Innovision Advertising

What Innovision Advertising does

Innovision Advertising, LLC is a New York-based, privately held WBE-certified advertising agency founded by Chelsey Pendock and Charles E. Pendock III that specializes in media buying and media planning for local advertising campaigns across all US markets. The agency serves primarily small to medium size businesses and offers a white-labeled media buying service for creative agencies, video production agencies, and in-house agencies, operating as either a transparent or behind-the-scenes partner with no upfront or monthly fees. Its core product spans traditional media (Broadcast TV, Cable TV, Radio, Newspaper, Magazines, Outdoor, Cinema, Direct Mail) and digital media (Display, Native, Mobile, Video/OTT, Online Audio, Social Media, SEO), bundled with operational services including campaign strategy, media research, rate negotiation, copy submission, consolidated invoicing, and tracking/metrics with real-time reporting dashboards.

The agency's technology stack relies on standard ad-tech capabilities such as AI-based targeting, geo-fencing, geo-retargeting, weather triggers, household IP targeting, and on-site visit tracking, accessed through third-party advertising platforms rather than proprietary infrastructure. Its go-to-market combines direct sales (toll-free phone 1-855-95-MEDIA, email) targeting SMBs with a partner/channel motion for agencies, supported by thought-leadership content in Forbes, the YouTube ADviceVideo Series, and podcast appearances. The firm is fully virtual with 1-10 employees, has no disclosed funding or M&A activity, and generates revenue through professional service fees on quote-based, multi-year contracts across a diversified roster of 30+ named clients spanning healthcare, education, non-profit, legal, retail, automotive, arts, media, technology, home services, and government verticals.

Name

Innovision Advertising

Legal name

Innovision Advertising, LLC

Website

https://innovisionadvertising.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovision Advertising is a WBE-certified, virtual US media buying and planning agency serving small to medium size businesses across all US markets, with a white-label service offering for creative agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Buying and Planning Services: Professional service fees for media buying, planning, rate negotiations, copy submissions, and tracking/metrics for advertising campaigns across traditional and digital media channels. Clients receive one streamlined invoice for all media purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Innovision Advertising is a full-service advertising agency that buys and plans media placements across both traditional channels (Broadcast TV, Cable TV, Radio, Newspaper, Magazines, Outdoor, Cinema, Direct Mail) and digital channels (Display, Native, Mobile, Video/OTT, Online Audio, Social Media). The agency researches optimal media, negotiates rates, coordinates creative copy submissions, consolidates invoicing across vendors, and provides ongoing tracking and reporting for clients across all US markets.

Product overview

Innovision Advertising is an advertising agency offering a unified media buying and planning service for local advertising across all US markets. The core offering consists of Traditional Media services (Broadcast TV, Cable TV, Radio, Newspaper, Magazines, Outdoor/OOH, Cinema, Direct Mail) and Digital Media services (Display, Native, Mobile Targeting, Household IP Targeting, Video & OTT, Online Audio, Social Media, SEO). These media buying services are supported by included operational services: Campaign Strategy, Media Research, Rate Negotiations, Copy Submissions, Media Invoicing, and Tracking & Metrics. The agency also offers a White Labeled Media Buying Service as an add-on module for agency partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Media Advertising Media buying services across traditional channels including Broadcast TV, Cable TV, Radio, Newspaper, Magazines, Outdoor (OOH), Cinema, and Direct Mail, used by SMBs to reach audiences across US markets.
• Digital Media Advertising

Quantifiable outcome

• More media exposure for clients compared to purchasing media advertising on their own
• +2 more outcomes

Named customers34 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Creative Agencies (White-Label Partners)coreChannel Partner/ Reseller/ DistributorWhite-labeled media buying service partnerships with creative agencies, video production agencies, and in-house agencies. Partners receive expert planning, strategic placements, and access to traditional advertising (TV, radio, print, outdoor) and digital products. No upfront or monthly fees to partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Media Kitchen: Media planning and buying agency offering full-channel media services including OTT, programmatic, and traditional. Closely aligned specialist media agency with similar SMB-to-mid-market positioning.
• Butler/Till: Independent media planning and buying agency serving mid-market and enterprise clients across traditional and digital channels. Directly comparable mid-sized independent media buyer.
• Media Assembly: Independent media planning and buying agency serving advertisers across traditional, digital, and emerging channels. Mid-sized direct peer with comparable full-service media offering.
• Tinuiti: Performance media agency focused on digital advertising across paid search, social, programmatic, and connected TV. Direct competitor in the digital media buying space with overlapping digital and OTT capabilities.
• Kepler Group: Data-driven media activation and analytics agency serving brands across digital channels. Comparable media buying specialist with similar performance-driven offering.

Broad incumbents

• Hearts & Science: Data-driven media agency within Omnicom with broad channel coverage including TV and digital. Larger incumbent that competes for the same client budgets with overlapping capabilities and greater scale.
• WPP Media: Global advertising holding company offering media planning and buying at massive scale. Broad incumbent encompassing multiple agency brands competing for both enterprise and SMB media budgets.
• OMD Worldwide: Global media planning and buying agency under Omnicom Media Group operating across all media channels. Established incumbent that competes for media-buying mandates at scale.

Emerging players

• AI Media Group: Independent media planning and buying agency focused on mid-market and SMB advertisers. Emerging competitor in the local-SMB media buying segment where Innovision primarily plays.
• Pathway Group: Full-service advertising and media agency offering media planning, buying, and creative services. Emerging peer with comparable local-advertising focus and SMB client profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/InnovisionAdvertising
• Xx.com/Innovision_Ad
• Facebookfacebook.com/InnovisionAdvertising
• LinkedInlinkedin.com/company/innovision-advertising-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovision Advertising