Goat Rodeo Farm & Dairy

What Goat Rodeo Farm & Dairy does

Goat Rodeo Farm & Dairy is a 130-acre family-owned artisan cheesemaker located in Indiana Township in northern Allegheny County, Pennsylvania, founded in 2015 by India and Steve Loevner. The farm maintains a herd of more than 100 Alpine and Nubian dairy goats and supplements goat's milk with cow's milk sourced from Le-Ara Farms in Armstrong County to produce eight varieties of handcrafted cheese, goat's milk caramels, and a branded merchandise line. The current product portfolio includes Fresh Chèvre, Hootenanny, Wild Rosemary, Cowboy Coffee, More Cowbell, Bamboozle, Pure Luck, and Stampede, with gift boxes ranging from $45 to $84, plus apparel, accessories, and a digital gift card. The business operates with 1-10 employees, and the Loevners' son Will Loevner, a Penn State agribusiness graduate, serves as farm manager and cheesemaker.

The company's core technical differentiator is a beer-washed rind technique applied to the Bamboozle mixed-milk cheese, which is washed with Cinderlands Beer Co.'s Tracks Again unfiltered pilsner during a minimum two-month aging cycle to develop a distinctive rind and flavor profile. Other signature products integrate local craft partners: Cowboy Coffee is hand-rubbed with Commonplace Coffeehouse's Perpetual Blend Espresso, and Wild Rosemary combines goat and cow milk with freshly dried rosemary and extra virgin olive oil. Cheese aging takes place in climate-controlled caves, with additional cave capacity added in 2020 and a modern aging cave built with support from a Pennsylvania Dairy Investment Program grant. In 2022, Bamboozle placed third overall out of 1,400 entries at the American Cheese Society competition and won its category at the World Championship Cheese Contest.

Goat Rodeo sells through a Shopify-powered direct-to-consumer e-commerce channel shipping across the United States, alongside regional wholesale distribution through Whole Foods, Giant Eagle Market District, specialty cheese shops, and restaurants across the eastern United States. Revenue is generated primarily through one-time purchases of premium artisanal cheese, gift boxes, caramels, and merchandise, with competition awards and earned media functioning as the principal marketing engine. The business is family-owned with no disclosed venture or institutional investment, and pricing is not publicly disclosed at the unit level beyond gift-box tiers.

Name

Goat Rodeo Farm & Dairy

Legal name

Goat Rodeo Farm & Dairy

Website

https://goatrodeocheese.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Goat Rodeo Farm & Dairy is a family-owned artisan cheesemaker on a 130-acre Pennsylvania farm, producing award-winning handcrafted goat and cow milk cheeses, goat's milk caramels, and branded merchandise for direct-to-consumer e-commerce and regional specialty retail across the eastern United States.

Ownership category

akta.pro rank

Product category

Artisan Cheese

NAICS

Goat Farming (112420), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Dairy Goat Farming (Milk Production) (AFAEAFAC)

Keywords

• Artisan cheese production
• Specialty dairy products
• Farmstead cheese making
• Goat milk products
• Craft dairy farming

Headquarters

HQ city

Allison Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Artisanal cheese sales: Production and sale of specialty cheese products including award-winning Bamboozle cheese and other varieties. Products sold directly to consumers and through retail partners.

Distribution channels1 record

Marketing channels1 record

Core offering

Goat Rodeo Farm & Dairy is an artisan cheese farm and specialty food producer that handcrafts goat and cow milk cheeses, goat's milk caramels, and branded merchandise. The farm operates a herd of over 100 Alpine and Nubian dairy goats and sources cow's milk from local farms to produce a portfolio of fresh and aged cheeses using traditional artisan techniques, including a proprietary beer-washed rind method. Products are sold through farm-direct sales, regional specialty retailers, and e-commerce.

Product overview

Goat Rodeo Farm & Dairy is a 130-acre family-owned artisan cheese farm and specialty food producer near Pittsburgh, Pennsylvania. Their product portfolio centers on handcrafted cheeses made from goat's milk, cow's milk, and blended mixed-milk varieties, produced using traditional artisan techniques. Core cheese offerings include Fresh Chèvre (soft spreadable goat cheese), Hootenanny (aged goat's milk Gouda), Wild Rosemary (mixed milk with rosemary and olive oil), Cowboy Coffee (espresso-rubbed mixed milk cheese), More Cowbell (cave-aged cow's milk), and Bamboozle (beer-washed mixed milk cheese). The company also produces goat's milk caramels and operates a merchandise line featuring branded apparel, accessories, and kitchen items. Products are sold through their Shopify-powered e-commerce platform with shipping across the US, and distributed through regional retailers including Giant Eagle Market District, Whole Foods, and specialty cheese shops throughout the eastern United States. The farm's mission is to create delicious products while preserving Pennsylvania farmland one wheel of cheese at a time.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Chèvre Smooth and creamy goat cheese spread with notes of sun-warmed fields and a hint of lemon, available in 6oz cups or 4-pound tubs; sold to consumers and food service customers.
• Hootenanny A goat's milk Gouda-style cheese made from spring and summer milk with a supple texture, notes of hickory nuts and wild flowers, and a cream wax rind; for cheese enthusiasts and specialty retailers.
• Wild Rosemary A soft, supple artisanal mixed milk cheese made from goat's and cow's milk, hand-pressed with freshly dried rosemary and extra virgin olive oil; marketed to cheese enthusiasts.
• Cowboy Coffee Rich, nutty mixed milk cheese wheels made with goat's and cow's milk, hand-rubbed with Commonplace Coffeehouse's Perpetual Blend Espresso, aged 6 months in caves; targets specialty cheese consumers and coffee-cheese pairing enthusiasts.
• More Cowbell A semi-firm cave-aged cheese made from local farm's cow's milk in a unique black cream wax rind, featuring complex herbal flavor; positioned as a cow's-milk counterpart in the goat-led lineup.
• Bamboozle A supple, semi-soft washed-rind cheese made from goat's and cow's milk, aged at least two months and washed with Tracks Again unfiltered pilsner from Cinderlands Beer Co.; the farm's award-winning signature cheese.
• Pure Luck Traditional farmhouse cheddar made from all goat's milk, with buttery, sweet, grassy notes and a tangy finish; targeted at cheddar lovers seeking a goat-milk version.
• Stampede A mixed milk cheese balancing cow's milk creaminess with the bright, tangy finish of fresh goat's milk, studded with jalapeños and red peppers; aimed at consumers who prefer bolder, spiced cheese.
• Goat Rodeo Caramels Rich and creamy handcrafted caramels made with fresh goat's milk; a complementary confection line to the cheese portfolio.
• Cheese Plate Assortment Curated selection featuring four handcrafted cheeses (Fresh Chèvre, Hootenanny, Wild Rosemary, Cowboy Coffee) and a box of goat's milk caramels; positioned as a gift-ready sampler.
• The Full Goat Rodeo Comprehensive gift collection featuring six award-winning handcrafted cheeses, a box of goat's milk caramels, a campfire mug, and a bandana; the farm's flagship gift set.
• Goat Rodeo Gift Box Gift collection containing four handcrafted cheeses, a box of goat's milk caramels, a Goat Rodeo card, and a bandana.
• Goat Rodeo Enameled Campfire Mug High-quality enameled steel camp mug printed with the Goat Rodeo Farm & Dairy logo; merchandise item.
• Goat Rodeo Bandana

Quantifiable outcome

• Third place overall at American Cheese Society competition out of 1,400 entries

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Cinderlands Beer Co.coreStrategic or Co-development PartnerCinderlands Beer Co. provides their Tracks Again pilsner beer which is used to wash the Bamboozle cheese wheels during the aging process. This beer-washing technique creates the distinctive rind and flavor profile of the award-winning cheese.
• Commonplace CoffeehouseminorStrategic or Co-development PartnerCommonplace Coffeehouse provides their Perpetual Blend Espresso which is used as an ingredient in Goat Rodeo's Cowboy Coffee cheese product, creating a unique coffee-infused artisanal cheese.
• Le-Ara FarmscoreOthersLe-Ara Farms, located in Armstrong County, provides cow's milk that is combined with Goat Rodeo's own goat's milk to produce the Bamboozle mixed-milk cheese. This partnership ensures consistent supply of high-quality cow's milk for their signature cheese.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sweet Grass Dairy: Georgia artisan cheese maker operating from a family farm with on-site cheesemaking, aged goat and cow cheeses, and a strong DTC/online store. Comparable vertically integrated farm model and e-commerce-first sales approach.
• Rogue Creamery: Oregon artisan cheese producer known for its award-winning Rogue River Blue and national distribution through specialty retail and food service. Comparable on award-driven premium positioning and aged cheese portfolio.
• Cypress Grove: Pioneer of American artisan goat cheese (Humboldt Fog, Purple Haze) with national distribution across specialty and mainstream grocery. Comparable on premium goat and mixed-milk washed rind cheeses; now under Saputo ownership.
• Capriole: Indiana-based small artisan goat cheese producer run by a former Soames chef, with on-farm production and a strong national award record. Closely comparable scale, goat-cheese specialization, and farm-story brand positioning.
• Vermont Creamery: Artisan goat cheese maker with farm-based production and national retail distribution of fresh and aged goat cheeses. Direct comparable on product mix (chèvre, aged goat cheeses) and premium positioning, though materially larger and now owned by Land O'Lakes.
• Cowgirl Creamery: Northern California farm-and-creamery producing artisan cheeses (Mt. Tam, Red Hawk) from a working dairy. Highly comparable farm-to-cheese model, premium positioning, and specialty retail/wholesale distribution.
• Haystack Mountain: Colorado artisan cheese producer specializing in goat and mixed-milk cheeses (e.g., Haystack Peak, Pyramid). Comparable on goat-milk cheese focus, farm-direct sourcing narrative, and specialty retail distribution.
• Jasper Hill Farm: Vermont-based vertically integrated family farm operating its own aging caves and producing award-winning raw-milk and natural rind cheeses. Highly comparable farm-to-cellar model, family ownership, and national award pedigree.
• Beecher's Handmade Cheese: Artisan cheese producer with on-site creamery/retail locations and national distribution of flagship cheeses like Flagship Reserve. Comparable handcrafted production model and DTC-plus-retail distribution strategy.

Broad incumbents

• Marin French Cheese: One of the oldest continuously operating cheese makers in the US, producing a broad portfolio of soft-ripened and aged cheeses from cow's milk with national retail presence. Comparable as a long-established artisan dairy brand but broader portfolio and larger scale than Goat Rodeo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goatrodeocheese
• Instagraminstagram.com/goat_rodeo_cheese

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goat Rodeo Farm & Dairy