Platinum Star Properties

What Platinum Star Properties does

Platinum Star Properties is a privately held, hybrid real estate brokerage founded in 2020 in Palm Springs, California, by Carl Borey after a pandemic-driven pivot from a vacation rental management concept. The firm operates a full-service brokerage serving buyers, sellers, and licensed real estate agents across the Coachella Valley, including Palm Springs, Cathedral City, Indian Wells, Palm Desert, and Rancho Mirage, with stated plans to extend into Las Vegas and Puerto Vallarta.

The core product is an IDX Broker-powered web platform that aggregates approximately 40,000 MLS listings refreshed daily, combined with interactive Google Maps-based search, advanced and basic search filters, a mortgage calculator, and a free home valuation (CMA) tool. The brokerage layers an internal agent platform, the Platinum Pro Tool, which provides lead, client, and listing management, alongside the Agent Growth Program that offers training, marketing support, and commission plans for licensed agents. Property media is delivered via the Cotality/Trestle API, and neighborhood-level content is published through the Platinum Pulse blog and dedicated guides for 11+ Palm Springs neighborhoods. Distribution is direct-to-consumer via the website and direct-to-client via licensed agents in the field, supported by agent recruitment and structured onboarding.

The business model is transaction-based: revenue is generated through buyer-side and seller-side commission representation on residential transactions, plus professional services revenue tied to agent licensing support, training, and split-commission arrangements. Commission rates are negotiable per agreement and not publicly disclosed. The firm is founder-owned with no disclosed outside investors, no funding rounds, and no M&A activity; the headquarters moved to Rimrock Plaza in South Palm Springs in 2024, coinciding with formal hybrid brokerage operations.

Name

Platinum Star Properties

Legal name

Platinum Star Properties

Website

https://platinumstarproperties.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Platinum Star Properties is a privately held, hybrid real estate brokerage founded in 2020 in Palm Springs, California, serving buyers, sellers, and licensed agents across the Coachella Valley via an IDX-powered MLS platform, neighborhood guides, and the Platinum Pro Tool agent system.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer Representation: Commission-based representation for home buyers in Palm Springs and Coachella Valley area
2. Seller Representation: Commission-based listing services for home sellers with marketing and valuation tools
3. Agent Licensing and Support: Brokerage services for real estate agents including licensing support, training, and commission plans

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Platinum Star Properties is a full-service residential real estate brokerage operating in Palm Springs and the Coachella Valley. It delivers buyer and seller representation services via licensed agents and supports those services with an MLS-integrated online property search platform offering roughly 40,000 listings, interactive map search, mortgage calculation, and comparative market analysis. It also operates an agent brokerage program (Platinum Pro Tool, training, licensing support) that recruits and supports real estate agents under its brand.

Product overview

Platinum Star Properties operates as a hybrid real estate brokerage offering a unified platform for property buying, selling, and agent services in the Palm Springs and Coachella Valley region. The core product encompasses an integrated real estate platform combining property search functionality (via Interactive Map Search and Property Search Tools), access to approximately 40,000 MLS listings updated daily, and financial tools (Mortgage Calculator and Free Home Valuation). The platform is supported by the Platinum Pro Tool Agent system for internal agent operations and complemented by the Platinum Pulse Blog content platform providing market insights and lifestyle content. The company also runs an Agent Growth Program supporting real estate professionals through structured systems, automation, and mentorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Commission-based representation for home buyers in Palm Springs and the Coachella Valley, providing agent-guided property search, showing, negotiation, and transaction management across roughly 40,000 MLS listings.
• Seller Representation Commission-based listing services for home sellers in Palm Springs and the Coachella Valley, including pricing via comparative market analysis, MLS exposure, marketing, and full transaction management through closing.
• Agent Brokerage and Licensing Services (Agent Growth Program) Brokerage and licensing support for licensed real estate agents, including the Platinum Pro Tool for lead and listing management, commission plans, structured workflows, automation, marketing support, tech support, training, and mentorship under founder Carl Borey. The brokerage also routes prospective agents to license and license-parking resources.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Windermere Real Estate: West Coast-focused regional brokerage with overlapping luxury clientele in California resort markets; relevant comparable for PSP's regional boutique model, though it does not directly compete in Palm Springs at PSP's scale.

Direct peers

• eXp Realty: Cloud-based brokerage model that recruits agents nationwide on aggressive commission splits; directly comparable to PSP's agent-first recruiting motion and offers overlapping Coachella Valley luxury coverage.
• Redfin: Tech-enabled residential brokerage with MLS-integrated search and an agent-employed model; competes with PSP for online Palm Springs buyer leads and pressure-tests commission economics on the same listings.
• The Agency: Luxury-focused boutique brokerage with significant Southern California and resort-market presence; targets the same high-end buyer/seller segment as PSP and competes for luxury listings in Palm Springs-area enclaves.
• Real Broker: Cloud-based, agent-centric brokerage that competes with PSP specifically on commission splits, equity participation, and tech tools for newly licensed and migrating agents.
• Douglas Elliman: Luxury-leaning residential brokerage with West Coast operations and an agent-led culture; comparable to PSP in target customer (luxury buyer/seller) and reliance on high-producing agents in resort markets.
• Sotheby's International Realty: Premier global luxury real estate brand with strong representation in the California desert markets; directly comparable to PSP's luxury positioning and competes for the same high-net-worth second-home buyer pool.

Broad incumbents

• Compass: National tech-forward luxury real estate brokerage with a heavy California presence; competes with PSP for agents and listings in Palm Springs and applies a similar tech-stack-plus-agent-recruitment model at vastly greater scale.
• Coldwell Banker: Long-standing national brokerage with deep California desert-market penetration; a legacy incumbent PSP must displace for local market share and agent recruiting.
• Berkshire Hathaway HomeServices: Large national franchise brokerage network with established Coachella Valley offices; competes with PSP for sellers and recruits independent agents, but lacks PSP's boutique luxury/neighborhood-expert brand positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PlatinumStarProperties
• LinkedInlinkedin.com/company/platinum-star-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Star Properties