What LastObject does

LastObject ApS is a Copenhagen-based, privately held consumer goods company founded in 2019 by Isabel Aagaard, Nicolas Aagaard, and Kåre Frandsen. It designs and sells reusable personal care products intended to replace single-use bathroom disposables, anchored by three core SKUs: LastSwab (a reusable cotton swab with non-porous TPE tips on a polypropylene rod, replacing 1,000+ single-use swabs), LastTissue (six GOTS-certified organic cotton tissues in a BPA-free silicone two-compartment case, replacing 3,100+ tissues), and LastRound (seven reusable pads blending GOTS organic cotton with wood cellulose fibre, replacing 1,750 disposable pads). The line has expanded to include LastPad (reusable menstrual pads), a precision tier (LastSwab PRO with Ocean Bound Plastic case), and refillable personal/household care products (Body Wash, Hand Wash, Dish Wash Bottle with separate refill SKUs). All products carry ISO 14044-verified life cycle assessments documenting materially lower environmental impact than disposables.

The business is a direct-to-consumer e-commerce operation running on Shopify, with regional fulfilment centres in Denmark and the United States serving 60+ countries. Pricing is one-time/perpetual-license with no subscription required — products are sold individually (LastSwab from €12, LastRound from €16, LastTissue from €24, LastSwab PRO Trio at $24) or in bundles (Complete Set from €44, Personal Care Kit, Beauty Kit). Refills for swabs, pads, tissues, and body/hand wash create a secondary recurring revenue stream on top of the durable hardware sale. The company has bootstrapped growth through eight fully-funded Kickstarter/Indiegogo campaigns accumulating 61,426 backers, complemented by Klaviyo-powered email, organic social (Instagram @better__objects), SEO-optimized comparison content, and earned media coverage.

The company is a Certified B Corporation with EU cosmetic applicator safety, GOTS organic cotton, and OEKO-TEX Standard 100 certifications. It has received the Beazley Designs of the Year award from the Design Museum London (2020), plus the European Product Design Award, A' Design Award, Muse Design Awards, Berlin Design Award, Super Design Award, and three 2024 Cosmoproff awards. No institutional investors, parent companies, or M&A activity are disclosed; ownership remains with the three co-founders.

Name

LastObject

Legal name

LastObject ApS

Website

https://lastobject.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

LastObject is a Copenhagen-based DTC e-commerce company that designs and sells reusable personal care products — including reusable cotton swabs, tissues, cotton pads, and menstrual pads — to eco-conscious consumers in 60+ countries, with ISO-verified sustainability claims and refill-based recurring revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase revenue from reusable consumer products. Products are designed to last years, eliminating ongoing repurchase. Refill products available for replaceable components (LastSwab tips, LastRound pads, LastTissue tissues).
2. Refill Products: Replacement components sold separately: LastSwab refills, LastRound refills, LastTissue refills, body wash refills, laundry bags. Extends product lifecycle and creates repeat revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

LastObject designs and sells reusable personal care and household products that replace single-use disposables. Its core line comprises LastSwab (reusable cotton swab with TPE tips), LastTissue (reusable organic-cotton tissues in a silicone case), LastRound (reusable cotton pads), and LastPad (reusable menstrual pad), alongside refillable Body Wash and Hand Wash, and accessories such as a laundry bag. Products are sold as one-time purchases with replaceable refill components, backed by ISO 14044-verified environmental impact data, and shipped worldwide through the company's own Shopify storefront.

Product overview

LastObject offers a portfolio of reusable personal care and household products designed to replace single-use disposable items. The core product line includes LastSwab (reusable cotton swabs), LastTissue (reusable tissues in a silicone case), LastRound (reusable cotton pads), and LastPad (reusable menstrual pads), all designed in Copenhagen and backed by independent ISO Life Cycle Assessments. These are complemented by refills and accessories including laundry bags. The company has expanded into refillable personal care with Body Wash and Hand Wash products, and household care with Dish Wash Bottle. Products are sold individually or in bundles (Makeup Kit, Bathroom Starter Kit, Complete Set) and ship worldwide from fulfilment centres in Denmark and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• LastSwab Reusable cotton swab with non-porous TPE (thermoplastic elastomer) tips on a polypropylene rod and a recycled plastic carrying case, designed to replace 1,000+ single-use cotton swabs. EU cosmetic-applicator safety certified; 8.3× lower environmental impact per ISO 14044 LCA. Available in Original, Beauty, and Baby variants. For individual consumers seeking to replace single-use swabs in personal care, beauty, and infant care routines.
• LastSwab PRO Precision reusable cotton swab with a tapered dual-tip design for detailed ear cleaning and makeup correction. TPE tips on a polypropylene rod with a certified Ocean Bound Plastic case; replaces 1,000+ single-use swabs over its lifetime. Sold as a Trio pack.
• LastTissue Set of 6 reusable tissues made from GOTS-certified organic cotton, housed in a BPA-free silicone case with two separate compartments for clean and used tissues. Machine washable at 60°C. Replaces 3,100+ single-use tissues; 8.2× lower environmental impact per ISO 14044 LCA. For individual consumers replacing disposable facial tissues.
• LastRound Set of 7 reusable cotton pads made from 30% GOTS-certified organic cotton and 70% sustainably sourced wood cellulose fibre (Tencel-type). Machine washable at 60°C, rated for 250+ wash cycles. Replaces ~1,750 single-use cotton pads per set; 24× lower environmental impact per ISO 14044 LCA. For individual consumers using cotton pads for makeup removal, toner, and skincare cleansing.
• LastPad Reusable menstrual pad designed as a sustainable alternative to single-use pads and tampons. For individual consumers seeking to replace disposable period products with a washable, long-life reusable.
• Body Wash Refillable body wash enriched with Trehalose, Hyaluronic Acid, and Sorbitol for hydrated, nourished skin. Sold as a starter kit with a 500ml reusable bottle and 2 powder refills at $23. Reduces single-use plastic packaging versus conventional body wash bottles.
• Hand Wash Refillable hand wash created with Hyaluronic Acid and nourishing ingredients to leave skin hydrated and well-nourished. Sold as a Starter Kit or with 2× refills at $17; reduces single-use plastic packaging versus disposable hand wash.
• Dish Wash Bottle Refillable bottle for dish wash, designed for use with refill products to replace single-use plastic dish-wash bottles.
• Body Wash Refill Powder refill for the Body Wash starter kit; enriched with Trehalose, Hyaluronic Acid, and Sorbitol. Sold in packs of 2 refills at $18 to extend the life of the reusable Body Wash Bottle.
• Body Wash Bottle Empty 500ml reusable bottle designed for use with Body Wash powder refills; sold separately as a replacement or additional bottle for $5.
• Laundry Bag Reusable mesh laundry bag that keeps LastRound and LastTissue refills together in the washing machine, protecting delicate fabrics and extending product life. Available in Small and Large sizes at $9.
• Zero-Waste Makeup Kit Bundle of LastRound and LastSwab Beauty for a complete reusable makeup routine; sold as a kit to consumers with daily makeup removal and skincare cleansing needs.
• Zero-Waste Bathroom Starter Kit Bundle of LastSwab, LastTissue, and LastRound marketed as a Personal Care Kit for the complete sustainable bathroom routine.
• The Complete Set Bundle of LastSwab, LastTissue, and LastRound — the full sustainable bathroom routine — priced from €44.

Quantifiable outcome

• 8.3× lower environmental impact (LastSwab)
• +8 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting LastObject's online store (lastobject.com). Provides the online storefront, payment processing infrastructure, and order management system. Terms of Service state 'Our store is hosted on Shopify Inc., which provides us with the online e-commerce platform that allows us to sell our products and services to you.'
• KlaviyocoreTechnology or IntegrationEmail marketing platform used for newsletter and marketing communications. Privacy Policy states 'Klaviyo — email marketing platform, only if you have opted in to marketing communications.'
• StripecoreTechnology or IntegrationPayment processor for secure transaction processing. Privacy Policy states 'Payment processors (Stripe, PayPal, etc.) — to process transactions securely.'
• PayPalcoreTechnology or IntegrationPayment processor for secure transaction processing. Privacy Policy states 'Payment processors (Stripe, PayPal, etc.) — to process transactions securely.'

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Package Free Shop: Zero-waste lifestyle brand and marketplace selling reusable alternatives including cotton rounds and personal care items - similar eco-conscious customer segment and direct overlap in reusable personal care categories.
• Ethique: Solid-bar personal care brand (shampoo, conditioner, body wash) focused on eliminating plastic packaging - similar sustainability thesis, B Corp certified, international DTC presence and comparable product philosophy.
• By Humankind: DTC refillable personal care brand (deodorant, body wash, hand soap, mouthwash) targeting eco-conscious consumers with refill system - closely comparable to LastObject's newer product lines and DTC go-to-market.
• Blueland: Refillable cleaning and personal care brand (tablet-based cleaning products, body care) with strong DTC presence and similar sustainability mission - direct overlap in body wash, hand wash, and dish wash categories and refill business model.
• Common Good: Refillable cleaning and personal care brand sold through retail and DTC channels - broader portfolio overlap with LastObject's newer wash products and similar sustainability positioning.
• Who Gives a Crap: DTC sustainable household paper brand (recycled toilet paper, tissues, paper towels) with similar crowdfunding origin, eco-conscious customer base, and global DTC model. Direct category overlap with LastTissue and shared sustainability positioning.
• Plaine Products: Refillable personal care brand selling aluminum-bottled shampoo, conditioner, body wash, and hand soap with refill subscription - closely matches LastObject's body/hand wash expansion, refillable model, and DTC sustainability positioning.

Emerging players

• EcoRoots: Zero-waste personal care and household brand offering reusable cotton rounds, safety razors, and refillable body products - directly overlapping product categories with LastObject's core reusable personal care line.
• Wild: DTC refillable deodorant brand with similar sustainability positioning, refill-based revenue model, and design-led brand aesthetic - comparable in scale, stage, and trajectory to LastObject.
• Sqwure: DTC reusable paper towel brand offering bamboo-based reusable towels to replace disposable paper towels - similar sustainability proposition and DTC model targeting eco-conscious consumers in a closely adjacent category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/better__objects
• Xx.com/LastSwab
• Facebookfacebook.com/lastobject
• LinkedInlinkedin.com/company/lastobject

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LastObject