The man that rescues dogs

What The man that rescues dogs does

The Man That Rescues Dogs (TMTRD) is a Thailand-based nonprofit animal welfare foundation that rescues, rehabilitates, and rehomes stray and neglected dogs. Founded in 2011 by Swedish entrepreneur Michael J. Baines in Chonburi, the organization operates the largest private sanctuary in the region, currently housing 800+ dogs and feeding 400+ additional street dogs daily. Its vertically integrated operations include an on-site low-cost veterinary clinic staffed by three full-time veterinarians, a quarantine facility, a Care Unit for paralyzed and special-needs dogs (110+ animals, established 2016), and structured spay/neuter and adoption programs. To date, the clinic has handled 13,465+ cases and the organization has sterilized 4,361+ dogs cumulatively.

TMTRD's revenue model is almost entirely donation-driven, with no commercial sales of significance. Income streams include recurring dog sponsorships (Puppy Package, Dog Pack, Pack Leader tiers at a default $80/month), impact-linked donation products (Feed a Shelter Dog at $15–$180, Bathe a Shelter Dog at $10, Spay/Neuter & Vaccinate at $50), branded merchandise (tote bags, t-shirts, mugs), and a $200/week international volunteer package that includes accommodation at Viman Resort. Donations are accepted globally via PayPal, CUDDLY, give.asia, SWISH, and bank transfers in Sweden and Thailand.

The organization was registered as a nonprofit in Sweden in 2012 and formalized its Thailand operations in 2017 through an MOU with Saensuk municipality, which provides land inside the Solid Waste Disposal Center and institutional recognition via Mayor Narongchai Khunpluem. Customer segments span global individual donors, international volunteers and visitors, local and international adopters, and local community pet owners using the clinic. Marketing and donor acquisition rely on emotional storytelling across social media (Facebook, Instagram, YouTube, TikTok, Threads, X), an email newsletter, the website shop, and referral partners such as Conscious Nomad Collective. The organization has no proprietary technology platform and no AI/ML capability disclosed.

Name

The man that rescues dogs

Legal name

The Man That Rescues Dogs Foundation

Website

https://tmtrd.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Man That Rescues Dogs (TMTRD) is a Thailand-based nonprofit foundation that rescues, rehabilitates, and rehomes stray dogs, operating a 800+ dog sanctuary, an on-site low-cost veterinary clinic, and a special-needs Care Unit in Chonburi, funded by global donations, sponsorships, merchandise, and volunteer programs.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Civic and Social Organizations (8134), Veterinary Services (54194), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Spay/Neuter & Population Control Programs (BPAGAIAE), Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Low-Cost & Community Veterinary Clinics (HLAMAAAE)

Keywords

• Animal rescue services
• Veterinary clinic services
• Dog adoption programs
• Charitable fundraising
• Spay neuter services

Headquarters

HQ city

Chonburi

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: The organization's primary and sole revenue source is donations and sponsorships from individuals and organizations worldwide. Sponsorship packages (Puppy, Dog Pack, Leader Pack) are offered as recurring or one-time donations. No commercial revenue streams.
2. E-commerce / Merchandise Sales: TMTRD sells branded merchandise (t-shirts, mugs, tote bags) and impact-linked products (Feed a Shelter Dog, Bathe a Shelter Dog, Spay/Neuter & Vaccinate) through its online shop. Proceeds support sanctuary operations.
3. Volunteer Program Fees: International volunteers pay $200 USD per week for a structured TMTRD Weekly Volunteer Package that includes accommodation at Viman Resort, daily Thai lunch at the shelter, T-shirt, and local transport support. Third-party operator Conscious Nomad Collective also offers guided volunteer trips to the sanctuary.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Man That Rescues Dogs (TMTRD) is a nonprofit foundation that rescues, rehabilitates, and rehomes stray and neglected dogs in Chonburi, Thailand. The organization operates an 800+ dog sanctuary, an on-site low-cost veterinary clinic providing spay/neuter, vaccinations, and dental services, and a dedicated Care Unit for 110+ special needs and paralyzed dogs. Funding is sourced from global donations, dog sponsorship packages, impact-linked donation products, branded merchandise sales, and structured weekly volunteer packages.

Product overview

The Man That Rescues Dogs (TMTRD) is a non-profit dog rescue organization operating primarily as a charitable foundation rather than a traditional product company. Its offerings consist of donation-based products (Feed a Shelter Dog, Bathe a Shelter Dog, Spay/Neuter & Vaccinate a Shelter Dog), dog sponsorship programs (Puppy Package, Dog Pack, Pack Leader, Gift of Sponsorship), and merchandise (tote bags, t-shirts, mugs). The core service is dog rescue, rehabilitation, spay/neuter programs, and rehoming, supported by a veterinary clinic. All products and donations fund the sanctuary's operations caring for 800+ dogs.

Differentiator

Problem solved

Functional benefit

Products and services

• Feed a Shelter Dog Donation product that funds nutritious meals for shelter dogs; donors choose amounts covering 1 month up to 1 year of meals (priced $15 to $180 USD).
• Bathe a Shelter Dog Donation product that funds regular bathing and grooming for multiple shelter dogs ($10.00 one-time), with donors receiving a digital certificate of their gift.
• Spay/Neuter & Vaccinate a Shelter Dog Donation product that sponsors spay/neuter procedures and vaccinations for shelter dogs ($50.00 one-time), preventing future suffering and protecting dogs from disease and street life.
• Puppy Package Sponsorship Entry-level dog sponsorship providing 2 daily meals, medicine, medical treatment, staff salaries, fuel and maintenance, and water/electricity for a sponsored dog (default $80/month, adjustable).
• Dog Pack Sponsorship Mid-tier sponsorship covering all Puppy Package benefits plus practical shelter equipment such as poop scoops, brooms, medical supplies, and veterinary equipment renewal.
• Pack Leader Sponsorship Top-tier sponsorship funding larger projects such as clinic refurbishment, sanctuary expansion, and essential wheelchair maintenance, in addition to all Puppy and Dog Pack benefits.
• The Gift of Sponsorship Gift sponsorship package similar to Dog Pack level, providing all Puppy Package benefits; suitable as a gift for loved ones or to honor a pet's memory.
• Henry Tote Canvas tote bag featuring artwork by international artists, size 14 x 16 inches (35 x 40 cm), priced at 250 THB / $15 USD worldwide including shipping.
• TMTRD T-Shirts T-shirts featuring TMTRD designs including 'All I need in Life', 'List of people I Like', and 'With your help, we can do better'; priced 390 THB, sizes S to XXL.
• TMTRD Mugs Ceramic coffee mugs featuring TMTRD designs including 'All I need in Life' and 'List of people I like'; priced $50.00 USD.
• TMTRD Weekly Volunteer Package Weekly international volunteer program at the Chonburi sanctuary, priced at $200 USD per volunteer per week, including accommodation at Viman Resort, daily Thai lunch at the shelter, a TMTRD T-shirt, transport to a local store, and 1–2 night market trips.
• On-Site Low-Cost Veterinary Clinic On-site veterinary clinic providing spay/neuter, vaccinations, dental cleanings, and general care primarily for dogs and cats; serves both shelter dogs and the local Chonburi/Bangsaen community at cost-recovery pricing.
• Dog Rescue and Sanctuary Care Core rescue, rehabilitation, and sheltering service for stray and neglected dogs in Chonburi, including street dog feeding routes (400+ dogs daily) and 24/7 Care Unit support for 110+ paralyzed and special needs dogs.
• Dog Adoption Facilitation Adoption matching service for rescued dogs, primarily encouraging local adoption in Thailand; prospective adopters complete an adoption checklist to ensure suitability.

Quantifiable outcome

• 800+ dogs cared for at sanctuary at any given time; 400+ street dogs fed daily; 4,361+ dogs spayed and neutered cumulatively; 13,465+ clinic cases treated
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Saensuk Municipality (Narongchai Khunpluem, Mayor of Saensuk)coreStrategic or Co-development PartnerTMTRD operates under an MOU signed with Saensuk municipality in 2017 to manage and expand the local shelter for stray dogs. The municipality provides official recognition, land access (inside the Solid Waste Disposal Center), and collaborative support. Mayor Narongchai Khunpluem is a key collaborator in TMTRD's foundation status and local government support.
• Conscious Nomad CollectiveminorChannel Partner/ Reseller/ DistributorThird-party travel operator that offers guided volunteer trips to the TMTRD sanctuary as part of Thailand travel itineraries. Includes airport transfer from Suvarnabhumi, accommodation, local excursions, and on-the-ground support. Referrals from this partner bring international volunteers to TMTRD.
• Viman ResortminorChannel Partner/ Reseller/ DistributorAccommodation partner for TMTRD's weekly volunteer package. Located approx. 12 minutes walk from the sanctuary. Provides morning coffee and serves as the base for international volunteers. Included in the $200/week volunteer package.
• HandicappedPets.comminorOthersSupplier of dog wheelchairs for TMTRD's special needs and paralyzed dogs. All wheelchairs used at the sanctuary are purchased from this vendor.
• Hans TjernströmcoreStrategic or Co-development PartnerHans Tjernström is Michael J. Baines's close friend and partner who helped establish TMTRD as an official non-profit organization in Sweden in 2012. Contributed foundational organizational support during the non-profit registration process.
• Anna TjernströmminorStrategic or Co-development PartnerFilmmaker and TMTRD board member in Sweden who released the first documentary about Michael's work in 2013. Serves on the organization's board and provides media/communications support.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• RSPCA International: A major international animal welfare charity supporting companion animal rescue, veterinary care, and shelter operations globally. Overlapping mission with TMTRD but at vastly larger scale.
• Best Friends Animal Society: A leading US animal welfare nonprofit operating the largest no-kill sanctuary in the country (Best Friends Animal Sanctuary in Kanab, Utah). Comparable large-scale sanctuary operating model with on-site veterinary care.
• ASPCA: A leading US animal welfare organization supporting animal rescue, veterinary care, and adoption programs. Comparable in operating sanctuaries and offering low-cost community veterinary services.
• Dogs Trust: The UK's largest dog welfare charity, operating rehoming centers and funding international stray dog programs. Comparable in focus on dog-specific welfare and shelter operations.
• Four Paws International: A global animal welfare organization operating sanctuaries and running stray animal management programs across Southeast Asia. Comparable in mission to TMTRD but at significantly larger scale and broader geographic footprint.
• World Animal Protection: A global animal welfare nonprofit running campaigns and programs related to stray animal management, including dog population control initiatives in Asia. Comparable mission focus on animal welfare advocacy and direct intervention.
• SPCA International: An international animal welfare organization supporting spay/neuter programs, rescue operations, and disaster relief for animals. Comparable focus on companion animal welfare and population management.
• Humane Society International: One of the largest international animal protection organizations, running stray animal programs and supporting sterilization campaigns globally. Overlapping mission with TMTRD but with vastly larger resources and reach.

Regional players

• Animals Asia: An Asia-based nonprofit operating sanctuaries and animal welfare programs across the region, including dog and cat rescue. Comparable operational model with sanctuaries, though primarily focused on bear and moon bear rescue.

Direct peers

• Soi Dog Foundation: A Thailand-based nonprofit focused on rescuing and rehabilitating stray dogs and cats, operating a large sanctuary in Phuket with on-site veterinary clinics and spay/neuter programs. Directly comparable to TMTRD in mission, geography, and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tmtrdorg
• YouTubeyoutube.com/@TMTRD
• Facebookfacebook.com/tmtrdorg
• Instagraminstagram.com/tmtrdorg
• TikToktiktok.com/@tmtrdorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The man that rescues dogs