Porto and the North of Portugal Tourism Office

Destination Marketing and Tourism Promotion Servicesvisitportoandnorth.travel

Porto and the North of Portugal Tourism Office (ATPN) is a 1995-founded non-profit destination management organization that operates the official regional marketing portal and a transactional marketplace aggregating certified local tourism operators across Porto, Douro, Minho, and Trás-os-Montes for international and domestic visitors.

Company typePrivate
Founded1995
HeadquartersPorto, Portugal
Headcount11–50
GTM typeB2C
OfferingServices

What Porto and the North of Portugal Tourism Office does

Associação de Turismo do Porto e Norte de Portugal (ATPN), also operating as Porto Convention & Visitors Bureau and Turismo Porto e Norte, is a non-profit destination management organization founded in 1995 and headquartered at Rua Miguel Bombarda nº 211, Porto. Its mandate is to develop and promote Porto and Northern Portugal as an international tourist destination, coordinated across four regional territories — Porto, Douro, Minho, and Trás-os-Montes — and aligned with national tourism strategy through Visit Portugal.

ATPN operates a two-platform digital ecosystem. The visitportoandnorth.travel portal functions as the official destination marketing and content site, publishing editorial guides, sustainability content, and event coverage. The booking.visitportoandnorth.travel marketplace is a transactional e-commerce platform that aggregates certified local tourism operators (tour guides, wineries, museums, adventure operators, transport providers) and processes consumer bookings on their behalf, with the organization acting as joint data controller under GDPR for purchase transactions. The product portfolio spans 40+ categories including guided tours (tuk-tuks, hop-on-hop-off), Douro river cruises, cultural experiences (Fado shows), outdoor adventures (Paiva Walkways, 516 Arouca Bridge, tree-top zip lines), sports tourism (FC Porto museum and stadium), and immersive digital exhibits, plus the Porto.CARD bundled city card.

The business model combines marketplace transaction commissions with tourism promotion services and member/partnership dues typical of a regional non-profit association. GTM is hybrid: digital marketplace listing combined with event-driven destination marketing around festivals (São João, Nicolinas, Entrudo Chocalheiro), content marketing across Instagram, TikTok, YouTube, Facebook, LinkedIn, Vimeo, X, and Flickr, and cross-promotion via the Visit Portugal national portal. Customer segments are horizontal — international and domestic tourists across cultural, gastronomic, wine, nature, and heritage segments — with no disclosed enterprise B2B anchor customers, and a parallel B2B relationship with certified local operators who use ATPN as a primary distribution channel.

Porto and the North of Portugal Tourism Office firmographics

Firmographics

Name: Porto and the North of Portugal Tourism Office
Legal name: ASSOCIAÇÃO DE TURISMO DO PORTO E NORTE DE PORTUGAL (ATPN)
Website: https://visitportoandnorth.travel
Company type: Private
Founded year: 1995
Operating status: Operating
Headcount range: 11–50 employees
Short description: Porto and the North of Portugal Tourism Office (ATPN) is a 1995-founded non-profit destination management organization that operates the official regional marketing portal and a transactional marketplace aggregating certified local tourism operators across Porto, Douro, Minho, and Trás-os-Montes for international and domestic visitors.
Ownership category
akta.pro rank

Porto and the North of Portugal Tourism Office industry classification

Industry

Product category: Destination Marketing and Tourism Promotion Services
NAICS: Convention and Visitors Bureaus (561591), Tour Operators (561520)
SIC: Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
akta.pro secondary industries: Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Culinary & Wine Travel Agencies (THAKAFAH), National Park & Protected Area Tours (THAJAIAA)

Keywords

Destination marketing services
Tourism marketplace platform
Regional tourism promotion
Travel experience booking
Cultural heritage tourism

Where Porto and the North of Portugal Tourism Office is headquartered

Location

Headquarters

HQ city: Porto
HQ country: Portugal
HQ region: Europe

Offices1 record

Markets served

Porto and the North of Portugal Tourism Office business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

Marketplace Transaction Fees: ATPN operates as a marketplace intermediary, collecting payments from customers on behalf of selling partners. The organization receives transaction amounts and remits to partners, retaining commission. This creates a transaction-fee revenue model where ATPN earns as a percentage of each sale processed through the platform.
Tourism Promotion Services: ATPN provides promotional services to tourism businesses including participation in international promotion activities, networking platforms, and priority business opportunities access through the 'Being Sustainable Tourism' certification program.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Marketplace Transaction Model - Partner-determined pricing

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Porto and the North of Portugal Tourism Office product offering

Product offering

Core offering

ATPN operates as the official non-profit destination marketing organization for Porto and Northern Portugal, running an official tourism promotion website (visitportoandnorth.travel) and a B2C e-commerce marketplace (booking.visitportoandnorth.travel) where RNAAT-certified local tourism operators list and sell experiences across four regions (Porto, Douro, Minho, Trás-os-Montes). The organization promotes the destination internationally through marketing campaigns, the 'Being Sustainable Tourism' certification program, and coordinates cultural/heritage tourism development across the region.

Product overview

The Porto and Northern Portugal Tourism Office operates a dual-platform tourism ecosystem. The primary Visit Porto and North of Portugal Website (visitportoandnorth.travel) serves as the destination marketing portal, providing regional information, sustainability initiatives, and travel planning resources across four regions (Porto, Douro, Minho, and Trás-os-Montes). The ATPN Marketplace (booking.visitportoandnorth.travel) functions as an e-commerce platform enabling purchase of tourism experiences from accredited partners, including the Porto.CARD tourist card. The portfolio encompasses diverse experience categories such as guided tours (tuk tuks, bus tours), cultural performances (Fado shows), outdoor adventures (tree-top courses, river walkways), river cruises, sports tourism (FC Porto stadium tours), and immersive museum experiences. The platform supports 40+ experience categories and spans all four regional markets.

Differentiator

Problem solved

Functional benefit

Brands

ATPN Marketplace: E-commerce platform for purchasing tourism products, goods, and services from partners in Porto and Northern Portugal

Products and services

Visit Porto and North of Portugal Website Official destination marketing portal for the Porto and Northern Portugal region, providing destination information, travel planning resources, sustainable tourism guidance, and curated experiences across four main regions. Targets tourists seeking to discover the region.
ATPN Marketplace E-commerce marketplace platform operated by the tourism association that enables visitors to browse, order, and purchase tourism experiences, activities, and services from accredited partner sellers (RNAAT-certified) across the Porto and Northern Portugal region. Includes user registration, order management, payment processing, and seller rating systems.
Porto.CARD City card offering tourists bundled access to multiple attractions, experiences, and benefits in Porto, providing convenience and cost savings for visitors exploring the city.
Tuk Tuk Porto City Tour Guided city tour experience through Porto via electric tuk tuk vehicles, providing an eco-friendly and accessible way to explore the city's landmarks. Listed on the ATPN marketplace by partner Living Tuk Tuk.
Cruise Porto-Régua-Porto (Upstream) River cruise experience traveling upstream along the Douro River from Porto to Régua, showcasing the scenic wine region landscapes. Listed on the ATPN marketplace by partner Rota do Douro.
Tour FC Porto – Museum + Stadium Combined museum and stadium tour experience at FC Porto's Estádio do Dragão, offering visitors insight into the football club's history and facilities.
Gray Line Porto: Expert 48H Comprehensive 48-hour hop-on hop-off bus tour package combined with a Douro River boat cruise, providing flexible exploration of Porto and surrounding areas.
Tree-Top Adventure & Zip Line in Ponte de Lima Outdoor adventure activity featuring tree-top courses and zip lines located in Ponte de Lima, Minho region, operated by partner Time Out Aventura.
Paiva Walkways and 516 Arouca Bridge Tour Nature tour featuring the suspended walkways along the Paiva River and crossing the world's longest pedestrian suspension bridge at 516 Arouca, operated by partner Detours.
Casa da Guitarra: Fado Show Traditional Portuguese Fado music performance experience in Porto's downtown area showcasing the region's intangible cultural heritage, operated by Casa da Guitarra.
Wondersense: Immersive Sensorial Museum Porto Immersive digital museum experience in Porto offering multi-sensory exhibitions utilizing technology for visitor engagement, operated by Wondersense.

Companies that use Porto and the North of Portugal Tourism Office

Customer profile

Segments3 records

Ideal customer profiles3 records

Porto and the North of Portugal Tourism Office technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Porto and the North of Portugal Tourism Office partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core, major and strategic.

Selling Partners (Marketplace Operators)coreChannel Partner/ Reseller/ DistributorLocal tourism operators including tour guides, wineries, adventure companies, transport services, and experience providers that are pre-approved by ATPN and sell their services through the official ATPN marketplace. Partners must comply with certification standards and participate in the destination's quality ecosystem.
Visit PortugalmajorGTM or Marketing PartnerIntegration with the national Portuguese tourism organization through the Visit Portugal portal (visitportugal.com), enabling cross-promotion of ATPN's experiences alongside national tourism offerings.
Global Sustainable Tourism Council (GSTC)strategicStrategic or Co-development PartnerATPN aligns its 'Being Sustainable Tourism' certification program with GSTC principles, positioning the destination for international sustainable tourism recognition and market access.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Porto and the North of Portugal Tourism Office competitors and assessment

Company assessment

Direct peers

Visit Portugal (Turismo de Portugal): National tourism authority for Portugal and ATPN's primary integration partner via the Visit Portugal portal. Both are official destination marketing/promotion entities, with ATPN operating at the regional level under the national brand and cross-promoting through visitportugal.com.
Azores Tourism Board (Visit Azores): Official tourism authority for the Azores, another Portuguese archipelago region. Directly comparable as a regional DMO promoting nature, adventure, and sustainable tourism in a defined Portuguese geography through a marketing portal and partner network.
Visit Madeira: Regional tourism promotion authority for the Madeira archipelago. Comparable as a non-profit DMO running a curated experience marketplace and destination marketing campaigns for a single Portuguese region with strong nature and cultural tourism assets.
Visit Lisboa (ATL — Associação de Turismo de Lisboa): Lisbon's regional DMO/CVB and the closest geographic peer to ATPN. Both operate as non-profit destination marketing associations for Portuguese regions, run experience booking platforms, and compete for inbound tourism share within Portugal.

Broad incumbents

Tourism Ireland: National tourism authority for the island of Ireland, operating international destination marketing and partner promotion. Comparable as a DMO with cultural and nature tourism positioning, though at national scope with separate jurisdictions (Republic of Ireland and Northern Ireland).
Brand USA: National destination marketing organization for the United States. Comparable as a public-private DMO coordinating international promotion and partner ecosystems, though operating at national scale and focused on inbound marketing rather than transactional booking.
Turismo de Andalucía: Larger-scale regional tourism authority for Andalucía, Spain. Comparable as a regional DMO operating destination marketing, experience curation, and partner networks across multiple sub-regions with UNESCO and gastronomy assets, but at significantly greater scale than ATPN.
Visit Barcelona: City-level CVB for Barcelona, operating destination marketing and experience booking infrastructure for a major urban tourism market. Comparable as a CVB promoting UNESCO heritage assets and curating partner-led experiences, though at city scale rather than multi-region.

Emerging players

GetYourGuide: Global OTA for tours, activities, and experiences. Lists the same Porto and Douro experiences as ATPN's marketplace but with significantly larger SEO, paid acquisition, and multilingual support. Represents the primary commercial competition for ATPN's marketplace conversion.
Viator (a Tripadvisor company): Global experience marketplace operating in Porto and Northern Portugal alongside ATPN's marketplace. Comparable in transactional marketplace model and partner aggregation approach, with substantially larger marketing budget and broader international demand funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Porto and the North of Portugal Tourism Office financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Porto and the North of Portugal Tourism Office leadership team

Management profile

Number of profiles

Porto and the North of Portugal Tourism Office funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Porto and the North of Portugal Tourism Office M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porto and the North of Portugal Tourism Office

What does Porto and the North of Portugal Tourism Office do?

Is Porto and the North of Portugal Tourism Office a public or private company?

Porto and the North of Portugal Tourism Office is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Porto and the North of Portugal Tourism Office founded?

Porto and the North of Portugal Tourism Office was founded in 1995. It employs 11 to 50 people.

Where is Porto and the North of Portugal Tourism Office based?

Porto and the North of Portugal Tourism Office is headquartered in Porto, Portugal, in the Europe region.

How does Porto and the North of Portugal Tourism Office make money?

Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are tourism Promotion Services.

Who are Porto and the North of Portugal Tourism Office's main competitors?

Direct peers on record are Visit Portugal (Turismo de Portugal), Azores Tourism Board (Visit Azores), Visit Madeira and Visit Lisboa (ATL — Associação de Turismo de Lisboa). Broad incumbents are Tourism Ireland, Brand USA, Turismo de Andalucía and Visit Barcelona. Emerging players are GetYourGuide and Viator (a Tripadvisor company).

Does Porto and the North of Portugal Tourism Office have an API?

No public API is recorded for Porto and the North of Portugal Tourism Office.

What industry is Porto and the North of Portugal Tourism Office in?

Porto and the North of Portugal Tourism Office's product category is Destination Marketing and Tourism Promotion Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAKAOAK, Culture, Heritage & Arts Itinerary Planning. Its NAICS code is 561591 and its SIC code is 8600.