junicorn Consulting

What junicorn Consulting does

Junicorn Consulting is a digital investor relations (IR) advisory firm headquartered in Berlin and registered in Tbilisi, Georgia. Founded in 2021 by Julia Stoetzel — formerly Head of IR at Delivery Hero and About You, with prior tenure at Morgan Stanley and KPMG — the firm provides IR strategy, capital markets communications, and IPO advisory services to listed companies. The company reports having served more than 50 clients and supported capital raises exceeding €3 billion in aggregate. Named clients span logistics (DHL), food delivery and meal kits (Delivery Hero, Marley Spoon), home and lifestyle e-commerce (Westwing, Tonies), professional services (KPMG), and multilateral finance (AIIB), indicating a broad mid- and small-cap listed-company focus rather than a single-sector specialization.

The service offering is anchored in digital IR advisory and is supported by a content ecosystem comprising the 'junicorn.talk' podcast (more than 90 episodes), the 'junicorn.blog,' and the 'junicorn.snacks' newsletter. A documented productized offering is a 'LinkedIn Framework' aimed at executive social positioning. Client acquisition is direct-to-buyer, with appointment scheduling handled via Calendly, and the firm claims global reach. The website references 'harnessing the power of artificial intelligence' but discloses no proprietary AI technology, training data assets, or in-house models; AI appears positioned as a productivity or thematic layer rather than a core technical capability.

Commercially, Junicorn operates as a boutique professional services firm on a consulting retainer or project basis. The company is privately held, has not raised external funding, and operates with a team of 1–10 employees. The combination of a small team, named enterprise logos, and a content-led go-to-market points to a high-touch consulting model in which the founder's personal brand, network, and IR track record are central to client acquisition and delivery.

Name

junicorn Consulting

Legal name

junicorn

Website

https://junicornconsulting.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Junicorn Consulting is a Berlin-based digital investor relations advisory firm serving listed companies. Founded in 2021 by Julia Stoetzel, the firm provides IR consulting, capital markets communications, a LinkedIn Framework, and content products including a podcast and newsletter.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investor Relations Consulting: Retainer or project-based consulting engagements supporting IR teams with content, reporting, and strategy, covering earnings communications and Capital Markets Days. Described as 'Done for You' and 'Done with You' service models.
2. Digital Financial Communications: Services to digitalize equity stories across web, social, and video for listed companies. Includes IR website design and LinkedIn content production.
3. Public Relations: Media placement services for financial media, targeted and investor-focused, for IPOs, transactions, or ongoing visibility.
4. CFO Personal Branding: Coaching and consulting to help CFOs build LinkedIn presence and thought leadership for listed companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

junicorn Consulting provides investor relations consulting and digital IR solutions for publicly listed companies. The firm supports IR teams with content, reporting, and strategy (covering earnings communications and Capital Markets Days), digitalises equity stories across web, social, and video channels, places stories in financial media for IPOs and transactions, and builds CFO personal brands on LinkedIn. It operates under 'Done for You' and 'Done with You' engagement models aimed at measurable investor awareness and engagement outcomes.

Product overview

Junicorn Consulting is a Global Digital IR Advisory & Strategy firm offering a suite of investor relations consulting and digital IR solutions for listed companies. The core offering consists of four main services: Investor Relations Consulting (supporting IR teams with content, reporting, and strategy), Digital IR (digital-first investor communications), Digital Financial Communications (equity story digitalization across web, social, and video), and Public Relations (financial media placement). Additional specialized offerings include CFO Personal Branding, IR Website Design, LinkedIn Strategy & Management, IR Video Production, IR Workshops, and Executive Coaching. The firm also produces proprietary content through junicorn.talk Podcast (90+ episodes), junicorn.snacks Newsletter, and junicorn.blog. The company is led by Julia Stoetzel, former Head of IR at Delivery Hero and About You, and serves clients including DHL, Marley Spoon, Westwing, and Delivery Hero.

Differentiator

Problem solved

Functional benefit

Brands

• junicorn.talk: Capital market podcast featuring interviews with C-level executives, investors, analysts, and bankers. Over 90 episodes covering investor relations and capital markets topics.
• junicorn.blog
• junicorn.snacks

Quantifiable outcome

• 42% increase in investor awareness
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Capital MSL: Boutique financial communications and capital markets advisory firm serving listed companies, particularly in EMEA. Comparable on financial PR and IR advisory for small/mid-cap listed clients, with overlapping CFO and board-level engagement.
• Resonance: Boutique advisory focused on IR narrative, equity-story development, and capital markets communications for listed and pre-IPO companies. Highly comparable on IR advisory and equity-story digitalization, with similar boutique scale.

Direct peers

• Lambert by LLYC: Corporate communications and investor relations advisory within the LLYC network, serving listed clients across Europe and the Americas. Comparable on IR advisory and financial communications for mid-cap listed companies.
• Profile: Financial communications and IR consultancy serving listed and growth companies across Europe. Comparable on IR advisory, financial PR, and IPO support for small/mid-cap issuers, with a more traditional PR orientation vs. Junicorn's digital-first positioning.
• Walbrook PR: UK-based financial PR and IR advisory focused on AIM- and Main Market-listed SMEs. Comparable target customer base (UK/EU listed SMEs) and IR advisory offering, with broader financial-PR scope and less digital-first emphasis than Junicorn.
• Sodali & Co: Global IR, governance, and shareholder engagement advisory serving listed companies worldwide. Most directly comparable on listed-company IR advisory, including IPO readiness and ongoing investor communications, though much larger in scale and scope than Junicorn.
• ICR (Investor Communications & Research): Specialist advisory firm focused on investor communications, IPO readiness, and strategic communications for listed and pre-IPO companies. Closely comparable business model and target customer base to Junicorn, with deeper US coverage and broader service lines.

Broad incumbents

• Brunswick Group: Global corporate communications advisory with deep capital markets and investor relations expertise serving listed companies and transaction-driven situations. Comparable on financial/IR communications, but at significantly greater scale and breadth than Junicorn's digital-IR niche.
• Edelman — Financial Communications: Global PR firm with a dedicated financial communications and capital markets practice serving listed companies on IR and transaction communications. Overlaps with Junicorn's PR and CFO personal-branding work but operates as part of a much broader communications platform.
• FTI Consulting — Strategic Communications: Large global advisory with a dedicated capital markets and financial communications practice serving listed companies on IR, transactions, and crisis communications. Comparable on investor communications advisory, but as part of a broader, multi-segment professional services firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/juliastoetzel
• YouTubeyoutube.com/@julia_stoetzel
• LinkedInlinkedin.com/company/junicorn-ir-consulting
• Instagraminstagram.com/junicornconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about junicorn Consulting