ProBaja

What ProBaja does

ProBaja — Trade & Investment is a publicly funded, government-backed economic development alliance headquartered in Mexicali, Baja California, Mexico, that promotes foreign direct investment (FDI) into the state. It operates as a coordination layer among the Secretariat of Economy and Innovation (SEI) and five municipal Economic Development Commissions (Tijuana, Mexicali, Ensenada, Tecate, and Rosarito). ProBaja's primary customers are international companies evaluating nearshoring or expansion into North America, particularly in aerospace, medical devices, semiconductors, advanced electronics, automotive, food and beverage, and tourism. Its services are provided free of charge and include market intelligence on the Cali-Baja Megaregion, site-selection facilitation, talent and supplier matchmaking, and representation at major industry trade shows (MD&M West, MEDICA, Electronica) and international economic promotion missions (Road Show CDMX, Ireland, Germany).

The organization's core "products" are programmatic rather than software-based: a Trade & Investment promotion program, a Market Access intelligence layer, a Talent & Innovation platform connecting investors to 113 universities and 33 innovation centers, and a Supply Chain Directory database (probajasupplychain.com) for vendor discovery. Downloadable industry brochures on aerospace, semiconductors, life sciences and regional capabilities round out the offering. ProBaja does not develop proprietary technology; it facilitates access to Baja California's existing manufacturing and innovation infrastructure. Notable technical and ecosystem components cited include the Semiconductor Training Program co-developed with Arizona State University, Emtech Institute and Santander Universities, and tailored talent agreements with CETYS Universidad.

Commercially, ProBaja is structured as a public-private alliance rather than a for-profit enterprise: revenue is not reported, there are no funding rounds, and pricing is not applicable. Operating geographies span Baja California, the broader Cali-Baja binational megaregion, and North America, with active outbound engagement into Europe. Strategic alliances are extensive and include the San Diego Regional Chamber of Commerce, the US-Mexico Foundation, Enterprise Ireland, DASSAULT SYSTEMES, DHL, Sempra Energy, IBM, Bosch, and Becton Dickinson, alongside academic and financial partners such as ASU, CETYS and Santander Universities. The organization is led operationally through SEI under Secretary Kurt Honold Morales, with municipal EDC directors serving as the on-the-ground delivery layer.

Name

ProBaja

Legal name

ProBaja - Trade & Investment

Website

https://probaja.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ProBaja is a publicly funded, government-backed economic development alliance in Baja California, Mexico that promotes foreign direct investment. It coordinates five municipal EDCs and SEI to attract nearshoring firms in aerospace, medical devices, semiconductors, electronics, automotive, and food and beverage, offering free site-selection, talent, and supplier-matching services.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

NAICS

Public Administration (92), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Investment Promotion & FDI Facilitation (BPADAMAD)

Keywords

• Foreign direct investment
• Investment promotion
• Economic development
• Trade facilitation
• Site selection services

Headquarters

HQ city

Mexicali

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. FDI Facilitation and Investment Promotion: ProBaja facilitates foreign direct investment attraction to Baja California by connecting international companies with local partners, providing market intelligence, and supporting site selection and operational setup. As a government-backed economic development organization, it operates on public funding and does not charge fees for its promotion services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

ProBaja is a government-backed trade and investment promotion alliance that facilitates foreign direct investment (FDI) into Baja California, Mexico. It serves as a unified entry point connecting foreign companies with local partners, municipal economic development commissions, academic institutions, and government agencies across the Calibaja Megaregion. Core services include investment promotion, market intelligence, site selection support, talent and innovation resource connection, and a supply chain directory database.

Product overview

PROBAJA Trade & Investment is a strategic economic development alliance between the government of Baja California, private industry, and academia that serves as the primary vehicle for foreign direct investment attraction and facilitation in the region. The organization operates as a unified platform offering multiple interconnected services: investment promotion through its core Trade & Investment program, market access intelligence for the California-Baja California-Arizona megaregion, talent and innovation support connecting companies with 113 universities and 33 innovation centers, and a supply chain directory database. The portfolio includes downloadable industry-specific publications covering aerospace, semiconductors, life sciences, and regional business intelligence. Unlike a software product company, PROBAJA functions as a regional economic development organization whose 'products' are its promotional programs, databases, and partnership facilitation services.

Differentiator

Problem solved

Functional benefit

Products and services

• ProBaja Trade & Investment Program Strategic alliance program between government, private industry, and academia aimed at attracting and facilitating foreign direct investment (FDI) to Baja California by linking strategic sectors such as manufacturing, aerospace, and medical devices.
• Market Access Services Provides market access information including megaregion data (Baja California, California, Arizona), hub information, connectivity details, and strategic project opportunities to prospective investors.
• Talent & Innovation Platform Connects companies with workforce development resources including 113 universities, 33 innovation centers, and technical schools specializing in high-tech industries such as aerospace, semiconductors, and medical devices.
• Supply Chain Directory Database An online database platform that enables companies to find suppliers and register as vendors in Baja California's supply chain ecosystem, covering sectors including plastics, IT/software, electronics, robotics, and specialized manufacturing.
• Downloadable Industry Publications Brochures and reports including Aerospace Industry, Semiconductor Industry, Baja Care, Capabilities Portfolio, Talent, Why Baja California, and regional fact sheets available as PDF downloads.

Quantifiable outcome

• 85,000+ jobs generated in medical device industry alone
• +4 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core, strategic and minor.

• Tijuana EDC, Ensenada EDC, Mexicali EDC, and Tecate EDCcoreStrategic or Co-development Partner · 27 March 2026Joint participation in MD&M West 2026, presenting the consolidated PROBAJA strategy as a unified promotion model rather than individual municipal efforts. This collaborative approach projected 'order, seriousness, and professionalism' to companies.
• NanoPulsestrategicStrategic or Co-development Partner · 16 December 2025Strategic agreement with NanoPulse and CETYS Universidad to develop specialized talent, advanced technical training, and collaborative R&D. The partnership establishes a long-term talent pipeline for NanoPulse through workforce development and industry-academia collaboration.
• CETYS UniversidadstrategicStrategic or Co-development Partner · 16 December 2025CETYS Universidad partnered with NanoPulse to create specialized technical training programs, strengthen curricula with practical industry focus, enable knowledge transfer, and prepare students for advanced technology sectors. The university serves as a key academic partner in the region's talent ecosystem.
• US-Mexico FoundationstrategicStrategic or Co-development Partner · 8 December 2025US-Mexico Foundation supported the international professional experience program for young Baja Californians in Washington D.C., creating opportunities for talent internationalization with leadership from Enrique Perret Erhard.
• Grupo ProdensaminorStrategic or Co-development Partner · 14 November 2024Representatives from Grupo Prodensa participated in MEDICA 2024 as part of the ProBaja delegation to promote foreign investment in strategic industries.
• Grupo PIMSAminorStrategic or Co-development Partner · 14 November 2024Grupo PIMSA representatives joined the ProBaja delegation at MEDICA 2024 to support investment promotion efforts in medical devices and life sciences.
• Kerry GroupstrategicStrategic or Co-development Partner · 1 November 2024Irish food processing company visited as part of trade mission. One of Ireland's leading companies using biotechnology for nutritious food products, representing agri-tech investment opportunity.
• Enterprise IrelandstrategicStrategic or Co-development Partner · 1 November 2024Government business development agency committed to growth and expansion of Irish companies. Part of efforts to strengthen cooperation ties and promote Irish investment in Baja California.
• San Diego Regional Chamber of CommercestrategicStrategic or Co-development Partner · 1 October 2024The Chamber joined ProBaja's Road Show CDMX 2024 to highlight the importance of the Cali-Baja binational region, participating in visits to embassies and corporate offices.
• Dassault SystemsstrategicStrategic or Co-development Partner · 1 October 2024Met with Dassault Systems during Road Show CDMX to discuss roadmap for establishing multi-sector design and innovation centers in aerospace, life sciences, and smart cities.
• DHLstrategicStrategic or Co-development Partner · 1 October 2024Discussions with DHL on new projects and specialized logistics services for aerospace, medical, and electronics industries in the region.
• BimbominorStrategic or Co-development Partner · 1 October 2024Company with operations in Baja California, explored opportunities in innovation centers, plant growth, and electromobility during Road Show CDMX.
• BoschstrategicStrategic or Co-development Partner · 1 October 2024Met with Bosch during Road Show CDMX to identify growth opportunities in the region.
• IBMstrategicStrategic or Co-development Partner · 1 October 2024Met with IBM during Road Show CDMX to identify growth opportunities for technology and innovation investments.
• Becton DickinsonstrategicStrategic or Co-development Partner · 1 October 2024Met with Becton Dickinson to identify growth opportunities in medical technology and healthcare supply chain.
• Sempra EnergystrategicStrategic or Co-development Partner · 1 October 2024Discussions on energy outlook and infrastructure supporting foreign trade and investment in the region.
• Santander UniversitiesstrategicStrategic or Co-development Partner · 22 August 2024Santander Universities partnered with SEI to launch the Semiconductor Training Program, training 110 teachers from 18 educational institutions. The program develops specialized skills for the semiconductor industry strategic to Mexico.
• Emtech InstitutestrategicStrategic or Co-development Partner · 22 August 2024Emtech Institute collaborated on the Semiconductor Training Program to develop specialized talent in semiconductor design and manufacturing, supporting Mexico's integration into the global semiconductor value chain.
• Arizona State UniversitystrategicStrategic or Co-development Partner · 22 August 2024Arizona State University provided expertise and experience in semiconductor field for the training program. Marco Serrato, Associate Vice President for Collaboration, highlighted ASU's contribution to talent development programs in the semiconductor sector.
• Ibero-American Technology FoundationstrategicStrategic or Co-development Partner · 22 August 2024President Fernando Sepúlveda described the semiconductor training initiative as a 'training of trainers' effort and announced the establishment of a community of practice among teachers to continue sharing experiences.
• Tijuana Economic Development Commission (Tijuana EDC / DEITAC)coreStrategic or Co-development PartnerTijuana EDC is a key member of the ProBaja alliance, coordinating economic development efforts for Tijuana municipality. The EDC works with the state government and other municipal EDCs to attract FDI and promote the region's competitive advantages in medical devices, electronics, and aerospace sectors.
• Mexicali Economic Development Commission (Mexicali EDC)coreStrategic or Co-development PartnerMexicali EDC participates in the ProBaja alliance to promote investment in Mexicali, focusing on semiconductor manufacturing, aerospace, and food processing sectors. The EDC has been active in trade missions and industry events.
• Ensenada Economic Development Commission (Ensenada EDC)coreStrategic or Co-development PartnerEnsenada EDC is part of the ProBaja alliance, promoting investment opportunities in Ensenada with focus on life sciences, tourism, and food & beverage sectors.
• Secretariat of Economy and Innovation (SEI)coreStrategic or Co-development PartnerSEI is the state government agency leading economic development efforts, providing strategic direction for ProBaja and coordinating with municipal EDCs. Secretary Kurt Honold Morales leads talent development and investment attraction initiatives.
• Semiconductor Companies (Skyworks, Qualcomm, Infineon)coreStrategic or Co-development PartnerWorking groups collaborated with major semiconductor companies including Skyworks, Qualcomm, and Infineon for knowledge exchange, skills development, research, and innovation. These companies have 50+ years of presence in the region employing 7,500+ people.
• Business Coordinating Councils of Baja CaliforniacoreStrategic or Co-development PartnerThe coordinating councils support ProBaja's FDI attraction efforts by connecting with the business community and helping drive high-value investment to the region.
• HoneywellcoreStrategic or Co-development PartnerHoneywell has been a key player in Mexico's economic development for 90+ years with operations in Baja California, Chihuahua, San Luis Potosí, Nuevo León, and Mexico City. Active in aerospace, industrial automation, energy, and sustainability sectors.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Singapore Economic Development Board: Government agency under Singapore's Ministry of Trade and Industry driving FDI attraction, talent development, and industry promotion. A benchmark peer for state-led economic development with comparable cluster-building playbook.
• JETRO (Japan External Trade Organization): National government-affiliated investment and trade promotion agency with global offices supporting inbound FDI. Comparable as a government-backed, multi-sector FDI facilitation organization, though operating at a national rather than regional scale.
• SelectUSA: US federal government program within the International Trade Administration that promotes and facilitates business investment in the United States. Comparable as a higher-tier government FDI promotion program representing a competing destination for the same foreign investors.

Direct peers

• Invest in Canada: Canadian government investment promotion agency attracting foreign direct investment across sectors including advanced manufacturing and life sciences. Comparable as a national government FDI promotion body targeting the same nearshoring-oriented investor base.
• ProColombia: Government entity promoting foreign direct investment, tourism, and non-traditional exports from Colombia. Comparable in mission, public-sector backing, sector targeting, and trade show-driven GTM.
• San Diego Regional Economic Development Corporation: The binational economic development counterpart in the Cali-Baja megaregion, coordinating cross-border investment, talent, and industry promotion across the San Diego-Baja California corridor. Directly comparable in mission, geography, and cluster focus.
• Arizona Commerce Authority: State-level economic development agency for Arizona, the third leg of the Calibaja megaregion explicitly cited by ProBaja. Highly comparable as a US state FDI promotion body with overlapping semiconductor and advanced manufacturing focus.
• InvestChile: Chilean government agency responsible for attracting and facilitating foreign direct investment. Closely comparable as a Latin American state investment promotion organization serving international investors in strategic sectors.
• Texas Economic Development Corporation: State-level economic development organization promoting FDI and business expansion into Texas with comparable sector focus on advanced manufacturing, semiconductors, and aerospace. Operates a similar site selection and trade show GTM.

Regional players

• Promoción Económica de Jalisco: Mexican state-level economic development entity in Jalisco that competes with Baja California for nearshoring investment, particularly in semiconductors, electronics, and automotive. Comparable as a state EDC but operates in a different Mexican geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ProBajaTradeAndInvestment
• Facebookfacebook.com/ProBajaTradeandInvestment
• LinkedInlinkedin.com/company/probaja-trade-and-investment
• Instagraminstagram.com/probajatradeandinvestment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProBaja