What United Australia Party does

United Australia Party (UAP) is a federally registered Australian political party established under its current name in 2013 by Queensland billionaire Clive Palmer, who serves as Chairman alongside Federal Leader Craig Kelly and Senator Ralph Babet as its parliamentary representative. The party contests Australian federal elections across all 151 lower house divisions and all Senate seats, positioning itself as an alternative to the Liberal and Labor parties with a platform focused on individual freedoms, opposition to COVID-era mandates, Australian sovereignty, resource-led economic policy, and structural reforms such as abolition of state governments and a 'New Deal for the Nation.' Its core activity is political campaigning, policy advocacy and fielding candidates rather than producing goods or technology products; its digital presence consists of a content-driven website, social media accounts, podcasts and event footage such as the Australian Freedom Conference.

The party's revenue model is non-commercial and rests on two pillars: recurring membership fees (with pensioners offered free membership) and political donations, but in practice the organization is funded from Clive Palmer's personal wealth rather than diversified institutional capital. Its go-to-market is event-driven and community-led, relying on large-scale rallies, podcasts (e.g., the Karl Stefanovic collaboration), Freedom Conference events, social media engagement and grassroots organizations such as Reignite Democracy Australia merging into the party. The party claims roughly 80,000 members — which it states exceeds Labor, Liberals and Greens — though no third-party verification is provided, and it employs between 11 and 50 staff. Customer-facing technology is limited to a standard CMS website and social channels; no proprietary AI, data, or platform products are identified in the available information.

Name

United Australia Party

Legal name

United Australia Party

Website

https://unitedaustraliaparty.org.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

United Australia Party is a federally registered Australian political party founded by Clive Palmer in 2013 that contests all 151 federal electorates, advocating freedom, anti-mandate and resource-economy policies, and funded primarily by Palmer's personal wealth alongside membership fees and donations.

Ownership category

akta.pro rank

Product category

Political Party

NAICS

Political Organizations (813940), Political Organizations (81394)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industry

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

Keywords

• Political party operations
• Election campaign management
• Voter engagement services
• Political advocacy
• Legislative representation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations

Revenue model

1. Party Membership: The party collects membership fees, with pensioners offered free membership according to party announcements.
2. Donations: Political donations from supporters and aligned individuals, used to fund election campaigns and party operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The United Australia Party is a federally registered Australian political party that contests national elections, fielding candidates across all 151 lower house divisions and all Senate seats. It provides political representation and advocacy to Australian voters, advances policy positions (including a 'New Deal for the nation,' affordable housing, nuclear power, and opposition to COVID-19 mandates), and operates a membership program to grow its supporter base.

Product overview

United Australia Party is a federal political party in Australia led by Chairman Clive Palmer. The party operates a standard website publishing political news, media releases, policy announcements, video content, podcasts, and membership information. The organization does not offer a traditional technology product or software service; its digital presence consists of a content management system for political communication, advocacy, and party membership engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Membership Annual subscription-based membership in the United Australia Party that allows Australian citizens to formally join, support the party's activities, and receive party communications. Free for pensioners; standard fee applies for other members.
• Electoral Candidacy and Parliamentary Representation The party fields candidates in Australian federal elections, including across all 151 lower house divisions and all Senate seats, and provides parliamentary representation through elected members such as Senator Ralph Babet.
• Australia Fund

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reignite Democracy AustraliaminorGTM or Marketing PartnerReignite Democracy Australia joined the United Australia Party, bringing thousands of members, followers and supporters to the party. This is described as a merger of grassroots organizations rather than a formal commercial partnership.

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Australian Greens: Major minor-to-mid-tier party with the same membership-and-donation funding model and nationwide federal election contesting. Comparable on operational mechanics (membership, AEC registration, fielding candidates across electorates) while occupying the opposite ideological pole.
• Katter's Australian Party: Regional populist minor party with similar founder-driven governance (Bob Katter), regional-populist policy leanings (resources, agriculture, sovereignty), and reliance on a single high-profile leader. Operates as another minor-party alternative contesting House of Representatives seats.
• Australian Labor Party: One of Australia's two major parties, contesting all 151 lower house seats and the Senate. A direct structural peer in business model (membership-funded political party contesting elections nationwide) and target market (all Australian voters), representing the largest competitive counterweight UAP seeks to displace.
• Liberal Party of Australia: The other major party in Australia's two-party system, with identical structural model (membership-funded, nationwide federal contesting) and overlapping voter target. UAP explicitly positions itself as an alternative to Liberal and Labor, making the Liberal Party the most direct structural comparable.
• Pauline Hanson's One Nation: Australian right-wing populist party competing in the same ideological lane as UAP — sovereignty, anti-elite, anti-mandate positioning — and directly contesting the same protest-voter segment with overlapping policy themes. UAP leadership has explicitly framed One Nation as a primary rival and noted defections to it.

Emerging players

• Centre Alliance: Former minor party (previously Nick Xenophon Team) representing a small Senate cross-bench presence. Comparable in operating model as a minor registered federal party contesting Senate seats and parliamentary cross-bench representation, though currently in a reduced operational state.
• Liberal Democratic Party (Australia): Small registered minor party with libertarian policy orientation that overlaps UAP's pro-freedom positioning. Comparable in funding model (private donations, memberships) and federal election participation, though far smaller in scale.
• Australian Christians: Small registered minor party focused on values-based policy, contesting federal elections. Comparable in structural model (registered party, federal candidate fielding) and partially overlapping freedom-and-values voter base with UAP.

Broad incumbents

• National Party of Australia: Coalition partner in federal government with comparable nationwide federal election contesting and overlapping regional-populist policy territory (resources, mining, infrastructure). Operates as a major established party rather than a minor challenger, positioning it as a broader incumbent peer.
• Australian Democrats (historical): Historical Australian minor party that previously held meaningful cross-bench Senate representation. Comparable as a structurally similar founder-prominent political vehicle contesting federal elections from outside the major-party duopoly, providing a historical benchmark for the structural peer set UAP operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unitedausparty
• Facebookfacebook.com/UnitedAustraliaTasmania
• LinkedInlinkedin.com/company/united-australia-party

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Australia Party