Viceroy Residences Fort Lauderdale

What Viceroy Residences Fort Lauderdale does

Viceroy Residences Fort Lauderdale is a single luxury real estate condominium development — a 500-foot branded residential tower being sold in Fort Lauderdale, Florida, between the Las Olas and Flagler Village neighborhoods. The project is owned by 201 N Federal Highway Condo LLC, a Delaware LLC established in 2023, with Naftali Group serving as lead developer (50+ projects, $15B+ portfolio) and Viceroy Hotels & Resorts licensing the hospitality brand and operating services. The product line spans one- to four-bedroom residences (732 SF to ~2,585 SF) priced from approximately $3.45M up to a two-unit Penthouse Collection exceeding 4,000 SF each and priced at $8.8M–$10.4M (combined ~$20M). Architecture is by Arquitectonica, interiors by Rockwell Group, and landscape by EDSA.

The development is built around an amenities-and-services stack of more than 35 features across 30,000+ SF — including a rooftop sky lounge on the 46th floor, multiple pool decks, fitness center with boxing and yoga studios, spa, screening room, karaoke room, private dining, wine rooms, kids room, coworking lounge, and a juice bar — paired with full hospitality services (concierge, pool attendants, in-residence dining, pet care, 24-hour security). Owners also gain access to the H. Wood Group's 15,000 SF private members club, The Fort pickleball club, beach club privileges, and the global GHA DISCOVERY loyalty program spanning 40 hotel brands and 800 properties across 100 countries.

The business model is one-time condominium unit sales — not recurring revenue — conducted through a dedicated sales gallery at 451 NE 4th Street, the project's official website, and a tracked broker/realtor referral network. The target customer is affluent and high-net-worth individuals, including international buyers, who are willing to pay a premium for branded luxury, a prime Fort Lauderdale location, and integrated five-star hospitality. Marketing spans digital, print, editorial, events, social, broker channels, and celebrity endorsements (e.g., the July 2026 purchase by Brazilian soccer legend Roberto Carlos). The 2026 Branded Living Awards recognized the project with a 'Most Innovative Amenities' win. Revenue and unit counts are not publicly disclosed.

Name

Viceroy Residences Fort Lauderdale

Legal name

201 N Federal Highway Condo LLC

Website

https://viceroyfortlauderdale.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Viceroy Residences Fort Lauderdale is a 500-foot branded luxury condominium tower in Fort Lauderdale, FL, developed by Naftali Group under the Viceroy Hotels & Resorts brand. It sells one- to four-bedroom residences and a Penthouse Collection to affluent and international buyers via a sales gallery and broker network.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Luxury residential real estate
• Branded condominium residences
• High-rise condominium development
• Luxury hospitality services
• Waterfront luxury residences

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Marketing or Sales, Personnel, Others

Revenue model

1. Condominium Unit Sales: One-time purchase of luxury condominium residences ranging from studios to four bedrooms, plus exclusive penthouse collection. Revenue generated from individual unit sales at market-determined prices. Pricing varies from approximately $3.45M for 2BR units up to $10.4M for penthouse residences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Viceroy Residences Fort Lauderdale is a luxury branded condominium development located in Fort Lauderdale, Florida, comprising one- to four-bedroom residences plus two penthouses within a 500-foot residential tower. The project is developed by 201 N Federal Highway Condo LLC in partnership with the Naftali Group, with the Viceroy Hotels & Resorts brand providing hotel-style services, amenities, and operational oversight. Ownership buyers receive fully finished residences paired with access to more than 35 on-site amenities and signature hospitality services.

Product overview

Viceroy Residences Fort Lauderdale is a single luxury real estate development consisting of boutique condominiums. The portfolio includes Private Residences (one to four-bedroom units ranging from approximately 732 to 2,585 square feet), the premium Penthouse Collection (two exclusive penthouses exceeding 4,000 square feet each), and comprehensive Ownership Benefits including amenities access, exclusive memberships, and global Viceroy loyalty program privileges. The development offers over 35 amenities across 30,000 square feet of resort-style facilities, combining residential living with five-star hospitality services.

Differentiator

Problem solved

Functional benefit

Products and services

• Viceroy Residences Fort Lauderdale — Private Residences (1–4 bedroom condominiums) One- to four-bedroom fully finished luxury condominium residences in a 500-foot branded tower in Fort Lauderdale, Florida, sold to individual buyers seeking a primary or secondary home with hotel-style services.
• Viceroy Residences Fort Lauderdale — Penthouse Collection Two penthouse residences forming the top-of-tower product tier within the Viceroy Residences Fort Lauderdale development, targeting ultra-high-net-worth buyers seeking the largest floor plates and most premium views.
• Viceroy Branded Residence Services & Amenities Owner-access hotel-style services and amenity program delivered under the Viceroy Hotels & Resorts brand, available to residents as part of the residence purchase.

Quantifiable outcome

• Viceroy Discovery loyalty program encompasses 40 hotel brands with 800 properties across 100 countries
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Naftali GroupcoreStrategic or Co-development PartnerPrivately held global real estate and development firm with over 50 projects of over $15 billion in total value. Founded and led by Miki Naftali, recognized for excellence in real estate development. Orchestrates collaborations with renowned architects and designers. Responsible for development of Viceroy Residences Fort Lauderdale.
• Viceroy Hotels & ResortscoreStrategic or Co-development PartnerFive-star luxury hotel and residence brand with properties in Los Cabos, Riviera Maya, Snowmass, St. Lucia, Santa Monica, Chicago, Washington DC, Kopaonik (Serbia), and Ombria Algarve (Portugal). Member of Global Hotel Alliance (GHA) DISCOVERY program. Provides hospitality services, brand identity, and access to global hotel network for residents.
• ArquitectonicacoreStrategic or Co-development PartnerInternational architecture firm founded in 1977 by Bernardo Fort-Brescia. Recognized for modern designs with innovative use of materials, geometry, pattern, and color. Active in 59 countries on five continents. Designed the Viceroy Residences Fort Lauderdale building architecture.
• Rockwell GroupcoreStrategic or Co-development PartnerInterdisciplinary architecture and design firm founded by David Rockwell, FAIA. 300-person firm merging performance and architecture to create extraordinary experiences. Responsible for interior design of Viceroy Residences Fort Lauderdale including penthouse collection designed by the internationally acclaimed firm.
• The H. Wood GroupflagshipGTM or Marketing PartnerOne of the country's most influential hospitality brands bringing an exclusive private members club and signature restaurant to Viceroy Residences Fort Lauderdale. The 15,000 SF destination introduces elevated dining, social life and hospitality to Fort Lauderdale. Exclusive access for Viceroy Residences owners.
• The FortflagshipStrategic or Co-development PartnerSouth Florida's largest and most prestigious pickleball and social club. Viceroy Residences Fort Lauderdale is the Official Premier Residence Partner of The Fort, providing exclusive access to pickleball facilities and social programming for residents.
• IF StudiominorGTM or Marketing PartnerAward-winning branded content and graphic design firm specializing in image-driven categories. Visual storytellers creating emotional engagement for the Viceroy Residences Fort Lauderdale brand.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mandarin Oriental Residences: Hong Kong-based luxury hotel group's branded residences with select global projects. Less direct Florida overlap but highly comparable luxury hotel brand-residential integration model and pricing tier.

Direct peers

• St. Regis Residences: Marriott's ultra-luxury branded residence brand with South Florida projects including St. Regis Residences Sunny Isles and Miami. Direct competitor in the branded ultra-luxury high-rise segment with similar HNW buyer targeting and hotel brand integration model.
• Four Seasons Private Residences: Four Seasons' branded luxury residential portfolio with Fort Lauderdale Surf Club and Surfside projects. Closest head-to-head competitor given geographic overlap in Fort Lauderdale and similar five-star hospitality integration approach.
• Aston Martin Residences: Ultra-luxury branded residential tower in Miami with luxury brand (rather than hotel) integration. Comparable pricing tiers ($3M-$50M) and aspirational positioning targeting similar international HNW buyer pool.
• Waldorf Astoria Residences: Hilton's luxury branded residence brand with South Florida projects including Pompano Beach. Comparable ultra-luxury positioning with hotel-branded service model and similar unit pricing tiers.
• Porsche Design Tower: Porsche-branded luxury residential tower in Sunny Isles Beach. Comparable luxury brand-branded condominium model targeting HNW buyers with similar premium pricing and amenity-driven differentiation.
• Residences by Armani/Casa: Luxury fashion-brand-branded residential projects including planned South Florida towers. Comparable aspirational brand-residential model targeting international HNW buyers willing to pay premiums for brand association.
• Ritz-Carlton Residences (various locations): Marriott's luxury branded residence portfolio with properties in Sunny Isles, Miami Beach, Pompano Beach, and other Florida markets. Most direct comparable as a luxury hotel-branded condominium product targeting HNW buyers in the same South Florida geography.

Regional players

• Paramount Bay (Miami): Established luxury branded condo tower in Edgewater, Miami. Comparable South Florida luxury waterfront product with similar amenity program and price points, providing a regional benchmark for sell-through and resale values.

Others

• Naftali Group: Parent developer of the subject project and broader comparable as a luxury residential developer. Relevant for portfolio-level benchmarking of development pipeline, capital deployment, and execution capability across comparable luxury projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viceroy-residences-fort-lauderdale

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viceroy Residences Fort Lauderdale