Eufy
Eufy is a wholly-owned Anker Innovations smart home brand selling subscription-free security cameras, video doorbells, smart locks, robot vacuums, baby products, and lawn mowers to consumers and small businesses across 15+ countries, differentiated by on-device AI processing via its HomeBase hub.
- Company typePrivate
- Founded2016
- HeadquartersTyseley, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eufy does
Eufy is a smart home brand operating as a wholly-owned subsidiary of Anker Innovations, with US operations conducted through Fantasia Trading LLC. Founded in 2016 and headquartered in Tyseley, United Kingdom, the company sells across five product categories: Security (cameras, video doorbells, smart locks, alarm systems, NVR systems), Clean (robot vacuums, robot lawn mowers), Mom & Baby (breast pumps, bottle washers, baby monitors), Smart Lighting, and eufyMake (3D printing). The company serves both consumer and small business segments across North America, Europe, Asia Pacific, and the Middle East, reaching 15+ countries through localized storefronts, and operates an eufy Business and Partner Program for commercial security.
Eufy's technology platform is built on a local-first AI architecture centered on the HomeBase S380 hub, which provides up to 16TB of local storage and on-device inference. The EdgeAgent platform processes security events locally in approximately 3 seconds — claimed 63% faster than cloud-based alternatives — using dual-radar technology and multi-modal video, audio, and sensor fusion. Proprietary technologies include the HydroJet self-cleaning roller mop with 60°C hot water wash, AeroTurbo 2.0 suction at 30,000 Pa, HeatFlow warming for breast pumps, CleanMind AI navigation recognizing 200+ object types, and Matter protocol support for cross-platform smart home integration.
The business model is primarily one-time hardware sales across price tiers from sub-$200 budget devices to $1,599.99 premium models, with optional recurring revenue from a $15/month professional monitoring service (ExpertSecure) and a $15/month eufy plus membership offering discounts and credits. Go-to-market combines direct-to-consumer e-commerce via eufy.com with Amazon, Best Buy, and Home Depot retail partnerships, plus B2B distribution through security integrators. Eufy explicitly differentiates from Ring, Arlo, and Nest by offering core security features without mandatory monthly subscription fees, positioning on privacy, total cost of ownership, and self-hosted AI processing.
Eufy firmographics
Firmographics- Name
- Eufy
- Legal name
- Fantasia Trading LLC
- Website
- https://eufylife.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Eufy is a wholly-owned Anker Innovations smart home brand selling subscription-free security cameras, video doorbells, smart locks, robot vacuums, baby products, and lawn mowers to consumers and small businesses across 15+ countries, differentiated by on-device AI processing via its HomeBase hub.
- Ownership category
- akta.pro rank
Eufy industry classification
Industry- Product category
- Consumer Smart Home Electronics
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)
- akta.pro secondary industries
- Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)
Keywords
Where Eufy is headquartered
LocationHeadquarters
- HQ city
- Tyseley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Eufy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Hardware Sales - Robot Vacuums: Primary revenue stream from selling robot vacuum and mop products across multiple price tiers (budget to premium). Products include Omni S series, E series, and C series with prices ranging from $199.99 to $1,599.99 MSRP.
- Hardware Sales - Security Products: Revenue from selling security cameras, video doorbells, smart locks, alarm systems, and accessories. Security products emphasize local storage and no monthly fees as key selling points.
- Hardware Sales - Baby Products: Revenue from mother and baby care products including breast pumps, baby bottle washers, baby monitors, milk coolers and warmers. Products like the S1 Pro breast pump priced at approximately $229.99 with HSA/FSA eligibility.
- Hardware Sales - Robot Lawn Mowers: Revenue from robot lawn mowers including E15 and E18 models priced from $949.99 to $1,399.99, featuring AI navigation and wire-free operation.
- Professional Monitoring Services: Optional subscription-based professional monitoring service for ExpertSecure and ProSecure systems, providing 24/7 security monitoring with cellular backup during outages.
- eufy plus membership: Subscription membership program offering exclusive benefits, extra savings (up to 5% additional), and special member activities with eufyCredits earned on purchases.
- Trade-in/Trade-up Program: Program allowing customers to trade old devices for credit toward new purchases, with certified refurbished products also available at reduced prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Robot Vacuum - Omni S2 |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Robot Vacuum - E25/E28 |
| One time/ perpetual license | Pay-as-you-go | Affordable Robot Vacuum - C28/C10 |
| One time/ perpetual license | Pay-as-you-go | Robot Lawn Mower - E15/E18 |
| One time/ perpetual license | Pay-as-you-go | Smart Lock - FamiLock Series |
| One time/ perpetual license | Pay-as-you-go | Security Cameras - SoloCam/Cam Series |
| One time/ perpetual license | Pay-as-you-go | Baby Products - Breast Pump S1 Pro |
| Subscription | Monthly | Professional Monitoring - ExpertSecure System |
| Subscription | Monthly | eufy plus membership |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Eufy product offering
Product offeringCore offering
Eufy designs, manufactures, and sells connected smart home hardware — including robot vacuums and mops, security cameras, video doorbells, smart locks, alarm systems, NVR security systems, robot lawn mowers, and Mom & Baby products such as wearable breast pumps and baby bottle washers. The company differentiates through local-first AI processing, on-device storage, and a no-monthly-fee model for core features, with optional professional monitoring and an eufy plus membership subscription overlay.
Product overview
Eufy is a smart home brand under Anker Innovations offering a comprehensive product portfolio across five main categories: Security (cameras, video doorbells, smart locks, alarm systems, NVR systems, professional security platforms), Clean (robot vacuums, robot lawn mowers), Mom & Baby (breast pumps, baby bottle washers, baby monitors), Smart Lighting (permanent outdoor lights), and eufyMake (3D printing). The security lineup includes consumer-focused LocalSecure and ExpertSecure DIY systems alongside professional ProSecure and NVR solutions for commercial applications. Robot vacuum offerings range from budget models like C10 to premium Omni series with self-cleaning HydroJet mops and built-in aromatherapy. The company differentiates through local-first privacy with on-device AI processing and no subscription requirements for core features. Recent expansion includes the EdgeAgent platform as the world's first local AI security agent and entry into baby care products.
Differentiator
Problem solved
Functional benefit
Products and services
- eufy Robot Vacuum Omni S2 Flagship robot vacuum and mop with 30,000Pa suction, 60°C hot water HydroJet roller mop wash, heated drying, and built-in aromatherapy system for hands-free deep cleaning of carpets and hard floors; aimed at premium-tier homeowners.
- eufy Robot Vacuum Omni C28 Mid-range robot vacuum and mop with HydroJet roller mop technology, 15,000Pa suction, and 5-in-1 Omni station (dust emptying, mop washing, water refilling, hot-air drying, wastewater collection); targeted at mainstream households seeking automated mopping without premium pricing.
- eufy Robot Vacuum Omni E25 Mid-range robot vacuum and mop with 20,000Pa turbo suction, HydroJet self-cleaning roller mop, anti-tangle brush, and an all-in-one docking station; positioned between the C-series and S-series at $999.99 MSRP.
- eufy Robot Vacuum Omni E28 Mid-range robot vacuum and mop with 20,000Pa suction, carpet detection, and a detachable deep carpet cleaner for upholstery; priced at $999.99 MSRP and targeted at households with mixed carpet and hard floors.
- eufy X10 Pro Omni Robot Vacuum Robot vacuum and mop with 8,000Pa suction, AI obstacle avoidance, MopMaster 2.0 dual rotating mop heads, auto-detangling roller brush, and an all-in-one station for hands-free cleaning; positioned as a feature-rich mid-range option.
- eufy C10 Robot Vacuum
- eufy Robot Lawn Mower E15 Autonomous robotic lawn mower with stereo cameras, AI navigation, wire-free operation, GPS anti-theft tracking, and slope handling up to 18°; designed for residential lawns up to 0.2 acres.
- eufy Robot Lawn Mower E18 Robotic lawn mower with pure vision FSD cameras, AI navigation, and 3D obstacle avoidance; covers up to 0.3 acres per charge and priced at $2,000 MSRP for larger residential lawns.
- eufyCam S4 Security Camera Outdoor security camera with tri-cam bullet-PTZ hybrid design combining 4K fixed wide view and 2K PTZ with 8x zoom for 360-degree coverage, AI tracking, and detachable solar panel; targets homeowners wanting comprehensive perimeter surveillance.
- eufy SoloCam S340 Solar-powered outdoor security camera with dual lenses, 3K resolution, 360-degree pan-and-tilt, AI tracking, and up to 40ft night vision; aimed at homeowners seeking wire-free, subscription-free outdoor monitoring.
- eufy SoloCam E30 2K pan-and-tilt security camera with 360-degree vision, AI motion detection, and local storage; designed for indoor/outdoor residential monitoring with no monthly fees.
- eufy Video Doorbell E340 Dual-camera video doorbell with front-facing person detection camera and downward-facing package camera, AI person detection, local storage, and no subscription requirement; battery or wired installation options.
- eufy Video Doorbell S4 Video doorbell with panoramic surveillance, AI-based tracking, and Matter protocol support; aimed at homeowners wanting broad entryway coverage and smart home ecosystem integration.
- eufy FamiLock S3 Max Premium smart lock with palm vein recognition biometric authentication, Matter protocol support, built-in Wi-Fi, and a dual-battery system rated for up to 8 months of operation; designed for homeowners seeking advanced keyless entry.
- eufy FamiLock E40 Video Smart Lock Video smart lock combining facial recognition, 2K camera, and built-in doorbell with local-first privacy and on-device processing; no monthly subscription required; MSRP $299.99; initially available at 30 Home Depot stores.
- eufy E10 ExpertSecure System DIY home security system with a base station, motion/glass-break/smoke sensors, cameras, and accessories, supporting up to 16TB local storage, AI-powered detection, and cellular backup; integrates with Alexa and Google; sold to homeowners seeking a complete subscription-free security solution.
- eufy ProSecure System Professional 24/7 monitored security system powered by a local AI agent for residential and small commercial applications, with optional $15/month professional monitoring overlay; targets homeowners wanting a professionally monitored yet subscription-flexible alternative.
- eufy NVR Security System S4 Max Network video recorder (NVR) security system marketed as the world's first with a local AI agent; combines 4K triple-lens bullet-PTZ cameras with NVR storage for comprehensive 360-degree surveillance; targets advanced DIY homeowners and small commercial sites.
- eufy PoE NVR System
- eufy Wearable Breast Pump S1 Pro Hands-free wearable breast pump with proprietary HeatFlow warming technology that prevents clogs and is claimed to boost milk output by 30%; HSA/FSA eligible and insurance-reimbursable; targeted at nursing mothers.
- eufy Breast Pump S1 Wearable hands-free breast pump with smart features for nursing mothers; HSA/FSA eligible.
- eufy Breast Pump E20 Wireless hands-free breast pump with smart technology; entry-level option in the eufy Baby product line.
- eufy Baby Bottle Washer S1 Pro Smart baby bottle washer with built-in water softener that automates the cleaning of baby bottles, pump parts, and accessories; targeted at new parents and families seeking hands-free bottle hygiene.
- eufy Baby Monitor Smart baby monitoring camera with audio and video streaming for at-home infant surveillance and safety; for parents and caregivers.
- eufy Portable Milk Cooler & Warmer Portable temperature-controlled milk cooler and warmer that stores breast milk at safe temperatures on the go; targeted at nursing mothers and caregivers.
- eufyMake E1 UV Printer Personal 3D-texture UV printer capable of printing on over 300 materials, sold under the eufyMake sub-brand division; targeted at hobbyists, crafters, and small creators.
- eufy Professional Monitoring Service Optional monthly subscription service ($15/month) that adds 24/7 professional monitoring with cellular backup to eufy ExpertSecure and ProSecure security systems; sold as a value-add overlay to the hardware base.
- eufy plus Membership Monthly subscription membership program ($15/month) offering up to 5% extra savings on purchases, exclusive member benefits, and rewards credits earned on transactions.
Quantifiable outcome
- HeatFlow technology boosts breast pump output by 30%
- +3 more outcomes
Companies that use Eufy
Customer profileSegments7 records
Ideal customer profiles2 records
Eufy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability17 records
Feature8 records
Eufy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Home DepotcoreHome Depot serves as initial retail partner for eufy FamiLock E40 smart lock launch, available in 30 Home Depot stores with broader retail availability planned for July 2026. This marks a strategic expansion beyond online-only sales for smart lock products.
- AmazoncorePrimary third-party marketplace distribution partner offering exclusive deals, Prime Day promotions, and algorithmic product visibility. Amazon features eufy products prominently during major shopping events with discounts up to 54%.
- Best BuycoreMajor US retail partner for in-store and online eufy product availability, offering same-day purchase options and product demonstrations for robot vacuums and security cameras.
- Anker InnovationsflagshipEufy is a smart home brand under Anker Innovations parent company. Anker provides manufacturing expertise, supply chain infrastructure, and capital backing. Anker celebrated 15th anniversary in 2026 and serves over 200 million consumers globally across all brands.
- Matter Protocol ConsortiumcoreEufy smart locks (FamiLock E34, S3, S3 Max) support Matter protocol for smart home ecosystem integration, enabling compatibility with Alexa, Google Home, and other Matter-enabled devices.
- Shopee, Lazada, TikTok ShopminorSoutheast Asian e-commerce marketplace partners for regional distribution in Malaysia and other Asian markets where eufy Omni C28 launched at MYR 2299.
- StudentBeansminorStudent discount program partner offering exclusive discounts for students through StudentBeans platform, enabling access to affordable smart home and baby care products.
- Insurance ProvidersminorEufy breast pump products including S1 Pro, S1, and E20 are eligible for insurance coverage, with the company offering an insurance checker tool on their website to help users verify coverage eligibility.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Eufy competitors and assessment
Company assessmentDirect peers
- Ring: Amazon-owned smart home security brand offering video doorbells, security cameras, floodlights, and alarm systems with a subscription-heavy monetization model (Ring Protect). Direct overlap with Eufy's cameras, doorbells, and alarm systems, but competing on cloud-first architecture versus Eufy's local-first approach.
- Arlo Technologies: Pure-play smart home security camera and doorbell company with strong premium positioning and Arlo Secure subscriptions. Closely comparable to Eufy's security camera and doorbell lines across indoor, outdoor, and doorbell categories.
- iRobot: Pioneer in consumer robot vacuums with the Roomba lineup and Braava mops; comparable across Eufy's full robot vacuum and mop range (Omni S, E, and C series). Competes across both mass-market and premium price tiers.
- Roborock: Premium smart robot vacuum and mop brand with strong LiDAR navigation, self-washing docks, and an expanding wet/dry lineup. Closest premium-tier competitor to Eufy's Omni S2 and E28/E25 products with overlapping self-cleaning HydroJet-style value propositions.
- Ecovacs (Deebot): Chinese smart home robotics company competing across robot vacuums, window-cleaning robots, and air-purifier robots. Direct overlap with Eufy's robot vacuum portfolio, particularly at mid-tier price points with self-emptying and mop-washing docks.
- Reolink: Specialist in DIY security cameras, NVR systems, and PoE surveillance with local-storage offerings comparable to Eufy's HomeBase architecture. Overlaps with EufyCam, SoloCam, and NVR product lines.
- Lorex: Specialist in wired and wireless security camera systems including NVR solutions comparable to Eufy's NVR Security System S4 Max and PoE NVR offerings. Targets both consumer and prosumer/SMB markets similarly to Eufy's ProSecure direction.
Broad incumbents
- Google Nest: Google's smart home platform encompassing Nest cameras, doorbells, thermostats, and Google Home integration. Competes broadly with Eufy across security and home automation while leveraging Android, Assistant, and Pixel ecosystem integration.
Emerging players
- Wyze: Direct-to-consumer smart home brand known for aggressively low-priced security cameras, doorbells, and robot vacuums. Competes with Eufy's entry-level products (C10, E20) on price and pushes the value end of Eufy's portfolio.
- TP-Link (Tapo / Kasa): TP-Link's consumer smart home brands spanning cameras, doorbells, robot vacuums, and lighting at competitive price points. Increasingly competes with Eufy across multiple categories using its networking hardware distribution strength.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eufy social profiles
Digital presenceEufy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eufy leadership team
Management profileNumber of profiles
Profiles1 record
Eufy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eufy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eufy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eufy
What does Eufy do?
Eufy designs, manufactures, and sells connected smart home hardware — including robot vacuums and mops, security cameras, video doorbells, smart locks, alarm systems, NVR security systems, robot lawn mowers, and Mom & Baby products such as wearable breast pumps and baby bottle washers. The company differentiates through local-first AI processing, on-device storage, and a no-monthly-fee model for core features, with optional professional monitoring and an eufy plus membership subscription overlay.
Is Eufy a public or private company?
Eufy is a private company. It is classified as corporate owned and is currently operating.
When was Eufy founded?
Eufy was founded in 2016. It employs 1,001 to 5,000 people.
Where is Eufy based?
Eufy is headquartered in Tyseley, United Kingdom, in the Europe region.
How does Eufy make money?
Seven revenue lines are on record. Hardware Sales - Robot Vacuums are the primary driver. The others are hardware Sales - Security Products, hardware Sales - Baby Products, hardware Sales - Robot Lawn Mowers, professional Monitoring Services, eufy plus membership and trade-in/Trade-up Program.
Who are Eufy's main competitors?
Direct peers on record are Ring, Arlo Technologies, iRobot, Roborock, Ecovacs (Deebot), Reolink and Lorex. Google Nest is listed as a broad incumbent. Emerging players are Wyze and TP-Link (Tapo / Kasa).
Does Eufy have an API?
No public API is recorded for Eufy.
What industry is Eufy in?
Eufy's product category is Consumer Smart Home Electronics. Its primary akta.pro industry code is HSAPAQAB, Home Security & Access Control (Cameras, Alarms, Smart Locks), with a secondary code of HSAPAQAK, Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots). Its NAICS code is 335210 and its SIC code is 3630.