Laver Cup
Laver Cup is an annual ATP-certified team tennis competition between Europe and the World, operated by Trident8 Limited, that sells tickets, premium hospitality, travel packages, and sponsorships for a single three-day event rotating between major global venues such as The O2 London and Intuit Dome Los Angeles.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Laver Cup does
Laver Cup is an annual international men's team tennis competition operated by Trident8 Limited, a UK private limited company (UK company number 10107546) that is a subsidiary of US holding company Team8 LLC. Co-created with input from Roger Federer and organized by Chairman and TEAM8 CEO Tony Godsick alongside Laver Cup CEO Steve Zacks, the event was launched in Prague in 2017 and pits six top ATP players representing Team Europe against six representing Team World across three days of escalating weighted matches (1 point Friday, 2 points Saturday, 3 points Sunday). It is an official ATP-certified event whose match results count in player records. The 9th edition is scheduled for September 25-27, 2026 at The O2 in London, with the 10th edition confirmed for Intuit Dome in Los Angeles in September 2027.
The product portfolio centers on ticket inventory (Full Tournament, Multi-Session, Single-Session, and Group Tickets for 12+), six tiers of premium hospitality (Rocket Club-Unrivaled, Vantage Club, Legends Club, Captains Club, Private Suites, The Ultimate Experience) priced from $840 to $30,000, and ancillary travel packages sold through three official tour operators serving North and South American markets. Distribution flows through the official website (lavercup.com), AXS as official ticketing partner of The O2, and dedicated hospitality sales partners Keith Prowse and THE TEAM.
Revenue is generated across ticket sales, premium hospitality, a multi-tier sponsorship program (Founding Partner Rolex, Global Partners UBS, Mercedes-Benz, and Alipay+, plus Global Sponsors, Global Suppliers and Event Sponsors), global broadcast and media rights, official merchandise, and travel package commissions. Customer segments comprise tennis enthusiasts and sports fans (primary), corporate groups buying hospitality for entertaining, and premium experiential travelers. The company is private, headquartered at 71 Queen Victoria Street in London, and operates with Steve Zacks as CEO and Tony Godsick as Chairman alongside captains Yannick Noah (Team Europe), Andre Agassi (Team World), and vice-captains Tim Henman and Patrick Rafter.
Laver Cup firmographics
Firmographics- Name
- Laver Cup
- Legal name
- Trident8 Limited
- Website
- https://lavercup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laver Cup is an annual ATP-certified team tennis competition between Europe and the World, operated by Trident8 Limited, that sells tickets, premium hospitality, travel packages, and sponsorships for a single three-day event rotating between major global venues such as The O2 London and Intuit Dome Los Angeles.
- Ownership category
- akta.pro rank
Laver Cup industry classification
Industry- NAICS
- Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tennis Leagues & Team Competitions (MPAKAAAJ)
- akta.pro secondary industries
- Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Events & Match Tickets (THAJAFAE), Sports Team, Tournament & Training Travel (THAKAGAI)
Keywords
Where Laver Cup is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Laver Cup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Ticket Sales: Full tournament, multi-session, and single-session tickets sold through AXS official ticketing partner. Group tickets available for 12+ attendees. Tickets sold in GBP with pricing tiers for lower and upper level seating.
- Hospitality Packages: Premium hospitality packages including Rocket Club-Unrivaled, Vantage Club, Legends Club, Captains Club, Private Suites, and The Ultimate Experience. Sold directly through Laver Cup website in USD or via AXS in GBP. Multi-tier pricing from single-session to full tournament packages.
- Travel Packages: Official travel partner packages including best seats, accommodations, ground transportation, and curated London excursions. Sold through three official tour operators: Steve Furgal's International Tennis Tours (North America), Topnotch Tennis Tours (North America), and Faberg (South America).
- Sponsorship: Multi-tiered sponsorship program including Founding Partner (Rolex), Global Partners (UBS, Mercedes, Alipay), Global Sponsors (ServiceNow, Genesys, Perplexity), Global Suppliers (Cleveland Clinic, FICO, Flexjet, On, Uniqlo, Wilson, Moet Chandon, Oliver Peoples, BOSS, Icelandic), and Event Sponsors (Willkie, The Sporting News).
- Media Rights: Broadcast and media rights for the ATP-certified tournament broadcast globally.
- Merchandise: Official merchandise including fan t-shirt competition winning designs sold at venue and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Tournament Ticket Package - All 5 sessions |
| One time/ perpetual license | Pay-as-you-go | Multi-Session Ticket Package - 2+ sessions |
| One time/ perpetual license | Pay-as-you-go | Single-Session Ticket |
| One time/ perpetual license | Pay-as-you-go | Group Tickets - 12 or more |
| One time/ perpetual license | Pay-as-you-go | Full Tournament Hospitality Package |
| One time/ perpetual license | Pay-as-you-go | Multi-Session Hospitality Package |
| One time/ perpetual license | Pay-as-you-go | Single-Session Hospitality Package |
| One time/ perpetual license | Pay-as-you-go | Rocket Club-Unrivaled - Front Row Court Level |
| One time/ perpetual license | Pay-as-you-go | Vantage Club - Court Level Sideline/Baseline |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Laver Cup product offering
Product offeringCore offering
Laver Cup operates an annual three-day international team tennis competition between Team Europe and Team World, featuring six top ATP Tour players per side in a unique format where traditional rivals become teammates. The company sells tiered ticket packages (full tournament, multi-session, single-session), premium hospitality experiences (Rocket Club-Unrivaled, Vantage Club, Legends Club, Private Suites, The Ultimate Experience), official travel packages, broadcast and sponsorship rights, and licensed merchandise around the event.
Product overview
The Laver Cup is an annual premium tennis event and not a software product. It offers a portfolio of ticketing and hospitality products centered around the three-day team competition between Team Europe and Team World. The core offering includes Full Tournament, Multi-Session, and Single-Session Ticket Packages at various price levels (Lower Level from £726-£2,346, Upper Level from £186-£670), plus premium hospitality packages (Rocket Club-Unrivaled, Vantage Club, Legends Club, Private Suites, The Ultimate Experience) with prices ranging from $840 to $30,000. Additional ancillary services include Travel Packages through official partners, the Laver Cup Insider membership for priority access and newsletters, and Open Practice Day tickets. All tickets are sold via AXS (official ticketing partner of The O2) and the Laver Cup's own hospitality sales team.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- First team to reach 13 points wins
- +1 more outcomes
Companies that use Laver Cup
Customer profileSegments3 records
Laver Cup technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Laver Cup partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered founding partner, global partner, global sponsor, global supplier, official partner, event sponsor, venue partner, supported organization and official sanctioning body.
- Rolexfounding partnerRolex serves as the Founding Partner of the Laver Cup since its inception in 2017. The luxury Swiss watch brand represents the premium positioning of the event.
- UBSglobal partnerGlobal partner and presenting sponsor of the Ballkid Program (Laver Cup London Ballkid Program presented by UBS).
- Mercedes-Benzglobal partnerGlobal partner providing premium vehicle fleet for the tournament.
- Alipay+ (Ant Group)global partnerGlobal partner facilitating payment solutions for international customers.
- ServiceNowglobal sponsorGlobal sponsor providing enterprise software solutions.
- Genesysglobal sponsorGlobal sponsor providing customer experience and contact center solutions.
- Perplexityglobal sponsorGlobal sponsor, AI-powered search engine.
- Cleveland Clinicglobal supplierGlobal supplier providing healthcare and medical services for the tournament.
- FICOglobal supplierGlobal supplier providing analytics and decision management software.
- Flexjetglobal supplierOfficial Private Aviation Sponsor returning for Laver Cup London 2026. Provides private jet travel services.
- On Runningglobal supplierGlobal supplier and official footwear partner, also providing ballkid uniforms alongside UNIQLO.
- UNIQLOglobal supplierGlobal supplier and official apparel partner providing ballkid uniforms alongside On Running.
- Wilsonglobal supplierGlobal supplier and official tennis ball partner.
- Moet & Chandonglobal supplierGlobal supplier and official champagne partner for hospitality experiences.
- Oliver Peoplesglobal supplierGlobal supplier and official eyewear partner.
- BOSS (Hugo Boss)global supplierGlobal supplier and official apparel partner.
- Icelandic Glacialglobal supplierGlobal supplier and official water partner.
- Steve Furgal's International Tennis Toursofficial partnerOfficial North American Travel Partner. Provides comprehensive travel packages including tickets, accommodations, transportation, and curated London experiences.
- Topnotch Tennis Toursofficial partnerOfficial North American Travel Partner. Packages include best seats, accommodations, ground transportation, and curated experiences. Combined 50+ years experience.
- Fabergofficial partnerOfficial South American Travel Partner (Brazil). Provides travel packages for Laver Cup London 2026.
- AXSofficial partnerOfficial ticketing partner of The O2 for Laver Cup. Sells all ticket types including full tournament, multi-session, and single-session tickets. Also handles ticket delivery, transfers, and official resale.
- Keith Prowseofficial partnerOfficial hospitality sales partner for Laver Cup 2026. Sells premium hospitality packages including Private Suites.
- THE TEAM / Premium Accessofficial partnerOfficial hospitality sales partner for Laver Cup 2026. Corporate and group hospitality sales.
- Willkie Farr & Gallagher LLPevent sponsorOfficial Legal Services Provider for Laver Cup London 2026.
- The Sporting Newsevent sponsorEvent Sponsor and media partner.
- The O2 Arenavenue partnerVenue host for Laver Cup London 2026 (9th edition, September 25-27, 2026). Iconic London entertainment arena.
- Intuit Dome (Los Angeles Clippers)venue partnerVenue host for Laver Cup 2027 (10th edition, September 24-26, 2027) in Inglewood, California. Home of NBA's LA Clippers, opened 2024, hosting 2028 Olympic basketball.
- International Tennis Hall of Famesupported organizationLaver Cup is proud to support the International Tennis Hall of Fame.
- ATP Tourofficial sanctioning bodyLaver Cup is an official certified ATP Tour event. Individual match results are recorded in official player records. Event complies with ATP Rules, Regulations and on-court procedures.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Laver Cup competitors and assessment
Company assessmentDirect peers
- Presidents Cup: The Presidents Cup mirrors the Ryder Cup format in golf, pitting USA against an International team. Operated by the PGA Tour, it shares Laver Cup's biennial/periodic cadence, premium hospitality tiers, and reliance on marquee player participation to drive sell-through.
- Davis Cup (ITF): The Davis Cup is the most direct peer to the Laver Cup - an international men's team tennis competition. Both pit top ATP players representing regional/geographic teams against each other in a multi-day format, though Davis Cup operates over a longer season with national teams rather than Europe vs. World.
- United Cup: The United Cup is a mixed-team ATP/WTA competition launched in 2023, also pitting national teams against each other in a multi-day team format. It competes for similar spectator mindshare, sponsor dollars, and player participation windows, making it a direct competitive peer to Laver Cup.
- Billie Jean King Cup: The Billie Jean King Cup (formerly Fed Cup) is the women's team tennis competition operated by the ITF, directly paralleling Laver Cup's team-tennis model with national teams. It shares the same conceptual product (rivals becoming teammates in national/regional jerseys) and operates on a similar sponsor-and-ticketing-driven model.
- Ryder Cup: The Ryder Cup is the most cited analogue for Laver Cup - a premier team-vs-team competition in golf pitting Europe vs. USA. It shares the same rivalry-framed team format, premium hospitality economics, and global sponsor base, and is the conceptual blueprint for the Laver Cup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Laver Cup social profiles
Digital presenceLaver Cup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laver Cup leadership team
Management profileNumber of profiles
Laver Cup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laver Cup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laver Cup
What does Laver Cup do?
Laver Cup operates an annual three-day international team tennis competition between Team Europe and Team World, featuring six top ATP Tour players per side in a unique format where traditional rivals become teammates. The company sells tiered ticket packages (full tournament, multi-session, single-session), premium hospitality experiences (Rocket Club-Unrivaled, Vantage Club, Legends Club, Private Suites, The Ultimate Experience), official travel packages, broadcast and sponsorship rights, and licensed merchandise around the event.
Is Laver Cup a public or private company?
Laver Cup is a private company. It is currently operating.
When was Laver Cup founded?
Laver Cup was founded in 2017. It employs 1 to 10 people.
Where is Laver Cup based?
Laver Cup is headquartered in London, United Kingdom, in the Europe region.
How does Laver Cup make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are hospitality Packages, travel Packages, sponsorship, media Rights and merchandise.
Who are Laver Cup's main competitors?
Direct peers on record are Presidents Cup, Davis Cup (ITF), United Cup, Billie Jean King Cup and Ryder Cup.
Does Laver Cup have an API?
No public API is recorded for Laver Cup.
What industry is Laver Cup in?
Its primary akta.pro industry code is MPAKAAAJ, Tennis Leagues & Team Competitions, with a secondary code of MPAKALAB, Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers). Its NAICS code is 711211 and its SIC code is 7900.