What Resonance does

Resonance is a privately held B2B technology communications consultancy founded in 2010 and headquartered in London, with a newly opened Manchester office (April 2025) and an expanding European hub-and-spoke partner network. The firm is co-led by Claire Williamson (CEO, also Chair of the PRCA Council) and Tom Fry (CTO, Chair of the PRCA AI Group), with Sarah Waddington serving as Non-Executive Director since 2020. Resonance serves more than 100 B2B technology brands — spanning SaaS, cloud infrastructure, cybersecurity, deeptech AI, legaltech, and martech — through four service modules: Strategy (positioning and influence mapping), Storytelling (narrative and thought leadership), 360 Comms (media, social, analyst relations, and AI discovery), and Analyst Relations.

The firm's technology core is Agentcy, an AI-powered PR Operating Platform launched in 2023 and evolved from the 2020 RAD analytics dashboard. Agentcy integrates market signals across markets, competitors, analysts, and media, surfaces real-time opportunities, automates coverage reporting and news intelligence, and includes an open-sourced AI Visibility Module for tracking how brands appear in LLM and AI search results. Capability modalities include generative AI for content drafting (with human-in-the-loop review), NLP for LLM brand tracking, knowledge retrieval across market signals, and process automation for administrative workflows. The entire technology stack is branded under PROps (Public Relations Operations), a methodology Resonance coined in 2025 to position itself as the originator of "PR Operations" as a discipline.

Resonance operates a hybrid revenue model with two streams: professional services (PR, AR, inbound marketing, content, and social media consulting) and Agentcy platform access (sold via "Book a Demo" alongside consultancy engagements). Pricing is quote-based and not publicly disclosed. The firm holds PRCA and CMS accreditations, has delivered 500+ campaigns cumulatively with a stated 90%+ client retention rate, and is registered as Resonance Global Ltd (Companies House number 07661816) in England and Wales.

Name

Resonance

Legal name

Resonance Global Ltd

Website

https://resonancecrowd.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Resonance is a London-based B2B technology communications consultancy serving 100+ tech brands across SaaS, cloud, cybersecurity, and deeptech with PR, analyst relations, and content services, combined with its proprietary AI-powered Agentcy PR Operating Platform under its PROps methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. PR Consultancy Services: Professional services including PR, AR, inbound marketing, content, and social media consulting for B2B technology brands. Delivers campaigns across media, social, analysts, and AI discovery channels.
2. Agentcy Platform Subscription: SaaS platform providing PR operations tools including market signals integration, real-time opportunity surfacing, and impact measurement. Sold as platform access alongside consultancy services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Resonance is a B2B technology PR, analyst relations (AR), and content marketing consultancy that combines human strategic consultancy with its proprietary AI-powered Agentcy software platform. The company delivers integrated communications programs across media, social, analyst, and AI discovery channels under its PROps (Public Relations Operations) methodology, serving technology brands with positioning, storytelling, and measurable PR outcomes.

Product overview

Resonance is a B2B tech PR, AR, and content marketing consultancy that combines a services consultancy with a proprietary AI-powered software platform called Agentcy, all delivered under its PROps (Public Relations Operations) methodology. PROps is the overarching operating system that unifies strategy, storytelling, and 360 Comms consultancy services with the Agentcy technology platform. Agentcy handles coverage reporting, news intelligence, AI visibility tracking, and analytics; it integrates with all data sources that shape brand perception. Resonance also offers specialist Analyst Relations services, produces the Wavelength podcast, and publishes proprietary research reports. The portfolio spans consultancy services (Strategy, Storytelling, 360 Comms, AR), a software platform (Agentcy with its open-source AI Visibility Module), and content products (Wavelength podcast, research reports).

Differentiator

Problem solved

Functional benefit

Brands

• Agentcy: AI-powered PR Operating Platform that integrates market signals, surfaces real-time opportunities, and proves impact. Combines people and platform to deliver integrated, high-impact communications.
• PROps

Products and services

• Agentcy (AI-Powered PR Operating Platform) An AI-powered software platform that integrates market signals, surfaces real-time PR opportunities, and delivers measurable communications impact. Agentcy handles coverage reporting, news intelligence, AI visibility tracking, and board-ready analytics dashboards for B2B technology brands. Available as a standalone platform with a Book a Demo CTA, and partially open-sourced via its AI visibility module.
• PROps (Public Relations Operations) Resonance's proprietary PR operating methodology that connects every data source shaping brand perception, combining consultancy expertise with the Agentcy platform to give marketing leaders real-time insight, faster action, and measurable impact. PROps is the umbrella operating system under which strategy, storytelling, and 360 Comms are delivered.
• Strategy Services Business-aligned positioning, influence mapping, and strategic scenarios designed to convert reputation into revenue. Part of the PROps consultancy offering alongside storytelling and 360 Comms.
• Storytelling Services Narrative development turning complex technology into credible stories covering product, data, community, and executive thought leadership positioning.
• 360 Comms Integrated communications programmes spanning media relations, social media, analyst relations, and AI discovery optimisation, designed to make brands discoverable, credible, and present everywhere their audience looks.
• Analyst Relations (AR) Strategic analyst relations services based on the 'earn and learn' principle, including insight-driven AR, AR for growth, brand awareness through analyst coverage, and vision shaping.
• RAD (Resonance Analytics Dashboard) An earlier iteration of the PR analytics dashboard launched in 2020, delivering improved measurement of PR activities. RAD was the precursor to the full Agentcy platform developed through Resonance's AI Labs.
• AI Visibility Module (Open Source) An open-source module of the Agentcy platform that tracks how brands appear in LLM and AI search results and verifies the accuracy of AI-generated brand information. Released freely for the PR and communications industry to download and use.

Quantifiable outcome

• 500+ campaigns delivered
• +8 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and notable.

• Agentcy (Internal Platform)coreTechnology or Integration · 1 January 2023Agentcy is Resonance's proprietary AI-powered PR Operating Platform that integrates market signals, surfaces real-time opportunities, and provides board-ready reporting. The platform combines people + technology to deliver integrated, high-impact communications for clients.
• HubSpotcoreTechnology or IntegrationResonance is a HubSpot partner leveraging the platform for inbound marketing services. The partnership enables Resonance to offer HubSpot-powered inbound and marketing automation alongside PR services.
• OpenUKnotableStrategic or Co-development PartnerNon-profit organisation championing UK Open Technology sector. Resonance orchestrated press office for SOOCon24 annual event, delivering 61+ press pieces and coordinating 30 journalists including POLITICO, CityAM, and The Telegraph.
• OpenOceannotableStrategic or Co-development PartnerEuropean VC firm focused on open source. Joint research on State of Quantum computing expertise. Resonance helps position OpenOcean's quantum computing thought leadership.
• European Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of trusted agencies and consultants across Europe enabling Resonance to serve as single hub for international PR campaigns while maintaining local coverage through partner relationships.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hotwire: Global communications consultancy with deep B2B technology specialisation across PR, AR, and content. Closest direct competitor to Resonance given shared tech-PR focus and integrated consultancy model.
• Walker Sands: US-based B2B technology PR and integrated marketing agency serving SaaS, cloud, and cybersecurity brands. Comparable in vertical focus and mid-market/startup client base.
• Archetype: Global tech-focused PR and communications agency operating across enterprise software, cloud, and AI. Directly comparable on technology vertical specialisation and global delivery footprint.
• RH Strategic: B2B technology PR and public affairs firm serving enterprise tech, cybersecurity, and government-adjacent tech clients. Comparable on tech-only focus and integrated content/PR delivery.
• Lewis: Global communications agency with a strong B2B technology practice offering PR, content, social, and digital. Comparable on integrated tech comms model with broader geographic reach.
• PAN Communications: Mid-sized B2B tech PR and integrated marketing agency serving SaaS, cybersecurity, and enterprise software brands. Comparable on technology vertical focus and consultancy-plus-content model.

Broad incumbents

• Cision: Large incumbent PR software, distribution, and media intelligence platform. Overlaps with Agentcy on coverage monitoring, analytics, and earned-media measurement at much greater scale.
• Meltwater: Global media intelligence and PR analytics platform with AI-driven monitoring and reporting. Directly competes with Agentcy's analytics/measurement functionality, albeit as part of a much broader suite.
• Notified (PR Newswire): Established PR distribution, monitoring, and analytics suite combining PR Newswire with GlobeNewswire. Overlaps with Agentcy on coverage reporting and earned-media measurement within a wider portfolio.

Emerging players

• Muck Rack: PR software platform for media monitoring, journalist relationship management, and PR reporting. Comparable to Agentcy's coverage reporting and news intelligence modules with strong tech-sector traction.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ResonanceCrowd
• YouTubeopen.spotify.com/show/1Lt5OfRpG5cEK3eBSP5vxb
• LinkedInlinkedin.com/company/resonancecrowd
• Instagraminstagram.com/resonancecrowd/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resonance