RigWheels

What RigWheels does

RigWheels is a privately held, founder-owned manufacturer of precision-machined 6061 aluminum camera rigging, mounting, and motion control hardware, founded in 2011 by Lance Lundstrom and headquartered in Burnsville, Minnesota. The company designs and sells a modular ecosystem of products — magnetic camera mounts (RigMount X), magnetic windshield mounts (MAG-Tight), portable camera dollies (Passport 2, RigSkate 2), collapsible speed rail (PortaRail), motorized motion control systems (Monorail + Conductor, PT-Zebra), vibration isolators (PT-Zero, Cloud Mount), and vehicle mounting systems (The Kraken) — built on a shared-component architecture where the same precision-machined parts can be reconfigured across multiple products. RigWheels holds several first-to-market positions in the film/video rigging category, including the first magnetic camera mounting products manufactured for film and video (2012), the first precision collapsible speed rail (2014), and the world's first single-rail beltless auto-calibrating camera motion control system (Monorail + Conductor).

The company sells primarily through a direct-to-consumer e-commerce storefront (rigwheels.com) shipping to 90+ countries, supplemented by a dealer network and installation partners for complex networked integrations. Product pricing ranges from $225 (RigMount X4) to $4,449 (RailDolly Rotator), with all core components being one-time hardware purchases rather than subscriptions. Customer segments span professional filmmakers and video production companies (primary), PTZ camera operators and AV integrators, live events and broadcast production, houses of worship, and corporate AV/enterprise video departments. Notable named customers include NBC News, CBS, CNN, BBC, National Geographic, SpaceX, and Canon USA, which appear to function primarily as brand references and validation rather than enterprise contract anchors. Key technology partnerships include eMotimo (core, motion control integration), DJI (core, Ronin gimbal integration), and ecosystem integrations with Bitfocus, Skaarhoj, Polecam, and Canon USA. The company is bootstrapped, with no disclosed venture capital, institutional investment, or acquisition activity, and appears to be run as a lean, profitable operation under sole founder ownership.

Name

RigWheels

Legal name

RigWheels

Website

https://rigwheels.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

RigWheels is a privately held, founder-owned manufacturer of precision-machined 6061 aluminum camera rigging, mounting, and motion control hardware for professional filmmakers, PTZ camera operators, AV integrators, and live event producers, selling direct-to-consumer in 90+ countries with a modular shared-component product ecosystem.

Ownership category

akta.pro rank

Product category

Professional Camera Rigging Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Wholesale-Hardware (5072)

akta.pro primary industry

Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE)

akta.pro secondary industries

Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE), Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ)

Keywords

• Camera rigging equipment
• Camera dolly systems
• Motion control systems
• Magnetic camera mounts
• Vibration isolation mounts

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Camera Rigging Hardware Sales: One-time purchase of physical products including camera dollies, sliders, mounts, motion control systems, and accessories. Products sold as complete kits, individual components, and add-on accessories. Core components precision machined from 6061 aluminum. All pieces and components available individually for replacement and custom configurations.
2. International Shipping & Fulfillment: Direct-to-consumer shipping to 90+ countries. Orders over $200 qualify for free standard shipping within continental US. International orders shipped via UPS with typical delivery of 3-7 business days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

RigWheels designs, manufactures, and sells precision-machined 6061 aluminum camera rigging, mounting, and motion control hardware for professional film, video, broadcast, and live event production. Its product portfolio includes magnetic camera mounts, collapsible speed-rail systems, portable camera dollies, PTZ vibration isolators, motorized PTZ movers, and beltless motion control systems built on a shared-component modular architecture. Products are sold direct-to-consumer via e-commerce, through a global dealer network, and via installation partners.

Product overview

RigWheels is a professional camera rigging and motion control equipment manufacturer founded in 2011 by Lance Lundstrom. The product portfolio centers on camera movement, mounting, and stabilization solutions for film, video, live events, and broadcast production. Core product families include: camera dollies/sliders (Passport 2 Portable Camera Dolly, RailDolly 2 Kit); motion control systems (Monorail + Conductor single-rail system, PT-Zebra motorized PTZ mover, Passport/RailDolly Conductor Integration Kit); vibration isolation (PT-Zero for PTZ cameras, Cloud Mount for gimbals); and vehicle/magnetic mounting (MAG-Tight Windshield Mount, RigMount X magnetic mounts, The Kraken car mount). The ecosystem is built on precision-machined 6061 aluminum components that share a modular design philosophy, allowing parts to be reconfigured across different products. Products are designed and manufactured in the USA with a focus on portability for on-location production.

Differentiator

Problem solved

Functional benefit

Brands

• PT-Zero: PTZ camera vibration isolator product line designed to solve vibration problems in demanding environments like theaters, houses of worship, classrooms, and industrial installations.
• Passport
• Monorail
• Cloud Mount
• RigMount X
• Mag-Tight
• The Kraken
• PT-Zebra
• RigSkate

Products and services

• PT-Zero Vibration Isolator Purpose-built vibration isolator for PTZ cameras that eliminates shake from loudspeakers, HVAC, foot traffic, and machinery. Available in Hanging, Upright, Compact, and Heavy configurations for 8-12 pound target weight range.
• PT-Zebra PTZ Mover Professional-grade motorized PTZ camera mover combining RigWheels RailDolly with eMotimo Conductor for smooth, repeatable dolly/slider shots with beltless drive and multiple control options.
• Passport 2 Portable Camera Dolly With Track Travel-ready portable camera dolly with collapsible 6.3ft track. Supports up to 100 pounds, includes 19-inch track sections that pack into an included Pelican case. Compatible with 75mm, 100mm, and flat tripod head adapters.
• Monorail + Conductor Camera Motion Control System World's first single-rail, beltless, auto-calibrating camera motion control system. Camera and gimbal hang beneath an infinitely extendable rail. Integrates with DJI Ronin RS2/RS3/RS4 Pro gimbals and eMotimo Conductor SA2.6 for up to 8-axis programmable movement.
• RigSkate 2 Tabletop Dolly Tabletop/skater dolly with configurable tripod head mounts. Includes 3 and 6 inch risers with 75mm, 100mm, flat, and Mitchell adapters. 100-pound capacity with precision machined aluminum parts.
• MAG-Tight Camera Windshield Mount Award-winning magnetic windshield mount for securing cameras to vehicles. Supports up to 8 pounds through standard windshields. Standard and Curved versions available with rubber-coated magnets that won't scratch surfaces.
• Cloud Mount Camera Vibration Isolator Portable vibration isolator system for attaching gimbals to vehicles. Available in Standard, Sidecar, and PRO configurations for gimbal-to-vehicle mounting.
• RigMount X Magnetic Camera Mount Industrial-grade magnetic camera mount with rare-earth magnets. Available in X4, X6, and X8 configurations with up to 50lb pulling force per magnet. Versatile portable tripod alternative for steel surfaces.
• The Kraken Car Mount All-in-one rigging system for full-size cameras integrating mounting, leveling, and positioning in one device. Complete solution with all components in a single case. Includes C-Cup suction mounts and 75mm Half Ball adapter.
• RailDolly 2 Speed Rail Slider Dolly Kit Speed rail slider dolly kit for professional camera movement. Compatible with all PortaRail components and tripod head adapters. Can be motorized with eMotimo Conductor integration for beltless motion control.

Quantifiable outcome

• PT-Zero provides rock-solid image stability for PTZ cameras even in high-vibration environments with subwoofers, HVAC, and structural vibration
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• eMotimocoreTechnology or Integration · 1 January 2024RigWheels collaborated with eMotimo to create the Monorail + Conductor (world's first single-rail beltless auto-calibrating motion control system) and PT-Zebra (motorized PTZ mover with dolly/slider capability). eMotimo's Conductor SA2.6 controller integrates with RigWheels RailDolly, Passport, and Monorail systems for beltless motion control with up to 8 axes of movement. The partnership enables network connectivity, keyframe automation, and integration with Bitfocus Companion and Skaarhoj PTZ controllers.
• DJIcoreTechnology or Integration · 1 January 2024Monorail + Conductor is engineered to work seamlessly with DJI Ronin RS2, RS3, and RS4 Pro gimbals. The Conductor controller communicates directly with these gimbals for coordinated pan/tilt/roll/focus/zoom/slide motion. RS4 Pro supports up to 10lb payload.

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• edelkrone: edelkrone makes motorized camera sliders, dollies, and motion control systems targeting independent filmmakers and content creators — directly comparable to RigWheels' RailDolly, Monorail, and PT-Zebra lines in product and price band.
• eMotimo: eMotimo builds the Conductor motorized pan/tilt/focus/zoom controllers that power RigWheels' Monorail + Conductor and PT-Zebra systems — a partner and a competing supplier of programmable camera motion control.
• Matthews (Matthews Studio Equipment): Matthews is the legacy grip-equipment manufacturer for film sets — comparable to RigWheels in camera mounting hardware (suction cups, grip heads, vehicle mounts) and serves the same professional cinematographer base.
• Kessler (Mark Roberts Motion Control / Kessler Crane): Kessler manufactures sliders, dollies, and motion-control rigs for film and broadcast — the closest direct competition to RigWheels' PortaRail, RailDolly, and motorized camera-movement product lines.
• Syrp: Syrp designs portable camera sliders and Genie motion-control systems used in run-and-gun filmmaking — overlapping with RigWheels' Passport 2 and Monorail + Conductor on use case and target buyer (independent cinematographers, travel-focused filmmakers).

Broad incumbents

• DJI: DJI makes handheld gimbals (Ronin RS2/RS3/RS4 Pro) that RigWheels' Monorail integrates with, alongside drones and broader pro-cam solutions — an incumbent whose gimbals and PTZ-adjacent features intersect with RigWheels' stabilization and motion-control roadmap.
• Tiffen / Steadicam: Tiffen (parent of Steadicam and several filter/support brands) is the legacy stabilization incumbent for film cameras — broad portfolio with partial overlap in camera stabilization and accessories where RigWheels competes.
• Manfrotto (Vitec Group): Manfrotto (Vitec Group) makes tripods, heads, and camera supports at scale across the global photo/video market — a broader incumbent with overlapping product categories (tripods, sliders, mounts) but a wider consumer/prosumer portfolio.

Emerging players

• Polecam: Polecam builds portable camera-pole and AutoPod automated PTZ rigs — an emerging specialist with comparable automated PTZ + lightweight rigging positioning that overlaps with RigWheels' PT-Zero and PT-Zebra use cases.
• Skaarhoj: Skaarhoj makes PTZ and broadcast control surfaces that integrate with RigWheels' Monorail + Conductor over IP — adjacent emerging player in the AV control layer that converges with RigWheels' motion-control systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/rigwheels
• Facebookfacebook.com/RigWheels
• Instagraminstagram.com/rigwheels
• Xx.com/rigwheels_com
• LinkedInlinkedin.com/company/rigwheels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RigWheels