Naggiar Vineyards & Winery

What Naggiar Vineyards & Winery does

Naggiar Vineyards & Winery is a family-owned estate winery and wedding venue located on a 135-acre property at 18261 Rosemary Lane, Grass Valley, Nevada County, California, in the Sierra Foothills wine region approximately 55 minutes from Sacramento. Founded by Mike and Diane Naggiar in the late 1990s, the business operates 60 acres of vineyard planted to Mediterranean-friendly varietals — Sangiovese, Barbera, Syrah, Petite Sirah, Tempranillo, and Rhône blends — farmed with low yields and hands-on care to reflect the property's specific Sierra Foothills terroir.

The company runs a fully vertically integrated vine-to-glass production operation, controlling farming, harvesting, and winemaking on site. Its primary product line is wedding venue services operated under an exclusive-use model in which a single couple has the entire 135-acre estate for their event day. Supporting product offerings include the Micro Wedding + Concert Experience (priced at $5,000 for up to 25 attendees with additional guests at $200 each, bundling a waterfront ceremony with concert access), the Winefest concert series held spring through fall, and a tasting room open Friday through Sunday (12–5pm) offering flights and estate wine purchases.

Revenue is generated through three core streams: wedding venue rentals (one-time/transactional), tasting room and concert ticket sales (transactional), and estate wine purchases (with one source characterizing the wine sales stream as subscription/recurring, although the evidence more directly supports direct-to-consumer retail). Distribution is entirely direct-to-consumer via the estate property, with marketing reach extended through the dedicated naggiarwineryweddings.com website, a 40+ article wedding planning blog, organic search positioning for Sacramento-area vineyard weddings, and a featured listing on Zola's wedding vendor marketplace. The customer base comprises two primary segments: wedding couples seeking destination vineyard weddings in Northern California, and wine tourists visiting the Sierra Foothills.

Name

Naggiar Vineyards & Winery

Legal name

Naggiar Vineyards and Winery

Website

https://naggiarwineryweddings.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Family-owned estate winery and exclusive-use wedding venue in Grass Valley, California, operating 60 acres of vineyard producing Mediterranean varietals, with revenue from wedding bookings, tasting room sales, and a concert series.

Ownership category

akta.pro rank

Product category

Winery and Wedding Venue

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate winery
• Wedding venue
• Vineyard weddings
• Wine tasting
• Sierra Foothills

Headquarters

HQ city

Grass Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Estate wines sold directly to consumers through the tasting room and at events. The estate controls the full production process from vine to glass.
2. Wedding Venue Rentals: Venue rental for weddings and events at the 135-acre estate, including multiple ceremony and photo locations, the Tuscan tasting room, and full estate access for exclusive-use events.
3. Micro Wedding + Concert Experience: Combined micro wedding ceremony package with concert access, priced at $5,000 for up to 25 attendees with additional guests at $200/person. Includes waterfront ceremony, appetizers, drinks, and concert tickets.
4. Tasting Room Hospitality: Wine flights and tastings offered during regular tasting room hours (Friday-Sunday, 12-5pm), serving visitors to the Sierra Foothills wine country.
5. Winefest Concert Events: Concert series held spring through fall on the estate, featuring food, wine, and live entertainment, with concert dates tied to the Micro Wedding Experience package.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Naggiar Vineyards & Winery is a family-owned estate winery and wedding venue operating on a 135-acre Sierra Foothills property with 60 acres of vineyard. The business produces and sells estate-grown wines (Sangiovese, Barbera, Syrah, Petite Sirah, Tempranillo, Rhône blends) directly to consumers through its tasting room, and rents the estate for exclusive-use weddings and events including ceremonies, receptions, micro weddings, and concert experiences.

Product overview

Naggiar Vineyards & Winery operates as a family-owned estate winery and wedding venue in Grass Valley, California. The core offering is wedding venue services hosting ceremonies and receptions at the vineyard property, with multiple ceremony locations featuring vineyard views, oak-lined vistas, and water features. The product portfolio includes a Micro Wedding + Concert Experience (a bundled package combining intimate ceremonies with live concert access), Winefest concert series, estate wines produced from estate-grown grapes, and a tasting room open to visitors. The wedding services operate on an exclusive-use model where one couple has the entire 135-acre estate for their event day.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue Services Full-service wedding venue hosting ceremonies and receptions on the 135-acre estate vineyard property with exclusive-use policy (one event at a time). Features multiple ceremony and photo locations with vineyard views, oak-lined vistas, Tuscan tasting room, and waterfront areas, plus on-site coordination and required wedding planner support.
• Micro Wedding + Concert Experience Combined micro wedding ceremony package with concert access priced at $5,000 for up to 25 attendees. Includes waterfront ceremony site with vineyard views, concert tickets for all included attendees, appetizers, one drink per attendee, and MVP area access. Additional guests priced at $200 per person. Available only on select concert dates.
• Winefest Concert Series Live music concert series held spring through fall at the vineyard estate, featuring food and wine pairings in an outdoor setting among the vines. Concert dates tie into the Micro Wedding + Concert Experience package and offer general venue attendance.
• Estate Wines Estate-grown wines produced on-site from the 60-acre Sierra Foothills vineyard, including Sangiovese, Barbera, Syrah, Petite Sirah, Tempranillo, and Rhône blends. Available for events, tasting room sales, and exclusive to the property.
• Tasting Room Tasting room open Friday through Sunday, 12-5 PM, offering flights and pours of estate wines for Sierra Foothills wine country visitors.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Benziger Family Winery: Sonoma estate winery with biodynamic vineyard tours, tastings, and events, a larger incumbent in the estate winery experience segment where Naggiar also competes.
• E. & J. Gallo Winery: Modesto-based global wine producer with broad California portfolio across price points, representing the broad incumbent scale that Naggiar's small estate competes against for consumer attention.

Direct peers

• The Mountain Winery: California winery and historic concert venue in Saratoga that hosts a summer concert series alongside wine tasting, directly comparable to Naggiar's Winefest concert series layered on a functioning winery.
• Cline Cellars: Sonoma winery with an estate hospitality program including wine tastings and on-site events, comparable to Naggiar's estate DTC tasting room and event model.
• V. Sattui Winery: St. Helena estate winery that combines estate wine production with weddings, private events, and a picnic-style DTC hospitality model, mirroring Naggiar's estate-led dual wine and event business.
• BR Cohn Winery: Sonoma Valley winery that hosts a popular summer concert series (BR Cohn Charity Concert) alongside wine tastings and private events, closely paralleling Naggiar's Winefest concert model.
• Gloria Ferrer Caves & Vineyards: Sonoma sparkling wine producer with an established wedding venue and tasting room on the estate, directly comparable to Naggiar's winery + wedding venue dual business.

Regional players

• Sierra Vista Winery: Placerville-based Sierra Foothills winery with estate vineyard and tasting room, a direct regional competitor in the same AVA-adjacent wine country Naggiar serves.
• The Retreat at Silvlanus: Wedding and event venue in Grass Valley, California, a local competitor targeting the same Sacramento-area couples seeking destination wedding venues in the Sierra Foothills.
• Montevina Winery: Amador County Sierra Foothills winery with deep regional heritage and on-site tasting hospitality, directly comparable to Naggiar's Sierra Foothills estate winery positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naggiar Vineyards & Winery