Ninety Plus Coffee
- Company typePrivate
- Founded2006
- HeadquartersVolcán, Panama
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Ninety Plus Coffee firmographics
Firmographics- Name
- Ninety Plus Coffee
- Legal name
- Ninety Plus Coffee
- Website
- https://ninetypluscoffee.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Ninety Plus Coffee industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Ninety Plus Coffee is headquartered
LocationHeadquarters
- HQ city
- Volcán
- HQ country
- Panama
- HQ region
- Latin America
Offices2 records
Markets served
Ninety Plus Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Coffee Sales (D2C): Revenue generated from direct-to-consumer sales of specialty coffee products through their e-commerce storefront. Products are sold in various packaging formats including 7-pack boxes with individual sachets and individual coffee bags.
- Wholesale - Green and Roasted Coffee: Ninety Plus works with select partners worldwide to purvey green and roasted coffee products, suggesting B2B wholesale revenue from selling coffee to other businesses.
- Branded Retail Store Partnerships: Revenue opportunity through opening branded retail stores with partners worldwide, representing franchise/licensing type revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pink Blossom - Premium limited edition coffee |
| Unit Pricing | Pay-as-you-go | Tigre - Folio™ natural process Gesha |
| Unit Pricing | Pay-as-you-go | Sillvia - Criolic Folio™ Gesha |
| Unit Pricing | Pay-as-you-go | Juliette - Honey process Gesha |
| Unit Pricing | Pay-as-you-go | Perci - Natural Gesha |
| Unit Pricing | Pay-as-you-go | Ruby - Natural Folio™ Gesha |
| Unit Pricing | Pay-as-you-go | Carmo - Specialty Gesha |
| Unit Pricing | Pay-as-you-go | Private 227 - Premium Gesha |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ninety Plus Coffee product offering
Product offeringCore offering
Ninety Plus Coffee produces and sells ultra-premium single-origin Gesha and Ethiopian heirloom varietal coffees grown on its own estates in Panama. The company sells directly to consumers through its Shopify e-commerce platform, through wholesale partners, and via branded retail stores, with differentiated lots defined by proprietary processing techniques including Thermolic™, Criolic Folio™, and Natural Folio™.
Product overview
Ninety Plus Coffee is a specialty coffee company producing premium Gesha and Ethiopian heirloom varietals from their Panamanian estates (Gesha Estates and Barú Estates). Their product portfolio consists of single-origin coffees organized by processing styles: Washed Process coffees (Lycello), Honey Process (Juliette), Natural Process (Perci), Thermolic™ coffees (Kambera), Criolic™/Criolic Folio™ coffees (Sillvia, Yuzo), and Natural Folio™ coffees (Carmo, Tigre, Ruby). Each coffee is named and tied to specific locations within their estates, with pricing ranging from $45 to $230 per unit. The company pioneered proprietary processing techniques including Thermolic™ (using heat) and Criolic™ (using cold river water) to create distinctive flavor profiles. Multiple products have been used to win world championship competitions in barista, brewers cup, and coffee in good spirits categories.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Batch #227 broke the producer pricing world record at $5,001.50 per kilogram
- +2 more outcomes
Companies that use Ninety Plus Coffee
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Ninety Plus Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ninety Plus Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Select Wholesale PartnerscoreNinety Plus works with select partners worldwide to purvey green and roasted coffee products. The company is actively seeking additional wholesale partners to distribute their premium specialty coffees globally.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ninety Plus Coffee competitors and assessment
Company assessmentDirect peers
- Finca Deborah: Panamanian operator focused on micro-lot Gesha production with experimental processing. Closely comparable to Ninety Plus's niche of boutique, processing-led ultra-premium specialty.
- Finca El Injerto: Multi-generational Guatemalan specialty coffee estate with multiple Cup of Excellence and Best of Guatemala awards. Comparable as a high-end single-estate producer selling premium micro-lots globally to roasters and competition baristas.
- Hacienda La Esmeralda: Panamanian estate producer famous for the Esmeralda Gesha and multiple Best of Panama wins. Direct competitor to Ninety Plus in the ultra-premium Panamanian Gesha category, competing for the same competition, auction, and specialty retail customers.
- Lamastus Family Estates: Panamanian grower of record-setting Gesha lots (Elida Estate, Auromar) in the Boquete region. Competes with Ninety Plus at the top of the global auction and specialty coffee hierarchy, particularly in limited-release competition-grade micro-lots.
- Elida Estate: Panamanian estate owned by the Lamastus family, producer of award-winning Geisha lots and a regular Best of Panama winner. Competes head-to-head with Ninety Plus in Panamanian ultra-premium Gesha.
- La Palma & El Tucán: Colombian specialty coffee producer known for innovative processing experiments (e.g., lactic, anaerobic, infused fermentations) and direct-to-roaster partnerships. A direct analogue for Ninety Plus's processing-R&D-driven positioning.
- Sey Coffee: Brooklyn-based specialty coffee roaster sourcing ultra-premium single-origin lots and selling to a high-end consumer and wholesale customer base. Comparable as a downstream brand that monetizes competition-grade green coffee through direct and selective wholesale channels.
Broad incumbents
- Intelligentsia Coffee: Established US specialty coffee roaster with direct-trade sourcing and a wholesale/café footprint. A broader incumbent in the same ultra-premium specialty category, but at greater scale and across a wider portfolio of origins.
- Stumptown Coffee Roasters: Pioneer US specialty coffee roaster with direct-trade relationships and a national wholesale/retail footprint. Overlaps with Ninety Plus at the premium end of the specialty category but operates at materially larger scale.
- Blue Bottle Coffee: Premium US specialty coffee brand (recently part of Nestlé) with cafés, e-commerce, and wholesale. Comparable in positioning as a premium consumer-facing coffee brand but with a much broader product line and distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ninety Plus Coffee social profiles
Digital presenceNinety Plus Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ninety Plus Coffee leadership team
Management profileNumber of profiles
Profiles2 records
Ninety Plus Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ninety Plus Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ninety Plus Coffee
What does Ninety Plus Coffee do?
Ninety Plus Coffee produces and sells ultra-premium single-origin Gesha and Ethiopian heirloom varietal coffees grown on its own estates in Panama. The company sells directly to consumers through its Shopify e-commerce platform, through wholesale partners, and via branded retail stores, with differentiated lots defined by proprietary processing techniques including Thermolic™, Criolic Folio™, and Natural Folio™.
Is Ninety Plus Coffee a public or private company?
Ninety Plus Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ninety Plus Coffee founded?
Ninety Plus Coffee was founded in 2006. It employs 101 to 250 people.
Where is Ninety Plus Coffee based?
Ninety Plus Coffee is headquartered in Volcán, Panama, in the Latin America region.
How does Ninety Plus Coffee make money?
Three revenue lines are on record. Direct Coffee Sales (D2C) is the primary driver. The others are wholesale - Green and Roasted Coffee and branded Retail Store Partnerships.
Who are Ninety Plus Coffee's main competitors?
Direct peers on record are Finca Deborah, Finca El Injerto, Hacienda La Esmeralda, Lamastus Family Estates, Elida Estate, La Palma & El Tucán and Sey Coffee. Broad incumbents are Intelligentsia Coffee, Stumptown Coffee Roasters and Blue Bottle Coffee.
Does Ninety Plus Coffee have an API?
No public API is recorded for Ninety Plus Coffee.
What industry is Ninety Plus Coffee in?
Ninety Plus Coffee's product category is Specialty Coffee. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAGAGAG, Tea, Coffee & Cocoa Farming (Beverage Specialty Crops). Its NAICS code is 311920 and its SIC code is 2080.