Clothes to Kids

What Clothes to Kids does

Clothes To Kids, Inc. is a 501(c)(3) nonprofit organization (EIN: 14-1849798) founded in 2002 and headquartered in Clearwater, Florida. The organization provides new and quality used clothing free of charge to low-income and in-crisis school-age children (PreK4 through 12th grade) in the Greater Tampa Bay area. Services are delivered through three retail storefronts in Clearwater, St. Petersburg, and Tampa, where eligible families—referred by schools or social service agencies and typically qualifying via free/reduced lunch status—shop by appointment in a dignified, department-store-like environment. A curbside alternative called Clothes To Go (CTG) bags serves families without transportation. Each child receives a standardized CTK Wardrobe Package (5 pairs underwear, 5 pairs socks, 5 tops, 4 bottoms, optional dress, 1 pair shoes, and a seasonal jacket). In 2024, the organization distributed 15,296 wardrobes and 336,512 individual items, with a 2026 target of 18,125 wardrobes.

The business model is donation-funded rather than revenue-generating. Income streams include one-time and recurring individual donations (including the Circle of Friends monthly giving program), corporate partnerships (Coat Club, Clothe A Classroom Challenge), in-kind clothing donations from partners such as Bombas and Vans, foundation grants (Community Foundation Tampa Bay, Pinellas Community Foundation, Triad Foundation, White Family Foundation), planned giving/securities gifts, and event fundraising (Charity Polo Classic, Birthday Party). Operations are supported by a small staff team of 11-50 plus hundreds of volunteers contributing approximately 1,300 hours per month, generating an estimated $361,000 in annual operational cost savings. Technology infrastructure consists of standard nonprofit SaaS tools: DonorPerfect for donor management, Network for Good for online donations, Microsoft Power Apps Portals for appointment scheduling, OneCause for event ticketing, and Google Analytics for web tracking.

Since founding in 2002 by Jode Frisbie Eye and Marie Bouchard McClung, the organization has distributed more than 223,000 wardrobes and operates with a 4-star Charity Navigator rating. It is governed by a Board of Directors with representation from Raymond James Financial, MarshMcLennan Agency, CBIZ CPAs, The Bank of Tampa, and Pinellas/Hillsborough County school districts. Geographic scope is intentionally limited to Pinellas and Hillsborough County school families, and the organization holds no parent company or subsidiary relationships.

Name

Clothes to Kids

Legal name

Clothes To Kids, Inc.

Website

https://clothestokids.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Clothes To Kids is a Clearwater, Florida-based 501(c)(3) nonprofit that provides free new and quality used clothing to low-income and in-crisis school-age children in Pinellas and Hillsborough counties via three retail stores and a curbside pickup program.

Ownership category

akta.pro rank

Product category

Nonprofit Social Services

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids Apparel (5–12) (CRAAAHAC)

Keywords

• Children's clothing assistance
• Nonprofit social services
• Charity clothing distribution
• School clothing support
• Community donation programs

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Individual Donations: Monetary donations from individuals to support clothing procurement and operations. Donors can make one-time or recurring gifts through the Network for Good platform or by mail.
2. Recurring Giving Program (Circle of Friends): Monthly recurring donations from supporters, providing consistent funding for planning and reducing administrative costs.
3. Corporate Partnerships: Funding and volunteer support from corporate partners including Coat Club partnerships and event sponsorships.
4. In-Kind Clothing Donations: New and quality used clothing donations from individuals, businesses, and In-Kind Giving Partners to stock inventory.
5. Planned Giving and Securities: Gifts of stock, IRA distributions, and planned estate gifts for long-term sustainability.
6. Foundation Grants: Support from community foundations including Community Foundation Tampa Bay and Pinellas Community Foundation.
7. Clothing Drive Programs: Community-organized clothing drives contribute to inventory supply rather than direct revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Clothes To Kids, Inc. is a 501(c)(3) nonprofit organization that provides new and quality used clothing free of charge to low-income or in-crisis school-age children (PreK4 through 12th grade) in the Greater Tampa Bay area of Florida. The organization operates three retail store locations in Clearwater, St. Petersburg, and Tampa, where referred children shop for a complete wardrobe with dignity under the guidance of volunteer personal shoppers. The organization has provided more than 223,000 wardrobes since its founding in 2002.

Product overview

Clothes To Kids operates as a single-entity nonprofit organization offering a unified clothing assistance program rather than a multi-product platform. The core service is providing new and quality used clothing to low-income school-age children free of charge through two main channels: in-store shopping experiences at three Greater Tampa Bay locations (Clearwater, St. Petersburg, Tampa) and Clothes To Go (CTG) curbside bags for families unable to visit in person. Each child receives a complete CTK Wardrobe Package containing essential school clothing including underwear, socks, tops, bottoms, shoes, and seasonal items. The organization supplements its direct services with community engagement programs including Student Drives, Clothing Drives, and the mobile Phyllis the Van pickup service. Seasonal campaigns like Shoetober and Drop (off) Your Drawers focus on collecting specific high-need items. Corporate partnership programs (Coat Club Partnerships, Clothe A Classroom Challenge) provide funding and volunteer support. Fundraising events including the Birthday Party and Charity Polo Classic generate operational funds. Donors can support the mission through various mechanisms including one-time donations, Circle of Friends recurring giving, gifts of stock/IRA, and Planned Giving through estate designations.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Shopping Experience An in-store shopping experience where referred low-income or in-crisis school-age children (PreK4 through 12th grade), accompanied by a parent or guardian, are paired with a volunteer personal shopper to select a week's worth of clothing plus shoes, books, a coat, and a backpack (based on availability).
• Clothes To Go Bags Pre-packaged bags of clothing distributed curbside to referred children and families, allowing them to receive a wardrobe without entering the store.
• CTK Wardrobe Package A complete wardrobe package provided to each referred child, including a week's worth of clothing appropriate to the season, shoes, books, and additional items such as coats and backpacks based on availability.

Quantifiable outcome

• 15,296 wardrobes distributed in 2024
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Gator FordminorOthersProvided Clothes To Kids' very own van named 'Phyllis' for clothing pickups and deliveries. Phyllis the Van enables mobile clothing collection and Clothes To Go delivery services.
• BombasminorGTM or Marketing PartnerIn-Kind Giving Partner providing new socks for inclusion in wardrobes.
• VansminorGTM or Marketing PartnerIn-Kind Giving Partner providing footwear for children.
• Butterbug BoutiqueminorGTM or Marketing PartnerIn-Kind Giving Partner contributing children's clothing.
• CC's WishlistminorGTM or Marketing PartnerIn-Kind Giving Partner supporting clothing donations.
• Junior League TampaminorGTM or Marketing PartnerIn-Kind Giving Partner providing volunteer support and clothing donations.
• Undies for EveryoneminorGTM or Marketing PartnerIn-Kind Giving Partner providing underwear donations.
• MossminorGTM or Marketing PartnerShoetober campaign sponsor supporting shoe donations for children.
• Printy Law FirmminorGTM or Marketing PartnerShoetober campaign sponsor supporting shoe donations.
• JabilminorGTM or Marketing PartnerCorporate community partner supporting Clothes To Kids mission through volunteer engagement.
• McKibbonminorGTM or Marketing PartnerCorporate partner providing volunteer support and community engagement.
• Our SaviorminorGTM or Marketing PartnerCoat Club corporate partner supporting coat donations.
• 4XProminorGTM or Marketing PartnerCoat Club corporate partner.
• Amb rus GroupminorGTM or Marketing PartnerCoat Club corporate partner.
• SEIminorGTM or Marketing PartnerCoat Club corporate partner.
• Charity Polo ClassiccoreStrategic or Co-development PartnerAnnual charity polo event benefiting Tampa Bay nonprofits. Benefiting charity since 2017 with over 8,000 wardrobes provided to children. Helped fund Tampa store opening. Biennial grant selection process.
• Elevation ChurchminorGTM or Marketing PartnerCommunity partner and referral source for families.
• Harborside ChurchminorGTM or Marketing PartnerCommunity partner and referral source for families.
• CPC (不知道全称)minorGTM or Marketing PartnerCommunity partner organization.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/clothestokids03
• Facebookfacebook.com/clothestokidsinc
• LinkedInlinkedin.com/company/clothes-to-kids-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clothes to Kids