Janson Coffee
- Company typePrivate
- Founded1990
- HeadquartersVolcán, Panama
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Janson Coffee firmographics
Firmographics- Name
- Janson Coffee
- Legal name
- Janson Coffee
- Website
- https://jansoncoffee.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Janson Coffee is headquartered
LocationHeadquarters
- HQ city
- Volcán
- HQ country
- Panama
- HQ region
- Latin America
Offices2 records
Markets served
Janson Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Roasted Coffee Sales: Direct-to-consumer sales of roasted specialty coffee including Geisha, Pacamara, and Family Coffee varieties in various sizes. Products sold online with international shipping. One-time purchase model per order.
- Green Coffee Sales: Bulk green (unroasted) coffee beans sold to other roasters and coffee businesses. Currently sold out for 2024 harvest; next availability with 2027 harvest.
- Coffee Tours and Experiences: Farm tours ranging from 40-minute process tours ($15) to complete 2-hour experiences ($40), plus tasting experiences. Bookings made through WhatsApp.
- Coffee Shop Retail: On-site coffee house sales of hot and cold beverages, specialty drinks, and food items. Also sells whole bean and ground coffee for take-home purchase.
- Specialty Products: Sales of cascara tea, coffee capsules compatible with Nespresso machines, and other coffee-related products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee Process Tour - 40 minute guided tour of coffee varieties and processing plant |
| Unit Pricing | Pay-as-you-go | Coffee Process + Roasting Tour - 1 hour tour including roasting area experience |
| Unit Pricing | Pay-as-you-go | Complete Coffee Tour - 2 hour comprehensive experience |
| Unit Pricing | Pay-as-you-go | Family Coffee - Dark Roast (275g) |
| Unit Pricing | Pay-as-you-go | Family Coffee - Regular Roast (320g) |
| Unit Pricing | Pay-as-you-go | Geisha Washed (150g) |
| Unit Pricing | Pay-as-you-go | Geisha Natural (300g) |
| Unit Pricing | Pay-as-you-go | Janson Capsule (10 units) |
| Unit Pricing | Pay-as-you-go | Cascara Tea (200g) |
| Unit Pricing | Pay-as-you-go | International Shipping Rates (USA, Canada, Europe) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Janson Coffee product offering
Product offeringCore offering
Janson Coffee cultivates, processes, and sells specialty Arabica coffee from its estate in Volcán, Chiriquí, Panama, offering roasted coffee to consumers and green coffee wholesale to roasters. The farm also operates agronomy tours and an on-site coffee shop as complementary channels.
Product overview
Janson Coffee is a specialty coffee producer and exporter founded in 1990, operating family farms in the Chiriqui highlands of Panama at altitudes of 1,350-1,700 masl. The company offers a portfolio of premium coffee products including roasted whole bean and ground coffee under the Family Coffee brand (Caturra and Catuai varietals), single-origin Geisha coffee (Washed and Natural processing), Pacamara coffee, and convenience products like Nespresso-compatible capsules and drip bag coffee. Additional offerings include specialty items such as Avocado Flower honey and Geisha Cherry Cascara tea. The company also operates an on-site coffee house and provides agricultural tourism experiences through guided coffee tours. Products are available for international shipping directly from the farm.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Coffee Roasted specialty coffee offered by Janson Coffee in 1 lb packaging for direct consumer purchase, priced at $10.
- Geisha Coffee Premium Geisha variety Arabica coffee cultivated at high altitude on the Janson estate, available in roasted form for consumers and green form for roasters, with lots recognized in international barista competitions.
- Pacamara Coffee Pacamara variety Arabica coffee cultivated by Janson Coffee and offered for sale alongside other estate varieties.
- Catuai Coffee Catuai variety Arabica coffee grown and processed at the Janson estate, available for purchase.
- Caturra Coffee Caturra variety Arabica coffee grown and processed at the Janson estate, available for purchase.
- Green Coffee (wholesale) Unroasted green coffee sold wholesale in bulk to specialty roasters and competition baristas, with multiple lots from different varieties and processing methods.
- Agronomy Tours Guided tours of the Janson Coffee farm for visitors to learn about coffee cultivation, processing methods, and estate operations.
- Coffee Shop On-site coffee shop at the Janson Coffee farm serving coffee beverages to visitors and tourists.
Companies that use Janson Coffee
Customer profileSegments2 records
Ideal customer profiles2 records
Janson Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Janson Coffee partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Janson Coffee competitors and assessment
Company assessmentDirect peers
- Finca Lerida: Historic Boquete Panama specialty coffee estate combining farm, processing, and on-site hospitality (restaurant, tours). Closely comparable to Janson across the integrated farm-plus-tourism-plus-DTC model.
- Hacienda La Esmeralda: Family-owned Panama Boquete farm widely credited with introducing the Geisha variety to international specialty markets. Most direct comparable: a single-origin Panama Geisha producer competing for the same Best of Panama, WBC, and specialty wholesale buyers.
- Don Pachi (Pachi Coffee): Panama Volcán/Chiriquí-based specialty coffee producer with strong Geisha presence and Best of Panama placements. Comparable as a neighboring single-farm specialty producer targeting the same D2C and competition audiences.
- Finca Deborah: Panama Volcán/Boquete specialty producer known for exotic processing of Geisha and other varietals with international award recognition. Comparable as a high-altitude Panama specialty peer in the same terroir band.
- Ninety Plus Coffee: Premium Panama-origin specialty coffee producer known for experimental processing and high-end Geisha-adjacent lots. Comparable in positioning at the very top of the specialty market, with similar lot-by-lot micro branding and competition placements.
- Café de Eleta: Panama Chiriquí-based specialty coffee producer with its own estate, processing, and award-winning Geisha lots. Comparable as a regional single-farm specialty peer targeting international specialty buyers.
- Elida Estate (Lamastus Family Estates): Multi-generation Panama Boquete producer of high-end Geisha and Catuai lots, frequent Best of Panama winner. Direct comparable across terroir-driven premium positioning, family ownership, and competition-led marketing.
Broad incumbents
- Blue Bottle Coffee: Premium specialty coffee company with cafe and D2C channels focused on freshness and single-origin transparency. Comparable as a premium-positioned specialty brand selling direct to consumers internationally.
- Counter Culture Coffee: US specialty coffee roaster with strong direct-trade sourcing program and education/training focus. Comparable in D2C specialty brand-building and championship sponsorship strategy, though operates at broader scale and across multiple origins.
- Stumptown Coffee Roasters: Specialty coffee roaster with direct-trade sourcing and a roastery-cafe model. Comparable as a vertically integrated premium specialty brand with strong single-origin positioning, though operating at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Janson Coffee social profiles
Digital presenceJanson Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Janson Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Janson Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Janson Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Janson Coffee
What does Janson Coffee do?
Janson Coffee cultivates, processes, and sells specialty Arabica coffee from its estate in Volcán, Chiriquí, Panama, offering roasted coffee to consumers and green coffee wholesale to roasters. The farm also operates agronomy tours and an on-site coffee shop as complementary channels.
Is Janson Coffee a public or private company?
Janson Coffee is a private company. It is classified as family owned and is currently operating.
When was Janson Coffee founded?
Janson Coffee was founded in 1990.
Where is Janson Coffee based?
Janson Coffee is headquartered in Volcán, Panama, in the Latin America region.
How does Janson Coffee make money?
Five revenue lines are on record. Roasted Coffee Sales are the primary driver. The others are green Coffee Sales, coffee Tours and Experiences, coffee Shop Retail and specialty Products.
Who are Janson Coffee's main competitors?
Direct peers on record are Finca Lerida, Hacienda La Esmeralda, Don Pachi (Pachi Coffee), Finca Deborah, Ninety Plus Coffee, Café de Eleta and Elida Estate (Lamastus Family Estates). Broad incumbents are Blue Bottle Coffee, Counter Culture Coffee and Stumptown Coffee Roasters.
Does Janson Coffee have an API?
No public API is recorded for Janson Coffee.