Latitud Sur Compañía Argentina de Seguros

Name

Latitud Sur Compañía Argentina de Seguros

Legal name

Compañía Argentina de Seguros Latitud Sur S.A.

Website

https://latitudsursa.com.ar

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Regional Insurance (Workers' Compensation and Agricultural)

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro industry

PRIMARYFSAIAMAA

Worksite Accident Insurance

Financial & Insurance/Insurance — Life & Health/Supplemental & Voluntary Benefits (Worksite)

Keywords

• Workers compensation insurance
• Agricultural hail insurance
• Automotive insurance coverage
• Group life insurance
• Property fire insurance

Headquarters

HQ city

Perico

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. ART - Workers' Compensation Insurance: Core revenue stream from workers' compensation insurance (ART) for employers in Jujuy and Salta provinces. Premiums based on employer payroll, risk classification, and worker count. The company is the #1 ART by market share in Jujuy.
2. Agricultural/Hail Insurance: Hail insurance for agricultural producers, particularly tobacco farmers. Includes active anti-hail system coverage and risk assessment services. Ranked among top five national agricultural and forestry risk insurers.
3. Automotive Insurance: Motor vehicle insurance covering third-party liability, fire damage, theft, and partial/total destruction. Also covers agricultural machinery and implements. Offered alongside ART services.
4. Group Life Insurance: Collective life insurance for covered workers. Notable client includes the Judicial Power of Jujuy province. Provided as an add-on to ART policyholders and standalone to enterprise clients.
5. Fire Insurance: Fire damage coverage primarily for tobacco producers, covering tobacco curing barns (buildings and contents) against fire during the curing process. Tailored to agricultural operations in the region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Latitud Sur Compañía Argentina de Seguros S.A. is a regional Argentine insurance company offering five core lines: ART (workers' compensation), agricultural hail, automotive, group life, and fire insurance. It primarily serves employers and producers in Jujuy and Salta provinces, providing accident prevention, medical care, rehabilitation, salary compensation, and active anti-hail protection through the LATSER S.A. Sistema de Lucha Antigranizo.

Product overview

Latitud Sur Compañía Argentina de Seguros operates as a regional insurance provider offering five core insurance products: ART (workers' compensation insurance), Granizo (agricultural hail insurance), Automotores (vehicle insurance), Vida Colectivo (group life insurance), and Seguro de Incendio (fire insurance). The company serves primarily the provinces of Jujuy and Salta, with ART being its dominant product and market leader in Jujuy. The product portfolio covers workplace risk protection, agricultural risk, automotive coverage, life insurance, and property fire coverage, with a focus on personalized regional service and prevention-oriented approach.

Differentiator

Problem solved

Functional benefit

Products and services

• ART - Aseguradora de Riesgos del Trabajo Workers' compensation insurance covering workplace accidents and occupational diseases for employers in Jujuy and Salta. Provides medical assistance, rehabilitation, salary compensation, disability settlements, accident prevention services, and direct follow-up of injured workers by dedicated professionals. Required by Argentine Labor Risk Law (Ley 24.557).
• Seguro de Granizo Agricultural hail insurance for crops with active protection through the LATSER S.A. Sistema de Lucha Antigranizo (Anti-Hail System). Covers crop damage from hail events with over 30 years of experience in agricultural risk assessment.
• Seguro de Automotores Vehicle insurance covering mandatory third-party liability, casco coverage for fire, theft, and total or partial destruction of the insured vehicle. Also covers agricultural machinery and implements. Includes online payment via Macro Click.
• Seguro de Vida Colectivo Group life insurance providing coverage for workers and employees of enterprise and government clients. Notable client includes the Judicial Power of Jujuy Province. Often bundled with ART coverage and offered to first-line companies.
• Seguro de Incendio Fire insurance primarily for tobacco producers covering damage to tobacco curing stoves (estufas) and their contents during the curing process. Insured sums are set based on stove capacity for both buildings and contents.

Quantifiable outcome

• 28.9% market share in Jujuy Province ART market
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• CASEMI (Cámara de Servicios Mineros de Jujuy)minorOthersLatitud Sur is a member of the Cámara de Servicios Mineros de Jujuy (CASEMI), the Chamber of Mining Services of Jujuy. This membership connects the company with mining companies operating in the province and facilitates its registration as a local supplier for mining sector clients.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Federación Patronal Seguros: Argentine mutual/cooperative insurer with strong regional roots and a multi-line P&C portfolio, comparable in size and cooperative-ownership structure to Latitud Sur.
• Río Uruguay Seguros: Argentine mutual insurer serving regional markets with multi-line P&C and ART coverage — structurally similar to Latitud Sur in mutual/cooperative origins and product mix.
• Meridional Seguros: Argentine P&C insurer with a comparable multi-line product set (auto, hail, fire, life) and similar regional scale — directly comparable mid-market peer.
• La Segunda Seguros: Argentine mutual insurer offering multi-line P&C and ART coverage with a regional presence and similar cooperative-style governance — directly comparable in product mix and target market.
• Prevención ART: ART specialist owned by the Sancor Group, one of Argentina's largest workers' compensation carriers. Direct competitor to Latitud Sur's core ART business with national scale.
• San Cristóbal Seguros: Argentine mutual insurance company offering P&C, ART, and life products with a multi-province footprint; comparable mid-sized regional insurer.

Broad incumbents

• Mapfre Argentina: Argentine subsidiary of global insurer MAPFRE, offering P&C, ART, and life products nationally with strong digital distribution. Broad incumbent that pressures regional players like Latitud Sur on price and digital service.
• La Caja Seguros: Major Argentine insurance carrier with national P&C and ART operations and broad distribution — broad incumbent competing across Latitud Sur's product lines.
• Sancor Seguros: One of Argentina's largest insurance groups (cooperative), offering the full P&C/ART/life spectrum nationally. A broad incumbent whose Prevención ART subsidiary competes head-to-head with Latitud Sur.
• Galeno ART: ART division of Galeno, a large Argentine insurance group with national ART and P&C offerings; competes in the same workers' comp market as Latitud Sur at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/latitudsur.arg
• LinkedInlinkedin.com/company/latitud-sur-compania-argentina-de-seguros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitud Sur Compañía Argentina de Seguros