What MTArt Agency does

MTArt Agency is a London-based, privately held visual-art talent agency founded in 2015 by Marine Tanguy. The firm represents a curated roster of contemporary visual artists and packages their work across six service lines: talent representation, a Public Art Department for large-scale installations and strategic consultancy, art sales and acquisitions for private collectors and institutions, Digital Partnerships built around AI-artist representation, an Entertainment Partnerships division brokering deals with platforms such as Apple TV and Netflix, and Visual Strategies consulting for cities, governments, and corporations.

The agency's core technology is a visual-storytelling and art-commissioning platform connecting brands, cities, cultural institutions, and entertainment companies with artists for campaigns, public installations, and digital experiences. It operates a proprietary early-mover position in AI-art representation, having signed the Obvious collective in 2019 after their $432,500 Christie's sale, and reports over 100 digital partnerships delivered in five years. The team draws on backgrounds at Christie's, Sotheby's, and the Serpentine Galleries, supplemented by an academic research network for visual-impact work, and the firm is B-Corp certified.

MTArt monetizes through a mix of commission fees on artist representation and licensing/royalties on public-art projects, brand activations, and campaigns; transaction fees on art sales to collectors, corporate acquirers, and museums; and professional-services fees for visual-strategy consulting. Go-to-market is sales-led and direct, with dedicated division directors and email-based enterprise outreach. Clients include Apple TV, Hyundai, the World Cup, Netflix, and Le Louvre. The agency is venture-backed by Frederic Jousset, Todd Ruppert, Simon de Pury, and Saul Klein, has delivered over 300 projects in nine years, and is currently expanding from the UK into the US and Middle East.

Name

MTArt Agency

Legal name

MTArt Agency

Website

https://mtart.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MTArt Agency is a London-based talent agency founded in 2015 that represents contemporary visual artists and brokers brand partnerships, public art installations, art sales, digital/AI art commissions, and entertainment collaborations for global brands, cities, institutions, and collectors.

Ownership category

akta.pro rank

Product category

Art Talent Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Creator Talent Management & Representation (MPAAAHAB), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Art talent representation
• Public art commissions
• Brand art partnerships
• Visual artist agency
• Art advisory services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Artist Representation & Commissions: Agency representation of contemporary artists with commission fees from public art projects, brand activations, campaigns, and licensing packages. Delivered over 300 projects in 9 years.
2. Art Sales & Acquisitions: Art sales services to private collectors, corporate acquisitions, museums, and acquisition committees. Team previously worked at Christie's, Sotheby's, and Serpentine Galleries.
3. Brand Partnerships & Visual Campaigns: Visual storytelling partnerships with global brands ranging from Apple TV to Hyundai and World Cup, including activations, campaigns, and licensing packages.
4. Digital Partnerships: Digital experiences, commissions, and artworks. First AI artist representation in art world sector, with over 100 digital partnerships in 5 years.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

MTArt Agency is a contemporary visual-art talent agency that represents a roster of multidisciplinary artists and connects them with global brands, property developers, cities, cultural institutions, and entertainment companies. It delivers brand-artist partnerships, public art commissions, art sales and acquisitions, digital and entertainment collaborations, and visual strategy advisory. The agency is noted as the first to sign AI artists alongside traditional visual artists.

Product overview

MTArt Agency is an art talent agency offering a unified platform of services: talent representation for visual artists, a Public Art Department for large-scale installations, art sales and acquisitions, Digital Partnerships (including AI artist representation since 2019), Entertainment Partnerships with major studios, and Visual Strategies consulting. The agency operates as a B-Corp certified company, having delivered over 300 projects since founding in 2015 for clients including Apple TV, Le Louvre, Hyundai, and the World Cup.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation

Quantifiable outcome

• Over 300 projects delivered in 9 years
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Apple TVflagshipGTM or Marketing PartnerEntertainment division has brokered partnerships between MTArt Agency artists and Apple TV, enabling contemporary art to reach broader audiences through the entertainment sector.
• NetflixflagshipGTM or Marketing PartnerEntertainment division partnerships with Netflix connecting artists with entertainment sector key players, expanding reach and impact of creative work.
• Obvious (AI Artist Collective)coreStrategic or Co-development PartnerFirst AI artists signed by MTArt Agency in 2019 after their historic $432,500 sale at Christie's. Led to establishment of MTArt Agency as sector leader for digital experiences and AI art representation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother London: Independent, creatively-led advertising agency known for highly artistic brand campaigns and integrated storytelling. Comparable to MTArt's brand partnership work because both leverage artistic talent and visual storytelling to deliver culturally resonant campaigns for global brands.
• Pentagram: The world's largest independent design and branding consultancy, partnering with artists and creative talent on cultural brand work. Comparable to MTArt because both operate as creative-led intermediaries that connect global brands to high-caliber visual talent and distinctive artistic perspectives.
• Anomaly: A global creative agency that blends advertising, brand strategy, and content production. Comparable to MTArt because both serve enterprise clients seeking high-impact visual campaigns that blend art direction, brand storytelling, and cultural credibility.
• teamLab: International interdisciplinary art collective producing large-scale digital and immersive art installations for brands, museums, and public spaces. Comparable to MTArt's Digital Partnerships and Public Art divisions because both deliver digital experiences and brand-sponsored immersive installations at global scale.
• Refik Anadol Studio: AI-driven new media art studio producing data sculptures and digital installations for museums, brands, and public venues. Comparable to MTArt's AI/digital art representation because both sit at the intersection of generative AI art, brand commissions, and large-format public installations.

Broad incumbents

• William Morris Endeavor (WME): A leading global talent agency with representation across film, TV, music, sports, and increasingly visual art and digital creators. Comparable to MTArt because it serves the same enterprise brand clients seeking artist partnerships, with broader category coverage and deeper resources.
• United Talent Agency (UTA): One of the world's largest talent and entertainment agencies representing artists, actors, athletes, and creators globally. Comparable to MTArt because it competes for the same brand partnership and endorsement budgets, though UTA operates at far greater scale across many creative verticals beyond visual art.
• Creative Artists Agency (CAA): Premier Hollywood talent agency with growing presence in brand partnerships, digital media, and creator representation. Comparable to MTArt because both broker talent-to-brand deals across entertainment and brand verticals, though CAA's roster is broader and its resources materially larger.

Others

• Christie's: Global auction house and art market institution where MTArt's team has prior tenure and where the AI artwork sold by Obvious was auctioned. Comparable as an art-market counterpart where MTArt's collectors, museums, and corporate acquisition clients transact; not a direct competitor but an adjacent distribution channel for represented artists.
• Sotheby's: Global auction house where MTArt's team has prior leadership tenure. Comparable as an art-market counterpart and distribution point for the artists MTArt represents; functions as an adjacent ecosystem player rather than a direct competitor for representation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@mtartagency?_t=8mj8Nohd8bI&_r=1
• Xx.com/MTArtAgency
• Facebookfacebook.com/mtartagency
• LinkedInlinkedin.com/company/mtart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTArt Agency