Beyond Paint
- Company typePrivate
- Founded2006
- HeadquartersFlorida, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beyond Paint does
Beyond Paint is a US-based, privately held specialty paint manufacturer headquartered in Camp Hill, Pennsylvania, that produces an all-in-one paint product combining bonder, primer, and sealer into a single water-based formulation marketed with proprietary Nano Technology. The core product line spans 16 matte and 3 metallic color options sold in sample, pint, quart, and gallon sizes, alongside a kit and accessory ecosystem including a $79.95 Cabinet and Furniture Kit, $99.95 Countertop Makeover Kits, a $34.95 Multi-Purpose Sealer, flecks for granite-like finishes, a tool kit, and branded merchandise. The product is formulated to bond directly to wood, metal, Formica, laminate, plastic, granite, linoleum, masonry, tile, and glass without stripping, sanding, or priming, with a claimed 3-4x coverage advantage over conventional paint, 2-hour dry times between coats, and low-VOC non-toxic chemistry suitable for occupied spaces.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce at beyondpaint.com with broad retail distribution across Lowe's, Ace Hardware, Target, Amazon, HD Supply, and additional regional partners in the US, plus Canadian availability through Amazon Canada, Walmart Canada, and Kent Stores. Beyond Paint serves a diversified customer base spanning DIY homeowners (cabinet refinishing, furniture restoration, countertop makeovers), professional painters and contractors, property management and apartment owners managing unit turnover, and institutional buyers in education, healthcare, airports, and hospitality. A dedicated Pro Painter program with a Pro Hotline targets commercial and multifamily segments with claims of saving thousands per apartment unit turn versus traditional renovation methods. The brand has accumulated earned-media credibility through features in The Spruce, Pop Sugar, Martha Stewart, Better Homes & Gardens, NBC's Today Show, and Domino, complemented by YouTube influencer partnerships in the furniture-flipping and DIY categories.
The business model is straightforward specialty CPG: one-time unit-priced purchases with no subscription, contract, or recurring revenue components, distributed through both owned e-commerce and a deep retailer network. Beyond Paint has not disclosed funding rounds, revenue figures, headcount, or ownership structure in the available source material, and it appears to operate as an independent private company with no identified institutional investors, parent entity, or public listing.
Beyond Paint firmographics
Firmographics- Name
- Beyond Paint
- Legal name
- Beyond Paint
- Website
- https://beyondpaint.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Beyond Paint industry classification
Industry- Product category
- Specialty Paints and Refinishing Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)
- akta.pro primary industry
- Primers, Sealers & Undercoats (IMADAKAJ)
- akta.pro secondary industry
- Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)
Keywords
Where Beyond Paint is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beyond Paint business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Paint Sales: Beyond Paint generates revenue through direct sales of their all-in-one paint products in various sizes (2oz samples, pints, quarts, gallons) and color options (Matte and Metallic finishes). Products include their flagship paint plus complementary items like sealers, tools, and kits.
- Accessories and Kits: Sale of complementary products including Cabinet and Furniture Kit, Countertop Makeover Kits, Multi-Purpose Sealer, Tool Kits, and Color Cards. These add-on products enhance the core paint offering and drive incremental revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Paint Products - Per Unit Pricing |
| Unit Pricing | Pay-as-you-go | Cabinet and Furniture Kit |
| Unit Pricing | Pay-as-you-go | Countertop Makeover Kits |
| Unit Pricing | Pay-as-you-go | Multi-Purpose Sealer |
| Unit Pricing | Pay-as-you-go | Tool Kit |
| Unit Pricing | Pay-as-you-go | Color Card |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels9 records
Beyond Paint product offering
Product offeringCore offering
Beyond Paint manufactures and sells an all-in-one paint product that functions as bonder, primer, and sealer in a single can, formulated with Nano Technology for enhanced durability and coverage. The product is sold in multiple sizes (2oz samples, pints, quarts, gallons) across 16 matte colors and 3 metallic finishes, with no need for sanding, stripping, or priming before application. The portfolio extends to project kits (Cabinet and Furniture Kit, Countertop Makeover Kits), a Multi-Purpose Sealer, Countertop Flecks, and supporting accessories sold through beyondpaint.com, major retailers, and a Pro Painter program for contractors and institutional buyers.
Product overview
Beyond Paint is an all-in-one paint solution that combines bonder, primer, and finisher in a single product, formulated with Nano Technology for extra durability and coverage. The core product line consists of 19 paint colors (16 matte finishes and 3 metallic finishes) available in multiple sizes (2oz samples, pints, quarts, and gallons). The portfolio extends to specialized kits including the Cabinet and Furniture Kit ($79.95), Countertop Makeover Kits ($99.95), and Countertop Flecks in three color variants. Accessory products include the Multi Purpose Sealer ($34.95), Beyond Paint Tool Kit ($15.00), BEYOND PAINT Color Card, Beyond Paint Tote Bag, and Gift Cards ($10-$150). The products are marketed as requiring no stripping, sanding, or priming, and bond to surfaces including wood, metal, Formica, laminate, plastic, granite, linoleum, masonry, tile, and glass.
Differentiator
Problem solved
Functional benefit
Products and services
- Beyond Paint All-in-One Paint (Matte and Metallic Finishes)
Quantifiable outcome
- Saves thousands of dollars per apartment unit turn compared to traditional renovation methods
- +3 more outcomes
Companies that use Beyond Paint
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Beyond Paint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beyond Paint partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- Lowe'scoreLowe's serves as a major retail distribution partner for Beyond Paint products, with Metallic Silver and other colors available at Lowe's stores nationwide. The partnership provides Beyond Paint with access to Lowe's extensive home improvement customer base.
- Ace HardwarecoreAce Hardware is a retail distribution partner for Beyond Paint products, providing access to their network of neighborhood hardware stores and customers seeking local, service-oriented purchasing options.
- AmazoncoreAmazon serves as an e-commerce marketplace partner for Beyond Paint, offering products on amazon.com and amazon.ca (Canada) with Prime shipping eligibility for convenient delivery.
- TargetsecondaryTarget is a retail distribution partner offering Beyond Paint products at Target stores across the United States.
- Kent StoressecondaryKent Stores is a Canadian retail chain partner for Beyond Paint, offering products in-store and through Kent.ca with shipping throughout Canada.
- Walmart CanadasecondaryWalmart Canada serves as an e-commerce marketplace partner for Beyond Paint products available on walmart.ca.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Beyond Paint competitors and assessment
Company assessmentBroad incumbents
- Benjamin Moore: Benjamin Moore is a premium architectural paint brand sold through independent retailers and select home improvement channels. It competes with Beyond Paint for DIY and professional painter customers seeking higher-end finishes.
- Behr: Behr (Masco) is the exclusive paint brand at Home Depot and a major DIY/professional competitor. Its broad architectural portfolio competes with Beyond Paint for the same DIY home improvement consumer.
- Sherwin-Williams: Sherwin-Williams is the largest US paint manufacturer with thousands of SKUs across architectural and specialty coatings. As a broad incumbent, it competes with Beyond Paint across retail, professional, and institutional channels while offering far greater scale and shelf presence.
Direct peers
- Rust-Oleum: Rust-Oleum is a major specialty coatings brand offering paints, primers, sealers, and surface-refinishing products for DIY and professional use. It directly competes with Beyond Paint's all-in-one refinishing concept across cabinets, furniture, and multi-surface applications.
- Zinsser: Zinsser, a Rust-Oleum brand, produces specialty primers and sealers (e.g., Bulls Eye, BIN) designed to bond to challenging substrates. Its product positioning overlaps directly with Beyond Paint's all-in-one surface preparation approach.
- KILZ: KILZ is best known for primers and specialty coatings, with products that bond to difficult surfaces without extensive prep. It is a direct functional competitor to Beyond Paint's bonder/primer/sealer value proposition.
- Annie Sloan Chalk Paint: Annie Sloan is a leading specialty furniture/cabinet paint brand targeting DIY refinishers with no-prep formulations. It competes with Beyond Paint for the same furniture-flipping and cabinet-refinishing customer segment.
- Country Chic Paint: Country Chic Paint is an all-in-one furniture and cabinet paint with strong DIY and influencer-led marketing, similar to Beyond Paint. It targets the same furniture-flipping and home-refinishing customer base.
- INSL-X: INSL-X produces specialty architectural and maintenance coatings including primers and multi-surface paints. Its product portfolio overlaps with Beyond Paint's primer-and-sealer functionality in the pro and institutional channel.
- Giani Countertop Paint: Giani sells countertop makeover kits that transform laminate surfaces with paint and mineral flecks — a near-identical product format to Beyond Paint's Countertop Makeover Kits. It is a direct competitor in the DIY countertop refinishing niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Beyond Paint social profiles
Digital presenceBeyond Paint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Paint leadership team
Management profileNumber of profiles
Beyond Paint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Paint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Paint
What does Beyond Paint do?
Beyond Paint manufactures and sells an all-in-one paint product that functions as bonder, primer, and sealer in a single can, formulated with Nano Technology for enhanced durability and coverage. The product is sold in multiple sizes (2oz samples, pints, quarts, gallons) across 16 matte colors and 3 metallic finishes, with no need for sanding, stripping, or priming before application. The portfolio extends to project kits (Cabinet and Furniture Kit, Countertop Makeover Kits), a Multi-Purpose Sealer, Countertop Flecks, and supporting accessories sold through beyondpaint.com, major retailers, and a Pro Painter program for contractors and institutional buyers.
Is Beyond Paint a public or private company?
Beyond Paint is a private company. It is classified as unknown and is currently operating.
When was Beyond Paint founded?
Beyond Paint was founded in 2006. It employs 11 to 50 people.
Where is Beyond Paint based?
Beyond Paint is headquartered in Florida, United States, in the North America region.
How does Beyond Paint make money?
Two revenue lines are on record. Direct Paint Sales are the primary driver. The others are accessories and Kits.
Who are Beyond Paint's main competitors?
Broad incumbents on record are Benjamin Moore, Behr and Sherwin-Williams. Direct peers are Rust-Oleum, Zinsser, KILZ, Annie Sloan Chalk Paint, Country Chic Paint, INSL-X and Giani Countertop Paint.
Does Beyond Paint have an API?
No public API is recorded for Beyond Paint.
What industry is Beyond Paint in?
Beyond Paint's product category is Specialty Paints and Refinishing Coatings. Its primary akta.pro industry code is IMADAKAJ, Primers, Sealers & Undercoats, with a secondary code of IMADAOAK, Primers, Bonding Agents & Surface Preparation Products. Its NAICS code is 325510 and its SIC code is 2851.