St. Pete Run Fest

What St. Pete Run Fest does

St. Pete Run Fest is a St. Petersburg, Florida-based running event organization operated by Good Sweat Foundation Inc., a Florida nonprofit that does not solicit charitable contributions. The organization produces two annual events: a multi-day Run Fest festival in mid-November featuring a 13.1-mile half marathon, 10K, 5K, kids youth runs, and a dog walk, plus the Orlando Health Bayfront Hospital Pier Run held on July 4th. The portfolio is anchored by named, branded distances (Regenexx St. Pete Half Marathon, Orlando Health St Pete Run Fest 10K, St Pete Run Fest 5K, Foundation for Healthy St Pete Peli Kids Youth Runs, VEG PeliPAWS Dog Walk) and supported by an expo (Good Sweat Festival), training programs delivered through partners such as St Pete Running Company and Back 2 Normal Physical Therapy, and a podcast (Good Sweat Podcast). Operations are supported by a dense local partner network including Visit St Pete/Clearwater as the tourism partner, sustainability collaborators (Hiccup reusable cups, Liquid Death canned water, St. Pete Youth Farm composting), and multiple beverage and food partners for post-race celebrations.

The underlying technology stack is straightforward and event-operations focused: registration is delivered through the RaceRoster platform, merchandise is sold online via partner The Run House and on-site at race weekends, and marketing runs through the organization's website, email, social media, and earned media. There is no proprietary software, AI/ML capability, mobile application, or disclosed API. The organization is small (1-10 employees) and operates as a 501(c)-style nonprofit with all proceeds from race registrations funding event operations.

The business model is consumer-facing registration-based revenue supplemented by title and category sponsorship. Participant registration fees for the half marathon, 10K, 5K, kids runs, and dog walk are the primary revenue stream, with merchandise sales as a secondary stream. Sponsorship revenue from named title partners (Regenexx, Orlando Health Bayfront Hospital, Duke Energy, VEG) and supporting partners across healthcare, energy, food and beverage, and tourism categories funds production costs and sustainability initiatives. Distribution is regional and runs through direct online registration, on-site race-weekend sales, and training-program referral channels, with the addressable customer base being recreational and competitive runners, families, and pet owners primarily in the Tampa Bay area.

Name

St. Pete Run Fest

Legal name

Good Sweat Foundation Inc.

Website

https://stpeterunfest.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

St. Pete Run Fest, operated by the Good Sweat Foundation Inc. nonprofit, produces an annual November multi-distance running festival (half marathon, 10K, 5K, youth runs, dog walk) and a July 4th Pier Run in St. Petersburg, Florida, generating revenue from participant registration fees, merchandise sales, and regional sponsorships.

Ownership category

akta.pro rank

Product category

Running Event Management

NAICS

Other Spectator Sports (711219)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Running event management
• Multi-distance race festivals
• Nonprofit sports events
• Race registration services
• Endurance event hosting

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Race Registration Fees: The primary revenue stream comes from participant registration fees for the Half Marathon, 10K, 5K, Kids runs, and Dog Walk events. The Good Sweat Foundation is a Florida nonprofit that does not solicit charitable contributions; all proceeds from race registrations fund event operations.
2. Merchandise Sales: Official merchandise including apparel and collectibles sold through The Run House partner and on-site at events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

St. Pete Run Fest operates an annual multi-day running festival in St. Petersburg, Florida, offering a Half Marathon, 10K, 5K, Kids Youth Runs, and Dog Walk, alongside the separate July 4th Pier Run. The organization is run by Good Sweat Foundation Inc., a Florida nonprofit, and monetizes events through participant race registration fees and merchandise sales through The Run House partner.

Product overview

St. Pete Run Fest is a running event organization that produces a multi-day running festival in St. Petersburg, Florida. The product portfolio includes race events across multiple distances (Half Marathon, 10K, 5K), specialty events (Kids Youth Runs, Dog Walk), and the Pier Run. The organization also provides training programs and hosts an expo (Good Sweat Festival). The events are held November 13-15 annually, with the Pier Run on July 4th, and features race amenities including sustainability initiatives, awards, and partner activations.

Differentiator

Problem solved

Functional benefit

Brands

• Orlando Health Bayfront Hospital Pier Run: Annual 4-mile run/walk event held on July 4th celebrating the 250th American Anniversary in 2026, marking its 5th annual occurrence.
• Regenexx St. Pete Half Marathon
• Foundation for Healthy St Pete Peli Kids Youth Runs
• VEG PeliPAWS Dog Walk
• Good Sweat Podcast

Products and services

• Regenexx St. Pete Half Marathon A 13.1-mile certified half marathon course that highlights downtown St. Pete and the scenic waterfront; the flagship event of the festival weekend for recreational and competitive runners.
• Orlando Health St Pete Run Fest 10K A 6.2-mile course through downtown St. Pete, the scenic waterfront, and the St Pete Pier, offered as part of the Run Fest weekend for runners seeking a mid-distance option.
• St Pete Run Fest 5K A 3.1-mile run/walk along St. Pete's waterfront featuring the St Pete Pier, offered during the Run Fest weekend as an entry-distance option.
• Orlando Health Bayfront Hospital Pier Run An annual 4-mile run/walk event held on July 4th, separately organized from the November Run Fest, celebrating the American anniversary with staggered start times, commemorative medals, beach towels, and post-race celebrations with live entertainment.
• Foundation for Healthy St Pete Peli Kids Youth Runs An ongoing running and walking program for elementary-aged children promoting active lifestyle and healthy habits, culminating in youth runs during the Run Fest weekend in partnership with Foundation for Healthy St Pete.
• VEG PeliPAWS Dog Walk A dog walk event included in the Run Fest weekend activities, designed for pet owners seeking pet-inclusive community participation, sponsored by VEG.
• Race Challenges Combined race challenges for participants who register for multiple distances during the festival, allowing runners to complete more than one event within the weekend.
• Training Programs Various training programs including 12-week half marathon training, 10-week training programs, and partnership offerings with local running stores for coaching and training plans supporting half marathon participants.

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• RegenexxcoreGTM or Marketing PartnerTitle sponsor of the St. Pete Half Marathon (Regenexx St. Pete Half Marathon). Provides training programs and performance resources for half marathon participants. Operates Regenexx Performance tent at events for rock taping and ultrasound services.
• Orlando Health Bayfront HospitalcoreGTM or Marketing PartnerTitle sponsor of the Orlando Health Bayfront Hospital Pier Run (July 4th event). Provides healthcare support and beach towels for participants. The Pier Run celebrated its 5th annual event in 2026.
• Visit St Pete/Clearwater (VisitSPC)coreGTM or Marketing PartnerOfficial tourism partner promoting the event and the St. Pete destination. Featured on VisitSPC website and promotional materials.
• Good Sweat Foundation Inc.coreStrategic or Co-development PartnerThe organizing nonprofit behind St. Pete Run Fest. A Florida nonprofit that does not solicit charitable contributions. All proceeds from race registrations fund event operations and are used as permitted under the Foundation's exempt purposes.
• St Pete Running CompanycoreChannel Partner/ Reseller/ DistributorOfficial training partner offering half marathon training programs, speedwork programs, triathlon and duathlon training, and one-on-one coaching. Host location for group training runs and official merchandise sales.
• Back 2 NormalcoreChannel Partner/ Reseller/ DistributorOfficial physical therapy partner specializing in running injury recovery and performance enhancement. Provides Recovery Zone at events, BEMER PEMF therapy, Astym treatment, and injury prevention resources. Offers discount code 1MONTHFREE for Run Fest participants.
• HiccupcoreStrategic or Co-development PartnerLocal sustainability partner providing reusable silicone cups for hydration stops. Founded by Kristina Smithe in 2020 with the goal of eliminating single-use cups on race courses. Service includes cup delivery, collection, sanitization, and reuse.
• St. Pete Youth FarmcoreStrategic or Co-development PartnerCharity partner and sustainability partner. Established in 2019 to provide access to nutritious food in South St. Petersburg. Receives banana peel compost from finish line and serves as charity partner accepting donations. 2026 goal is funding a Food Truck for their 'Farm to Fest' vision.
• Foundation for Healthy St PetecoreGTM or Marketing PartnerPartner for Peli Kids Youth Runs program. Supports ongoing running and walking program for elementary-aged children promoting active lifestyle and healthy habits.
• Green Bench Brewing CompanyminorGTM or Marketing PartnerLocal craft brewery providing post-race celebration beverages at Pier Run and Run Fest events.
• 3 Daughters BrewingminorGTM or Marketing PartnerLocal craft brewery providing post-race celebration beverages at events.
• Colony GrillminorGTM or Marketing PartnerRestaurant partner providing food at Pier Run post-race celebration.
• Doc Ford's Rum Bar and GrilleminorGTM or Marketing PartnerRestaurant partner providing food at Pier Run post-race celebration.
• CelsiusminorGTM or Marketing PartnerBeverage partner providing refreshments at post-race celebration.
• LMNTminorGTM or Marketing PartnerElectrolyte beverage partner providing refreshments at post-race celebration.
• Liquid DeathcoreStrategic or Co-development PartnerSustainability partner providing aluminum canned water at finish line, eliminating plastic water bottles. Key partner in Ocean Friendly event certification.
• The Run HousecoreChannel Partner/ Reseller/ DistributorOfficial merchandise partner selling St. Pete Run Fest merchandise online.
• Cookie DiscominorGTM or Marketing PartnerFood vendor providing ice cream cookies at Pier Run post-race celebration.
• Tia Pettygrue (Running Coach)minorChannel Partner/ Reseller/ DistributorSt. Pete Run Fest Ambassador and certified running coach offering virtual coaching and training plans for half marathon participants nationwide.
• Duke EnergyminorGTM or Marketing PartnerEnergy sponsor supporting the event with Duke Clean Energy Connection 5K Training Program.
• Big Sea DesignminorImplementation/ SI/ Consulting PartnerMedia inquiries contact and creative/marketing support for the event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• New York Road Runners (NYRR): Operates the NYC Marathon and a large portfolio of mass participation road races. Comparable nonprofit structure, multi-distance race portfolio, and deep sponsor/training partner ecosystem.
• IRONMAN Group: Global mass participation endurance event organizer (marathons, triathlons, cycling). Parent of multiple race series with comparable participant-driven, festival-style event operations and sponsorship economics.
• Hot Chocolate 15K/5K Series: Multi-city running event series with strong sponsorship activation (post-race chocolate, apparel) and festival experience. Comparable participant demographic, mid-tier distance focus, and sponsor-driven economics.
• Rock 'n' Roll Running Series: Nationwide running event series with multiple distances and music-themed festival atmosphere, owned by The IRONMAN Group. Directly comparable event format (multi-distance weekend with concerts) at national scale.

Direct peers

• Marine Corps Marathon: Large mass participation marathon event with charity partner network and volunteer-driven operations, organized in a similar nonprofit/mission-driven model as St. Pete Run Fest.
• Crescent City Classic: Iconic New Orleans 10K road race with strong tourism partner integration and festival atmosphere. Closely comparable single-weekend mass participation format and destination-city positioning.
• Atlanta Track Club (Peachtree Road Race): Nonprofit operating one of the largest 10K road races in the US (Peachtree) plus a portfolio of distance events. Directly comparable nonprofit governance, member-driven community model, and multi-distance portfolio.
• Baltimore Running Festival: Regional mass participation running event featuring marathon, half marathon, 10K, and 5K with charity partnerships and festival atmosphere. Closely comparable multi-distance format and nonprofit model.
• Gasparilla Distance Classic: Tampa Bay's flagship mass participation running event (8K, 15K, half marathon), operating in the same geography as St. Pete Run Fest and competing for the same regional runner base, sponsors, and tourism dollars.

Others

• RaceRoster: Registration platform used by St. Pete Run Fest and thousands of mass participation race organizers globally. While not a direct competitor, RaceRoster is a meaningful ecosystem participant and adjacent enabler of the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stpeterunfest
• Facebookfacebook.com/stpeterunfest
• LinkedInlinkedin.com/company/st-pete-run-fest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Pete Run Fest