India Trade Promotion Organisation

What India Trade Promotion Organisation does

India Trade Promotion Organisation (ITPO) is a government state entity established in 1972 and headquartered at Pragati Maidan in New Delhi, India. It operates as India's premier trade promotion body, organizing large-scale B2B trade exhibitions and facilitating international business connections. Its flagship event, AAHAR, is recognized as India's largest B2B food and hospitality exhibition, serving international food and drink companies seeking entry into the Indian market alongside Indian importers, distributors, and retailers seeking foreign suppliers. The organization also engages in broader trade promotion and business networking programs across vertical sectors.

ITPO's core offering is exhibition management and event-driven trade facilitation rather than a technology product. Its revenue model is based on professional services revenue, collecting exhibitor fees, booth rentals, and event participation charges from participating companies. The go-to-market motion is event-driven: ITPO organizes and hosts exhibitions at its New Delhi venue, attracting international exhibitors and government trade delegations. The organization's primary customer segment is the B2B food and hospitality industry, with a vertical segmentation approach targeting international food and drink companies and Indian buyers. ITPO has 501-1000 employees and operates primarily as a single-geography (India), domestic-focused trade promotion platform.

In early 2026, ITPO hosted AAHAR 2026 (March 10-14) at Pragati Maidan, featuring a UK Government delegation of food and drink companies organized in partnership with the UK's Department for Business and Trade. This partnership was catalyzed by the UK-India Free Trade Agreement, which is projected to increase bilateral trade by £25.5 billion annually. As a government entity, ITPO does not have private investors, parent companies, or funding rounds; its operations are supported by government mandate and event-related revenue streams. The organization does not maintain disclosed tech products, APIs, or proprietary technology platforms.

Name

India Trade Promotion Organisation

Legal name

India Trade Promotion Organisation

Website

https://itpo.gov.in

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

India Trade Promotion Organisation (ITPO) is a government trade promotion body that organizes large-scale B2B trade exhibitions, including AAHAR, India's largest B2B food and hospitality exhibition, connecting international exhibitors with Indian importers, distributors, and retailers.

Ownership category

akta.pro rank

Product category

Trade Promotion and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Trade promotion services
• B2B trade exhibitions
• International trade fairs
• Export facilitation
• Buyer-seller matchmaking

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Exhibition and Trade Show Fees: ITPO generates revenue through organizing and hosting trade exhibitions like AAHAR, where exhibitor fees, booth rentals, and event participation fees are collected from participating companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ITPO organizes large-scale B2B trade exhibitions and facilitates international trade events, with AAHAR being its flagship annual food and hospitality exhibition held at Pragati Maidan in New Delhi. The organization connects international companies (such as the UK food and drink delegation) with Indian importers, distributors, and retailers through buyer-seller matchmaking and market access programs. It operates as India's premier government trade promotion body facilitating bilateral trade opportunities.

Product overview

India Trade Promotion Organisation (ITPO) organizes trade exhibitions and facilitates international trade events. The organization runs AAHAR, described as India’s largest B2B food and hospitality exhibition, which connects international companies with Indian importers, distributors, and retailers. ITPO serves as a trade promotion body facilitating bilateral trade opportunities rather than offering a unified software product platform with distinct modules.

Differentiator

Problem solved

Functional benefit

Products and services

• AAHAR Trade Exhibition India's largest B2B food and hospitality exhibition organized at Pragati Maidan in New Delhi, connecting international food and drink companies (exhibitors) with Indian importers, distributors, and retailers (attendees) across health, dairy, vegan foods, confectionery, and soft drinks categories.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UK Government (Department for Business and Trade)coreGTM or Marketing Partner · 10 March 2026Following the landmark UK-India Free Trade Agreement, the UK Government is bringing a delegation of food and drink companies to AAHAR 2026 organized by ITPO. This partnership leverages the trade promotion organization as a platform for UK companies to access the Indian market, featuring companies across health, dairy, vegan foods, confectionery and soft drinks categories.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Dubai World Trade Centre: Government-backed trade exhibition complex in the UAE operating its own venue and flagship B2B exhibitions. Comparable as a state-anchored trade show operator with owned infrastructure.
• Enterprise Singapore (IE Singapore): Singapore government agency supporting international trade and organizing trade promotion activities for Singapore-based companies. Comparable as a state-backed trade facilitation body.
• Confederation of Indian Industry (CII): Indian industry body organizing major B2B exhibitions and trade events domestically. Operates as a direct domestic competitor for exhibitor participation in India.
• Japan External Trade Organization (JETRO): Japanese government trade promotion agency organizing trade fairs and supporting market entry for Japanese companies abroad. Highly comparable in mandate, structure, and trade facilitation function to ITPO.
• Federation of Indian Chambers of Commerce and Industry (FICCI): Indian trade chamber organizing flagship exhibitions and trade promotion events including FRAMES and others. Competes with ITPO for exhibitor share in India's B2B trade show market.
• Korea Trade-Investment Promotion Agency (KOTRA): Korean government agency promoting trade and investment through exhibitions and buyer-seller matchmaking. Functionally parallel to ITPO's mandate and operating model.
• China Council for the Promotion of International Trade (CCPIT): Government-backed Chinese trade promotion body organizing large-scale international exhibitions and facilitating bilateral trade entry. Directly comparable to ITPO as a state-mandated trade fair organizer with a similar institutional mandate.

Broad incumbents

• Messe Frankfurt: Global trade fair organizer operating a large portfolio of B2B exhibitions across consumer goods, food, textiles, and other verticals. Comparable in scale and exhibitor-facing services.
• Informa Markets: Global B2B exhibition organizer running hundreds of trade shows worldwide including food, hospitality, and consumer verticals. Comparable in operating model, exhibitor base, and venue utilization.
• Reed Exhibitions: One of the world's largest private trade show organizers with a global event portfolio. Competes for international exhibitor share with ITPO's flagship events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ITPODesk
• Facebookfacebook.com/IndiaTradeFair
• LinkedInlinkedin.com/company/itpo-desk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Trade Promotion Organisation