Choo Choo
Choo Choo is a National Rail accredited UK consumer rail ticketing app and website, launched August 2025, that uses an automated split ticketing engine, no booking fees and Delay Repay alerts to serve individual UK train travellers.
- Company typePrivate
- Founded2025
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Choo Choo does
Choo Choo is a National Rail accredited UK consumer rail ticketing platform operated by Clever Sausage Enterprises Limited and headquartered in Nottingham. The company launched in August 2025 across iOS, Android, and web, and is built around a split ticketing engine that automatically searches thousands of fare, route, and ticket restriction combinations to identify cheaper split-point journeys, validating that trains stop at the chosen split stations before presenting an option. Beyond split ticketing, the product includes Delay Repay alerts that monitor booked journeys and notify users when they are eligible for compensation, real-time disruption notifications for delays, cancellations, platform changes and strikes, e-ticket delivery to Apple Wallet and Google Wallet, and Railcard personalisation for 16-25, 26-30, Two Together, Family, Senior and other Railcards.
The platform uses a direct-to-consumer, product-led go-to-market with no booking fees and no advertising on the interface. Revenue is transactional, combining the standard 4.5% industry commission paid by Rail Delivery Group on non-season tickets with up to 15% commission on the savings generated when split ticketing finds a lower fare. Ticketing fulfilment is handled through a partnership with Raileasy Ltd as the Ticket Issuing System partner, while National Rail accreditation confers legitimacy to sell tickets valid across the entire UK network. The company serves general UK rail travellers, regular commuters, and occasional travellers horizontally, with no enterprise segment and no disclosed institutional funding.
As of January 2026, Choo Choo had been operating for under six months as a 1-10 employee, founder-led, bootstrapped venture. The publicly reported competitive benchmark claims best or joint-best price on 68% of 22 popular UK routes tested against Trainline, TrainPal and Uber, with the largest single user saving since launch reported at £196.45.
Choo Choo firmographics
Firmographics- Name
- Choo Choo
- Legal name
- Clever Sausage Enterprises Limited
- Website
- https://choochoo.co.uk
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Choo Choo is a National Rail accredited UK consumer rail ticketing app and website, launched August 2025, that uses an automated split ticketing engine, no booking fees and Delay Repay alerts to serve individual UK train travellers.
- Ownership category
- akta.pro rank
Choo Choo industry classification
Industry- Product category
- Rail Ticket Booking Software
- NAICS
- Support Activities for Transportation (488)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Rail & Intercity Bus Booking Engines (THALADAD)
- akta.pro secondary industry
- Fare Capping, Best-Fare & Account Reconciliation (THAIAMAH)
Keywords
Where Choo Choo is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Choo Choo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Split Ticket Savings Commission: When Choo Choo finds a cheaper fare using split ticketing, they take up to 15% of the saving as commission. This is clearly shown on the payment screen before confirmation. If no split saving is found, no commission is charged. For example, if standard fare is £25 and split saves £5, customer pays £20.15 and Choo Choo receives 75p.
- Industry Commission from Rail Delivery Group: Receives standard 4.5% commission from Rail Delivery Group on every non-season ticket sold online. This commission is built into the fare itself and does not appear as a separate line item or change the price paid by customers. Same rate applies across all accredited UK rail retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard ticket sales with no booking fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Choo Choo product offering
Product offeringCore offering
Choo Choo is a National Rail accredited UK rail ticket booking platform available on iOS, Android and the web. Its core product is an automated fare comparison and split ticketing engine that searches thousands of fare combinations to find the cheapest valid journey for a given route, paired with delay compensation alerts that monitor booked journeys and notify users when claims are available. The platform sells full-range National Rail tickets with no booking fees, charging commission only when an actual split ticket saving is delivered.
Product overview
Choo Choo is a single, unified UK train ticket booking platform combining a mobile app (iOS and Android) and website. The core product offering centers on train ticket search, comparison, and booking with key differentiators including: (1) Split Ticketing Engine that automatically finds cheaper combination fares, (2) Delay Repay Alerts that monitor journeys and notify users of compensation eligibility, (3) Real-Time Travel Updates for delays/cancellations/platform changes, and (4) E-Ticket integration with Apple Wallet and Google Wallet. The platform specializes in finding the lowest fares across UK National Rail routes with no booking fees on standard tickets. Revenue is generated through a 4.5% industry commission on all tickets plus up to 15% commission on split ticket savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Choo Choo Train Ticket App National Rail accredited UK train ticket booking application available on iOS, Android, and the web, enabling individual consumers to search, compare and book UK rail tickets with built-in split ticketing and Delay Repay alerts.
Quantifiable outcome
- Up to 90% savings on walk-up fares when combining advance booking, split ticketing, railcards, and off-peak travel
- +5 more outcomes
Companies that use Choo Choo
Customer profileSegments3 records
Ideal customer profiles3 records
Choo Choo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Choo Choo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Raileasy LtdcoreRaileasy Ltd is Choo Choo's Ticket Issuing System partner. They are registered at 10 Station Parade, Wanstead E11 1QF and handle ticket fulfillment, payment processing, and customer support for bookings. Choo Choo passes on all ticket terms and conditions from train operating companies through this partnership.
- National RailcoreNational Rail provides the accreditation that certifies Choo Choo as a fully approved UK rail retailer. This accreditation means tickets purchased through Choo Choo are valid across the entire UK rail network. Split ticketing is explicitly permitted under section 14 of the National Rail Conditions of Travel.
- Rail Delivery Group (RDG)coreThe Rail Delivery Group sets the standard commission rate of 4.5% for all accredited UK rail retailers on non-season tickets sold online. This commission is built into the fare and is the same across all retailers including Choo Choo, train company apps (LNER, GWR, etc.), and Trainline.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Choo Choo competitors and assessment
Company assessmentEmerging players
- Uber: Included by Choo Choo in its January 2026 price comparison for UK routes via Uber's transit feature. Represents an emerging non-traditional entrant into UK rail ticketing alongside its broader mobility offering.
Direct peers
- TrainPal: A UK-focused rail booking app included alongside Choo Choo in its January 2026 head-to-head price comparison. Operates the same direct-to-consumer mobile ticketing model with comparable features.
- TrainSplit: A UK rail ticket retailer specializing in split ticketing, the same core capability that defines Choo Choo. Customer support for Choo Choo routes through a trainsplit.com email address, suggesting a shared operational relationship or sibling brand.
- Trainline: The dominant UK rail ticketing platform and Choo Choo's primary direct competitor, with which Choo Choo directly benchmarked itself head-to-head in its January 2026 price comparison. Both are National Rail accredited retailers selling the full range of UK tickets online and via mobile apps.
- Raileasy: A National Rail accredited UK rail ticket retailer and Choo Choo's Ticket Issuing System partner. Operates a directly comparable consumer-facing rail booking business, fulfilling tickets on Choo Choo's behalf while also selling tickets under its own brand.
- Omio: European multi-modal travel booking platform covering rail, bus, and flight across the UK and continent. Competes with Choo Choo for UK rail bookings while offering a broader modal mix, putting it on the direct-comparison list for UK travellers.
- National Rail Enquiries: The official UK rail journey planner and ticket retail platform operated on behalf of the rail industry. Sets the accreditation standard that Choo Choo holds and competes with Choo Choo for direct ticket sales on the National Rail network.
Others
- Kayak: A global travel meta-search engine that has expanded into rail and ground transport. While not a direct UK rail ticketing competitor, it sits in the same discovery-and-comparison funnel and could channel or disintermediate traffic that Choo Choo targets via SEO.
Broad incumbents
- Skyscanner: A broad travel search and comparison platform that includes UK rail alongside flights and hotels. Competes indirectly with Choo Choo for travel discovery traffic, particularly on mobile, and is a benchmark for SEO-driven organic acquisition in travel.
- Trainline (operator-direct apps: LNER, GWR): Train operating company apps (LNER, GWR, etc.) sell tickets directly and earn the same 4.5% industry commission as Choo Choo. They compete on brand trust and direct operator affiliation rather than on price comparison or split ticketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Choo Choo social profiles
Digital presenceChoo Choo compliance and trust
Trust signalCompliance3 records
Choo Choo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choo Choo leadership team
Management profileNumber of profiles
Profiles1 record
Choo Choo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choo Choo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choo Choo
What does Choo Choo do?
Choo Choo is a National Rail accredited UK rail ticket booking platform available on iOS, Android and the web. Its core product is an automated fare comparison and split ticketing engine that searches thousands of fare combinations to find the cheapest valid journey for a given route, paired with delay compensation alerts that monitor booked journeys and notify users when claims are available. The platform sells full-range National Rail tickets with no booking fees, charging commission only when an actual split ticket saving is delivered.
Is Choo Choo a public or private company?
Choo Choo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Choo Choo founded?
Choo Choo was founded in 2025. It employs 1 to 10 people.
Where is Choo Choo based?
Choo Choo is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Choo Choo make money?
Two revenue lines are on record. Split Ticket Savings Commission is the primary driver. The others are industry Commission from Rail Delivery Group.
Who are Choo Choo's main competitors?
Uber is listed as an emerging player. Direct peers are TrainPal, TrainSplit, Trainline, Raileasy, Omio and National Rail Enquiries. Kayak is listed as an others. Broad incumbents are Skyscanner and Trainline (operator-direct apps: LNER, GWR).
Does Choo Choo have an API?
No public API is recorded for Choo Choo.
What industry is Choo Choo in?
Choo Choo's product category is Rail Ticket Booking Software. Its primary akta.pro industry code is THALADAD, Rail & Intercity Bus Booking Engines, with a secondary code of THAIAMAH, Fare Capping, Best-Fare & Account Reconciliation. Its NAICS code is 488 and its SIC code is 5960.