Erth

What Erth does

Erth (legal name: ERTH ALAWOTAN REAL ESTATE DEVELOPMENT COMPANY) is a privately held Saudi Arabian real estate developer founded in 2014 and headquartered in Riyadh. The company develops residential, commercial, hospitality, and mixed-use real estate projects across five major Saudi markets — Riyadh, Makkah, Jeddah, Al-Madinah, and the Eastern Province — with additional offices in Jeddah and Dammam. Erth's portfolio includes flagship projects such as THEE ERTH (a 4.2 billion SAR mixed-use development in Al Yasmin District, Riyadh with Foster + Partners as lead architect), MASAR-MAAB (a 2 billion+ SAR luxury residential and hospitality project near the Holy Mosque in Makkah), Al Marina (a 3.3 million sqm integrated waterfront community in Dammam with 734 plots), Raffles Hotel and Residences Jeddah, Raffles Residences Jeddah (398 units), EZLA Residence (126 units), Fayan Offices (68 units), and Tamkeen Tower (45,000 sqm of commercial space). Across the portfolio, Erth reports 38,000+ project units and 6+ million square meters of total land area.

Erth monetizes through three revenue streams: (1) one-time property sales and pre-sales of residential and commercial units across its developments; (2) recurring property and facilities management fees on its own and managed assets; and (3) hospitality licensing/royalty-style economics from its branded residences and hotel investments managed under the Accor partnership covering Raffles, Sofitel, and MGallery brands. The company serves three primary customer segments — high-net-worth individuals seeking luxury residential and villa properties (primary), business/corporate tenants needing premium office and mixed-use space, and international hospitality brand partners such as Accor seeking premium locations aligned with Saudi Vision 2030 tourism and pilgrimage growth. Pricing is quote-based and not publicly disclosed, with consumer interest forms indicating budget tiers from 750K SAR to 5M+ SAR for residential products.

The company employs 51–100 people and is led by CEO and Managing Director Saud Abdullah Al-Rajhi (formerly of Al Rajhi Holding Group), COO Nidal Hisham Turjman (formerly Executive Director/Group COO of Palton Morgan Holdings and CEO at Emaar International), and a senior team with prior experience at Emaar Economic City, the Saudi Real Estate Company, and SEDCO Development. Go-to-market combines direct sales via the corporate website and showrooms, an agent network program, enterprise partnerships with international hospitality operators, and multi-channel marketing through social media, WhatsApp, and a media center. The company has no disclosed institutional funding rounds and is associated with Jeddah Central Development Company through its corporate terms.

Name

Erth

Legal name

ERTH ALAWOTAN REAL ESTATE DEVELOPMENT COMPANY

Website

https://erth.sa

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Erth is a privately held Saudi Arabian real estate developer founded in 2014, building luxury residential, commercial, mixed-use, and hospitality projects across Riyadh, Makkah, Jeddah, Al-Madinah, and the Eastern Province for high-net-worth individuals, corporate tenants, and international hospitality partners.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development

NAICS

Traveler Accommodation (7211), Services to Buildings and Dwellings (5617)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Luxury Vacation Homes & Residences (THAMAEAB), Luxury Villas & Residences Resorts (THAGACAM), Premium Condos, Penthouses & High-End Apartments (THAMAEAC), Executive & VIP Corporate Housing (THAMAHAF), Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Luxury real estate development
• Residential property projects
• Hospitality development
• Mixed-use developments
• Property management services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development: Development of residential, commercial, and mixed-use properties across Saudi Arabia including luxury residential towers, communities, and hospitality projects. Revenue generated from property sales and pre-sales.
2. Property and Facilities Management: Property management services facilitating property management operations and providing clients with hassle-free experiences for ongoing property administration.
3. Hospitality and Hotel Sector Investment: Investment in hospitality and hotel sector through development and management partnerships with international hospitality brands, generating revenue from hotel operations and branded residences.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Erth develops and sells luxury residential towers, integrated residential communities, mixed-use developments, and branded hotel/residence projects across major Saudi Arabian cities, while also providing property and facilities management services. Its portfolio spans hospitality projects operated in partnership with international brands such as Accor (Raffles, Sofitel, MGallery), office/commercial developments, and large-scale master-planned communities aligned with Saudi Vision 2030.

Product overview

Erth is a Saudi Arabian real estate development company offering a diversified portfolio of residential, hospitality, commercial, and community projects across Saudi Arabia. The company operates through four main business segments: Real Estate Development, Property and Facilities Management, Housing Schemes Development, and Investment in the Hospitality and Hotel Sector. Key projects include luxury residential towers (MASAR-MAAB in Makkah), mixed-use developments (THEE ERTH in Riyadh), integrated communities (Al Marina in Dammam), and hospitality partnerships with Accor brands including Raffles Hotels and Sofitel properties. The company also develops office projects and residential compounds, positioning itself as a full-service real estate developer aligned with Saudi Vision 2030.

Differentiator

Problem solved

Functional benefit

Products and services

• MASAR-MAAB Project

Quantifiable outcome

• 38,000+ project units delivered across Saudi Arabia
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• AccorflagshipStrategic or Co-development Partner · 1 January 2024Strategic partnership with Accor, a world-leading hospitality group, for hotel management services. Erth Real Estate Company is the owner and developer of luxury hospitality developments including Raffles Hotel and Residences Jeddah, Raffles Riyadh, Sofitel Extended Stay at Al Yasmin District, and MGallery Resort Riyadh. The partnership involves Accor managing hotel operations and providing support from several brands within its portfolio. Raffles Riyadh and Sofitel will be located in glass towers (34 and 42 storeys respectively) at King Fahad Road intersecting with King Salman Road and Al Olaya Street in Riyadh. The MGallery Resort Riyadh will be developed in Al Waseel district with 60 low-rise villas.
• Foster + PartnerscoreTechnology or Integration · 1 January 2024Foster + Partners serves as the lead architect for THEE ERTH luxury hotel project in Riyadh. The global architecture studio, founded by Norman Foster in 1967, is known for sustainable architecture, urbanism, engineering, and design. Additional consultants provide expertise on spa, art, technology, and food & beverage for the project.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ROSHN: PIF-backed Saudi residential and mixed-use developer delivering master-planned communities across the Kingdom. Highly comparable to Erth in product mix (residential + community-scale) and Saudi geographic focus, but at materially greater scale and capital base.
• SEDCO Development: Saudi real estate arm of SEDCO Group with residential, commercial, and hospitality projects including mixed-use developments. Comparable to Erth as a Saudi multi-segment developer; Erth's Executive Director of Projects previously held roles at SEDCO Development.
• Elaf Group: Saudi hospitality and real estate group operating hotels (including Hotel Galleria by Elaf, Elaf Hotel Makkah) and residential developments. Comparable to Erth's Saudi hospitality portfolio, particularly the Makkah hotel offerings; Erth's Executive Director of Projects has supported Elaf hotel projects.
• Jabal Omar Development Company: Publicly listed Saudi developer focused on integrated mixed-use and hospitality developments in Makkah near the Holy Mosque, including branded hotels and residences. Highly comparable to Erth's MASAR-MAAB project in Mecca and luxury hospitality-led model.
• Knowledge Economic City (KEC): Saudi-listed developer of the Knowledge Economic City master-planned community in Madinah, integrating residential, commercial, hospitality, and education uses. Comparable to Erth's Al Marina in scale and integrated community model, with overlapping Saudi geography.
• Palton Morgan Holdings: UAE-based luxury real estate developer active across the GCC. Comparable as a regional luxury real estate developer; Erth's COO Nidal Turjman was previously Executive Director and Group COO of Palton Morgan, providing operational and strategic alignment.
• Dar Al Arkan Real Estate Development: Publicly listed Saudi developer of luxury residential villas, apartments, and mixed-use developments in Riyadh, Makkah, Jeddah, and other Saudi cities. Closely comparable to Erth in luxury residential positioning, holy-site exposure (Makkah), and Saudi Vision 2030 alignment.

Broad incumbents

• Kingdom Holding Company: Saudi diversified holding company with major real estate, hospitality (Four Seasons, Fairmont), and tourism investments including through its Jeddah Tower and other giga-projects. Comparable to Erth at the strategic level as a Saudi developer-investor with luxury hospitality exposure.
• Emaar Properties: UAE-based regional real estate giant with luxury residential towers, integrated communities, and hospitality globally (e.g., Address, Vida brands). Comparable to Erth at the category level (luxury mixed-use + branded residences) and Erth's COO Nidal Turjman previously led Emaar's Levant and Pakistan operations.

Regional players

• Aldar Properties: Abu Dhabi-based real estate developer with diversified residential, retail, hospitality, and mixed-use developments. Comparable to Erth as a Gulf luxury mixed-use developer, but with primary geographic exposure to the UAE rather than KSA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Erth_RealEstate
• Instagraminstagram.com/erth_realestate
• Facebookfacebook.com/Erth.sa
• LinkedInlinkedin.com/company/erth-realestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erth