Billie Jean King Cup

What Billie Jean King Cup does

The Billie Jean King Cup is the world's largest annual international team competition in women's sport, organized by World Tennis (formerly the International Tennis Federation, ITF) through its operating entity ITF Licensing (UK) Ltd and subsidiary Billie Jean King Cup Limited. Founded in 1963 as the Federation Cup, renamed Fed Cup in 1995, and rebranded to its current name in 2020 to honor tennis legend and equality advocate Billie Jean King, the competition features national teams competing across multiple tiers — Regional Groups I-IV, Qualifiers, Play-offs, and Finals — with a record 148 nations participating in 2026. The 2025 Finals marked a format transition to an 8-team knockout event, mirroring the Davis Cup Final 8 structure, and are hosted at Shenzhen Bay Sports Centre Arena in China through at least 2026.

The competition's commercial operations are built around three primary revenue streams: title sponsorship (Gainbridge, as 'Billie Jean King Cup by Gainbridge'), a global partnership portfolio (e.l.f., Microsoft Copilot, Mastercard, 1xBet), and global TV broadcasting rights sold to regional networks across 40+ countries. Distribution is layered across TV broadcast, free live streaming via billiejeankingcup.com, the World Cup of Tennis mobile application (iOS/Android, consolidated with Davis Cup), and social media channels across Instagram, TikTok, YouTube, X, Facebook, and LinkedIn. Digital products include the Watch Live streaming service, the World Tennis Tennis ID account system, the Heart Award player recognition program (since 2009), and the 'On Her Shoulders' documentary series presented by e.l.f.

Technology infrastructure centers on a strategic partnership with Microsoft as global technology and innovation partner, which debuted its custom Azure AI-powered Match Insights solution at the 2025 Finals. The solution processes over 300,000 data points per match and generates 1,500 unique statistical combinations in real time, providing players and coaches with tactical insights during matches. Cloud hosting is facilitated through Microsoft Azure with data stored in the UK or EU, and the organization maintains GDPR and CCPA compliance. The competition is governed by the ITF (now World Tennis), a private limited company registered in England and Wales with headquarters in Roehampton, London, led by CEO Kerstin Lutz, operating with 11-50 employees.

Name

Billie Jean King Cup

Legal name

ITF Licensing (UK) Ltd and Billie Jean King Cup Limited

Website

https://billiejeankingcup.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Billie Jean King Cup is the world's largest annual international women's tennis team competition, organized by World Tennis across 148 nations with revenue from title sponsorship, global partners, and international broadcasting rights.

Ownership category

akta.pro rank

Product category

Professional Sports Events / International Tennis Competition

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

akta.pro primary industry

Tennis Leagues & Team Competitions (MPAKAAAJ)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Sports & Event Media Rights Licensing (MPADALAE), Sports Events & Match Tickets (THAJAFAE)

Keywords

• International tennis competition
• Women's team sports
• Tennis tournament series
• Sports event broadcasting
• Sports sponsorship rights

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Title Sponsorship: Gainbridge serves as the title partner (Billie Jean King Cup by Gainbridge), providing primary sponsorship revenue.
2. Global Partners: Multiple global partners including e.l.f., 1xBet, Microsoft Copilot, and Mastercard contribute sponsorship revenue.
3. Broadcasting Rights: TV broadcast rights sold to regional broadcasters globally, including ESPN, Tennis Channel, beIN, and others across Americas, Europe, Asia-Pacific, and MENA regions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Billie Jean King Cup is the premier women's international team tennis competition (the World Cup of Tennis), featuring national teams from 148+ nations competing across multiple tiers including Finals, Qualifiers, Play-offs, and Regional Groups I-IV. The core commercial offering includes title and global sponsorship rights (e.g., Gainbridge, e.l.f., Microsoft Copilot, Mastercard, 1xBet), regional broadcasting rights, and supporting digital products including the World Cup of Tennis app and Watch Live streaming service.

Product overview

Billie Jean King Cup operates as a multi-component sports entertainment platform centered on the premier women's team tennis competition (the World Cup of Tennis). The core offering includes the tournament itself across multiple phases (Regional Groups, Qualifiers, Play-offs, Finals). Supporting digital products include the World Cup of Tennis mobile app (iOS/Android) for live scores, streaming, and video content; the Watch Live streaming service for match coverage; and the World Tennis Tennis ID account system. Additional initiatives include the Heart Award program recognizing exceptional team players, and email newsletter services for fan engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Heart Award: An ITF initiative presented since 2009 that recognizes players who have represented their country with distinction, shown exceptional courage on court, and demonstrated outstanding commitment to the team.
• On Her Shoulders

Products and services

• Billie Jean King Cup The premier women's international team tennis competition (the World Cup of Tennis), featuring national teams from 148+ nations competing across Regional Groups, Qualifiers, Play-offs, and Finals.
• World Cup of Tennis App Mobile app for iOS and Android bringing together Davis Cup and Billie Jean King Cup coverage with live scores, match stats, point-by-point recaps, live streams, video on demand, highlights, official draws, player profiles, and team rankings.
• Watch Live Service Streaming service on the website and app providing audio-visual coverage of live Billie Jean King Cup matches and highlights, available for registered users within their country of registration, subject to geo-blocking.
• Microsoft Match Insights Azure AI-powered analytics solution providing players and coaches with actionable tactical insights during Billie Jean King Cup matches, processing over 300,000 data points and 1,500 unique statistical combinations in real time.
• Newsletter Email newsletter subscription service delivering latest Billie Jean King Cup news and content about competing teams directly to subscribers.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• MicrosoftcoreTechnology or Integration · 16 September 2025Microsoft serves as global technology and innovation partner for the Billie Jean King Cup, debuting its custom Match Insights solution at the 2025 Finals in Shenzhen. The solution leverages Azure AI technologies to process over 300,000 data points per match and generate 1,500 unique statistical combinations in real time, providing players and coaches with actionable tactical insights. Microsoft has an expanding sports technology portfolio including partnerships with the Premier League and NFL.
• GainbridgeflagshipGTM or Marketing PartnerGainbridge is the title partner of the Billie Jean King Cup (Billie Jean King Cup by Gainbridge). As title sponsor, Gainbridge provides primary sponsorship funding and branding rights for the competition across all Finals, Qualifiers, and Play-offs events.
• e.l.f.coreGTM or Marketing Partnere.l.f. (extra feeling of fabulous) is a global partner of the Billie Jean King Cup, sponsoring content including the 'On Her Shoulders' documentary series featuring player stories.
• Microsoft CopilotcoreTechnology or IntegrationMicrosoft Copilot is a global partner providing technology integration, including the Azure AI-powered Match Insights solution that processes 300,000+ data points per match in real time.
• MastercardcoreGTM or Marketing PartnerMastercard is a global partner of the Billie Jean King Cup, providing payment and transaction technology services for the competition.
• 1xBetminorGTM or Marketing Partner1xBet is a global partner of the Billie Jean King Cup.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Wimbledon: Tennis Grand Slam run by the All England Lawn Tennis Club. Adjacent flagship tennis IP sharing the same broadcast/sponsor category set as BJK Cup and frequently co-marketed within women's tennis narratives.
• Roland Garros (French Open): One of four tennis Grand Slams run by national federations under the ITF structure. Adjacent tennis property sharing broadcast and sponsor ecosystems; not a direct team-tennis competitor but a comparable marquee sports IP.

Broad incumbents

• Tennis Channel: Dedicated tennis broadcaster and streaming service that holds rights to BJK Cup in multiple regions. Functions as both channel partner and broader tennis-media incumbent competing for premium tennis subscriber attention.
• ATP (Association of Tennis Professionals): Governing body of men's professional tennis and owner of the ATP Tour media arm. A broad incumbent in the same sport with overlapping commercial (media rights, data, sponsor) channels that compete for tennis sponsor dollars.
• WTA (Women's Tennis Association): Global governing body of women's professional tennis. Overlaps with BJK Cup via its calendar, player roster, and sponsorship ecosystem; the WTA Tour and WTA Finals are key complements and competitive forces for women's tennis viewing.

Direct peers

• Davis Cup: The men's counterpart international team tennis competition, also organized by World Tennis (formerly ITF). Operates the same annual team-tournament model across qualifiers, groups, and an 8-team Finals format—the structural template BJK Cup adopted in 2025.
• Laver Cup: Annual men's team tennis event pitting Team Europe vs Team World, organized by Tennis Champions Tours and backed by Roger Federer's management company. Comparable team-tennis IP competing for premium sponsorships and global broadcast rights in the same tennis property category.
• Hopman Cup: Long-running mixed-nation team tennis event historically held in Perth. Rebranded/relaunched in 2023 as an ITF/WTA event, competing in the same international mixed-team tennis IP space as BJK Cup.
• United Cup: Mixed-gender international team tennis competition launched in 2023 by Tennis Australia in partnership with the ATP and WTA. Directly competes for the same January calendar slot, top player availability, and global tennis sponsor wallets.

Emerging players

• WTA Finals: Season-ending individual championship of the WTA Tour. Competes for marquee women's tennis viewership, premium sponsor categories, and calendar priority against BJK Cup Finals week.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BJKCup
• YouTubeyoutube.com/@BJKCup
• Facebookfacebook.com/BillieJeanKingCup
• LinkedInlinkedin.com/company/billie-jean-king-cup
• Instagraminstagram.com/billiejeankingcup
• TikToktiktok.com/@bjkcup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billie Jean King Cup