What Visstun does

Visstun (operating under the DBA Visstun® RED) is a Las Vegas, Nevada-based custom cup and container manufacturer specializing in Hi-Definition full-color printed plastic and paper vessels for promotional and foodservice use. The company's customer base centers on The Coca-Cola Company and its partner network, including quick-service restaurant chains (McDonald's, Burger King, Wendy's, Domino's, Jack in the Box), entertainment venues (Bow Tie Cinemas, Cinemark, Staples Center), and smaller foodservice operators (Moo Creamery, Nothing But Noodles). Distribution is sales-led, executed by five named account managers (Dara Badillo, James Boyd, Ricardo Ledesma, Rick Peña, Lexie Taylor) handling enterprise and mid-market relationships via phone, email, and FAX, with downloadable order forms supporting direct purchases of in-stock trademark and holiday cup SKUs.

The core technology is Hi-Definition 4-color CMYK process printing paired with a proprietary clear/translucent cup process that allows designers to control which areas of an 18-20 mil food-grade polypropylene cup are clear, translucent, or opaque. This enables signature visual effects, most notably the Coca-Cola® contour bottle design that appears to "magically fill" when a beverage is poured. Visstun holds an unusually deep compliance stack for a small manufacturer, including FSSC 22000 Version 4 certification, CPSIA, California Prop 65, SMETA social compliance, EU product safety testing, and The Coca-Cola Company's Supplier Guiding Principles assessment, supported by Bureau Veritas-tested Certificates of Conformity across every product line.

The business model is per-unit product sales priced by cup type, size, and customization level, with trademark 32oz cups priced at $0.35/unit and 44oz at $0.375/unit. Order minimums range from 250 units for custom runs up to millions for major campaigns, with co-brand clear plastic cups at a 5,000-unit minimum and paper cups at a 2,000-unit minimum. Lead times run from 24-48 hours for trademark SKUs to 6 days for urgent co-brand orders and 2-4 weeks for standard production runs. Visstun is privately held with no disclosed funding history and operates from a single Nevada manufacturing and fulfillment facility that ships F.O.B. across North America.

Name

Visstun

Legal name

Visstun

Website

https://visstunred.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Visstun is a Las Vegas-based custom cup and container manufacturer producing Hi-Definition full-color printed reusable plastic and disposable paper cups, primarily serving Coca-Cola, its QSR partners, and entertainment venues through co-branded promotional programs.

Ownership category

akta.pro rank

Product category

Custom Branded Cup and Container Manufacturing

NAICS

Plastics Product Manufacturing (3261), Converted Paper Product Manufacturing (3222)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Beverage Rigid Plastic Packaging (Water, CSD, Juice Bottles) (IMALAAAI)

akta.pro secondary industries

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Custom printed cups
• Promotional cup manufacturing
• Branded food containers
• Plastic cup printing
• Paper cup production

Headquarters

HQ city

North Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Printed Cups and Containers: One-time product sales of custom printed cups and containers. Orders range from 250 units to millions. Products include reusable clear plastic cups, white plastic cups, cold paper cups, and hot paper cups. Revenue generated per unit based on size and material type.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Visstun manufactures custom branded plastic and paper cups and containers with Hi-Definition 4-color process printing for promotional and foodservice use. As an approved Coca-Cola vendor, the company produces reusable clear and white plastic cups, cold and hot paper cups, and specialty Coca-Cola co-branded and trademark cups for enterprise customers including QSR chains, entertainment venues, and event organizers.

Product overview

Visstun is a custom cup and container manufacturing company specializing in visually stunning promotional cups with Hi-Definition full-color printing. The product portfolio consists of four main cup styles: Reusable CLEAR Plastic Cups (clear translucent cups allowing dynamic visual effects), Reusable WHITE Plastic Cups (durable white plastic for short runs), Paper COLD Cups (disposable high-gloss single-use cups), and Paper HOT Cups (disposable matte-finish cups for hot beverages). These core products are complemented by specialized sub-brands including Coca-Cola® Trademark Cups (premium contour bottle design cups in 32oz/44oz with 24-hour shipping), Coca-Cola® Holiday Cups (souvenir cups for the 2025 holiday season), and the Co-Brand program (custom art with Coca-Cola® branding). The offering includes a full range of lids (Reusable Basic, Clear Flat, High Dome, Cappuccino) and Point of Purchase merchandise like counter mats. All products feature 4-color CMYK process printing with minimum orders ranging from 2,000 units for paper cups to 5,000 for clear plastic cups, with lead times of 4 weeks for standard production.

Differentiator

Problem solved

Functional benefit

Products and services

• Reusable CLEAR Plastic Cups & Containers Reusable clear plastic cups featuring Hi-Definition full-color printing with translucent, transparent, and opaque design flexibility. Made from 18-20mil food-grade polypropylene, top-shelf dishwasher safe, and recyclable (Code 5). Designed for promotional campaigns requiring visually dynamic cup effects.
• Reusable WHITE Plastic Cups & Containers Durable white plastic cups with Hi-Definition full-color printing built with 18-20 mil thick polypropylene that will not shatter or crack. Designed for reusability with additional brand exposure when taken home.
• Paper COLD Cups and Containers Disposable single-use cold paper cups with high-gloss finish and Hi-Definition full-color printing. Available in various sizes for meetings, events, and promotions.
• Paper Hot Cups and Containers Disposable hot paper cups with uncoated matte finish and Hi-Definition full-color printing for coffee and hot beverage promotions. Suitable for events, meetings, safety programs, and seminars.
• Coca-Cola Trademark Cups Premium co-branded Coca-Cola trademark cups featuring the iconic contour bottle design. Available in 32oz and 44oz sizes, made from reusable food-grade polypropylene plastic with dishwasher-safe lids. Ships within 24-48 hours from Las Vegas, Nevada.
• Coca-Cola Holiday Cups Coca-Cola branded holiday season souvenir cups available in 32oz and 22oz sizes. Made from 20mil food-grade polypropylene plastic with reusable lids, celebrating the 2025 holiday season.
• Co-Brand Cups Custom co-branding program allowing customers to add their logo to existing Coca-Cola art or create custom artwork incorporating the Coca-Cola logo. Available across all cup styles with low minimum orders and lead times as short as 6 days.

Quantifiable outcome

• QR codes on Arctic Home cups generated over $2 million in donations for polar bear conservation

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Coca-Cola CompanycoreStrategic or Co-development PartnerVisstun is an Approved Coca-Cola Vendor providing trademark cups featuring the iconic Coca-Cola contour bottle design. The partnership enables Coca-Cola and its partners to access visually stunning custom cup solutions for promotional campaigns. Visstun offers the Trademark Coca-Cola cup with the unique feature where the contour bottle 'magically fills' when poured. This is a flagship strategic relationship that drives the majority of Visstun's business.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Huhtamaki: Global foodservice packaging manufacturer producing paper and plastic cups, containers, and tableware for QSR and beverage brands. Comparable as a direct cup-manufacturing competitor with broader geographic reach, but operates as a large diversified incumbent rather than a niche custom/print specialist.
• Pactiv Evergreen: Major North American foodservice packaging producer offering paper and plastic cups, lids, and containers. Comparable product overlap in disposable/reusable cups, but Pactiv is a broad-line commodity packaging incumbent versus Visstun's specialty custom-print positioning.
• Berry Global Group: Large global plastic packaging manufacturer with rigid containers, printed plastic products, and foodservice offerings. Comparable via plastics packaging and printing capability, but operates across many categories at massive scale versus Visstun's focused cup niche.
• Graphic Packaging: Major paper-based packaging manufacturer serving food, beverage, and foodservice end markets with high-quality printed substrates. Comparable on paper-cup substrates and food/beverage printing capability, though focused on folding cartons and broader paper packaging.
• Dart Container Corporation: One of the largest US manufacturers of foam, paper, and plastic cups and food containers. Comparable as a major cup-manufacturing peer serving QSR and foodservice customers, though Dart is predominantly commodity-scale rather than custom-print promotional.

Direct peers

• Sabert Corporation: Manufacturer of custom and stock foodservice packaging including printed containers, bowls, and lids. Comparable in custom printed rigid packaging for foodservice and beverage brands, with similar mid-market specialty positioning.
• Fabri-Kal: North American manufacturer of custom and stock plastic cups, containers, and lids for foodservice and consumer brands. Comparable as a thermoformed and injection-molded cup/container producer with custom printing and foodservice customer overlap.
• Airlite Plastics: Custom injection-molded and thermoformed rigid plastic packaging manufacturer serving food, beverage, and consumer brands. Comparable as a custom rigid-plastic packaging specialist with proprietary molding and printing capability, similar in scale and customization approach to Visstun.
• Lollicup USA (Karat by Lollicup): Specialty foodservice packaging supplier offering custom printed disposable and reusable cups (including clear PET and PLA) to beverage chains, QSRs, and entertainment venues. Closest comparable in custom-print cup programs for beverage and foodservice brands.

Emerging players

• Eco-Products (Novolex): Specialty foodservice packaging brand (part of Novolex) focused on compostable and sustainable cups, containers, and tableware. Comparable as a foodservice cup peer, with overlapping QSR/entertainment customers but differentiated by sustainability positioning rather than custom-print specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visstun

Compliance24 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visstun