Selling Partners
Selling Partners is a Cerritos, California-based sales rep firm that helps consumer brands enter and scale across North American e-commerce marketplaces, brick-and-mortar retail, and B2B distribution channels. It offers multi-tier services from marketplace management to fully outsourced U.S. operations, with 51–100 employees.
- Company typePrivate
- Founded1992
- HeadquartersCerritos, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Selling Partners does
Selling Partners, Inc. is a Cerritos, California-based sales representation firm that helps consumer brands enter and scale within the North American market across e-commerce marketplaces, brick-and-mortar retail, and B2B distribution. The firm, founded in 1992 as ADS Tech and rebranded to Selling Partners in 2025, operates a multi-tier service offering: e-Commerce Marketplace management on Amazon, Walmart, eBay, Etsy, and Newegg; combined e-Commerce plus Brick & Mortar placement with national, regional, and club retailers; and a Full U.S. Sales and Back Office service that acts as the North American operating entity for overseas companies that do not want to hire staff or lease space. Its Virtual Office in the U.S. product provides international brands a legal California address and market-entry support, while a wholly owned division, XP+ Solutions Inc., delivers Business Process Outsourcing (BPO) services including help desk, tech support, order management, accounting, collections, and digital marketing.
The company's technology layer centers on a tech-enabled e-commerce platform with proprietary inventory management capabilities designed to prevent out-of-stock issues, integrated with third-party logistics (3PL) providers and an Electronic Data Interchange (EDI) network to synchronize orders and stock across multiple sales channels. It holds Amazon Ads Verified Partner status, permitting managed advertising services on Amazon, and uses digital marketing channels (website, LinkedIn, Facebook, X, Instagram) and direct outreach as its primary top-of-funnel motions.
Selling Partners generates revenue through three primary streams: monthly retainer fees for e-commerce marketplace management, revenue-share/take-rate percentages on net revenue from successful sales, and managed-services fees for full U.S. back-office operations. The go-to-market is sales-led, supported by inside-sales and channel-partner motions. Customers are segmented across international brands entering North America, e-commerce sellers requiring marketplace management, traditional retail brands seeking shelf placement, and B2B resellers. The company serves 51–100 employees from its Cerritos headquarters and reports integration partnerships with Amazon, Walmart, eBay, Newegg, Office Depot, Best Buy, Staples, Etsy, Google, Facebook, and Instagram.
Selling Partners firmographics
Firmographics- Name
- Selling Partners
- Legal name
- Selling Partners, Inc.
- Website
- https://sellingpartners.net
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Selling Partners is a Cerritos, California-based sales rep firm that helps consumer brands enter and scale across North American e-commerce marketplaces, brick-and-mortar retail, and B2B distribution channels. It offers multi-tier services from marketplace management to fully outsourced U.S. operations, with 51–100 employees.
- Ownership category
- akta.pro rank
Where Selling Partners is headquartered
LocationHeadquarters
- HQ city
- Cerritos
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Selling Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- E-commerce Marketplace Services: Monthly fee-based services for managing product listings and advertising on e-commerce marketplaces including Amazon, Walmart, eBay, and social platforms. The company charges a monthly fee or receives a small percentage of net revenue depending on services provided.
- Revenue Share / Commission: Percentage of net revenue earned from successful sales through managed marketplace accounts and retail placements.
- Full US Sales and Back Office Services: Comprehensive North American business operation services for overseas companies, including sales representation, customer service, and administrative support through XP+ division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Fee Model - Service-based pricing for e-commerce management |
| Transaction based/ take rate | Pay-as-you-go | Revenue Share Model - Performance-based percentage of net revenue |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels6 records
Selling Partners product offering
Product offeringCore offering
Selling Partners is a multi-channel sales representation firm that helps brands launch and grow in North America across e-commerce marketplaces (Amazon, Walmart, eBay, Etsy, Newegg), traditional brick-and-mortar retail channels, and B2B distribution. Services include custom product listings, dedicated brand stores, inventory management, advertising campaign support, retail buyer pitching to national/regional retailers and club stores, and full US back-office operations through the XP+ division for overseas companies entering the US market without a physical presence.
Product overview
Selling Partners is a multi-channel sales representation firm offering a unified platform of services to help brands enter and expand in the North American market. The core offering is Selling Partners, a rep firm combining e-commerce marketplace services, brick & mortar retail sales, and full back-office operations. Supporting modules include Virtual Office in the US for international market entry, and XP+ (eXPerience Plus) as a separate BPO division handling back-office functions. Services range from single-channel marketplace listings to complete outsourced North American operations.
Differentiator
Problem solved
Functional benefit
Brands
- XP+: A division of Selling Partners providing specialized Business Process Outsourcing (BPO) services including sales, help desk, tech support, order management, accounting, collections, and digital marketing.
Products and services
- Selling Partners Multi-Channel Sales Representation Core multi-channel sales representation service that helps brands launch and grow on North American e-commerce marketplaces, traditional brick & mortar retail, and distribution channels. The service combines listing management, retail buyer pitching, inventory management, and back-office support via connected 3PL and EDI networks. Targeted at brands seeking North American market entry.
- e-Commerce Marketplace Services Custom product listings, dedicated brand stores, inventory level management, and marketing campaign support for Amazon, Walmart, eBay, Etsy, Newegg, Google, Facebook, and Instagram. Designed for brands selling or preparing to sell on online marketplaces.
- e-Commerce + Brick & Mortar Services Combined marketplace and traditional retail sales support that pitches products to national retailers, regional stores, and club stores, and recommends distribution partners to reach B2B resellers. Targeted at brands seeking both online and physical shelf placement.
- Full U.S. Sales and Back Office End-to-end North American business operation management for overseas companies, acting as the company's North American office. Includes sales, customer service, marketing, backend IT, and operational support without requiring the overseas company to hire employees, lease an office, or rent a warehouse.
- Virtual Office in the US Virtual US presence solution providing a legal business address in Cerritos, California, mail handling, local representation, and market entry support. Helps international brands establish US credibility without a physical office.
- XP+ Outsourced Business Solutions A dedicated division of Selling Partners providing Business Process Outsourcing (BPO) services including sales support, help desk, tech support, order management, accounting, collections, and digital marketing. Delivered through XP+ Solutions Inc., a wholly-owned division.
Companies that use Selling Partners
Customer profileSegments4 records
Ideal customer profiles4 records
Selling Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature2 records
Selling Partners partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Selling Partners competitors and assessment
Company assessmentDirect peers
- Pattern: Direct competitor in the marketplace accelerator and brand management space. Pattern operates a similar model helping brands scale on Amazon, Walmart, and other marketplaces with proprietary technology and global logistics, making it the most relevant larger-scale comparable for Selling Partners.
- Envision Horizons: Direct peer offering marketplace management, retail operations, and brand representation services for Amazon and Walmart sellers. Closely comparable offering to Selling Partners' marketplace and retail services.
- Riverbend Consulting: Direct peer providing Amazon account management, reinstatement, and brand protection services. Operates in the same managed-services niche of representing brand owners on Amazon and other marketplaces.
- Buy Box Experts: Direct peer providing Amazon account management, advertising, and brand protection services. Operates a similar managed-services model for brands needing professional marketplace management and advertising execution.
- TaskVirtual: Direct peer in the outsourced back-office / virtual operations space, comparable to Selling Partners' XP+ BPO division offering order management, customer support, and back-office services for e-commerce brands.
- Acumen Enterprise Solutions: Direct peer in the sales rep / brand representation space, helping brands navigate retail placement, marketplace operations, and full-service account management. Comparable multi-channel sales rep model.
Emerging players
- Bold Commerce: Adjacent commerce platform and services provider enabling brands to sell across channels with checkout, subscriptions, and marketplace tooling. Overlaps with Selling Partners' multi-channel commerce focus but tilts more toward technology/platform.
- Helium 10: Adjacent SaaS and services provider for Amazon sellers, offering tools for listing optimization, keyword research, and ad management. Partial overlap with Selling Partners' marketplace advertising and management services.
Broad incumbents
- Thrasio: Large aggregator and operator that acquires and scales Amazon-native brands, with services overlapping Selling Partners' marketplace management capabilities. Broader strategic context as a buyer/partner in the same ecosystem.
Others
- Marketplace Pulse: Industry research and analysis firm focused on Amazon and e-commerce marketplaces. Adjacent ecosystem participant providing market intelligence relevant to Selling Partners' operational market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Selling Partners social profiles
Digital presenceSelling Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selling Partners leadership team
Management profileNumber of profiles
Profiles1 record
Selling Partners subsidiaries and ownership
Company hierarchySubsidiaries1 record
Selling Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selling Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selling Partners
What does Selling Partners do?
Selling Partners is a multi-channel sales representation firm that helps brands launch and grow in North America across e-commerce marketplaces (Amazon, Walmart, eBay, Etsy, Newegg), traditional brick-and-mortar retail channels, and B2B distribution. Services include custom product listings, dedicated brand stores, inventory management, advertising campaign support, retail buyer pitching to national/regional retailers and club stores, and full US back-office operations through the XP+ division for overseas companies entering the US market without a physical presence.
Is Selling Partners a public or private company?
Selling Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selling Partners founded?
Selling Partners was founded in 1992. It employs 51 to 100 people.
Where is Selling Partners based?
Selling Partners is headquartered in Cerritos, United States, in the North America region.
How does Selling Partners make money?
Three revenue lines are on record. E-commerce Marketplace Services are the primary driver. The others are revenue Share / Commission and full US Sales and Back Office Services.
Who are Selling Partners's main competitors?
Direct peers on record are Pattern, Envision Horizons, Riverbend Consulting, Buy Box Experts, TaskVirtual and Acumen Enterprise Solutions. Emerging players are Bold Commerce and Helium 10. Thrasio is listed as a broad incumbent. Marketplace Pulse is listed as an others.
Does Selling Partners have an API?
No public API is recorded for Selling Partners.