GTSE

What GTSE does

GTSE is a Manchester-based, privately-held e-commerce company co-founded by Tom Armenante and Freddie Miller that supplies cable ties, fixings, and related trade consumables to construction, industrial, and DIY buyers. Originally launched as Gocableties.co.uk on a £150 Magento 1 storefront, the business now lists over 25,000 SKUs spanning cable ties, tape, aerosols, fixtures and fastenings, drill bits, cable management, tools and workwear, electrical components, automotive supplies, industrial signage, and warehousing/workplace safety equipment, with a dedicated GTSE Safety sub-brand and RAC replenishment kits for roadside-assistance professionals. The company runs a BigCommerce-powered direct storefront (gtse.co.uk) alongside an Amazon marketplace presence that processes approximately 3,000 orders per day, supplemented by a US warehouse in Indiana supporting North American fulfillment.

The commercial model combines transactional marketplace sales, direct e-commerce with tiered volume pricing (10+ packs, 100+ packs, box and pallet quantities), and a B2B trade credit account programme offering 30-day EOM payment terms via a Billie integration. Customers span B2B trade businesses, enterprise/industrial accounts across at least a dozen verticals (construction, oil and gas, automotive, aviation, medical/pharmaceutical, marine, agriculture, electrical, telecoms, scaffolding, solar, events), and individual Amazon marketplace buyers. Distribution combines owned e-commerce, Amazon, and direct enterprise sales, with certifications including UL 94V-2, RoHS, and biodegradable standards (NF EN 13432, ASTM D6400) supporting spec-sensitive procurement. Marketing leverages buyer guides, The Loop blog, email, and social channels (Facebook, LinkedIn, Instagram), with a 4.92-star rating across 1,115 reviews on reviews.co.uk as social proof.

GTSE is bootstrapped with no disclosed external funding, co-founded and led by its two founders, and is participating in GM Business Growth Hub's ASCEND Scale Up Programme while explicitly exploring AI and platform development to scale operations in both UK and US markets. The current strategic posture is offensive on multiple fronts — geographic expansion into the US, broadening of the product surface into safety and security categories, diversification of the commercial model toward B2B trade credit, and exploration of platform-level AI capabilities.

Name

GTSE

Legal name

GTSE UK

Website

https://gtse.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Amazon Marketplace Sales: Third-party marketplace sales through Amazon processing approximately 3,000 orders daily, representing a significant portion of revenue.
2. Direct E-commerce Sales: Sales through company's own website (gtse.co.uk) offering the full product range with trade pricing, bulk discounts, and volume tiered pricing.
3. B2B Trade Accounts: Trade credit accounts offering 30-day payment terms, PO ordering on account, and dedicated account management for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

GTSE sells trade consumables — including cable ties, tape, fixings and fastenings, drill bits, cable management, tools and workwear, electrical and automotive supplies, signs, warehousing and workplace products, PPE and gloves, and RAC replenishment kits — to trade, industrial and DIY customers. Sales are made primarily through its own e-commerce website at gtse.co.uk and secondarily through Amazon as a third-party seller, with same-day dispatch from its Manchester distribution centre.

Product overview

GTSE is a Manchester-based eCommerce company that has grown from a £150 Magento 1 website selling cable ties to a multi-category trade consumables platform offering over 25,000 products. The product portfolio centers on cable ties (the founding product, formerly sold as Gocableties.co.uk) supplemented by complementary trade supplies including tape, aerosols, fixtures and fastenings, drill bits, cable management products, tools and workwear, electrical components, automotive supplies, industrial signage, and warehousing/workplace safety equipment. The company also offers bulk box deals and specialized RAC replenishment kits, along with a trade credit account service (powered by Billie) offering 30-day payment terms. GTSE operates both in the UK and US markets, processing 3,000 orders daily across Amazon and their own B2B channels.

Differentiator

Problem solved

Functional benefit

Brands

• GTSE Safety: Safety products line including dock bumpers, wheel chocks, corner protectors, and warehouse safety equipment

Products and services

• Cable Ties GTSE's founding product line, offering cable ties in a range of colours (including black, white, red, blue, green, yellow), materials, tensile strengths, sizes and pack quantities for trade, industrial and DIY use.
• Tape Range of tapes sold as a trade consumable category on gtse.co.uk, including general-purpose and specialist tapes for trade and industrial applications.
• Fixings & Fastenings Range of fixings and fastenings — including screws, bolts and related hardware — sold as a trade consumable category for tradespeople and industrial buyers.
• Drill Bits Range of drill bits sold as a trade consumable for drilling applications across construction, electrical and general trade use.
• Cable Management Cable management consumables beyond cable ties — including trunking, clips and related products — for routing and securing cabling in trade and industrial installations.
• Tools & Workwear Range of hand tools, power tool accessories and workwear items sold to tradespeople and industrial buyers via the GTSE site.
• Electrical Electrical consumables and accessories sold through GTSE for trade and industrial electrical installation and maintenance work.
• Automotive Automotive consumables and accessories sold through GTSE, including RAC-branded Replenishment Kits, for automotive trade and consumer use.
• Signs Signage products sold as a trade consumable category on gtse.co.uk for workplace, safety and facilities use.
• Warehousing & Workplace Consumables and equipment for warehouses and workplaces — such as handling, storage and workplace accessories — sold through the GTSE site.
• Bulk Box Deals High-volume, bulk pack consumable offers providing trade and industrial buyers with large quantities at volume-discounted pricing.
• PPE & Gloves Personal protective equipment including gloves and related safety gear sold to tradespeople and industrial buyers.
• RAC Replenishment Kits RAC-branded replenishment kits sold through GTSE's automotive range, bundling consumables (including cables and related items) for roadside and automotive use.
• GTSE Safety Sub-brand of GTSE focused on safety products and solutions, extending the company's trade consumables range into workplace and personal safety.
• Trade Credit Account B2B service offering trade buyers a credit account with 30-day payment terms and a dedicated account manager, accessed via Billie B2B payment integration on the GTSE website.

Quantifiable outcome

• 3,000 orders processed daily through Amazon marketplace
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• GM Business Growth HubcoreGTM or Marketing PartnerGTSE co-founders are participating in GM Business Growth Hub's ASCEND Scale Up Programme, which is designed to help high-growth businesses scale operations. The programme provides guidance on international expansion strategies, routes to market, and leveraging local partnerships.
• BilliesupportingTechnology or IntegrationBillie provides B2B invoice payment solutions integrated into GTSE's platform, allowing business customers to access flexible payment terms including 30-day EOM Credit Accounts. This partnership streamlines procurement for trade customers.
• Reviews.co.uksupportingGTM or Marketing PartnerThird-party review platform displaying GTSE's 4.92 star rating from 1,115 reviews, providing social proof and credibility for potential customers.
• BigCommercecoreTechnology or IntegrationGTSE's e-commerce platform is built on BigCommerce infrastructure, powering their online store with features including product catalogue, pricing tiers, customer accounts, and order management.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Zoro: UK and US industrial supplies e-commerce platform owned by Grainger, selling fasteners, cable management, tools, electrical, and MRO consumables. Highly comparable B2B e-commerce model and broad consumables catalogue.
• Toolstation: UK-based trade supplies retailer selling cable ties, fasteners, tools, electrical, and consumables to trade and DIY customers via stores and online. Closest UK comparable in assortment and customer base, though it operates a much larger branch network.
• CPC Farnell: UK-based trade counter and e-commerce business selling electrical, fasteners, tools, and consumables to trade customers. Comparable B2B trade model and catalogue breadth in industrial consumables.
• Essentra Components: Global manufacturer and distributor of cable ties, fasteners, and cable management components serving industrial customers. Closest pure-play cable tie and fastener peer with deep overlap in hero SKUs.
• Screwfix: UK's largest trade-focused multi-channel retailer covering fasteners, electrical, tools, workwear, and consumables. Closest UK trade-supplies peer with overlapping product categories, comparable B2B trade account model, and omnichannel distribution.
• Cromwell Tools: UK industrial and tool supplies distributor with a trade counter and e-commerce platform selling fasteners, hand tools, and consumables. Comparable B2B trade catalogue and target customers to GTSE.

Broad incumbents

• McMaster-Carr: US industrial supplies giant renowned for huge SKU breadth and fast fulfilment. Overlaps with GTSE's fasteners, cable management, and electrical categories but serves industrial buyers at a much larger scale.
• RS Components: Major UK-headquartered industrial and electronics distributor with very broad catalogue including fasteners, cable management, tools, and electrical. Overlaps with GTSE's consumables lines but RS is far broader and serves a more engineering/electronics-heavy customer base.
• Grainger: Largest US industrial MRO distributor with extensive online catalogue covering fasteners, tools, electrical, and safety. Overlaps with GTSE's consumables but operates at vastly larger scale and enterprise contracts.
• Fastenal: US industrial and construction supplies distributor with onsite vending and e-commerce. Overlaps with GTSE's fasteners and consumables and competes for the same trade customer base, especially in US expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GTSEGroup
• LinkedInlinkedin.com/company/gtse
• Instagraminstagram.com/gtse_group
• Xx.com/gtsegroup

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GTSE