START OVER Movement

What START OVER Movement does

START OVER Movement, operated by UK-registered Online CEO Ltd and publishing through Brand Story Publishing Ltd, is a personal-transformation and publishing platform founded by Marco Robinson in August 2024. Its core product is a multi-volume anthology book series in which each volume features 12 co-authors sharing comeback stories, with the company claiming eight to nine consecutive #1 Amazon bestsellers and a global network of 250+ authors across the UK, Germany, Australia, Canada, the US, Malaysia, Indonesia, Peru, and the UAE. The platform bundles professional editing, design, formatting, and distribution with media exposure, global speaking opportunities on a stated world tour, royalty earnings, and a Personal Branding Framework intended to convert published authority into high-ticket coaching or consulting revenue.

The business monetizes primarily through paid co-author program fees (pricing not publicly disclosed), tiered live-event ticketing (free General Admission, AU$99 VIP, AU$299 Super VIP), Amazon book sales, and premium add-ons such as 1:1 mentorship with the founder. Acquisition is driven by Marco Robinson's personal brand — anchored in a claimed $2B+ career revenue, a Channel 4 TV show, a Netflix #2 film, and a Dato' Seri knighthood — amplified through Instagram lives, an "As Seen In" media wall, the Heroic News Network channel, and word-of-mouth from co-authors who are coached to build their own brands. The organization is bootstrapped, with no disclosed funding rounds, and operates with a co-founder group spanning resilience coaching, NLP, grief specialization, disability coaching, and corporate executive backgrounds, supported by an advisory board drawn from Shell, DSM, and private equity.

Name

START OVER Movement

Legal name

ONLINE CEO LTD

Website

https://startovermovement.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

START OVER Movement is a UK-rooted personal-transformation publishing platform that produces recurring #1 Amazon bestselling co-authored book volumes and global live events, serving coaches, consultants, speakers, and practitioners who want to convert their stories into bestselling-author platforms.

Ownership category

akta.pro rank

Product category

Personal Development Publishing Services

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Self-Publishing & Author Platforms (BPAMAJAF)

akta.pro secondary industries

Author Service Marketplaces & Aggregators (Vetting, Bundled Services) (MPAJAJAB), Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)

Keywords

• Co-author publishing services
• Personal branding coaching
• Self-help book series
• Transformational live events
• Bestseller publishing program

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Book Publishing Services: Co-author program where participants pay to be featured in bestselling book volumes. Each volume features 12 co-authors who receive professional publishing, Amazon bestseller status, media features, and speaking opportunities. The company operates through Brand Story Publishing Ltd.
2. Live Event Tickets: Tiered ticketing for live transformational events including General Admission (free for first 50 seats), VIP Experience (99 AU$), and Super VIP Experience (299 AU$). Events feature Marco Robinson coaching, personal branding frameworks, and networking opportunities.
3. VIP and Super VIP Upgrades: Premium add-ons including 1:1 mentorship sessions with Marco Robinson (valued at AU$5,046), signed books, private dinners, professional photoshoots, and virtual masterclasses bundled with ticket purchases.
4. Book Sales: Sales of Start Over book volumes (e.g., Volume 7 'Turn Any Loss Into a Sensational Comeback') through Amazon and direct links. Book purchases sometimes bundled with event tickets as acquisition mechanism.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

START OVER Movement sells co-author publishing slots in a multi-volume Amazon #1 bestselling book series, where 12 participants per volume are featured as authors of a transformation/comback-themed anthology. The bundled offering combines professional editing, design, formatting, and distribution with personal branding coaching, media exposure, and access to live global events. Co-authors pay for the publishing program and receive bestseller status, speaking opportunities, and a community ecosystem to monetize their personal story.

Product overview

START OVER Movement is a multi-product platform centered on its #1 bestselling book series and personal transformation movement. The core offering is the Start Over Book Series, a multi-volume anthology featuring 12 co-authors per volume who share stories of resilience and comeback. This is complemented by live events (the Start Over World Tour), coaching and mentorship programs, a personal branding framework, and business visibility masterclasses. The company operates through Brand Story Publishing Ltd and Online CEO Ltd, and maintains a global network of 250+ authors across business chapters worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Start Over Book Series A multi-volume anthology book series featuring 12 co-authors per volume who share stories of personal transformation, resilience, and comeback. Each volume is published as a #1 bestseller on Amazon, with co-authors gaining bestselling author status, media exposure, and speaking opportunities. Sold directly via Amazon and to co-authors as a publishing package.
• Start Over Co-Author Publishing Program An application-based publishing service where individuals pay to be featured as a co-author in a Start Over book volume. Includes professional editing, design, formatting, distribution, guaranteed #1 Amazon bestseller status, global media exposure, speaking tour access, and royalty earnings. For coaches, consultants, entrepreneurs, speakers, healers, and visionaries seeking to monetize their personal story.
• Start Over Live Events (Global Tour) In-person transformational events featuring live speaking, coaching sessions with Marco Robinson, personal branding frameworks, and networking opportunities. Events offer tiered ticket experiences: General Admission (free for first 50 seats), VIP Experience (99 AU$), and Super VIP Experience (299 AU$) with escalating benefits including 1:1 mentorship sessions, signed books, private dinners, and professional photoshoots.

Quantifiable outcome

• 8 consecutive #1 bestselling book volumes on Amazon
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Homeless EntrepreneurcoreStrategic or Co-development PartnerLong-standing partnership with Homeless Entrepreneur (www.homelessentrepreneur.org) supporting thousands back into housing and employment. Marco Robinson personally funds and gifts property to vulnerable families as part of humanitarian mission.
• Brand Story Publishing LtdcoreOthersSubsidiary publishing company (© 2024 Brand Story Publishing) that produces the Start Over book series. All books copyrighted to Brand Story Publishing Ltd.
• Online CEO LtdcoreOthersUK-registered company (4 Kensington Court, Wilmslow, Cheshire, SK9 5DA) that owns and operates the Start Over Movement.
• Tanco ResortsminorStrategic or Co-development PartnerMarco Robinson served as CEO responsible for turning Tanco Resorts from a £10M loss into £100M+ profit, later valued in the billions. Historical business relationship rather than ongoing partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hay House: Long-established personal development publisher with author services, book launches, and live events (Hay House World Summit) - a more mature version of Start Over's publishing-plus-events play.
• MindValley: Global personal development platform offering courses, live events, and author-driven programs targeting transformation-seekers - overlaps directly with Start Over's audience and event-based monetization.
• Kindle Direct Publishing: Amazon's self-publishing platform for e-books and paperbacks - the upstream distribution channel Start Over's books flow through and a free alternative for DIY authors.
• Nightingale-Conant: Legacy personal development publisher producing audio programs, books, and branded content - comparable publishing-platform business in the same genre as Start Over's book series.
• Tony Robbins / Robbins Research International: The archetypal founder-led personal development empire combining books, live events (Date With Destiny, Business Mastery), and coaching - represents the scale ceiling for Start Over's model.

Direct peers

• StoryBrand (Donald Miller): Sells a personal brand storytelling framework and certified marketing programs to coaches and consultants - direct overlap with Start Over's 'Personal Brand Framework' and 'Business Visibility Masterclass' offerings.
• Dan Lok: Operates a high-ticket coaching and brand-building ecosystem (High-Ticket Closers, Black Belt) targeting coaches and service-based entrepreneurs - mirrors Start Over's 'High-Ticket Client Magnet' positioning.
• Dean Graziosi: Runs a co-author publishing and personal brand mastermind ecosystem (Bestseller Challenge / Inner Circle) that sells paid slots in bestseller volumes and teaches brand building - structurally almost identical to Start Over's model.
• Lewis Howes / School of Greatness: Builds a personal brand platform combining bestselling books (The School of Greatness), podcasts, online courses, and live events - similar founder-led multi-product monetization model.

Emerging players

• Jessica Zweig / The Forever Brand: Personal brand coaching company for entrepreneurs selling programs, books, and community - partial overlap with Start Over's coaching and brand framework offerings for service-based founders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about START OVER Movement