What Loginn Hotels does

Loginn Hotels is a privately-held Tel Aviv–based hospitality operator that runs a portfolio of six distinct boutique hotels (Nahalat Binyamin, Savanna, Pixel, Silicate, Monochrome, and ColorBox), totaling roughly 166–181 rooms, plus an on-site luxury spa (Spa 3030) and a network of partner cafes that deliver breakfast and brunch. The company differentiates through a fully "autonomous" operating model: there is no traditional reception desk, dining room, or front-desk staff; guests check in via a proprietary web app (loginn.app), receive room codes digitally, and communicate with staff 24/7 over WhatsApp. Most rooms include built-in kitchenettes and are sized XS through XXXL, with modular connecting configurations for families and groups.

The company serves a mix of domestic and international tourists, business travelers, extended-stay guests (via a 30–60 night sublet program at 5,500–8,700 ILS per month), wellness seekers (via Spa 3030's hammam, basalt bath, and massage treatments), and nightlife- and beach-oriented younger travelers. Revenue is generated from nightly and weekly room rentals, monthly sublets, spa services, packaged hotel-plus-spa-plus-breakfast bundles, breakfast-voucher commissions through partner cafes, events/private hire, and a free email-based loyalty program called Loginners Club. Distribution is exclusively direct-to-consumer through the company's own website, app, phone line, and WhatsApp, with a Best Rate Guarantee to deter OTA leakage.

Loginn operates as a single-jurisdiction (Israel), single-city (Tel Aviv) chain with no disclosed institutional investors, no parent company, and a small internal team (11–50 employees). Ownership is private and ultimate control is not documented in the source materials. Recent activity includes the 2025 opening of the 65-room Nahalat Binyamin flagship near Rothschild Boulevard, anchored by Martinet coffee bar and Abri chef restaurant at the entrance.

Name

Loginn Hotels

Legal name

Loginn Hotels

Website

https://loginnhotels.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Loginn Hotels is a privately-held Tel Aviv–based operator of six boutique hotels (~166–181 rooms) running a fully autonomous, digital-first model with app-based check-in, WhatsApp guest service, on-site Spa 3030, and partner-cafe breakfasts, serving leisure tourists, business travelers, and extended-stay guests.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Low-Cost Extended-Stay (Limited-Service) (THAGABAO), Extended-Stay Hotels (THAMAFAD), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel accommodation
• Autonomous hotel operations
• Extended stay rentals
• Hotel spa services
• Digital hotel booking

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Rentals: Nightly and weekly hotel room rentals across 6 properties in Tel Aviv. Rooms range from XS (single) to XXXL (large suites). Includes modular/connecting rooms for families and groups.
2. Monthly Sublets: Extended stay sublets of 30-60 nights at discounted monthly rates. Includes weekly cleaning, fresh linens, kitchenette-equipped rooms, and spa discounts.
3. Spa and Package Bundles: Spa 3030 treatments (massages, hammam, basalt baths) and bundled packages combining hotel stay with spa and breakfast at partner cafes.
4. Breakfast Vouchers: Breakfast vouchers at partnered local cafes (Café 38, Plaza, AT8, Jenia, Balfour Coffee) included with certain bookings or as add-on.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Loginn Hotels operates a collection of six boutique hotels in Tel Aviv providing nightly and extended-stay accommodation through a fully autonomous, digital-first model. Guests book and check in online or via a mobile app, receive room codes without a physical reception, and communicate with the property 24/7 via WhatsApp. The offering includes room rentals (XS to XXXL sizes with kitchenettes), monthly sublets of 30-60 nights, Spa 3030 wellness treatments, and bundled packages with breakfast at partner local cafes.

Product overview

Loginn Hotels is a collection of six boutique Tel Avivian hotels operating on a fully autonomous, digital-first model. The portfolio consists of: Loginn Nahalat Binyamin (65 rooms, newest flagship), Savanna (24-25 rooms, urban-green near Dizengoff Center), Pixel (32-35 rooms, grungy design with Spa 3030 on-site), Silicate (28 rooms, pop-art near beach), Monochrome (minimalist, near Rothschild), and ColorBox (13 rooms, converted synagogue near beach). Properties offer modular rooms with kitchenettes, ranging from XS to XXXL sizes. The chain differentiates through self-service operations (app check-in, WhatsApp support), no traditional reception or dining rooms, and partnerships with local cafes for breakfast. Additional offerings include Spa 3030 wellness services, monthly sublets, event hosting, and a free Loginners Club loyalty program. Promotional packages bundle accommodation with spa treatments, surf lessons, and local dining.

Differentiator

Problem solved

Functional benefit

Brands

• Loginners Club: Loyalty program offering perks and deals to subscribers via email newsletter
• 3030 Spa & Hamam

Products and services

• Loginn Nahalat Binyamin Hotel Newest and largest Loginn property with 65 rooms and suites in sizes M, L, XL, and XXXL. Located near Rothschild Boulevard and Nahalat Binyamin pedestrian street. Features modular connecting rooms, lush rooftop with city views, Martinet coffee bar, and chef restaurant Abri. Targeted at couples, families, and small groups seeking central Tel Aviv stays.
• Savanna Hotel Urban-green hotel with 24-25 rooms featuring exposed ceilings, plants, and artistic design, located near Dizengoff Center and Bograshov. Rooms include built-in kitchenettes, oversized windows, and sizes S to XL. Targeted at guests seeking an intimate Tel Avivian artistic experience.
• Pixel Hotel Hotel with 32-35 rooms in grungy design with exposed silicate brick walls and graffiti art, located on Dizengoff Square. Features a rooftop and houses the underground luxury Spa 3030. Room sizes S to XL with built-in kitchenettes. Targeted at guests seeking playful, artistic Tel Aviv stays with on-site spa access.
• Silicate Hotel Boutique hotel near Bograshov Beach with 28 rooms featuring cheerful pop-art design. XS to L-sized rooms with built-in kitchenettes and sunny balconies. Pet-friendly property targeted at party-oriented guests, long sleepers, and beach visitors.
• Monochrome Hotel Minimalist hotel on Montefiore Street, 1 minute from Rothschild Boulevard. S to M-sized minimalist rooms with built-in kitchenettes. Party-oriented hotel targeted at nightlife-focused travelers and those wanting to be near Rothschild cafes and bars.
• ColorBox Hotel Compact hotel with 13 rooms in a converted former synagogue, located on Ben Yehuda Street 3 minutes from Frishman Beach. Vibrant Tel Avivian style with an accessible room option. Targeted at surfers, beach lovers, and life hackers seeking central beach access.
• Spa 3030 & Hamam Luxury spa and traditional hammam located at Pixel Hotel offering basalt baths, personalized massage treatments (Thai, Shiatsu, deep tissue), traditional hammam treatment, body acupuncture, and cosmetic acupuncture. Inspired by Japanese forest bathing with Indonesian wood, volcanic basalt stones, and cave-like design. Targeted at wellness seekers, couples, and hotel guests across the Loginn portfolio.
• Sublets (Monthly Rentals) Monthly rental program offering extended hotel stays of 30-60 nights at ColorBox, Monochrome, Silicate, Pixel, and Savanna properties. Includes weekly cleaning, kitchenettes, and spa discounts. Monthly rates range from 5,500 to 8,700 ILS. Targeted at digital nomads, remote workers, and guests on extended business or relocation stays.
• Events & Private Hire Event hosting services including rooftop events, workshops, chef dinners, birthday parties, bachelor/bachelorette parties, and corporate events. Available at Pixel Hotel rooftop and Loginn Nahalat Binyamin. Targeted at private individuals, party organizers, and corporate event planners.
• Spa Package (3030 Spa & Hamam Package) Hotel and spa bundle including one-night stay at a Loginn hotel, choice of 45-minute massage or 30-minute hammam treatment at Spa 3030, fruit platter and wine, and breakfast at a local cafe. Available with Pixel (₪1,102/couple/night), Savanna (₪1,271/couple/night), or Silicate (₪1,102/couple/night) hotels. Targeted at couples and wellness-focused travelers.
• Extreme Package Activity package including one-night stay at Monochrome hotel, surf lesson for two, ice bath experience, and breakfast at a partner cafe, priced from ₪907. Targeted at adventure-seeking couples and surf enthusiasts.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Café 38minorOthersBreakfast partner café at 38 Shlomo HaMelech St, Tel Aviv. Offers European-style breakfasts with any dish from shared menu plus hot/cold drink. 20% off alcoholic drinks for hotel guests. 3-10 min walk from hotels.
• Plaza Café Dizengoff SquareminorOthersBreakfast partner café at 3 Zina Dizengoff Square. Parisian-European cuisine with excellent breakfast dishes and indulgent brioche pastries.
• AT8 Coffee (Kosher)minorOthersMehadrin kosher breakfast partner at 88 Dizengoff St. One main dish from shared menu plus hot/cold drink. Sun-Fri 10:00-16:00.
• Jenia Dizengoff SquareminorOthersBrunch partner café at 13 Ben Ami St (Dizengoff Square). Offers brunch until 16:00 with any dish from shared menu plus hot/cold drink.
• Balfour CoffeeminorOthersBreakfast partner recommended for Monochrome hotel guests at 18 Balfour St. Local neighborhood vibe with delicious brunch until 15:00. Closed Saturday.
• Gili Coffee HouseminorOthersCafé partner at Silicate Hotel (34 Ben Yehuda St). 3-minute walk from beach. Coffee and food offerings for hotel guests.
• Martinet Coffee BarcoreOthersCoffee bar at Nahalat Binyamin hotel entrance. Serves breakfast in morning, transforms into cocktail bar in evening. Martinet Breakfast Club serves hotel breakfast.
• Abri Chef RestaurantcoreOthersIconic chef restaurant at Nahalat Binyamin hotel entrance. Dinner service as intimate cocktail bar in evening.
• Spa 3030coreOthersOwned spa operation at Pixel Hotel (Harav Rains St). Offers luxury treatments including basalt bath, traditional hammam, massage therapies. Spa packages offered across all Loginn hotels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hotel Montefiore Tel Aviv: Long-established Tel Aviv boutique hotel on the same Montefiore Street as Loginn Monochrome. Comparable as a centrally located Tel Aviv boutique competitor targeting design-conscious leisure travelers.
• The Norman Tel Aviv: Luxury boutique hotel in central Tel Aviv operated under the same Brown Hotels umbrella-adjacent ecosystem. Comparable as a design-forward Tel Aviv boutique hotel competing for the same high-end leisure/business travel demand.
• Abraham Hostels Tel Aviv: Tel Aviv hostel/hotel hybrid targeting young international travelers with social spaces and curated local experiences. Comparable as a Tel Aviv-based, experience-led, design-conscious accommodation targeting similar youth/tourist segment at lower price points.

Emerging players

• Selina: Fast-growing global hospitality brand targeting digital nomads and experience-driven travelers with co-working, wellness, and community programming. Comparable as an emerging tech-and-experience-led accommodation brand pursuing similar digital-nomad/extended-stay demand that Loginn addresses via sublets.

Direct peers

• Yotel: Tech-led compact hotel brand with self-service kiosks, robotic luggage storage, and app-based check-in. Comparable as a pioneer of the autonomous/no-front-desk hotel concept that Loginn has applied to a city-boutique model.
• citizenM: Global chain of compact, app-controlled 'affordable luxury' hotels with self check-in kiosks and no traditional reception. Closest functional analog to Loginn's autonomous digital-first model; key difference is global scale vs. Loginn's single-city focus.
• The Hoxton: Design-driven boutique hotel brand operating urban properties with strong neighborhood identity, lobby-as-social-hub concept, and F&B partnerships. Comparable as a multi-property boutique operator with neighborhood-concepts and curated local F&B.
• Brown Hotels: Tel Aviv–headquartered boutique hotel group operating multiple design-led properties (e.g., The Norman, Brown TLV, Lighthouse) in central Tel Aviv. Directly comparable as a multi-property Tel Aviv boutique operator targeting similar millennial/creative-class leisure travelers with curated, design-forward stays.

Broad incumbents

• Accor: Global hospitality incumbent with lifestyle/boutique brands (25hours, Mama Shelter, ibis Styles) that overlap Loginn's design-conscious mid-scale positioning. Relevant for benchmarking distribution scale, loyalty, and the competitive threat to independent boutique operators.
• Moxy Hotels (Marriott): Marriott's millennial-focused boutique-lite brand with self-service check-in, mobile key, and no full-service amenities. Comparable tech-enabled boutique positioning under a major global distribution platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smart.hotels.tlv
• Instagraminstagram.com/loginnhotels
• LinkedInlinkedin.com/company/loginnhotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loginn Hotels