Every Child a Reader
Every Child a Reader is the 501(c)(3) charitable arm of the Children's Book Council, running national literacy programs — including Children's Book Week, the National Ambassador for Young People's Literature, and Get Caught Reading — that provide free books, posters, and educational materials to children, teachers, librarians, booksellers, and families across all 50 U.S. states.
- Company typePrivate
- Founded2008
- HeadquartersNew York Mills, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Every Child a Reader does
Every Child a Reader is a 501(c)(3) nonprofit literacy organization founded in 2008 as the charitable arm of the Children's Book Council (CBC), succeeding CBC's direct administration of Children's Book Week (a national literacy initiative established in 1919). The organization delivers free educational materials, national reading celebrations, and book donations to children, teens, and the adults who support them — teachers, school and public librarians, booksellers, and families — across all 50 states. Its core programs include Children's Book Week (a twice-yearly national celebration since 1919), Get Caught Reading (a year-round poster campaign featuring role models), the National Ambassador for Young People's Literature (run jointly with the Library of Congress, currently Mac Barnett for 2025-2026), the Anna Dewdney Read Together Award (co-sponsored with Penguin Young Readers and CBC), the Kids' Book Choice Awards, Floyd Cooper Day, and the recently launched Curiosity Club reading club for 2026.
The organization's technology footprint is modest: a content website (everychildareader.net) hosting free downloadable posters, bookmarks, activity pages, and multilingual materials, supplemented by email newsletters (1-2 per month), social media channels (Facebook, X, Instagram, YouTube, Pinterest), and a Zazzle storefront for branded merchandise. No AI or proprietary software products are referenced. The technology functions as a low-cost distribution layer for a program-driven mission rather than as a core product.
Revenue is not publicly disclosed. The funding base comprises individual donations, foundation grants (notably a 2020 Mellon Foundation grant), corporate and institutional support from the Library of Congress James Madison Council, Dollar General Literacy Foundation, and Capital Group Companies Charitable Foundation, plus administrative and program support from parent organization CBC. All end-user programs and materials are provided free of charge — there is no pricing model in the commercial sense. Distribution channels include website self-serve downloads, direct mail of physical posters to registered schools/libraries/bookstores, partner-organization distribution through First Book and Reading is Fundamental, and limited merchandise sales.
Every Child a Reader firmographics
Firmographics- Name
- Every Child a Reader
- Legal name
- Every Child a Reader
- Website
- https://everychildareader.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Every Child a Reader is the 501(c)(3) charitable arm of the Children's Book Council, running national literacy programs — including Children's Book Week, the National Ambassador for Young People's Literature, and Get Caught Reading — that provide free books, posters, and educational materials to children, teachers, librarians, booksellers, and families across all 50 U.S. states.
- Ownership category
- akta.pro rank
Every Child a Reader industry classification
Industry- Product category
- Children's Literacy Nonprofit Programs
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Early Literacy & Reading Intervention Programs (EDAGAAAD)
- akta.pro secondary industry
- Children’s Subscription & Book Club Publishing (MPAJAFAO)
Keywords
Where Every Child a Reader is headquartered
LocationHeadquarters
- HQ city
- New York Mills
- HQ country
- United States
- HQ region
- North America
Markets served
Every Child a Reader business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Individual Donations: Charitable donations from individual supporters
- Foundation and Grant Funding: Mellon grant (2020) and other foundation grants supporting literacy initiatives
- Children's Book Council Support: Parent organization CBC provides ongoing support and administrative services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free resources for all participants |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Every Child a Reader product offering
Product offeringCore offering
Every Child a Reader is a 501(c)(3) nonprofit that administers national children's literacy programs — including Children's Book Week, Get Caught Reading, the National Ambassador for Young People's Literature, the Anna Dewdney Read Together Award, and the Kids' Book Choice Awards — and distributes millions of free educational materials (posters, bookmarks, activity pages, reading lists) each year to children, families, schools, libraries, and bookstores across all 50 U.S. states.
Product overview
Every Child a Reader is an award-winning 501(c)(3) nonprofit literacy organization that operates multiple national programs. Its core offerings include Children's Book Week (the longest-running national literacy celebration since 1919), Get Caught Reading (a poster campaign featuring role models), the National Ambassador for Young People's Literature program (in partnership with the Library of Congress), the Anna Dewdney Read Together Award (co-sponsored with Penguin Young Readers), and the Kids' Book Choice Awards. The organization also provides free educational resources including posters, bookmarks, activity pages, and multilingual materials. These programs work together to inspire a love of reading in children and teens across America through free materials, book donations, and community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Children's Book Week: The longest-running national celebration of reading and books for young people in the United States, established 1919, celebrated twice yearly in May and November
- Get Caught Reading
- National Ambassador for Young People's Literature
- Anna Dewdney Read Together Award
- Kids' Book Choice Awards
Products and services
- Children's Book Week The longest-running national celebration of reading and books for young people in the United States, celebrated twice yearly in May and November with free resources, posters, bookmarks, and community events for schools, libraries, bookstores, and families.
- Get Caught Reading
- National Ambassador for Young People's Literature A program in partnership with the Library of Congress in which a bestselling author (currently Mac Barnett, 2025-2026) serves a two-year term connecting with communities nationwide about the joy and importance of reading.
- Anna Dewdney Read Together Award An annual award for a children's picture book that sparks compassion, empathy, and connection, co-sponsored by Penguin Young Readers, the Children's Book Council, and Every Child a Reader.
- Kids' Book Choice Awards The only national book awards chosen solely by children and teens, enabling young readers to vote for their favorite books.
- Floyd Cooper Day An annual celebration during Children's Book Week honoring the legacy of illustrator Floyd Cooper, featuring readings, resources, and commemorations.
- Curiosity Club A reading club launched for Children's Book Week 2026 inviting readers of all ages to explore curiosity through books, with resources, book lists, and certificates.
- Free Educational Resources Free downloadable materials including posters, bookmarks, activity pages, multilingual coloring pages, reading logs, poems, riddles, and promotional materials distributed to educators, librarians, booksellers, and families.
Companies that use Every Child a Reader
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Every Child a Reader technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Every Child a Reader partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- Library of CongresscorePrimary partner for the National Ambassador for Young People's Literature program. The Library of Congress initiates the ambassadorship in partnership with Every Child a Reader.
- Children's Book Council (CBC)coreParent organization and primary supporter. CBC manages prestigious book award programs and provides free resources to teachers, librarians, booksellers, and parents.
- Penguin Young ReaderscoreCo-sponsor of the Anna Dewdney Read-Together Award, created by Penguin Young Readers, Every Child a Reader, and the Children's Book Council.
- American Library AssociationmajorPartner organization sharing common interests in literacy promotion and children's literature.
- First BookmajorNonprofit providing new books to children in need; shares common mission of improving youth literacy.
- Reading is Fundamental (RIF)majorLeading nonprofit literacy organization providing books and reading resources to underserved children.
- Society of Children's Book Writers and Illustrators (SCBWI)majorProfessional organization for children's book creators; collaborated onLiterary Agent Circle of Sponsors funding initiative.
- ScholasticmajorPartner for fall 2025 Children's Book Week celebration, providing Dog Man books and event kits to 7,000+ locations.
- ABC Children's Group at ABAminorTrade group representing children's booksellers; shares common goals of promoting children's literacy.
- Brooklyn Book BodegaminorCommunity organization promoting literacy and books for children in Brooklyn.
- The Brown BookshelfminorOrganization supporting Black authors and illustrators in children's publishing.
- Ezra Jack Keats FoundationminorFoundation supporting diversity in children's literature in memory of Ezra Jack Keats.
- KidLit TVminorAward-winning producer of resources for parents, teachers, and librarians; collaborated on video series.
- National Council of Teachers of English (NCTE)minorProfessional organization supporting English language arts teachers.
- Read Your WorldminorOrganization promoting diversity in children's literature.
- Start LighthouseminorOrganization supporting literacy and libraries.
- United States Board on Books for Young People (USBBY)minorNational association connecting American publishers with international audiences for children's books.
- Screen-Free WeekminorInitiative promoting unplugged time and reading替代屏幕时间.
- Highlights FoundationminorOrganization supporting children's literature creators and celebrating Floyd Cooper's legacy.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Every Child a Reader competitors and assessment
Company assessmentDirect peers
- Reach Out and Read: Pediatric literacy nonprofit that gives books to children at doctor visits and coaches parents on reading aloud. Comparable on early-literacy focus and on a national footprint built through partner networks (pediatricians vs. schools/libraries).
- First Book: Nonprofit providing new books to children in need, with a similar partner-driven distribution model and shared national reach. Directly comparable on mission (improving youth literacy access) and on serving educators in Title I schools.
- Reading Is Fundamental (RIF): Long-established U.S. nonprofit providing books and literacy resources to underserved children. Highly comparable mission and funding model (donations, grants), with a more direct book-distribution focus rather than celebration/awareness programming.
- Dolly Parton's Imagination Library: Global book-gifting program mailing free age-appropriate books monthly to children from birth to age five. Comparable on the "free books to kids" mission, though operating via a direct mail/delivery mechanism rather than awareness campaigns.
- LitWorld: Literacy advocacy nonprofit running literacy programs and World Read Aloud Day. Comparable mission and advocacy posture, with stronger international presence but smaller domestic footprint than ECAR.
Others
- Scholastic: Major children's book publisher and ECAR partner on the fall 2025 Children's Book Week Dog Man campaign. Not a peer in the nonprofit sense, but a key commercial counterpart whose publishing slate drives much of ECAR's promotional programming.
- National Council of Teachers of English (NCTE): Professional organization for English language arts educators. Named ECAR partner; serves overlapping teacher audience and produces complementary classroom resources, though not a direct competitor for children's book awareness programming.
- Penguin Young Readers: Children's book imprint of Penguin Random House and co-sponsor of ECAR's Anna Dewdney Read Together Award. Functions as a publishing partner rather than a direct nonprofit peer, but is highly comparable on the children's-book-audience-building dimension.
Broad incumbents
- American Library Association (ALA): The largest U.S. library trade association; ECAR's named partner. While much larger and broader in scope (advocacy, standards, professional development), ALA shares ECAR's literacy-promotion and anti-censorship orientation and competes for the same donor and policy attention.
Emerging players
- Room to Read: Global nonprofit focused on literacy and gender equality in education across Asia and Africa. Comparable on literacy mission but operates primarily internationally and with deeper school-based intervention rather than U.S. awareness programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Every Child a Reader social profiles
Digital presenceEvery Child a Reader financial estimates
Financial estimateRevenue estimate
Valuation estimate
Every Child a Reader leadership team
Management profileNumber of profiles
Every Child a Reader funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Every Child a Reader M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Every Child a Reader
What does Every Child a Reader do?
Every Child a Reader is a 501(c)(3) nonprofit that administers national children's literacy programs — including Children's Book Week, Get Caught Reading, the National Ambassador for Young People's Literature, the Anna Dewdney Read Together Award, and the Kids' Book Choice Awards — and distributes millions of free educational materials (posters, bookmarks, activity pages, reading lists) each year to children, families, schools, libraries, and bookstores across all 50 U.S. states.
Is Every Child a Reader a public or private company?
Every Child a Reader is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Every Child a Reader founded?
Every Child a Reader was founded in 2008. It employs 1 to 10 people.
Where is Every Child a Reader based?
Every Child a Reader is headquartered in New York Mills, United States, in the North America region.
How does Every Child a Reader make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are foundation and Grant Funding and children's Book Council Support.
Who are Every Child a Reader's main competitors?
Direct peers on record are Reach Out and Read, First Book, Reading Is Fundamental (RIF), Dolly Parton's Imagination Library and LitWorld. Others are Scholastic, National Council of Teachers of English (NCTE) and Penguin Young Readers. American Library Association (ALA) is listed as a broad incumbent. Room to Read is listed as an emerging player.
Does Every Child a Reader have an API?
No public API is recorded for Every Child a Reader.
What industry is Every Child a Reader in?
Every Child a Reader's product category is Children's Literacy Nonprofit Programs. Its primary akta.pro industry code is EDAGAAAD, Early Literacy & Reading Intervention Programs, with a secondary code of MPAJAFAO, Children’s Subscription & Book Club Publishing. Its NAICS code is 51313 and its SIC code is 2731.