Tri-County YMCA

What Tri-County YMCA does

Tri-County YMCA is a nonprofit community organization founded in 2003 and headquartered in Ferdinand, Indiana, that delivers fitness, wellness, youth development, and recreational programming across Dubois, Perry, and Spencer counties. The organization operates a permanent charter from YMCA of the USA and serves a base of more than 2,100 members through a tiered monthly membership model (Youth $20 to Household+ $65) billed via recurring ACH drafts, supplemented by program fees for personal training, swim team, youth sports, swimming lessons, Rock Steady Boxing, and other specialized services.

The core operational footprint consists of a main facility in Ferdinand (opened August 29, 2011, with a 24/7 Wellness Center added in August 2013 and a Therapy Pool/Sauna opened September 2024), supported by school-anchored program sites at Pine Ridge Elementary, Jasper Elementary, Holy Trinity Central Campus, and William Tell Elementary for after-school care and summer camps. Service delivery relies on standard YMCA technology infrastructure — principally the Daxko online registration platform for membership and program enrollment — alongside conventional fitness equipment (Cybex machines, treadmills, ellipticals) and partner-hosted specialized locations (Huntingburg Outdoor Pool, Heritage Hills High School, Salience Neurorehab).

The revenue model blends subscription recurring membership dues with usage-based program fees (personal training $100–$205 per package, summer camp $45–$130/week, after-school $28–$70/week), corporate wellness partnerships with local employers, Annual Campaign charitable donations, and ancillary facility/court rentals. The customer base is broadly distributed across family, adult wellness, teen civic engagement, and corporate segments, with school-based partnerships providing the principal distribution channel into families. The organization is governed by a volunteer Board of Directors and led by Executive Director Mike Steffe, with functional directors overseeing membership, youth development, aquatics, wellness, and afterschool programming. A formal partnership with the City of Jasper, struck in early 2023, is positioned to extend services into Jasper through a new Regional Wellness Center.

Name

Tri-County YMCA

Legal name

Tri-County YMCA

Website

https://tricountyymca.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Tri-County YMCA is a nonprofit community organization in Ferdinand, Indiana that delivers fitness, wellness, youth development, and recreational programming to over 2,100 members across Dubois, Perry, and Spencer counties via tiered memberships, school-based childcare and camps, and partner-hosted specialty programs.

Ownership category

akta.pro rank

Product category

Community Fitness, Youth Development, and Childcare Services

NAICS

Fitness and Recreational Sports Centers (713940), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Community fitness programs
• Youth development services
• Childcare and daycare
• Wellness and recreation
• Nonprofit community services

Headquarters

HQ city

Ferdinand

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Recurring monthly ACH draft memberships providing gym access, group exercise classes, and childwatch services. Membership categories range from Youth ($20/month) to Household ($50/month) with joining fees. This is the primary recurring revenue stream supporting operations.
2. Program Fees: Revenue from youth sports leagues, swimming lessons, swim team, personal training, nutritional coaching, and specialty fitness programs. Fees vary by program with member and non-member pricing structures (e.g., Personal Training 4 sessions: $100 members/$125 non-members).
3. Summer Day Camp Fees: Weekly childcare fees for summer camp programs at three locations (Ferdinand, Jasper, Tell City). Pricing ranges from $45-$130/week based on membership status and lunch program eligibility. Registration fees of $60-$100 apply.
4. AfterSchool Program Fees: Weekly after school childcare fees at multiple school sites (Pine Ridge, Jasper Elementary, Holy Trinity, Tri-County YMCA). Registration fees of $30-$50 apply with weekly rates from $28-$70 based on attendance days and lunch program status.
5. Annual Campaign Donations: Charitable fundraising through annual campaign to provide financial assistance and support programs for Dubois, Perry, and Spencer counties communities.
6. Corporate Memberships: Discounted group memberships for employees of corporate partner companies, providing recurring revenue through employer-subsidized wellness benefits.
7. Day Passes and Ancillary Fees: Day passes ($5-$15), After Hours Access Card ($20), therapy pool access, Cryolounge/Hydromassage ($25 access fee), court rentals ($30-$35/hour), and other ancillary charges for non-members and additional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Tri-County YMCA is a nonprofit community organization that provides tiered membership access to fitness facilities (wellness center, group exercise, therapy pool, sauna, Cryolounge, Hydromassage) and delivers youth development, aquatics, and childcare programs including AfterSchool care, Summer Day Camp, Holiday Camp, swimming lessons, the Cyclones Swim Team, Rock Steady Boxing for Parkinson's, preschool and youth sports leagues, and the Indiana Youth and Government civic program across Dubois, Perry, and Spencer counties in southern Indiana.

Product overview

Tri-County YMCA is a nonprofit organization operating as a single unified facility with multiple community-based programs. The core offerings include fitness and wellness services (gym equipment, group exercise, personal training, therapy pool), youth development programs (afterschool care, summer camp, holiday camp, preschool and youth sports), aquatic programs (swimming lessons, competitive swim team), health and rehabilitation services (Rock Steady Boxing for Parkinson's, therapy pool), and community engagement (special events, youth government, corporate memberships). The YMCA also partners with regional schools and community centers to deliver programs across Dubois, Perry, and Spencer counties. The membership model provides access to facility amenities while program fees apply for specialized services. A recent partnership with the City of Jasper is expanding services to the Jasper community through a Regional Wellness Center.

Differentiator

Problem solved

Functional benefit

Brands

• Clem and Mary Lange YMCA: A facility location of Tri-County YMCA serving the Ferdinand community with swimming lessons, summer camp, and youth sports programs.
• Regional Wellness Center Jasper

Products and services

• Membership Programs Tiered monthly memberships (Youth, Young Adult, Adult, Senior, Two Adult Household, Senior Couple, Household, and Household+) providing access to the wellness center, group exercise classes, childwatch services, and nationwide YMCA reciprocal access, with one-time joining fees and ACH-drafted monthly dues.
• AfterSchool Program Childcare program for children Pre-K through 5th grade delivered at Pine Ridge Elementary, Jasper Elementary, Holy Trinity Central Campus, and Tri-County YMCA, providing homework help, crafts, games, and healthy snacks with weekly rates that vary by attendance days and membership status.
• Summer Day Camp Summer day camp for K-6th grade children at three Indiana locations (Ferdinand, Jasper, Tell City), featuring STEAM activities, art projects, gym activities, and reading time with weekly pricing that varies by membership status and lunch program eligibility.
• Holiday Camp Day-camp-style care program for children during school breaks, providing supervised games, crafts, and activities.
• Swimming Lessons Four-week group swimming instruction program meeting twice weekly with a 4:1 swimmer-to-instructor ratio, designed to build water safety skills and confidence for ages 1 year and older, with member and non-member pricing tiers.
• Cyclones Swim Team Competitive age-group swim team open to swimmers ages 6 and up, competing in USA Swimming and YMCA swim meets, with practices at Huntingburg Outdoor Pool and Heritage Hills High School and age-tiered monthly pricing.
• Rock Steady Boxing Non-contact boxing-style fitness classes for individuals with Parkinson's Disease, meeting twice weekly at the Tri-County YMCA facility and Tuesdays/Thursdays at Salience Neurorehab in Jasper, with monthly subscription pricing differentiated for members and non-members.
• Personal Training & Nutritional Coaching Specialized fitness and nutrition coaching including fitness assessments, one-on-one training sessions, group training, in-person nutritional coaching packages, and 3-month online coaching programs (Online Nutritional Coaching and Online Complete Coaching) with credentials through ACE, NASM, ISSA, and NCCPT.
• Group Exercise Classes Instructor-guided group workout classes including RPM, BodyPump, Les Mills Core, Upbeat Barre, BodyFlow, Morning Energizers, Enhanced Fitness, and outdoor summer water aerobics, offered to members and via drop-in to non-members.
• Therapy Pool, Cryolounge & Hydromassage Water fitness and recovery amenities including a therapy pool, Cryolounge Chair providing cold/heat therapy, Hydromassage hydrotherapy lounge, and sauna (174-194 degrees), with Cryolounge/Hydromassage access available to YMCA members 18+ for a one-time $25 fee.
• Preschool & Youth Sports Youth sports league programs including Future Hoopers Basketball, Bitty Basketball (ages 3-6), T-Ball, Youth Volleyball, Youth Tennis Camp, and Kinder Kickers soccer, delivered across Dubois, Perry, and Spencer counties with member and non-member pricing tiers.
• Youth and Government Program Indiana YMCA model government civic education program for students in grades 6-12, including middle school legislative experience, high school model government conference, and participation as senators, representatives, attorneys, and media corps members, with the statewide program expecting 250+ students for 2025-2026.
• Adult Sports & Recreation Adult recreational programs including a 6-week basketball league with single-elimination tournament, co-ed volleyball league, Heimatfest Volleyball Tournament, pickleball open play, and volleyball/basketball court rentals at hourly rates for members and non-members.
• Special Events Community events including Healthy Kids Day (free public event), Monster Dash 5K Run/Walk, Ladies Night Out vendor fair, Red Cross blood drives, and Safe Sitter certification classes for grades 6-8.
• A Tri Inside the Y New summer Swim, Bike, and Run Race event held at Tri-County YMCA, registered through the Daxko online platform.
• Corporate Memberships Corporate partnership program offering discounted wellness memberships to employees of partnered local Indiana businesses (including German American Bank, Meyer Distributing, Kunkel Insurance Agency, Denton Bingham Greenebaum, RG Mechanical, and Seufert Construction), with sponsorship tiers such as Afterschool Site Sponsor and Signature Program Sponsor (LIVESTRONG).
• Childwatch & Building Monitor Membership-supervised childcare service for children ages 6 weeks to 6 years provided while parents work out, plus building monitor service for children ages 7-9 during evening hours, included with qualifying memberships.
• Facility & Court Rentals Rental services for gymnasiums, volleyball courts, basketball courts, and community rooms available for meetings, trainings, tournaments, and private events, priced hourly with member and non-member differentials.

Quantifiable outcome

• Grown to over 2,100 members since opening in 2011
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• City of JaspercoreStrategic or Co-development Partner · 1 January 2023The City of Jasper and Tri-County YMCA began discussions of building a 'Y' to serve the Jasper community over ten years ago. In early 2023, a formal partnership was struck between the parties and this shared vision was on its way to becoming a reality. The Regional Wellness Center Jasper represents a major strategic expansion of services to the Jasper community.
• Denton, Bingham, Greenebaum, Doll, LLPminorGTM or Marketing PartnerCorporate partner receiving discounted employee wellness memberships
• German American BankminorGTM or Marketing PartnerCorporate partner receiving discounted employee wellness memberships
• Kunkel Insurance AgencyminorGTM or Marketing PartnerCorporate partner receiving discounted employee wellness memberships
• Meyer DistributingminorGTM or Marketing PartnerCorporate partner receiving discounted employee wellness memberships
• RG MechanicalminorGTM or Marketing PartnerCorporate partner receiving discounted employee wellness memberships
• Seufert ConstructionminorGTM or Marketing PartnerCorporate partner receiving discounted employee wellness memberships
• Weyer Electric, Inc.minorGTM or Marketing PartnerSignature Program Sponsor for LIVESTRONG cancer survivor program
• Jasper Engines & Transmissions, Inc.minorGTM or Marketing PartnerAfterschool Site Sponsor providing financial support for after school programs
• Bohnert AdvertisingminorGTM or Marketing PartnerEvent sponsor for YMCA events
• PSCminorGTM or Marketing PartnerEvent sponsor for YMCA events
• Springs Valley BankminorGTM or Marketing PartnerEvent sponsor for YMCA events
• The ServantsminorGTM or Marketing PartnerEvent sponsor for YMCA events
• Webb Wheel 1minorGTM or Marketing PartnerEvent sponsor for YMCA events
• Pine Ridge ElementarycoreStrategic or Co-development PartnerAfterSchool program site serving Pre-K to 5th graders. School partnership enables direct access to families and coordinated childcare services.
• Jasper Elementary SchoolcoreStrategic or Co-development PartnerAfterSchool program site and summer camp location. School partnership enables direct access to families.
• Holy Trinity Central CampuscoreStrategic or Co-development PartnerAfterSchool program site serving Pre-K to 5th graders
• William Tell ElementarycoreStrategic or Co-development PartnerSummer camp location for Perry County serving K-6th graders
• Salience NeurorehabminorStrategic or Co-development PartnerRock Steady Boxing program location in Jasper for Parkinson's disease patients
• Red CrossminorStrategic or Co-development PartnerPremier Blood Partner hosting regular blood drives at the Y facility
• YMCA of the USAcoreStrategic or Co-development PartnerNational YMCA affiliation providing brand recognition, program frameworks, training resources, and operational support. Tri-County YMCA received provisional charter in August 2003 and permanent charter in September 2004.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Regional players

• Local Parks & Recreation Departments (Dubois, Perry, Spencer Counties): Municipal recreation providers in the same three-county service area offering competing youth sports leagues, swimming programs, and community events. They substitute for some YMCA programming at lower or no cost, particularly for price-sensitive families.

Broad incumbents

• Planet Fitness: National low-cost fitness chain with locations near Tri-County's service area. Competes for basic adult fitness memberships at materially lower price points ($10-$25/month), though it does not offer youth programming, childcare, or community-based partnerships.
• YMCA of Greater Indianapolis: Larger Indiana-based YMCA association with multiple branches, broader program portfolio, and more urban footprint. Comparable as a fellow chartered Indiana Y, but operates at materially larger scale and more diversified program mix.
• Life Time Fitness: Premium national fitness operator offering family-oriented memberships, group exercise, aquatics, and recovery amenities. Comparable in scope of programming but targets higher-income consumers with premium pricing, contrasting with Tri-County's middle-market positioning.
• Boys & Girls Clubs of America: National nonprofit youth-development organization with a comparable mission of serving youth through childcare, sports, and education programs. Highly relevant for the afterschool and youth sports portions of Tri-County's portfolio, though it lacks the adult fitness membership core.
• Anytime Fitness: 24/7 access fitness franchise with nearby locations offering low-cost monthly memberships. Competes with the 24/7 Wellness Center access at Tri-County YMCA, particularly for adult-only basic fitness consumers.

Emerging players

• Girl Scouts of Kentuckiana / Boy Scouts of America – local councils: Youth development nonprofits delivering structured programming, summer camps, and character-building activities overlapping with Tri-County's youth sports and summer camp offerings. Comparable mission but focused on scouting rather than full family fitness.

Direct peers

• YMCA of Greater Evansville: Another regional Indiana YMCA serving the broader Evansville/Southwestern Indiana market with comparable membership dues, youth programming, aquatics, and school-based partnerships. Most directly comparable because it is a chartered YMCA branch operating in the same state and similar community-recreation model.
• Jewish Community Center (JCC) – local Indiana affiliates: Community-center model with membership-based fitness, aquatics, youth programs, and senior services similar to a YMCA. Operates as a nonprofit with comparable full-lifecycle programming, though typically with a faith/cultural lens rather than the YMCA's Christian-principles mission.

Others

• Salience Neurorehab: Existing Tri-County YMCA partner hosting the Rock Steady Boxing Parkinson's program. Comparable as a healthcare provider with specialty rehabilitation services and represents the type of clinical/therapeutic partnership model that complements community wellness programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TriCounty_YMCA
• YouTubeyoutube.com/channel/UCVMJz9P4u7tQL1oWOrin_Lg
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/tricounty_ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri-County YMCA