannabis prisoner release. Participated as vendor/advocacy partner at Hawthorne career conference, aligning with 40 Tons' mission to fight for cannabis prisoners.
- Illinois Cannabis Agent TrainingminorTraining partner providing Dispensary Agent Training sessions at Chicago career conference, helping job seekers obtain required licensing for cannabis industry employment.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
40 Tons competitors and assessment
Company assessmentEmerging players
- Cannaclusive: BIPOC-focused cannabis collective and advocacy organization promoting equity and inclusion in the industry. Comparable on social-equity mission, BIPOC community engagement, and DEI-focused cannabis programming.
- Minority Cannabis Business Association (MCBA): National trade organization advancing diversity and equity in the cannabis industry. Comparable on social-equity advocacy, BIPOC employment initiatives, and cannabis-industry DEI programming overlap.
Direct peers
- House of Saka: Women-founded premium cannabis-infused beverage and edibles brand. Comparable on minority/women-owned social positioning, premium lifestyle branding, and DTC + dispensary distribution.
- Beboe: Premium, design-forward cannabis wellness brand with a curated product portfolio and elevated lifestyle positioning. Comparable on premium lifestyle branding and DTC-led cannabis retail strategy.
- Bhang Inc. Cannabis-infused chocolate and edibles brand with multi-state presence. Comparable on branded cannabis confectionery, lifestyle positioning, and licensed production partnerships.
- Kiva Confections: Premium California-originated cannabis edibles brand. Comparable product positioning (gummies, premium branding) and overlapping dispensary wholesale channel; serves as benchmark for premium cannabis confectionery.
- Wana Brands: Leading US cannabis gummy/edibles brand with multi-state distribution. Directly comparable to 40 Tons on product category (cannabis gummies), DTC + dispensary wholesale model, and lifestyle branding.
- Stiiizy: Major California-based multi-category cannabis brand. Comparable on premium positioning, multi-state expansion, and lifestyle-driven marketing; also an active employer partner of 40 Tons conferences.
- Lowell Farms: California-based vertically integrated cannabis cultivator and brand. Comparable on California-anchored cannabis branding, multi-state ambitions, and lifestyle/premium positioning.
Others
- Last Prisoner Project: Nonprofit dedicated to cannabis prisoner release and criminal justice reform. Already a 40 Tons partner at the Hawthorne conference; thematically aligned via #FreeThe40K advocacy and cannabis-clemency mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
40 Tons social profiles
Digital presence40 Tons compliance and trust
Trust signalCompliance1 record
40 Tons financial estimates
Financial estimateRevenue estimate
Valuation estimate
40 Tons leadership team
Management profileNumber of profiles
Profiles3 records
40 Tons subsidiaries and ownership
Company hierarchySubsidiaries1 record
40 Tons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
40 Tons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 40 Tons
What does 40 Tons do?
40 Tons sells proprietary cannabis gummy products and branded apparel merchandise, with proceeds funding cannabis prisoner advocacy and restorative justice programs. The company also hosts in-person career conferences (Level Up Career Conference and Canna Get A Second Chance) that combine career fairs, resume reviews, expungement clinics, and professional development workshops to connect BIPOC and justice-impacted job seekers with cannabis industry employers.
Is 40 Tons a public or private company?
40 Tons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 40 Tons founded?
40 Tons was founded in 2018. It employs 1 to 10 people.
Where is 40 Tons based?
40 Tons is headquartered in Los Angeles, United States, in the North America region.
How does 40 Tons make money?
Four revenue lines are on record. Cannabis Product Sales are the primary driver. The others are conference & Event Revenue, corporate Sponsorships and HR Services Partnership Revenue.
Who are 40 Tons's main competitors?
Emerging players on record are Cannaclusive and Minority Cannabis Business Association (MCBA). Direct peers are House of Saka, Beboe, Bhang Inc., Kiva Confections, Wana Brands, Stiiizy and Lowell Farms. Last Prisoner Project is listed as an others.
Does 40 Tons have an API?
No public API is recorded for 40 Tons.
What industry is 40 Tons in?
40 Tons's product category is Cannabis Consumer Products. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise), with a secondary code of CRANAHAJ, Cannabis Lifestyle & Apparel/Brand Merchandise Retail. Its NAICS code is 459991 and its SIC code is 5600.