Childhood Cancer Society

What Childhood Cancer Society does

Childhood Cancer Society (CCS) is a 501(c)(3) nonprofit organization headquartered at 189 Berdan Ave #221 in Wayne, New Jersey, dedicated to supporting families affected by pediatric cancer through financial assistance and emotionally focused programming. Founded by Tommy Head following his own childhood leukemia diagnosis and recovery, the organization operates a Need Support Program that pays directly for medical bills, rent, mortgage payments, and utility bills, alongside an Enchanted Theme Park Experience wish-grant program delivering week-long VIP Disney, Universal, and SeaWorld vacations with 5-star lodging at Give Kids the World Village in Kissimmee, Florida. The beneficiary segment is families with children in pediatric cancer treatment, while the funder segment consists of individual donors, school clubs, and local business partners in the Saddle River, NJ area and beyond.

The core product surface is anchored on the Adventure Ted mascot, a registered brand identity functioning as a superhero spokes-bear, which sits at the center of an ecosystem of programs: the Adventure Ted Challenge (national fundraising campaign hosted on Givebutter), the Beat Cancer Party (peer-to-peer fundraising), Adventure Ted Chats (YouTube speaker series), and the Adventure Ted Book (Shopify merchandise). Underlying technology is light and platform-dependent rather than proprietary: a Squarespace-hosted marketing site at childhoodcancersociety.org, Google Forms for support applications, Givebutter for donations, PayPal and Endaoment (including stock and crypto rails) for alternative gift processing, and Shopify for merchandise commerce. No AI/ML, custom-developed platform, or API integration is evidenced.

CCS is volunteer-driven and donation-funded rather than product-priced. Revenue mechanics consist of one-time and recurring individual donations routed primarily to the Adventure Ted Challenge, merchandise sales (Adventure Ted book), and event registration fees (e.g., $250 entry for the planned Adventure Ted Tees Off golf event). Go-to-market is community-led and event-driven, including the Saddle River Day School's Rebels Against Cancer club, annual benefit dinners hosted by Saddle River Mayor Al Kurpis, and a network of roughly 13 logo partners (e.g., Sanzari Family Foundation, NRS, Gourmet Specialities, Continuum, Give Kids the World Village, Cucina & Amore). The Oct 2024 annual fundraiser exceeding its $150,000 goal and the Sept 2025 school sub-campaign raising $16,000+ provide the primary public scale signals, while formal revenue disclosures are absent.

Name

Childhood Cancer Society

Legal name

Childhood Cancer Society

Website

https://childhoodcancersociety.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Childhood Cancer Society is a 501(c)(3) nonprofit providing financial assistance and wish-grant theme park trips to families affected by pediatric cancer, funded via donations, community events, and merchandise sales built around its Adventure Ted mascot.

Ownership category

akta.pro rank

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations (One-time and Recurring): The primary revenue stream comes from individual donations via PayPal, Givebutter platform, and check donations. Donors can make one-time or recurring contributions. All donations unless otherwise specified are directed to the Adventure Ted Challenge.
2. Adventure Ted Merchandise Store: Online merchandise store selling Adventure Ted books and related products. Proceeds from merchandise sales contribute directly to the foundation's mission.
3. Beat Cancer Party Campaign: Community members can create individual GiveButter fundraising pages to campaign for the cause, with donations pooled to support families navigating pediatric cancer challenges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Childhood Cancer Society is a 501(c)(3) nonprofit that provides financial assistance and wish-granting experiences to families affected by pediatric cancer. Its core offerings include the Need Support Program (covering medical bills, rent, mortgage, and utility expenses) and the Enchanted Theme Park Experience, an all-expenses-paid VIP Disney/Universal/SeaWorld vacation for eligible families. The Adventure Ted mascot and related programs (Adventure Ted Challenge, Beat Cancer Party, Adventure Ted Chats) drive fundraising, awareness, and community engagement.

Product overview

Childhood Cancer Society (CCS) operates a unified non-profit platform centered around its Adventure Ted mascot and associated programs. The core offering consists of the Adventure Ted Program ecosystem, which includes the Adventure Ted Challenge (national fundraising campaign), Beat Cancer Party (individual fundraising initiative), and Adventure Ted Chats (inspirational speaker series). CCS provides direct support services including the Need Support Program (financial assistance for medical and living expenses) and the Enchanted Theme Park Experience (wish-grant program offering VIP theme park vacations). Merchandise including the Adventure Ted Book is sold through a Shopify store, with proceeds supporting the Angel Donation Budget. The organization also hosts annual events like the Adventure Ted Golf Event at Trump National Golf Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventure Ted The superhero spokes-bear mascot of Childhood Cancer Society, embodying hope, courage, and resilience. Adventure Ted inspires children battling pediatric cancer and serves as the central figure for CCS's fundraising campaigns and programs.
• Adventure Ted Challenge A national fundraising campaign and movement launched during Childhood Cancer Awareness Month to raise money and awareness for families impacted by pediatric cancer. Hosted on Givebutter.com.
• Beat Cancer Party A community-driven fundraising initiative where individuals create personalized GiveButter fundraising pages to campaign for families navigating pediatric cancer challenges. Part of the Adventure Ted Program ecosystem.
• Adventure Ted Chats An inspirational speaker series where Founder/CEO Tommy Head interviews guests about pivotal life challenges, how they overcame them, and how these experiences shaped their paths.
• Enchanted Theme Park Experience An all-expenses-paid VIP wish-grant experience offering families a week-long vacation to Disney, Universal, and SeaWorld with 5-star lodging at Give Kids the World Village in Kissimmee, Florida. Available to eligible families as a respite from pediatric cancer treatment.
• Need Support Program Financial assistance program providing support to families struggling with pediatric cancer. Covers medical bills, rent, mortgage payments, and utility bills to give families financial breathing room during treatment.
• Adventure Ted Golf Event Annual golf outing event at Trump National Golf Club in Colts Neck, NJ, featuring brunch, tournament play, silent auction, dinner, and a wish grant reveal for a child battling leukemia.
• Adventure Ted Book Children's book featuring Adventure Ted and Timmy teaching lessons in courage, bravery, and handling life's challenges while remembering to see adventure in all endeavors. Available for purchase in the CCS store, with proceeds supporting the foundation.

Quantifiable outcome

• Provide financial assistance and wish grants to families with pediatric cancer

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Give Kids the WorldcoreStrategic or Co-development PartnerPartnership provides exclusive access to Give Kids the World Village in Kissimmee, Florida for the Enchanted Theme Park Experience wish grants. Families receive 5-star lodging for a week as part of their all-expenses-paid VIP Disney/Universal/SeaWorld vacation.
• Saddle River Day SchoolcoreGTM or Marketing PartnerStudent club (Rebels Against Cancer) conducts annual fundraising events including the Princess Pancake Party, raising over $16,000 for the Adventure Ted Challenge during Childhood Cancer Awareness Month.
• NRSminorGTM or Marketing PartnerLogo partner supporting the organization through promotional visibility.
• Gourmet Specialities, IncminorGTM or Marketing PartnerLogo partner providing promotional support for the organization.
• ContinuumminorGTM or Marketing PartnerLogo partner with paid search integration on website.
• Luxury Lake GeorgeminorGTM or Marketing PartnerPremiere vacation rentals partner in Bolton Landing providing logo visibility.
• Super Market ItalyminorGTM or Marketing PartnerGourmet food partner supporting through promotional visibility.
• If You CareminorGTM or Marketing PartnerQuality products brand partner with logo on website.
• Kurpis Center For Implant & Cosmetic DentistryminorGTM or Marketing PartnerLocal business partner in Saddle River area with promotional visibility.
• Cucina & AmoreminorGTM or Marketing PartnerItalian food brand partner from Italian classics to innovative convenience.
• Innovision AdvertisingminorGTM or Marketing PartnerAdvertising specialists providing promotional support across US markets.
• NY Rotary InternationalminorGTM or Marketing PartnerService organization partner providing logo visibility.
• Liberman CannaminorGTM or Marketing PartnerLegal services partner with logo placement on website.
• GCW AgencyminorGTM or Marketing PartnerMarketing agency partner focused on influence marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CureSearch for Children's Cancer: Childhood cancer nonprofit funding research and supporting families through the treatment journey. Directly comparable donor mindshare and cause area, with overlapping corporate foundation solicitation and family-support messaging.
• National Pediatric Cancer Foundation: Nonprofit focused on pediatric cancer research funding and family support. Comparable donor constituency and cause, with overlap in corporate foundation solicitation and family-support programming, though more research-oriented.
• Alex's Lemonade Stand Foundation: Childhood cancer-focused nonprofit combining grassroots fundraising with research funding. Directly comparable mission (financial/emotional support for pediatric cancer families) and grassroots event-driven model, but with a significantly larger research-grant arm and donor base.
• Make-A-Wish Foundation: The largest U.S. wish-granting nonprofit for children with critical illnesses, including pediatric cancer. Direct competitor for donor mindshare and corporate sponsorships in the childhood cancer wish-granting category, but at vastly larger scale (national chapters, thousands of wishes granted per year).
• Starlight Children's Foundation: Children's charity delivering wish-like experiences, hospital programs, and family support for seriously ill children. Comparable experiential wish-granting programming and pediatric illness donor base, though broader than pediatric cancer.

Broad incumbents

• Ronald McDonald House Charities: Major nonprofit providing housing and family-support services to families of sick children, including pediatric cancer patients. Comparable family-support programming and corporate sponsorship model, but at significantly larger scale and broader illness scope.
• St. Jude Children's Research Hospital: The dominant incumbent in pediatric cancer philanthropy, combining research, treatment, and family support with a multi-billion-dollar operating budget. Competes for the same donor dollars and corporate partnerships but at a fundamentally different scale and scope.

Others

• Give Kids the World: The core strategic partner of CCS, but also operates as a nonprofit wish-granting venue in its own right. Highly relevant for understanding the wish-granting ecosystem and capacity dynamics that CCS depends on.
• Coalition Against Childhood Cancer (CAC2): Umbrella coalition of childhood cancer nonprofits, researchers, and advocates. Relevant as a peer collaboration and benchmarking context, even though CCS is not currently a documented member.

Emerging players

• For Kids' Sake Foundation: Smaller-scale childhood-focused nonprofit offering wish and family-support programs. Comparable in scale and operational footprint to CCS, providing a direct size-tier peer for fundraising benchmarks and operational comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnca1uLAMGTTbODJgwF04jA
• Facebookfacebook.com/ChildhoodCancerSociety
• Instagraminstagram.com/childhoodcancersociety
• Xx.com/CancerSocietyUS
• LinkedInlinkedin.com/company/childhood-cancer-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Childhood Cancer Society