Parker Marketing
Parker Marketing is a Meridian, Mississippi-based insurance agency distributing Medicare, ACA health, final expense, dental/vision, and supplemental insurance products from 12+ national and regional carriers to individual consumers and families through licensed agents.
- Company typePrivate
- Founded2010
- HeadquartersMeridian, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Parker Marketing does
Parker Marketing, Inc. is a privately held, Meridian, Mississippi-based insurance agency that operates as a licensed agent/broker distributing health and life insurance products from more than a dozen national and regional carriers to individual consumers and families. The agency employs 51-100 people, was founded circa 2010, and runs under the "Parker Marketing" trade name with the legal entity Parker Marketing, Inc. Its product portfolio is anchored in Medicare-related coverage — Medicare Advantage (Part C), Medicare Supplement/Medigap, and Medicare Part D Prescription Drug Plans — and extends to individual and family health insurance (ACA Marketplace, off-exchange, and short-term major medical), dental and vision, hospital indemnity, final expense/burial insurance, and supplemental health coverage (cancer, heart disease, accident, disability income). Carrier partners include Cigna, Aetna, Humana, Blue Cross Blue Shield, United Healthcare, Anthem, AIG, Mutual of Omaha, Optimum Healthcare, and Freedom Life, among others.
The agency executes a direct-to-consumer go-to-market model that combines an educational content website (built on the AgentMethods third-party insurance agent platform), online quote request forms, and inbound phone calls (601-512-2100) routed to licensed agents who provide advisory-style plan selection and enrollment. In parallel, Parker Marketing recruits independent "Senior Market Advisors" to expand its sales reach beyond direct inbound leads. Revenue is generated entirely through transaction-based commissions paid by carrier partners on policy premiums; no proprietary technology, algorithms, AI/ML systems, or custom technical infrastructure is described in the source material beyond the AgentMethods website tooling. No funding rounds, M&A activity, public listings, subsidiaries, or management team details are disclosed in the available data, and the firm is privately held with no disclosed parent company.
Parker Marketing firmographics
Firmographics- Name
- Parker Marketing
- Legal name
- Parker Marketing, Inc.
- Website
- https://pmiagents.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Parker Marketing is a Meridian, Mississippi-based insurance agency distributing Medicare, ACA health, final expense, dental/vision, and supplemental insurance products from 12+ national and regional carriers to individual consumers and families through licensed agents.
- Ownership category
- akta.pro rank
Parker Marketing industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where Parker Marketing is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Markets served
Parker Marketing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: Parker Marketing acts as a licensed insurance agent/broker earning commissions from multiple insurance carriers (Medicare Advantage, Medicare Supplement, Part D, health insurance, final expense, supplemental plans) by selling policies to consumers. Revenue is commission-based, derived from policy premiums paid by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based product offerings — no published pricing tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Parker Marketing product offering
Product offeringCore offering
Parker Marketing, Inc. is a licensed multi-carrier insurance agency that sells Medicare Advantage, Medicare Supplement (Medigap), Medicare Part D prescription drug, individual and family health (ACA Marketplace and off-exchange), dental and vision, hospital indemnity, final expense/burial, and supplemental health insurance products to individual consumers across the United States. The agency connects consumers with policies from 12+ national and regional insurance carriers through licensed agents reachable by phone, online quote forms, and a recruited agent network, earning commissions on policies sold.
Product overview
Parker Marketing is an insurance agency offering a comprehensive portfolio of insurance products focused primarily on Medicare-related coverage and supplemental health insurance. The core offerings include Medicare Advantage Plans (Part C), Medicare Supplement (Medigap) Insurance, and Part D Prescription Drug Plans. Beyond Medicare products, the company provides Health Insurance through ACA Marketplace and off-exchange plans, Dental & Vision Insurance, Hospital Indemnity Insurance, Final Expense/Burial Insurance, and various Supplemental Health Insurance policies covering cancer, heart disease, accident, disability income, and vision. The product lineup is structured as individual insurance products that can be purchased separately or combined to create comprehensive coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage Plans
Companies that use Parker Marketing
Customer profileSegments4 records
Ideal customer profiles4 records
Parker Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parker Marketing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CignacoreCigna is one of the major health insurance carriers whose products Parker Marketing sells to consumers as a licensed agent/broker. Cigna provides Medicare Advantage, health, and supplemental insurance plans distributed through the agency's sales channels.
- AetnacoreAetna is a leading health insurance carrier whose products are sold by Parker Marketing. The agency offers Aetna's Medicare Advantage, health insurance, and supplemental plans to its customer base.
- HumanacoreHumana is a major Medicare-focused carrier whose Medicare Advantage, Medicare Supplement, and other health products are offered by Parker Marketing to consumers.
- Blue Cross Blue Shield (BCBS)coreBlue Cross Blue Shield is a national health insurance federation whose plans are distributed by Parker Marketing as part of the agency's carrier portfolio.
- United HealthcarecoreUnited Healthcare is a major national health and Medicare insurance carrier whose products are sold by Parker Marketing to individuals and families.
- AnthemcoreAnthem is a national health insurance carrier whose Medicare Advantage, health insurance, and supplemental plans are offered through Parker Marketing's agency.
- AIGminorAIG is an insurance carrier whose supplemental and health insurance products are available through Parker Marketing's product portfolio.
- Mutual of OmahaminorMutual of Omaha provides Medicare Supplement, health, and supplemental insurance products sold by Parker Marketing.
- Optimum HealthcareminorOptimum Healthcare is a Medicare Advantage carrier whose plans are distributed through Parker Marketing's agent network.
- Freedom LifeminorFreedom Life is an insurance carrier whose products are included in Parker Marketing's carrier portfolio.
Recent moves4 records
Expansion highlights4 records
Parker Marketing competitors and assessment
Company assessmentDirect peers
- HealthMarkets: Private national insurance agency distributing individual health, Medicare, supplemental, and life products from multiple carriers through a network of licensed agents. Operates essentially the same multi-carrier agency model as Parker Marketing, with national rather than regional reach.
- Assurance IQ: Insurance distribution platform (acquired by Prudential Financial) selling Medicare, health, life, and supplemental products through a tech-enabled agent model. A direct competitor with greater scale and a technology investment layer that Parker Marketing lacks.
- eHealth: Public (NASDAQ: EHTH) online health insurance marketplace and broker offering Medicare, individual/family, and supplemental plans from numerous carriers. Competes with Parker Marketing for the same Medicare and ACA shoppers through a digital-first experience.
- SelectQuote: Public (NYSE: SLQT) senior-focused insurance distribution platform specializing in Medicare Advantage, Medicare Supplement, life, and final expense products. Operates a similar licensed-agent distribution model selling policies from multiple carriers, directly competing for the same Medicare-eligible demographic.
- GoHealth: Public (NASDAQ: GOTO) Medicare-focused health insurance marketplace leveraging a digital funnel and licensed agents to sell Medicare Advantage, Medicare Supplement, and ACA plans from multiple carriers — a scaled, tech-enabled version of the same broker model.
Broad incumbents
- Mutual of Omaha: Long-standing carrier for Medicare Supplement, final expense, and supplemental products; a Parker Marketing carrier partner. Its direct sales force competes with independent agencies for the same 65+ customer base purchasing burial and Medigap coverage.
- Anthem Blue Cross Blue Shield: Major national carrier (and Parker Marketing carrier partner) that also distributes Medicare and health products directly and through its own captive agent networks, creating both partnership and competitive overlap with independent agencies.
- Humana: One of the largest Medicare Advantage carriers and a Parker Marketing carrier partner. Operates its own captive agent and direct-to-consumer Medicare sales channels that compete head-to-head with independent brokers for the same policyholders.
- Benefytt Technologies (MediaAlpha peer): Insurance lead-generation and distribution platform connecting carriers with consumers shopping for Medicare, ACA, and supplemental coverage. Functions as an upstream partner/competitor by aggregating demand that agencies like Parker Marketing also pursue through their own funnels.
Emerging players
- Chapter: Newer Medicare-focused advisory and brokerage with a tech-forward, advisor-led model selling Medicare Supplement and Medicare Advantage plans from multiple carriers. Represents the emerging wave of digitally native brokers competing for the same Medicare shopper.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Parker Marketing social profiles
Digital presenceParker Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parker Marketing leadership team
Management profileNumber of profiles
Parker Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parker Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parker Marketing
What does Parker Marketing do?
Parker Marketing, Inc. is a licensed multi-carrier insurance agency that sells Medicare Advantage, Medicare Supplement (Medigap), Medicare Part D prescription drug, individual and family health (ACA Marketplace and off-exchange), dental and vision, hospital indemnity, final expense/burial, and supplemental health insurance products to individual consumers across the United States. The agency connects consumers with policies from 12+ national and regional insurance carriers through licensed agents reachable by phone, online quote forms, and a recruited agent network, earning commissions on policies sold.
Is Parker Marketing a public or private company?
Parker Marketing is a private company. It is classified as unknown and is currently operating.
When was Parker Marketing founded?
Parker Marketing was founded in 2010. It employs 51 to 100 people.
Where is Parker Marketing based?
Parker Marketing is headquartered in Meridian, United States, in the North America region.
How does Parker Marketing make money?
One revenue line is on record: insurance Agency Commissions.
Who are Parker Marketing's main competitors?
Direct peers on record are HealthMarkets, Assurance IQ, eHealth, SelectQuote and GoHealth. Broad incumbents are Mutual of Omaha, Anthem Blue Cross Blue Shield, Humana and Benefytt Technologies (MediaAlpha peer). Chapter is listed as an emerging player.
Does Parker Marketing have an API?
No public API is recorded for Parker Marketing.
What industry is Parker Marketing in?
Parker Marketing's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 524210 and its SIC code is 6411.